Beef Bone Broth Market

Beef Bone Broth Market Outlook (2023 to 2033)

As per the latest industry analysis by Fact.MR, the global beef bone broth market is forecasted to increase from a valuation of US$ 15.8 billion in 2023 to US$ 34.12 billion by 2033, expanding at a CAGR of 8% from 2023 to 2033.

Beef bone broth is a savory liquid made by simmering beef bones and connective tissues for several hours. It is commonly enriched with vegetables such as carrots, onions, and celery, along with herbs and spices for added flavor. Beef bone broth has gained significant popularity among both millennials and the elderly in recent years due to its numerous health benefits and versatile usage.

Ready-to-use beef bone broth products have gained popularity among consumers who value convenience. Additionally, the versatility of beef bone broth allows it to be used as a base for ready-to-eat soups, sauces, gravies, and various other recipes.

Generally, people eat beef bone broth as a soup, stew, or occasionally as the basis for rice or noodles in broth. Bone broth has several benefits, including the ability to lower inflammation and support weight loss.

• Beef marrow broth accounts for 33% of the global market. Amino acids in beef marrow broth, such as glycine, can aid in detoxification processes within the body. Glycine supports liver function, which plays a crucial role in detoxifying harmful substances from the body.

Consumers are becoming more conscious of the ingredients used in their food products. As a result, there is a growing demand for clean-label and organic beef bone broth options that are free from artificial additives, preservatives, and antibiotics.

Rising health consciousness, increased demand for natural and organic food products, and the growing popularity of paleo and ketogenic diets have been key drivers of market expansion. Furthermore, the emergence of e-Commerce platforms has made beef bone broth easily accessible to consumers worldwide.

Since customers prefer items packed with minerals to support their bodily functions, the rise in the consumption of healthy convenience foods has positively impacted beef bone broth sales. Demand for affordable and quickly accessible ready-to-eat food products is rising due to a surge in the working population.

Report Attributes	Details
Beef Bone Broth Market Size (2023)	US$ 15.8 Billion
Forecasted Market Value (2033)	US$ 34.12 Billion
Global Market Growth Rate (2023 to 2033)	8% CAGR
Market Share of Beef Marrow Broth (2023)	33%
United Kingdom Market Size (2033)	US$ 3 Billion
Germany Market Growth Rate (2023 to 2033)	10.7% CAGR
India Market Size (2023)	US$ 1 Billion
United States Market Growth Rate (2023 to 2033)	10.4% CAGR
Market Share of Offline Sales Channels (2023)	62%
Key Companies Profiled	Ancient Nutrition Campbell Soup Company Australian Bone Broth Co Cosmic Molecule Barebones Ventures, LLC Left Coast Performance Bonafide Provisions LLC BRI Nutrition LLC Broth and Co Del Monte Foods Inc. Kettle & Fire Inc. LonoLife

Which Drivers Underpin Beef Bone Broth Industry Expansion?

“Increasing Consumer Preference for Organic Grass-fed Bone Broth”

The market for beef bone broth is expanding thanks to a considerable preference for organic grassfed bone broth. Growing awareness of the health advantages of organic products has increased the demand for grassfed beef bones globally. Revenue of the beef bone broth market is being driven by rising consumer concerns for their health.

More customers are looking for wholesome, high-quality food products, which is advantageous for this industry. The popularity of protein supplements made with organic ingredients is rising, which is beneficial for the sales of beef bone broth powder.

Organic foods & beverages are produced without the use of chemicals or pesticides, in contrast to conventional foods, which help preserve more nutrients, including antioxidants. For consumers who suffer from sensitivities to pesticides and preservatives, organic bone broth can be beneficial.

“Growing Consumption of Nutritious Food Products”

People tend to neglect their daily food, health, and fitness as a result of their busy schedules and long workdays. As a result, in recent years, there has been a considerable rise in the general awareness of beef bone broth nutrition. As a result, consumer food choices have changed quickly due to growing health concerns.

Young people are more likely to spend more money on products with health claims because they are more likely to develop better eating habits than other age groups. As a result, the expansion of the market is further fueled by rising premium product consumption that also includes necessary nutrients.

“Surging Awareness Regarding Health Benefits of Beef Bone Broth”

The appeal of beef bone broth as a substitute for other protein sources among consumers is fueled by the inclusion of macronutrients and micronutrients in a balanced ratio with a high concentration of proteins. Gelatin, which can transform into collagen in the body, can be found in bone broth. When gelatin is broken down, collagen is created, which can help with osteoarthritis symptoms such as pain, stiffness, and decreased physical function in the knee joints.

Presence of glutamine and a few other amino acids in bone broth can also promote efficient digestion. This could aid in the treatment of ailments, including leaky gut, which is characterized by irritation of the mucosal lining of the intestines and disruption of the body's capacity to digest food.

What is Limiting Beef Bone Broth Consumption Growth?

“Availability of Substitutes and Lack of Consistent Supply of Quality Raw Materials”

Ensuring a consistent supply of quality raw materials is essential to meet the growing demand for beef bone broth. But sourcing high-quality beef bones, especially from grassfed or organic cattle, can be a challenge. The presence of alternatives, such as dietary supplements for bone and joint health that provide focused advantages, is estimated to impede market expansion.

Which Strategy is Being Adopted by New Entrants in This Market?

“New Companies Curating Traditionally Made Nutritious Bone Broth for Detoxification”

Fast food and pre-packaged goods are preferred in today's urban lifestyle due to their ease and quick preparation. However, eating more of these foods causes the body to absorb a lot more toxic substances. Contrarily, consistent detoxification practices assist people in maintaining their immune systems more effectively. Start-ups are currently curating traditionally prepared healthy bone broths for detoxification.

• For an urban lifestyle, the British start-up Bone & Broth offers liquid functional food. It provides vegan broth, beef bone broth, and chicken bone broth from responsible farms. The soup's restorative and healing qualities are enhanced by slow cooking it utilizing recipes that incorporate East Asian fusion ingredients. This later offers the body minerals, amino acids, collagen, and gelatin that are essential for maintaining health.

Country-wise Insights

Will the United States Retain its Leading Position in the Beef Bone Broth Industry?

“Increase in Cases of Obesity Supporting Market Growth”

• The market in the United States is set to reach US$ 11.33 billion by 2033.

Growing consumer reliance on convenience foods, a rise in retail sales of beef bone broth, and an increase in cases of obesity are boosting market expansion. As consumers embrace collagen-based meals to promote their overall health, beef bone broth collagen consumption has increased in the country. A rise in restaurants serving beef bone broth soups and top suppliers of beef bone broth are driving market value.

How is the Beef Bone Broth Market Faring in Germany?

“Suppliers Benefiting from Rapid Expansion of Food & Beverage Industry”

• Demand for beef bone broth in Germany is valued at US$ 1.47 billion in 2023.

Demand for beef bone broth is sparked by the development of multicultural cuisine and changes in the dietary choices of people. Rapid expansion of the food and beverage industry is supporting market expansion. Growing sales of beef bone broth protein for health and beauty purposes as well as the emergence of fortified food preferences are driving market demand.

Why is China Creating Lucrative Opportunities for Beef Bone Broth Companies?

“Consumption Rising Due to Increasing Geriatric Population in the Country”

• Sales of beef bone broth in China are estimated to rise at a CAGR of 10.3% through 2033.

High sales of organic and healthful goods, a growing geriatric population, and rising disposable income are boosting the consumption of beef bone broth. Demand for bone broth protein is anticipated to increase over the coming years due to a rise in consumer spending on nutritious foods as people's lifestyles change as a result of growing awareness of good health.

Category-wise Insights

Which Sales Channel is Dominating the Market for Beef Bone Broth?

“Offline Retail Stores Enjoy High Popularity Due to Easy Availability of Various Brands”

Based on sales channel, the market is classified into online and offline.

• Sales of beef bone broth through offline stores are projected to soar at a CAGR of 9.4% through 2033.

Offline retail stores carry a variety of commodities such as groceries, drinks, and household items. These shops offer goods from many brands at affordable prices, making it easy for customers to discover what they need. These shops also provide appealing discounts, a variety of payment choices, and a positive shopping experience.

To enhance their profit margins, offline retail stores concentrate on increasing product sales. Broth producers want to sell their products through supermarkets and hypermarkets due to their large client base. In both developed and emerging countries, offline sales channels are becoming more popular due to expanding urbanization, a growing working-class population, and competitive prices. Additionally, these shops feature advanced storage facilities that offer optimum conditions for storing broth and other nonperishable goods.

Competitive Landscape

Key beef bone broth producers are focusing on new developments, quality control, product standards, and collaborations to increase their revenue. They are investing in R&D initiatives and increasing production capacity to diversify their product offerings. This will create new business opportunities in the beef bone broth market.

For instance :

• In 2019, a California-based firm called LonoLife, which offers consumers convenient and nutrient-dense goods, including collagen, bone broth, and more, announced the introduction of a new range of bone broth products.

Key Segments of Beef Bone Broth Industry Research

• By Pack Size :

  • Up to 250 g
  • 250 g to 500 g
  • Above 500 g

• By Type :

  • Beef Marrow Broth
  • Beef Knuckle Broth
  • Beef Short Rib Broth
  • Beef Oxtail Broth

• By Form :

  • Concentrate
  • Powder
  • Liquid

• By Variety :

  • Mushroom Soup
  • Tomato Soup
  • Potato Soup
  • Vegetable Soup

• By Sodium Content :

  • High Sodium
  • Sodium-free

• By End Use :

  • Dogs & Cats
  • Humans

• By Sales Channel :

  • Online
  • Offline

• By Region :

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa