Berry Market

Berry Market Outlook (2024 to 2034)

The global berry market is projected to reach a value of US$ 26.49 billion in 2024 and has been thoroughly analyzed to increase to a size of US$ 38.09 billion by the end of 2034. This increase amounts to market expansion at 3.7% CAGR from 2024 to 2034.

Berry-producing companies offer several types such as strawberries, blueberries, raspberries, blackberries, and cranberries. Berry market growth is primarily driven by its growing popularity as an ingredient in various food products such as desserts, cereals, healthy snacks, smoothies, and others. The use of berries in various food products is increasing due to their excellent tastes and well-known health benefits including high levels of antioxidants, fiber, and vitamins which appeal to various consumers.

Advancements in agricultural activities, improving supply chain logistics, and innovations in packaging materials are helping extend the shelf life of fresh berries are contributing to the berry market size expansion.

Key Market Growth Drivers

• The use of berries is increasing in various industries such as food & beverages, pharmaceuticals, nutraceuticals, and personal care & cosmetics due to their high vitamin, antioxidant, and fiber content.
• Demand for berries is increasing from nutraceutical industries for producing supplements as they help to improve heart health and weight management, and also hold anti-aging properties.
• Preference for natural, fresh, and minimally processed foods is contributing to the continuous demand for berries.
• Berries are widely used in functional food & beverages such as health bars, yogurts, juices, smoothies, and various others due to their nutritional advantages.
• Organic berry farmers are earning more due to consumer preference for them as they come without the use of pesticides.
• Various dishes from breakfast cereals, salads, desserts, and beverages made from different types of berries are gaining popularity across the world which is driving the market growth.
• One of the key berry market trends is rapid advancements in packaging technologies to enhance the shelf life and maintain the quality of fresh berries.
• Restaurants, cafes, and catering services continuously need various types of berries as they are popular ingredients in desserts, beverages, and desserts.
• Expansion of distribution channels such as supermarkets, hypermarkets, online grocery shopping applications, and specialty food stores are complementing the sales growth of berries.

Report Attribute	Detail
Berry Market Size (2024E)	US$ 26.49 Billion
Forecasted Market Value (2034F)	US$ 38.09 Billion
Global Market Growth Rate (2024 to 2034)	3.7% CAGR
North America Market Share (2024E)	25.1%
East Asia Market Growth Rate (2024 to 2034)	4.1% CAGR
Pouches Segment Value (2034F)	US$ 13.6 Billion
Organic Berries Segment Value (2034F)	US$ 31.01 Billion
Key Companies Profiled	SunOpta Inc.; Ocean Spray Cranberry Inc.; Kerry Group plc; California Giant Inc.; Green Mountain Farm Direct; Costa Group Holdings Ltd.; California Giant Inc.; Dole Food Company Inc.; Dabur India Ltd.; Symrise AG; Uren Food Group Limited; California Giant Berry Farms.

What are the Key Opportunities That Lie Ahead for Berry Producers?

“Increasing Demand for Functional Food Globally Opening Up Doors of Opportunities”

Growing demand for functional foods globally is creating positive sentiments for berry suppliers. Functional food manufacturers are widely using various types of berries such as strawberries, blueberries, goji berries, mulberries, raspberries, cranberries, and others as ingredients in products including smoothies, yogurts, beverages, protein bars, ice creams, and others. Berries are widely used in various food items due to their nutritional profile includes high levels of vitamins, antioxidants, and fiber which makes them ideal ingredients for functional foods.

Berries are considered as versatile in nature and can be easily incorporated into various types of dishes and they also help in enhancing appeal. Various food & beverage companies are using them in products from breakfast cereals, yogurts, and salads to offer a burst of flavor and color, and in desserts such as cakes, pies, and parfaits for natural sweetness and texture.

What are the Hindrances to the Sales Growth of Berries?

“Risk of Perishability Posing Serious Issues During Transportation”

High perishability of berries is a key concern that is becoming a serious challenge in market growth. Berries pose a serious risk for post-harvest losses and quality preservation during storage and transit. Because of the limited shelf life of berries, they require effective cold-chain logistics, which can be expensive and difficult depending on location.

Because berries need to be transported fast to preserve freshness, their perishability not only raises the overall cost of handling and distribution but also restricts other market reach. Reducing waste while controlling operating expenses is becoming a key hurdle in berry market growth.

Country-wise Insights

The North American region is projected to hold a leading position with 25.1% of the worldwide berry market share in 2024. High consumption of fresh berries, well-established cold chain infrastructure, and advanced agricultural practices are driving the market growth in North America. Western Europe is also projected to account for a significant market share due to the strong production of berries in countries such as Spain and the United Kingdom.

What Makes the United States a Lucrative Market for Berry Distributors?

