Collagen-Infused Beverages Market

Collagen-Infused Beverages Market Outlook (2024 to 2034)

The global collagen-infused beverages will be valued at US$ 275.0 million in 2024 end and have been forecasted to expand at a noteworthy CAGR of 10.1% to end up at US$ 719.2 million by 2034. Premix Powders of collagen-infused beverages will be worth around US$ 151.2 million in 2024 and account for a 55.0% share of the global market.

The Global Collagen-Infused Beverages Market is witnessing a tremendous surge owing to the growing consumer awareness of health and wellness. People are now more inclined to consume collagen as it is a vital protein used to improve skin flexibility, joints, and overall body health, thus more beverages are including this ingredient.

The beverages create a functional appeal to the consumers who make sure that they incorporate the functional beverages into their daily nutrition. This trend is further driven by the beauty-from-within approach, emphasizing the importance of diet in maintaining a youthful appearance and good health.

Beverages rich in collagen infusion are also gaining ground in the overall wellness beverages market, which also holds the purpose of availing drinks that go beyond thirst quenchers. However, the demand for collagen-added consumption products has worsened owing to the aging population, awareness about beauty and anti-aging solutions, and the rise in fitness culture.

The market is also propelled by new more appealing formulations and product innovations in flavors of collagen beverages. On the other hand, the availability of sustainable and healthy collagens like bovine, marine, plant, affects buying behavior.

Report Attributes	Details
Collagen-Infused Beverages Market Size (2023A)	US$ 255.9 Million
Estimated Market Value (2024E)	US$ 275.0 Million
Forecasted Market Value (2034F)	US$ 719.2 Million
Global Market Growth Rate (2024-2034)	10.1% CAGR
East Asia Market Share (2024)	20.8%
United States Market Growth Rate (2024-2034)	10.9% CAGR
Key Companies Profiled	Vital Proteins; Shiseido; Tonic Life Sciences; Skinade; Reserveage Nutrition; Revive Collagen; Bulletproof; Dose & Co.; Protein Water Co.; Vtamin Well; Bella Berry; LAC Taut; Gold Collagen; Amino Collagen; Other Prominent Players

Sales Analysis of Collagen-Infused Beverages (2019 to 2023) vs. Market Forecasts (2024 to 2034)

The value of the collagen-infused beverages market was US$ 194.9 million in 2019 and it will increase to US$ 255.9 million by 2023, expanding at a CAGR of 9.5%

• Short Term (2024 to 2028): Health advantages linked to different items. Because collagen helps to improve skin, joints, and hair, its use is especially increasing among older people and exercise enthusiasts. Additionally, the market is expanding more quickly as a result of the figure-enhancing drink variations. In addition to the incredible new flavor and formulation innovations, they are also helping this market increase overall throughout this period.
• Medium Term (2028 to 2030): Between the years 2028 and 2030, medium-term growth in the increasing demand for functional beverages will drive the expansion of the worldwide market for collagen-infused beverages. These growth trends are in line with the increase in consumer knowledge on the benefits of collagen including improving skin elasticity, joint and overall wellbeing. The natural or clean label trend is on the rise thus the consumption of collagen drinks is also on the rise.
• Long Term (2030 to 2034): During the period from 2030 to 2034, The growing consumer awareness of collagen's health benefits, such as improved joint support, increased skin elasticity, and general bodily wellbeing, is also driving higher demand for collagen-based beverages. The market for functional collagenous drinks will expand during this time due to the increased functional consumption of collagen for health, both preventive and remedial.

On the back of the aforementioned facts, the collagen-infused beverages market is anticipated to grow at a CAGR of 10.1% during the forecast period from 2024-2034, according to the Fact.MR, a market research and competitive intelligence provider.

Market Dynamics

What are the factors propelling global sales of collagen-infused beverages?

“The growing awareness trends among consumers regarding the health and beauty benefits of collagen”

The market for drinks with collagen additions is appreciating a rapid growth rate on account of the changing consumer trends where more people are coming to know of the health and beauty advantages of collagen. This has been made possible by scientific studies, marketing and more so, the social media. Collagen is the most widely available protein in the human body and is necessary for skin elasticity, healthy joints and connective tissues.

This is as a result of the fact that consumers have a better knowledge of these advantages and are looking for products that will not only help them take care of their skin but will also aid their joints and overall body wellness. This has been particularly witnessed in the beauty and aging sectors, in which the focus has been on the use, potential and benefits of collagen in wrinkle treatment, skin hydration, and overall skin health. This is also evident in the sports nutrition sector where collagen has been adopted to help in maintaining the joints and enhancing recovery processes.

“Rising popularity of functional drinks in the health improvement market”

The market for drinks enriched with collagen is a reflection of the current trend of functional drinks which is extended towards wellness drinks. Consumers have become more receptive to products that not only satiate thirst but offer additional health benefits. This change is part of a more global revolution emphasizing illness care thanks to preventive treatment and wellness where people are now taking control of their health.

Such drinks, which offer additional health benefits over basic nutrition, have become very popular in the last few decades. Thus, collagen-based drinks also belong to such category due to their claimed benefits concerning skin, joints, and overall health in general. The main advantages of such drinks is ease of use and expected results, thus, consumers have an opportunity to include beneficial ingredients in their habits without any drastic alterations to their lifestyle.

What are the challenges encountered by manufacturers of collagen-infused beverages?

“Consumer skepticism towards the efficacy of collagen in the beverage format”

The growing popularity of consuming collagen liquid and its perceived efficacy are other factors that are depressing the worldwide market for collagen-infused beverages. Many quick-witted competitors are debating whether consuming collagen can truly deliver the promised benefits of increased skin elasticity, stronger hair, and healthy joints.

Numerous surveys of public opinion strongly suggest that this approach is incorrect. For example, research has been done to support and refute the idea of using collagen supplements. Customers may wonder if the beverage is necessary or effective given the variety of product forms that are available, including powders, capsules, and topical applications.

Consumer education campaigns, marketing openness, and funding for clinical investigations to back up collagen-based beverage claims could all help combat this distrust. These industry participants must gain the trust of their target audience and inform them about the features and advantages of their products using data that has been independently verified.

Country-wise Insights

How are US companies innovating to meet the increasing demand for convenient, on-the-go collagen nutritional supplements?

“Growing need for nutritional supplements that are handy and can be taken on the go”

The market in the United States is estimated at US$ 47.9 million in 2024 and is projected to expand at a CAGR of 10.9 % through 2034. This market is projected to generate a US$ 134.9 million absolute opportunity from 2024 to 2034.

The increasing demand for dietary supplements that can be consumed anytime has presented a major opportunity in the United States collagen-infused beverages market. The Great American Culture, in which health and wellness, are actively sought by consumers but do not have time to indulge in such practices because of their busy lifestyles, explains the rising demand for these beverages.

Drinks with added collagen have successfully responded to this demand, as they provide a hassle-free means of supplementation. This is even more so for working professionals, young parents, and sporty individuals who do not wish to spend long hours coming up with intricate health dishes or taking several doses of supplements in a day. Such ready-to-drink products do not require the measuring or mixing of powders, thus appealing to consumers who wish to make their supplement intake uncomplicated.

What factors contribute to traditional ingredients enhancing collagen beverages' appeal in South Korea?

“Formulating new products that infuse collagen with age-old ingredients”

The South Korean market for nutritional drinks infused with collagen is on the rise, a factor that can be attributed to the creation of innovative products blending collagen with traditional ingredients. This is a great example of modern nutritional science meeting the wisdom of the old. The trend is moreover in line with the rich culture of Korea and its people’s strong belief in the use of traditional elements, while at the same time catering to the interest of the modern market which revolves around beauty and health.

The South Korean market, for instance, has seen remarkable inventions of hybrids containing marine or bovine collagen, along with well-known ingredients of Asian origin like ginseng, red ginseng, jujube, omija, and other herbs such as dongchongxiacao and lingzhi.

These combinations not only amplify the effectiveness of the products in question but are well embraced by Koreans who believe in health and beauty, which is the hanbang philosophy. With the introduction of these traditional ingredients, collagen drinks become more relatable and trustworthy to the consumers, especially the older generation, this also adds value to these drinks as most of them may be resistant to new health fads.

Category-wise Insights

What role do the high protein content and essential amino acids of bovine collagen play in boosting demand for collagen-infused beverages?

“Bovine collagen contains a lot of proteins and vital amino acids.”

The primary driver of demand for drinks containing collagen is bovine collagen, which is a great source of proteins and essential amino acids with many health advantages. Collagen is mostly composed of connective tissue, which improves muscles, skin, bones, and articulating joints their structure.

In these drinks, bovine collagen is typically hydrolyzed to increase absorptivity. Because of its high protein content, which supports cellular health, muscle growth, and tissue regeneration, athletes frequently need it. Furthermore, glycine, proline, and hydroxyproline a few amino acids found in bovine collagen are essential for healthy skin, clear joints, and efficient digestive system operation.

What factors make Ready-to-Drink Collagen Beverages increase in demand for sales in the global market?

“Effective social media marketing strategies used in recent years have had a major impact on the increase in demand ”

Collagen beverage supply is becoming the subject of more successful social media advertisements, especially for consumers who prioritize appearance. Influencers, beauty experts, and health enthusiasts who promote collagen beverages for skin, hair, and anti-aging are swarming Instagram, TikTok, and even YouTube.

Through word-of-mouth recommendations, these efforts help to enlighten and strengthen credibility. Influencers frequently post about their experiences with products they have denounced on social media platforms, allowing people to relate to them and making them seem plausible. Additionally, asylum seekers skillfully use social media to communicate the youngest and most active audience while showcasing the benefits of their product through pictorials, before and after images, and short visual snippets.

Competitive Landscape & Market Developments

Market players in the collagen-infused beverages market are Vital Proteins, Shiseido, Tonic Life Sciences, Skinade, Reserveage Nutrition, Revive Collagen, Bulletproof, Dose & Co., Protein Water Co., Vitamin Well, Bella Berry, Gold Collagens, Amino Collagen and other market players.

• Skinade: In Oct 2023, Skinade has been advertising its Skinade Collagen Drink, which aims to enhance skin elasticity and hydration. In 2023, they have focused on influencer marketing as well as social media targeting beauty aficionados.
• Revive Collagen: In Nov 2023, Revive Collagen expanded its business by introducing additional liquid collagen supplements and making modifications to already available ones. In an effort to produce functional drinks that promote both health and attractiveness, they have recently developed a joint and skin health initiative.
• Tonic Life Sciences: By Sep 2023, Tonic Life Sciences unveiled the Collagen Drink Mix in 2023, aimed at workout-oriented individuals with combinations of collagen peptides and protein for muscle recovery purposes. This signifies a change in the market trend, with the beauty-infused products also incorporating performance-driven elements.

Fact.MR has provided detailed information about the price points of key manufacturers of collagen-infused beverages positioned across regions, sales growth, production capacity, and speculative technological expansion, in the recently published report.

Segmentation of Collagen-Infused Beverages Market Research

• By Product Type :

  • Ready-to-Drink Collagen Beverages
  • Premix Powders

• By Source :

  • Bovine Collagen
  • Marine Collagen
  • Porcine Collagen
  • Poultry Collagen

• By Distribution Channel :

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Online Retail
  • Direct Sales

• By Application :

  • Beauty and Anti-aging
  • Bone and Joint Health
  • Sports Nutrition
  • Weight Management

• By Region :

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa