Collagen-infused Water Market

Collagen-infused Water Market Outlook (2023 to 2033)

As per Fact.MR’s latest industry analysis, the global collagen-infused water market stands at US$ 58.40 million in 2023. Expanding at a CAGR of 3.9%, worldwide sales of collagen-infused water are projected to reach US$ 85.62 million by 2033-end.

Collagen is a protein that is naturally present in the body and is an important part of our skin, hair, nails, and connective tissues. Collagen-infused water is a particular kind of beverage that contains collagen and is created by adding collagen peptides, which are hydrolyzed forms of collagen, to water.

Hydrolyzed collagen is further broken into smaller peptides, making it easier for the body to absorb. The collagen-infused water is typically flavored or infused with additional ingredients to enhance its taste. They are either available in ready-to-drink water packs/bottles or in premix powder form.

• Global demand for ready-to-drink collagen-infused water bottles/packs is projected to increase at a CAGR of 4.1% from 2023 to 2033.

Collagen-infused water bottles/packs offer a convenient and ready-to-drink solution. It eliminates the need for measuring and mixing powders, which can be time-consuming and require additional preparation. With pre-packaged collagen-infused water, consumers can simply grab a bottle or pack and enjoy it on the go, making it a popular choice for those with busy lifestyles.

Bottle-packed collagen-infused water often comes in various flavors to enhance its taste. Many people find the taste of collagen powders to be bland or unpleasant, which deters their consistent usage. Flavored options in collagen-infused water packs/bottles make it more enjoyable to consume, encouraging regular use.

Collagen powders can sometimes clump or have a gritty texture when mixed with liquids, which can discourage their consumption. In contrast, collagen-infused water typically offers a smoother and more enjoyable drinking experience without any residue or clumps.

Report Attributes	Details
Collagen-infused Water Market Size (2023E)	US$ 58.40 Million
Forecasted Market Value (2033F)	US$ 85.62 Billion
Global Market Growth Rate (2023 to 2033)	3.9% CAGR
Germany Market Value (2033F)	US$ 11.30 Million
United States Market Value (2033F)	US$ 16.01 Million
Japan Market Growth Rate (2023 to 2033)	4.4% CAGR
China Market Growth Rate (2023 to 2033)	4.9% CAGR
United Kingdom Market Growth Rate (2023 to 2033)	3.7% CAGR
Key Companies Profiled	LAC Taut®; Vital Proteins; Rejuvenated; Circle Bev; Voss; Flow Water Inc; BlueTriton Brands; BDF Natural Ingredients; Jèn; INLIFE Healthcare; Onelife; Natures Island; Shiseido’s The Collagen; Amore Pacific Corporation; Sappe; Hangzhou Nutrition Biotechnology Co. Ltd; Rousselot Inc.; Evonik Industries AG.

Which Market Trends are Expected to Increase Consumption of Collagen-infused Water?

“Increasing Health & Wellness Awareness and Rising Demand for Functional Beverages”

Growth of the collagen-infused water market is expected to experience a healthy rise over the forecast period. There is a growing global trend toward adopting a healthy lifestyle with a focus on personal well-being. Consumers are becoming more conscious of their dietary choices and are seeking products that offer functional benefits. Collagen-infused water aligns with this trend as it promotes hydration while providing additional beauty and health benefits.

Functional beverages, which offer health benefits beyond basic hydration, are gaining popularity worldwide. Collagen-infused water falls into this category, as it not only quenches thirst but also provides added protein and collagen, which is believed to support skin elasticity, joint health, and other beauty-related benefits.

“Rising Consumer Interest in Novel Beauty & Skincare Products”

The desire to maintain youthful appearances and combat the signs of aging is driving the demand for collagen-infused sparkling water. According to several collagen-infused water research, collagen is known for its role in promoting skin elasticity and reducing the appearance of wrinkles and fine lines. Consumers are increasingly seeking products that help them achieve a youthful appearance, making collagen-infused water an attractive choice.

The beauty and skincare industry is experiencing robust growth, driven by the rising demand for anti-aging and beauty-enhancing products. Collagen-infused water aligns with this trend, as it offers a convenient and refreshing way to consume collagen, which is a key ingredient in many beauty and skincare products.

Collagen-infused water is becoming more readily available in various retail channels, including supermarkets, convenience stores, and online platforms. The convenience factor of these beverages coupled with their easy on-the-go consumption makes them appealing to busy consumers seeking quick and accessible health and beauty solutions. Thus, the above-mentioned aspects are driving growth in the market.

What are the Obstacles Faced by Producers of Collagen-infused Water?

“High Production Cost and Limited Awareness about Collagen-infused Water Solutions”

Collagen-infused water typically comes at a higher price point compared to regular bottled water or other functional beverages. The cost of producing and incorporating collagen into the beverage can be expensive, which may limit its affordability for some consumers. The higher price can act as a deterrent, especially in price-sensitive regions.

Despite the growing popularity of collagen-infused water, there is still a significant portion of the population that is unaware of its benefits or even unaware of the product itself. Limited awareness and education about the advantages of collagen and its potential health and beauty benefits may hinder the revenue growth of collagen-infused water solution suppliers.

“Competition from Alternative Collagen Products”

Collagen-infused water faces competition from various other collagen products, including collagen supplements. Consumers have a wide range of options to choose from, and this can impact the demand for collagen-infused water specifically. The availability of alternative collagen products may divert consumer preferences and affect sales of collagen-infused water products.

“Risk of Allergic Reactions”

Collagen, being a protein derived from animal sources such as bovine or marine, can potentially trigger allergic reactions in individuals with specific allergies. This is expected to limit the product's reach and adoption, as consumers with known or suspected allergies avoid collagen-infused water consumption due to safety concerns.

“Strict Product Approval Regulations”

Collagen-infused water suppliers face challenges related to regulatory constraints, labeling, health claims, and ingredient sourcing. Regulations regarding the use of collagen in food and beverages may vary across different regions, and compliance with these regulations can be complex and time-consuming, thus hampering the production and sales of collagen-infused water solutions.

What Will Aid Start-ups in Improving Their Market Position?

“Flavourful Innovations and Campaign Collaborations the Way to Go”

New manufacturers are focusing on developing a unique sales proposition that sets their collagen-infused water products apart from competitors. This is achieved by offering innovative flavors, superior packaging, or additional functional ingredients that enhance products’ benefits. Creating a distinct brand identity and positioning helps to attract more consumers, providing a competitive edge.

As collagen-infused water is a relatively new product, educating consumers about the benefits and science behind collagen is essential. New entrants collaborate with influencers, fitness centers, spas, wellness retreats, and beauty salons to expand their brand visibility and customer reach. Such partnerships help leverage established networks and tap into existing customer bases. Joint marketing campaigns or exclusive product placements create buzz and generate interest in collagen-infused water among potential consumers.

Country-wise Analysis

Why is Demand for Collagen-infused Drinks High in the United States?

“Collagen-infused Water Popular as Fitness Drink in the United States”

• Sales of collagen-infused water solutions in the United States are projected to reach US$ 16.01 million by 2033.

Growing health & wellness trend in the United States is driving the demand for functional beverages such as collagen-infused water. Health-conscious consumers are increasingly seeking products that offer beauty and health benefits.

The United States has well-established retail networks, including supermarkets, convenience stores, and online platforms, making collagen-infused water readily available to consumers. Easy accessibility and a wide distribution network are contributing to the growth of the United States market.

Influencer marketing and celebrity endorsements are playing a significant role in promoting collagen-infused water in the United States. Celebrities and social media influencers endorsing collagen-infused water products are aiding in generating awareness and boosting sales growth.

How are Sales of Collagen-Infused Water Products Evolving in Germany?

“Increasing Consumer Preference for Collagen-infused Water as Natural Drink”

• The market for collagen-infused water products in Germany is currently valued at US$ 7.2 million.

Germans have a high preference for natural protein drinks and functional beverages that offer added health benefits. Collagen-infused water fits this preference, as it provides hydration along with collagen protein, appealing to health-conscious consumers.

Awareness about the benefits associated with collagen for skin, hair, nails, and joints is growing rapidly in Germany. Consumers are recognizing the potential of collagen-infused water to support beauty and wellness, which is further driving the demand for collagen-infused water products in Germany.

What is Propelling the Demand for Collagen-infused Water Products in Japan?

“Strong Beauty-oriented Culture and High Demand for Effective/Quality Health Products”

• Demand for collagen-infused water in Japan is forecasted to expand at a CAGR of 4.4% from 2023 to 2033.

Japan has a strong beauty culture, with consumers actively seeking products that promote a youthful appearance and healthy skin. Collagen-infused water, with skin health and anti-aging benefits, aligns with this culture and thus the demand for these products is increasing in Japan.

The Japanese market is well known for its product innovations and diversity. Collagen-infused water brands in Japan are continuously introducing new flavors, packaging formats, and formulations to cater to evolving consumer preferences, which is further boosting product demand.

Category-wise Analysis

Why are Women Considered Key Consumers of Collagen-infused Water?

“Women's Wellness Elixir: Collagen-Infused Water Nurtures Beauty & Beyond”

• As per this industry analysis by Fact.MR, a market research and competitive intelligence provider, women currently hold a 36.47% share in the global collagen-infused water market, by demographics.

Women generally prioritize their appearance and skincare routine. Collagen is often associated with enhancing skin health, promoting a youthful complexion, and reducing signs of aging. As collagen-infused water offers a convenient way to consume collagen, women are drawn to it as a potential solution for maintaining or improving their skin's appearance.

Ladies often exhibit a higher level of health and wellness consciousness compared to men. They actively seek products and lifestyle choices that support their overall well-being. Collagen-infused water is viewed as a functional beverage that provides not only hydration but also the added benefits of collagen protein to support joint health, hair, and nail strength. This aligns with women's health and wellness goals, making it an attractive choice for them.

Competitive Landscape

Several market players are investing in research and development to create innovative collagen-infused water products. This includes the development of different flavors, packaging formats, and formulations to cater to diverse consumer preferences. Such innovations are boosting the collagen-infused water market size.

• Flow collagen-infused water is a remarkable beverage that combines the benefits of hydration with the power of collagen. Crafted with care, Flow collagen-infused water was developed to provide a refreshing and functional drink that nourishes the body and comes in eco-friendly packaging.
• Coco Luxe takes the concept of coconut water beverages to a whole new level by infusing them with a variety of flavors, not just for taste but also for their functional benefits. One of Coco Luxe's standout products is their Glow Pure collagen-infused coconut water with Açaí. This remarkable ultra-collagen drink is carefully crafted using clean, high-quality ingredients. At its core is single-origin coconut water sourced from a sustainable factory in Vietnam, ensuring a pure and refreshing base.

Key Segments of Collagen-infused Water Industry Research

• By Product Type :

  • Ready-to-Drink Packs/Bottles
  • Premix Powders

• By Demographic :

  • Women
  • Men
  • Kids

• By Sales Channel :

  • Offline
    • Pharmacies
    • Modern Trade Channels
    • Convenience/Neighbourhood Stores
    • Specialty Stores
    • Others
  • Online
    • Third-party/e-Commerce Websites
    • Company/Brand Websites

• By Region :

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Oceania
  • MEA