“Rising Trend of Consuming Only Organic Foods”

Attribute	United States
Market Value (2024E)	US$ 2.93 Billion
Growth Rate (2024 to 2034)	4.3% CAGR
Projected Value (2034F)	US$ 4.46 Billion

Increasing preference for organic and locally produced organic fruits is driving the demand for berries in the United States. Berries fit well with these trends since they provide a natural, pesticide-free choice that appeals to various consumers. They are often promoted as organic or locally grown. In particular, people who are prepared to pay more for sustainably produced goods that promote regional agriculture are drawn to organic berries. Consumption of berries is rising as people look for high-quality, environmentally friendly food options, which is partly due to their growing interest in organic and local produce.

Why is Demand for Berries Increasing Fast in South Korea?

“High Demand for Nutritious and Flavorful Ingredients”

Attribute	South Korea
Market Value (2024E)	US$ 1.25 Billion
Growth Rate (2024 to 2034)	4.5% CAGR
Projected Value (2034F)	US$ 1.94 Billion

Berries are gaining popularity in South Korea as a key ingredient in diets because of their versatility and ability to be mixed in various culinary applications. In South Korea berries are widely used in food items such as desserts, salads, smoothies, and toppings to improve both nutritional value as well as flavor. This versatility of berries makes them an ideal fit for the latest dietary preferences of people in South Korea who consume and demand nutritious and flavorful ingredients.

Category-wise Insights

Based on distribution channel, the market is segmented into direct and indirect. Indirect segment accounts for a significant market share due to the expanding reach and efficiency of these channels. Some indirect channels are distributors, wholesalers, and retailers, who help manage the complexity of the supply chain such as handling, storage, and logistics.

Why are Sales of Berries in Pouch Packaging Higher Than Others?

“Resealable Elements in Pouch Packaging Preserving Freshness and Quality of Berries”

Attribute	Pouches
Segment Value (2024E)	US$ 9.64 Billion
Growth Rate (2024 to 2034)	3.5% CAGR
Projected Value (2034F)	US$ 13.6 Billion

The benefits that pouch packaging offers in terms of freshness and convenience make them an ideal choice for consumers and berry suppliers. As berries are such perishable fruits, pouch packaging usually has resealable elements that help maintain the berries' freshness and quality over time. It is ideal for customers who are always on the go and seek portable, wholesome snack options because it is lightweight and portable. Compared to regular plastic container packaging solutions, the latest pouch packaging is considered eco-friendlier. These features support the increasing market demand for berries packaged in pouches.

Why are Organic Berries Widely Preferred in Comparison to Conventional Variants?

“Perception of Organic Berries as Healthier and Safer Due to Absence of Synthetic Pesticides”

Attribute	Organic Berries
Segment Value (2024E)	US$ 21.69 Billion
Growth Rate (2024 to 2034)	3.6% CAGR
Projected Value (2034F)	US$ 31.01 Billion

Demand for organic berries is high in comparison to conventional ones due to they are beneficial to health and safer. A high percentage of consumers only consume organic berries because they are grown without the use of any synthetic pesticides, herbicides, or genetically modified organisms. Organic farming methods are seen to be better for the environment since they support biodiversity and healthy soil. The demand for organic berries is increasing despite their usual higher price due to customers' growing desire for natural and sustainably produced foods.

Competitive Landscape

Key players in the berry industry are focusing on adding new products such as berry-based snacks and beverages with attractive packaging. Also, some companies are collaborating with supermarkets and hypermarkets to increase reach and boost sales.

• In May 2024, California Giant Berry Farms announced that it was officially a Fair Trade Certified strawberry supplier. This project reinforced California Giant Berry Farms' commitment to sustainability and ethical business practices, as well as the company's objective to provide high-quality berries and nourish its communities.
• In April 2024, Four Loko, a ready-to-drink (RTD) brand that used vodka, added a new flavor to its lineup: Dark Berry Burst.
• In February 2023, Ivia Beaute Pvt. Ltd., along with its main brand Astaberry, introduced a new line of Acai Berry Bio Hyaluronate products. This modern-day product, available in a variety of ranges, contains the goodness of Acai Berry and Bakuchiol. Inspired by age-old Indian Ayurveda and combined with cutting-edge science, the goal is to offer a one-stop shop for all personal care needs.

Fact.MR provides detailed information about the price points of key producers of berries positioned across the world, sales growth, production capacity, and speculative technological expansion, in this new market report.

Segmentation of Berry Market Research

• By Nature :

  • Organic
  • Conventional

• By Packaging :

  • Pouches
  • Jars
  • Cans
  • Bulk

• By Distribution Channel :

  • Direct
  • Indirect

• By Region :

  • North America
  • Western Europe
  • Eastern Europe
  • Latin America
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa