Bulgur Market

Bulgur Market Outlook (2024 to 2034)

The global bulgur market is calculated at a value of US$ 1.26 billion for 2024. Worldwide demand for bulgur is predicted to increase steadily at a CAGR of 5.4% and reach a market value of US$ 2.14 billion by 2034-end.

Bulgur, also called burghul or bulghur, is a whole wheat product made by parboiling, drying, and then coarsely grinding different varieties of wheat. It is a popular ingredient in West Asian, Middle Eastern, and Mediterranean cuisines. Bulgur is versatile and can be used in salads, pilafs, and stuffings.

Known for its nutty flavor, bulgur has a chewy texture and retains many nutrients from whole wheat since it is made from whole wheat kernels. Additionally, bulgur is a good source of fiber, protein, and various vitamins and minerals. Organic food trends are driving bulgur sales across the globe. The two types of bulgur are fine bulgur and whole or coarse bulgur.

• Demand for fine bulgur is projected to increase at a CAGR of 6% and reach a market valuation of US$ 798 million by 2034.
• Sales of whole or coarse bulgur are estimated at US$ 818 million in 2024 and are forecasted to reach US$ 1.34 billion by 2034-end.

Coarse bulgur has a more pronounced texture and chewiness compared to fine bulgur. Some consumers prefer the heartier and more substantial texture in their dishes, contributing to the popularity of coarse bulgur.

Whole/coarse bulgur tends to hold its shape better during cooking, making it suitable for various dishes such as pilafs and salads where a distinct texture is desired. In many traditional Middle Eastern and Mediterranean cuisines, coarse bulgur is the more commonly used type. Consumers accustomed to traditional recipes may prefer the authentic texture and appearance that coarse bulgur provides.

• The North American bulgur market size is forecasted to reach US$ 446 million by 2034-end.
• Sales of bulgur grain products in East Asia are predicted to rise at a CAGR of 5.8% through 2034.

Report Attributes	Details
Bulgur Market Size (2024E)	US$ 1.26 Billion
Forecasted Market Value (2034F)	US$ 2.14 Billion
Global Market Growth Rate (2024 to 2034)	5.4% CAGR
North America Market Growth Rate (2024 to 2034)	4.9% CAGR
East Asia Market Value (2034F)	US$ 556 Million
Canada Market Growth Rate (2024 to 2034)	5.5% CAGR
South Korea Market Value (2034F)	US$ 31.1 Million
China Market Value (2034F)	US$ 451.2 Million
Fine Bulgur Sales (2024E)	US$ 444 Million
Organic Bulgur Sales (2024E)	US$ 284 Million
Key Companies Profiled	Hodgson Mill Inc. Ipek Bulgur Nefis Bulgur Sanayi Ticaret Limited Sirketi Foodish S.R.O. Duru Bulgur Gida San. The Hain Celestial Group Inc. Tiryaki Agro Gida Sanayi ve Ticaret A.S. Armada A.S. Gardenia Grain D'Or AGT Foods and Ingredients Inc. Tipiak Group Ceres Organics Limited Bob’s Red Mill Natural Foods Inc. Sunnyland Mills First Quality Foods

Why is There Steadily Increasing Consumption of Bulgur Grains Worldwide?

“High Demand for Bulgur Due to its Rich Nutritional Profile and Role in Blood Sugar Regulation”

Increasing awareness of health and wellness among consumers is significantly influencing their food choices, leading to a notable increase in the demand for whole grain products such as bulgur. Whole grains are gaining popularity due to their rich nutritional profiles, and this trend is prominently reflected in the increasing consumption of bulgur as a perceived nutritious option.

Bulgur retains the entire grain kernel, including the bran, germ, and endosperm. This composition ensures that essential nutrients such as fiber, B vitamins, antioxidants, and minerals are present in abundance. Consumers, driven by a desire for well-rounded nutrition, are recognizing bulgur as a wholesome choice that contributes to a balanced diet.

Bulgur has a relatively low glycemic index (GI) compared to some refined grains. Foods with a low GI are known to cause a slower rise in blood sugar levels, contributing to high energy and better blood sugar control. Health-conscious individuals, including those managing conditions such as diabetes, are drawn to bulgur for its potential positive impact on blood sugar regulation.

Health trends such as plant-based protein diets and mindful nutrition are significantly influencing the bulgur market growth. The versatility of bulgur allows it to seamlessly fit into diverse dietary patterns, further enhancing its appeal among health-focused consumers.

“Growing Interest in Middle Eastern and Mediterranean Cuisines”

The evolving culinary landscape, marked by a high appreciation for diverse flavors and international cuisines, is majorly contributing to the increasing popularity and adoption of bulgur on a global scale. One of the noteworthy bulgur market trends is the growing interest in Middle Eastern and Mediterranean cuisines, where bulgur traditionally plays a prominent role. This cultural culinary shift is now extending beyond its regional origins as consumers and food establishments worldwide embrace the versatility and unique characteristics of bulgur.

Bulgur, with its historical roots in these regions, has become a focal point of culinary exploration. Iconic dishes such as tabbouleh and kisir, where bulgur takes center stage, are prime consumers of this grain. Their popularity is transcending regional borders, introducing bulgur to a broader consumer base.

Chefs and home cooks alike are drawn to bulgur for its adaptability in fusion cooking. Bulgur's neutral flavor profile allows it to seamlessly integrate with a wide array of ingredients, making it a versatile canvas for creative culinary expressions. Food influencers and chefs are also incorporating bulgur into traditional recipes from various cuisines, providing a contemporary twist to classics. This adaptability is sparking interest among consumers looking for novel and globally inspired dining experiences.

Restaurants and foodservice establishments are increasingly featuring bulgur-based dishes on their menus. This not only caters to the growing demand for diverse options but also positions bulgur as a trendy and sought-after ingredient.

“Culinary Exploration Leading to Introduction of Ready-to-eat Bulgur-based Products”

Food manufacturers are responding to the global interest in bulgur by developing innovative, ready-to-use bulgur products. These offerings cater to consumers seeking convenient yet authentic ways to incorporate bulgur into their meals.

Increasing adoption by food manufacturers is further facilitating the distribution of bulgur products across diverse markets. This expanded accessibility is contributing to bulgur's recognition and usage in a broader array of international kitchens.

How are Competing Alternatives Hindering Bulgur Consumption?

“Rising Popularity of Quinoa Hampering Market Expansion”

Bulgur sales are facing challenges in their growth trajectory due to the presence of substitutes, notably quinoa, which is gaining popularity as a versatile and nutritious alternative. Quinoa is often perceived as a nutritional powerhouse, boasting a complete protein profile, a variety of vitamins and minerals, and a high fiber content. This is positioning quinoa as a go-to option for health-conscious consumers seeking nutrient-dense alternatives.

Quinoa's gluten-free nature makes it especially attractive to individuals with gluten sensitivity or those following gluten-free diets. This is further contributing to its widespread adoption in markets where gluten-free options are in high demand.

What Strategies are New Companies Resorting to in This Competitive Market?

“Focus on Innovative Product Offerings to Create Strong Brand Identity”

The success of new companies in the bulgur market hinges on a combination of strategic decisions, including differentiation, innovation, targeted marketing, and building strong relationships within the industry. By understanding consumer preferences, adapting to market trends, and effectively communicating their unique value propositions, start-ups can establish a foothold and thrive in the competitive bulgur industry.

Introducing innovative bulgur products or blends with distinctive flavors, textures, or added nutritional elements sets newcomers apart. This includes pre-seasoned bulgur varieties, mixes with other grains, or specialty formulations tailored to specific culinary trends.

Innovation also attracts adventurous consumers and provides a competitive edge, allowing new companies to tap into niche markets and attract attention from both consumers and culinary professionals.

Country-wise Analysis

In the United States, Germany, and Japan, bulgur sales are influenced by a combination of factors such as cultural, culinary, and consumer preferences, reflecting the diverse dynamics of the global food market.

Apart from these countries, bulgur demand is also increasing at a healthy pace in China, Mexico, and South Korea.

• Sales of bulgur products in China, Mexico, and South Korea are projected to expand at CAGRs of 5.6%, 6.1%, and 8.6% through 2034, respectively.

Why are Bulgur Suppliers Thriving in the United States?

“Health and Wellness Trends Boosting Bulgur Sales in the Country”

Attribute	United States
Market Value (2024E)	US$ 232.2 Million
Growth Rate (2024 to 2034)	4.8% CAGR
Projected Value (2034F)	US$ 369.5 Million

The United States is estimated to hold 84% of the North American bulgur market share in 2024. Consumers in the United States are actively seeking whole, minimally processed foods, and bulgur aligns with these health-conscious preferences.

Increasing emphasis on healthy eating and wellness is fueling the demand for nutritious food choices in the United States, positioning bulgur as a favored whole grain option. The rising demand for plant-based diets and meat alternatives is positioning bulgur as a valuable ingredient in vegetarian and vegan meals.

Why are Bulgur Producers Attracted to Germany?

“Increasing Adoption of Vegetarian Diets and Cultural Acceptance of Bulgur”

Bulgur is integrated into German cuisine, particularly in salads, stews, and side dishes, reflecting a cultural acceptance that is driving its healthy demand. Germany's rich culinary traditions, including hearty and wholesome dishes, align well with bulgur's characteristics. The grain's use in traditional recipes is contributing to its growing popularity.

The increasing adoption of vegetarian and organic lifestyles in Germany is further leading to high demand for plant-based protein ingredients and organic food options, including bulgur.

Will Japan Be a Lucrative Market for Bulgur Distributors?

“Healthy and Balanced Eating Habits Boosting Consumption of Whole Grain Products”

Attribute	Japan
Market Value (2024E)	US$ 40.9 Million
Growth Rate (2024 to 2034)	6% CAGR
Projected Value (2034F)	US$ 73.3 Million

Japan's cultural emphasis on healthy and balanced eating habits is driving the demand for nutrient-dense foods, making bulgur a fitting choice. Bulgur's status as a whole grain aligns with the Japanese focus on holistic well-being, driving its inclusion in meals for its nutritional value. Bulgur's versatility also allows it to be seamlessly integrated into both traditional and fusion dishes, catering to the adventurous tastes of Japanese consumers.

Category-wise Analysis

According to Fact.MR, a market research and competitive intelligence provider, the demand for conventional bulgur products is increasing at a healthy pace due to their culinary adaptability, ease of preparation, cultural significance, affordability, diverse product offerings, and compatibility with modern diets.

Sales of organic bulgur products are foreseen to rise at a CAGR of 6.2% during the next 10 years due to the growing demand for natural and clean-label food products.

Why are Conventional Bulgur Products in High Demand?

“High Affordability and Easy Accessibility of Conventional Bulgur”

Attribute	Conventional
Segment Value (2024E)	US$ 978 Million
Growth Rate (2024 to 2034)	5.2% CAGR
Projected Value (2034F)	US$ 1.62 Billion

Conventional bulgur is often more affordable compared to specialty or niche grain products. Its widespread availability in supermarkets and grocery stores is enhancing consumer accessibility. The combination of affordability and accessibility is making conventional bulgur an attractive choice for a broad consumer base, contributing to healthy demand.

Manufacturers are also offering a diverse range of conventional bulgur products, including different grain sizes (fine, medium, coarse) and packaging options (bulk, pre-packaged). This variety caters to the culinary needs of a wide consumer audience.

Competitive Landscape

To earn more and maintain their market positions, key market players are monitoring and responding to emerging dietary trends, such as gluten-free diets, veganism, and clean eating habits. Leading companies are also focusing on expanding their presence in both established and emerging markets. They are adopting strategic partnerships, distribution agreements, and market entry initiatives to capture a major share of the global bulgur market.

Key Segments of Bulgur Market Research

• By Nature :

  • Organic
  • Conventional

• By Type :

  • Fine Bulgur
  • Whole/Coarse Bulgur

• By End Use :

  • Household
  • HORECA

• By Distribution Channel :

  • Direct
  • Indirect

• By Region :

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Middle East & Africa