Better-for-you (BFY) Beverages Market

Better-for-you (BFY) beverages Market Outlook (2024 to 2034)

The global better-for-you beverages was valued at US$ 197.3 million in 2023 and has been forecasted to expand at a noteworthy CAGR of 8.5% to end up at US$ 484.0 million by 2034.

The global demand for better-for-you beverages is on rise as modern consumers emphasize nutrition and holistic health. According to a recent survey, 72% of consumers globally find it extremely important to recognize a product’s ingredient before consuming. This increased awareness indicates a trend towards transparency and informed decision making in dietary choices.

Growing inclination towards healthy living has boosted the demand for beverages that target holistic well-being. Consumers prefer beverages that not only nourish but also provide other functional benefits such as aiding in digestion, boosting energy levels or supporting immune system. In addition, the rising tide of social media coupled with health-focused advertisements promoting wellness has significantly influenced buyer decisions as well as expanding the market reach of better-for-you beverages.

Report Attributes	Details
Better-for-you (BFY) beverages Market Size (2023A)	US$ 197.3 Million
Estimated Market Value (2024E)	US$ 214.1 Million
Forecasted Market Value (2034F)	US$ 484.0 Million
Global Market Growth Rate (2024-2034)	8.5% CAGR
East Asia Market Share (2024)	22.4%
China Market Growth Rate (2024-2034)	8.5% CAGR
Key Companies Profiled	Nestlé; PepsiCo; Starbucks; Suntory Beverage & Food; Other Prominent Players.

Better-for-you (BFY) beverages Sales Analysis (2019 to 2023) vs. Market Projections (2024 to 2034)

The Value of the better-for-you (BFY) beverages market was US$ 138.3 million in 2019 and it increased to US$ 197.3 million by 2023, expanding at a CAGR of 8.5%

• Short Term (2024 to 2028): The market for Better-for-You (BFY) beverages is set for expansion between 2024 and 2028, driven by an increase in consumers’ health and fitness consciousness. In addition, the growing demand for functional drinks that have additional health benefits and are made from clean label ingredients will also be key factors. Innovations in product formulations and flavors are expected to lure in health-conscious buyers, which further serves to strengthen market growth during this period.
• Medium Term (2028 to 2030): From 2028 onwards, the BFY beverage market is likely to witness substantial growth due to the progress in personalized nutrition choices, rise in demand for plant-sourced products by consumers and enhanced awareness about mental well-being. In addition to that, there will be continuing development of ingredient tech and improved product clarity which will fulfill changing customer needs concerning health and sustainability.
• Long Term (2030 to 2034): In the long run the market is anticipated to witness a notable surge in demand for better-for-you (BFY) drinks propelled by an upsurge in plant-based ingredients. Significant advancements in biotechnology that will enhance the nutritional profiles of beverages, along with the rising integration of AI for personalized consumer experiences will flourish the market demand. The consumer health priorities focusing on prevention and their increasing preference for ethical and transparent brands are further expected to spur market growth.

On the back of the aforementioned facts, global better-for-you (BFY) beverages market is anticipated to grow at a CAGR of 8.5% during the forecast period from 2024-2034, According to the Fact.MR, a market research and competitive intelligence provider.

Market Dynamics

What are the Factors Propelling Global Sales of Better-for-you (BFY) beverages market?

“Increasing Preference for Functional Ingredients Boosting the demand for Better-For-You Beverage”

Rising interest in functional ingredients that boost health and well-being are gaining traction globally. Functional ingredients such as adaptogens, probiotics, collagen, and antioxidants are incorporated in Better-for-You (BFY) beverages to make them appealing to a growing health-conscious consumer archetype. Each of the ingredients provide unique heath benefits catering to a wide range of health issues. Ingredients like adaptogens help in relieving stress, probiotics promote gut and digestive health, collagen improves skin elasticity while antioxidants fight against oxidative stress thereby promoting general well-being.

This rising consumer interest represents a much broader trend towards holistic wellbeing where people are not merely concentrating on physical fitness but also focusing on mental clarity, immunity and longevity. The addition of functional ingredients in BFY drinks makes it easy for individuals to integrate these health benefits into their everyday routines, especially to time-conscious consumers. This trend highlights the increasing consumer preference for products that deliver multifunctional benefits, further fueling the global sales of BFY beverages.

“Clean Labeling and Transparency in Ingredients are Driving Stronger Market Demand”

The Better-for-You (BFY) beverage market is being shaped by transparency of product ingredients and labeling. Today’s consumers are more concerned than ever; they check for labels and look for drinks which have natural, recognizable components. Studies indicate that nearly 50% of people globally often lack energy to last them throughout the day. While energy drinks can serve as one stop solutions, consumer preferences have shifted towards natural products at a rate of 50%. Such a shift from artificial sweeteners towards clean-label energy drinks creates unprecedented opportunities for brand owners within the BFY beverage market.

Health-conscious individuals have become fervent supporters of clean labels where minimal processing and absence of artificial additives are given priority. Such customers not only want beverages that are in line with their nutritional choices but also expect them to be of high quality. Furthermore, it is important that health claims made are clear enough for consumers to comprehend what health benefits accrue from certain ingredients in their beverages as well as whether these contribute towards personal wellness goals.

Brands that embrace this demand for transparency and clean labeling are better positioned to gain consumer loyalty in the competitive BFY beverage market. By offering products that are both straightforward in composition and honest in their health claims, these brands can effectively build trust and meet the evolving expectations of consumers who prioritize both health and transparency in their purchasing decisions.

What are the Challenges Encountered by Manufacturers of Better-for-you (BFY) beverages market?

“Balancing Taste and Health in BFY Drinks Challenges Market Growth Prospects”

Manufacturers face the challenging task of creating Better-for-You (BFY) beverages which are both healthy and delicious. Natural ingredients are often hailed as the key aspect of healthiness in drinks since research indicates that about 53 percent of people consider drinks made from entirely natural ingredients to be healthy; however, they may also adversely affect taste. The right balance must therefore be struck between health benefits and palatability if one is to achieve an ideal drink.

However, enjoyment remains an essential aspect for all products despite their emphasis on natural ingredients. Consumers want beverages that will help them achieve their health goals but would still prefer those ones which give pleasurable experiences while drinking them. For this reason, the success of BFY beverage hinges on its ability to be both healthful and delicious, making the overall drinking experience satisfying on multiple levels.

Country-wise Insights

Why Adoption of Better is for you beverages is high in the United States?

“Government and Public Health Initiatives”

The high adoption of "better-for-you" beverages in the United States is driven by factors like observable rise in health awareness among Americans. Due to this awareness, consumers tend to choose beverages with nutrients aligned with their way of healthy life lifestyle goals.

Evolving dietary trends play a significant role. The rise of low-carb, keto, and plant-based diets has spurred demand for beverages that fit these dietary preferences. Consumers are more inclined to choose drinks that complement their eating habits, such as those with reduced sugar content or enhanced with beneficial nutrients.

According to a 2021 survey, 31% of consumers claimed to reduce their intake of sugary drinks, while 60% of consumers stated they were more likely to read the Nutrition Facts label when making a beverage purchase. As a result, "better-for-you" beverages have become a popular choice among U.S. consumers seeking both taste and health benefits.

The beverage industry’s innovation has brought in functional drinks that are diverse. Some of these drinks have been made to be rich in vitamins, minerals, probiotics and adaptogens which cover a wide range of health concerns and preferences. There is also a wide availability of these products over many retail channels from supermarkets to health food shops. Such wide accessibility has made “better-for-you” beverages very popular within U.S marketplace.

Why is India a Lucrative Market for BFY beverage Manufacturers?

“India has a large and growing young population that is increasingly health-conscious”

With a combination of demographic, economic, and lifestyle factors, India is a highly promising market for “better-for-you” (BFY) beverage manufacturers. The country's growing youth population coupled with fast economic growth rate and an expanding middle class creates a fertile ground for consumer bases that are becoming more health conscious.

Indian youth continue to lead changes toward healthier living via adopting contemporary dietary practices by opting for low sugar beverages as well as natural ones that have additional functional advantages thus aligning with one’s wellness goals when it comes to beverage selection. Younger customers’ focus on personal health and physical activity has led to increased demand for BFY drinks which are intended for active lifestyles and specific diets.

Furthermore, rapid globalization coupled with digitalization has caused health trends to spread faster among younger population leading to higher demand for new kinds of nutritional beverages.

Category-wise Insights

Which Product Type is Widely Preferred in Better-for-you (BFY) beverages Market?

“Rising Demand for Non-Alcoholic Beverages is Driven by Increasingly Health-Conscious Consumer Preferences”

Within the "better-for-you" segment, there is an increasing consumption of non-alcoholic drinks because many people are using it as an alternative to alcoholic beverages which have been associated with unhealthy lifestyles. As more individuals become aware about their health and lifestyle changes, they tend to prefer non-alcoholic drinks that enhance physical fitness and healthy living styles. Thus, non-alcoholic beverages are becoming more popular since they usually contain lower calories, have less sugar levels or no alcohol at all which ultimately leads them towards achieving good health objectives.

Latest developments in taste profiles and incorporating functional ingredients like vitamins and adaptogens into beverages that have no alcohol make them more appealing to consumers.

Which Distribution Channel is Preferred for Better-For-You (BFY) Beverages?

“The rise of plant-based diets has led to a surge in plant-based ingredients ”

The specialty retail shops have emerged as the most preferred channels for “better for you” (BFY) drinks, a fact that reflects on their abilities to satisfy niche markets and sophisticated customers. The specialty retailers, unlike general grocery stores provide an exceptional shopping experience whereby consumers are able to find all sorts of innovative premium BFY beverages which emphasize health benefits as well as quality ingredients.

Another reason consumers opt for specialized shops instead of supermarkets is because they offer personalized service and possess personnel with expertise in certain products such as those meant for improving or maintaining good health. Moreover, most specialty stores prioritize limited edition offerings from new start-ups compared to large supermarkets meeting the growing demand for beverages from different consumer archetype.

Competitive Landscape

Key players in the better-for-you (BFY) beverages market are Nestlé, PepsiCo, Suntory Beverage & Food, The Coca-Cola Company, Hint Inc., The Hain Celestial Group, Unilever, CELSIUS Holdings, Inc., Keurig Dr Pepper, and Bodyarmor Sports Nutrition.

Companies are increasingly investing in experimenting with diverse flavor profiles and enhancing nutritional value. To strategically expand their market presence, many players are pursuing acquisitions across various regions. This approach allows them to broaden their product offerings and strengthen their position in the market, responding effectively to evolving consumer preferences and competitive pressures. For example,

• In May 2024, Hint introduced its newest flavor, tangerine as a direct-to-consumer offering on their website. The no-calorie, no sugar flavored water is the newest addition to this growing portfolio of health-conscious products from the company.
• In Feb 2022, Nestle health science agreed to purchase a majority stake in Orgain, a leader in plant-based nutrition, from founder Dr. Andrew Abraham and Butterfly Equity will continue to be minority share owners. Orgain complements Nestle Health Science’s existing portfolio of nutrition products that support healthier lives

Fact.MR has provided detailed information about the price points of key manufacturers of Better-for-you (BFY) beverages positioned across regions, sales growth, production capacity, and speculative technological expansion, in the recently published report.

Segmentation of Better-for-you (BFY) beverages Industry Research

• By Product Type :

  • Non-alcoholic Beverages
    • Functional Water
    • Sports and Energy Drinks
    • Fruit and Vegetable Juices
    • Dairy and Plant-based Beverages
    • Tea and Coffee
  • Alcoholic Beverages
    • Low-calorie/Low-alcohol Beer
    • Wine
    • Spirits

• By Functionality :

  • Immunity-boosting
  • Gut Health/Probiotics
  • Weight Management
  • Energy/Performance
  • Hydration
  • Cognitive Function
  • Sleep/Relaxation
  • Digestion/ microbiome

• By Target Consumer :

  • Health-conscious Consumers
  • Sports/Fitness Enthusiasts
  • Millennials and Gen Z
  • Seniors/Aging Population

• By Target Consumer :

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Convenience Stores
  • Fitness Centers and Gyms
  • Online Channels

• By Region :

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa