Augmented Reality (AR) in Education Market

Augmented Reality (AR) in Education Market Outlook (2023 to 2033)

According to a detailed industry analysis by Fact.MR, the global augmented reality (AR) in education market is expected to rise at a stupendous CAGR of 32% and hit a valuation of US$ 55.84 billion by 2033, up from US$ 3.47 billion in 2023.

Augmented reality in education refers to the utilization of digital technology to improve the learning experience by overlaying virtual information or objects onto the real world. It blends the physical environment with computer-generated sensory inputs such as audio, visuals, and haptic feedback to create an interactive and immersive learning environment.

In AR education, students use devices like tablets, smartphones, or AR headsets to access augmented content. By pointing their devices toward a certain object, image, or location, they can see additional information, 3D models, videos, or animations superimposed on the real-world view. This results in an engaging and interactive learning experience that can assist students in understanding complex topics, visualizing abstract ideas, and exploring virtual simulations.

Rapid technological improvements, such as faster internet connectivity, improved mobile devices, and enhanced AR software and hardware, have made AR more accessible and inexpensive. This has increased the likelihood of AR incorporation in educational settings.

AR provides a highly interactive and immersive learning experience that has been shown to be more engaging and successful than traditional techniques. It enables students to visualize and interact with complex subjects, enhancing information retention and making learning more enjoyable.

• For example, an augmented reality app named 'Dinosaur 4D+', along with a set of flashcards, allows users to view 3D dinosaurs by scanning the card. Students can see dinosaurs in action and use the app's functions to rotate, zoom, and more. Furthermore, the application gives information on each dinosaur.
• Another potential example of augmented reality in education is the 'Element 4D' AR application, which makes learning chemistry enjoyable. Users can find the atomic weight, chemical elements, reaction between two chemicals, and their names by simply placing two paper cubes in a particular element block.
• Google Expeditions, which allows users to see 3D objects in the classroom, such as volcanoes, hurricanes, and even DNA, is another notable example of AR in education. This application offers over 100 AR expeditions covering topics such as the moon landing, the history of technology, and more.

The market for AR in education benefitted greatly from the outbreak of COVID-19. The COVID-19 pandemic has hastened the adoption of technology in education. With the rise of remote and hybrid learning, augmented reality has emerged as a powerful tool for enhancing remote teaching and providing engaging experiences to students regardless of their physical location.

Report Attributes	Details
AR in Education Market Size (2023)	US$ 3.47 billion
Projected Market Value (2033)	US$ 55.84 billion
Global Market Growth Rate (2023 to 2033)	32% CAGR
United States Market Value (2033)	US$ 19.71 billion
AR Content Management in Education Segment Growth Rate (2023 to 2033)	32.9% CAGR
Key Companies Profiled	Aug That; Blippar; Chromville; Curiscope Ltd; DAQRI; EON Reality, Inc

Why is AR in Education Becoming So Popular?

“Benefits of Personalized & Adaptive Learning, Real-World Context, and Cost-Effectiveness”

AR apps can be customized to meet the needs of individual students, delivering personalized content, feedback, and assessments. This adaptive learning strategy improves teaching efficiency by responding to different learning styles and paces.

Moreover, augmented reality bridges the gap between theoretical knowledge and practical application by overlaying virtual content with the real world. It allows students to investigate and comprehend concepts in a real-world setting, promoting a deeper understanding and connection to the subject matter.

Augmented reality provides low-cost alternatives to traditional educational approaches. Virtual simulations and experiments can be used to replace expensive physical equipment, lowering costs while providing a safe and scalable learning environment. Such advantages are raising the demand for augmented reality in the education sector.

“Industry Collaborations and Investments on the Rise”

Several technology businesses and educational institutions are actively investing in AR research, development, and deployment. Partnerships between educational institutions and technology businesses are propelling the growth of augmented reality in education by developing creative solutions and boosting the availability of AR resources.

Country-wise Insights

What Makes the United States the Leading Force in the Global Market?

“Technological Developments, Focus on STEM Education, and Policy Support”

The United States market is predicted to touch US$ 19.71 billion by 2033. The United States is a hub for technological advancements, with many prominent tech corporations and research organizations in the country. This ecosystem supports innovation and promotes the development of AR technologies, making them more accessible and effective for educational applications.

Educators and administrators in the country are becoming more aware of the benefits of implementing AR into the curriculum to improve student engagement, learning outcomes, and competitiveness.

The United States has a thriving startup and investment ecosystem. Many education-focused AR businesses have developed, attracting funds and investments to create and promote AR solutions targeted to the needs of American educational institutions.

• For example, Nearpod, a Miami-based EdTech startup, integrates virtual reality (VR) and augmented reality (AR) technologies with traditional lesson plans to provide a more immersive learning environment.

STEM (Science, Technology, Engineering, and Mathematics) education has gained significant attention in the United States. AR is a powerful tool for teaching and learning STEM courses because it allows students to visualize and engage with complicated concepts. As a result, there is a growing need for AR technologies in STEM education, which is driving market expansion.

The United States has policies and structures in place to encourage the use of technology in education. For example, initiatives like the Every Student Succeeds Act (ESSA) promote the relevance of technology-enhanced learning experiences. These policies promote the acceptance and expansion of augmented reality in education.

How are China and India Driving Asia Pacific Market Growth?

“Presence of Tech-Savvy Population, Government Support, and High Demand for Quality Education”

The market for augmented reality in education in China and India is projected to hit US$ 10.1 billion and US$ 4.57 billion, respectively, by 2033.

China has achieved great advances in technology, particularly in the realms of mobile technology and artificial intelligence. The country boasts a booming tech industry and is home to major companies specializing in AR development. These innovations have aided the rise of AR in education.

In China, there is an increasing need for high-quality education. AR offers an engaging and interactive learning experience and is regarded as a great tool for improving educational outcomes. As a result, the use of augmented reality in classrooms and educational institutions is expanding to address the demand for innovative and effective teaching approaches.

India has a vast and tech-savvy population with a sizable number of mobile device users. This creates a conducive atmosphere for the use of augmented reality in education. The widespread availability of smartphones and internet connectivity has made AR more accessible to students and educators.

The Indian government's Digital India initiative aims to transform the country into a digitally empowered society. This includes incorporating technology into a variety of industries, including education. AR is viewed as a critical technology for improving learning experiences and bridging the educational divide, which has led to growing use in schools and educational institutions.

India also has a robust EdTech sector that has experienced rapid expansion in recent years. EdTech companies in India are using AR to provide novel and interactive learning solutions. This growth in EdTech is increasing the demand for AR in education.

Why are the United Kingdom and Germany Key Markets for AR in Education in Europe?

“Strong Focus on Digital Learning in These Countries”

The United Kingdom market is set to reach US$ 3.4 billion by 2033. The education system in the United Kingdom has embraced digital learning initiatives. The government and educational institutions understand the potential of augmented reality in improving the learning experience and have aggressively implemented augmented reality technologies into the curriculum.

Emphasis on digital learning and dedication to integrate technology into education drive the growth of the AR in education market in the country.

The United Kingdom government has regulations and financing initiatives in place to encourage the use of technology, especially augmented reality, in education. Initiatives like the EdTech Strategy and financing schemes such as the EdTech Innovation Fund aid AR adoption and development in schools and educational institutions.

Likewise, the German government encourages the use of technology in education. Various programs, such as the DigitalPakt Schule, strive to modernize schools and improve digital infrastructure. These programs give financing and resources to integrate AR and other technologies into educational environments, fueling market growth. The German market is forecasted to achieve US$ 4.41 billion by 2033.

Category-wise Insights

Why are We Seeing a Boom in the Demand for AR Content Management in Education?

“Rising Adoption of AR in Education and Customization and Personalization”

As augmented reality becomes increasingly popular in education, more institutions are incorporating technology into their teaching and learning procedures. With the increased use of augmented reality, there is a greater demand for effective management of augmented reality content, including creation, organization, delivery, and maintenance. AR content management systems assist educational institutions in streamlining the management and distribution of AR content to students and educators.

As per Fact.MR, a market research and competitive intelligence provider, the demand for AR content management in education is anticipated to swell at a CAGR of 32.9% from 2023 to 2033.

To improve the learning environment, educational institutions are utilizing a wide range of AR apps, simulations, interactive modules, and virtual experiences. AR content management solutions provide a single platform for organizing and accessing these different AR resources, allowing educators to identify and use relevant content easily.

AR content management systems also allow students to customize and personalize their AR experiences. Educators can customize AR content to meet specific learning objectives, student needs, and curriculum requirements. Educational institutions can create tailored learning pathways, adapt content to diverse learning styles, and provide a more engaging and impactful learning experience by successfully managing AR content.

Competitive Landscape

Key players in the augmented reality in education market are focusing on collaborations, acquisitions, technological innovations, and new product developments to gain market share.

• Varjo, a global pioneer in AR/VR hardware and software, introduced Varjo Aero, the latest virtual reality gadget for the healthcare, medical, and education industries, in October 2021. This advancement was made to effectively engage in real-time training sessions to foster a deeper comprehension of the subject.
• Eon Reality released new AR and VR packages for the government, industrial, and educational sectors in March 2020. Remote Classroom 3.0 and Remote Industry 4.0 are new products designed to provide immersive and engaging experiences during remote learning sessions.

Key Segments of AR in Education Industry Research

• By Product :

  • AR Solutions in Education
  • AR Hardware in Education
  • AR Content Management in Education
  • AR Gaming in Education
  • AR Video Games in Education

• By Application :

  • AR in K to 12
  • AR in Primary and Secondary Education
  • AR in Higher Education

• By Region :

  • North America
  • Latin America
  • Europe
  • Asia Pacific & China
  • Middle East & Africa