Evaporative Air Cooler Market

Evaporative Air Cooler Market Outlook (2024 to 2034)

Worldwide sales of evaporative air coolers are expected to reach US$ 7.82 billion in 2024. The global evaporative air cooler market has been forecasted to further expand at 4.8% CAGR and ascend to a valuation of US$ 12.5 billion by the end of 2034.

Rising temperatures in several countries are contributing to the adoption of home cooling appliances. The increasing adoption of sustainable practices is driving sales of energy-efficient evaporative air coolers. Emergence of affordable and efficient cooling technologies is set to boost the adoption of evaporative air coolers over the forecast period.

Collaborations between manufacturers, suppliers, and tech firms across countries are facilitating the launch of applications that allow users to rent evaporative air coolers instead of purchasing them. These apps cater to budget-conscious individuals and frequent travelers, thereby boosting the adoption of evaporative air coolers.

Key Market Growth Drivers

• As new air cooling installations become costlier, many countries are increasingly opting for rental of evaporative air coolers, especially in industrial applications for small and medium-sized businesses.
• Evaporative air coolers require less energy compared to air conditioning units, making them highly desirable for individuals and companies seeking cost-effective cooling solutions with low energy expenses.
• Rising demand for evaporative air coolers is driven by their use of water as a cooling medium instead of hazardous refrigerants.
• Lower initial cost of purchasing and installing evaporative coolers compared to air conditioning systems is driving market growth.
• Evaporative air coolers are gaining popularity among individuals with tight budgets and businesses looking for competitively priced cooling solutions.
• Advancements in designs and functionalities, such as improved materials, intelligent controls, and variable speed motors, are key evaporative air cooler market trends.

Report Attribute	Detail
Evaporative Air Cooler Market Size (2024E)	US$ 7.82 Billion
Forecasted Market Value (2034F)	US$ 12.5 Billion
Global Market Growth Rate (2024 to 2034)	4.8% CAGR
East Asia Market Share (2024E)	24.8%
South Asia & Pacific Market Value (2024E)	US$ 1.52 Billion
Portable Coolers Segment Value (2034F)	US$ 6.5 Billion
Residential Segment Value (2034F)	US$ 9.18 Billion
Key Companies Profiled	Delta Cooling Towers Inc.; ENECIO Water Technologies GmbH; Phoenix Manufacturing Inc.; Colt Group Ltd.; SPX Cooling Technologies; Celsius Design Limited; Evapco Group; Kelvion Holding GmbH; Baltimore Aircoil Company Inc.; Munters Group.

What is Pushing Demand for Evaporative Air Coolers Worldwide?

“Environment Friendliness of Evaporative Air Coolers Compared to Air Conditioners”

Release of CFC gas by air conditioners contributes to higher concentrations of greenhouse gases, exacerbating global warming. In response, countries are increasingly adopting sustainable practices, spanning construction and electronic appliances.

Evaporative air coolers offer a more environmentally friendly alternative, consuming less electricity than air conditioners. Manufacturers are advancing energy-efficient technologies for both indoor and outdoor applications. Unlike air conditioners, which are less effective outdoors, air coolers prove versatile in various settings. Adoption of sustainable practices and technological innovations to enhance cooling appliance design is contributing to overall evaporative air cooler market growth.

What Primary Challenge is Faced by Evaporative Air Cooler Manufacturers?

“Availability of More Energy Efficient and Cost-effective Cooling Appliances”

The market is persistently evolving due to the implementation of innovations that promote energy-saving, cost-efficiency, as well as responsibility towards the environment. Smart consumers now consider not only the total product costs but also the efficiency of the technology and its associated expenses.

Advancements and competition have driven down the overall cost of electronics, fueling their sales growth. Lower-priced alternatives such as portable air conditioners, ductless mini-split systems, and traditional window units are attracting consumers away from evaporative air coolers. In addition, the bulky appearance and poor aesthetics of evaporative coolers do not align with modern infrastructure designs. All of these factors are hindering the expansion of the evaporative air cooler market size.

Country-wise Insights

East Asia is estimated to hold 24.8% of the global evaporative air cooler market share in 2024. Significant climate change and temperature rise in China as well as other East Asian countries is impacting the lifestyles of the individuals. This is boosting the adoption of cooling systems by both residential as well as commercial sectors. Demand for evaporative air coolers in South Asia & Pacific is evaluated to rise at a 4.9% CAGR from 2024 to 2034.

Which Factor is Primarily Boosting Sales of Evaporative Air Coolers in Japan?

“Focus on Advancements to Produce Improved Air Filtration Systems”

Attribute	Japan
Market Value (2024E)	US$ 545.2 Million
Growth Rate (2024 to 2034)	5% CAGR
Projected Value (2034F)	US$ 890.4 Million

Consumers in Japan prefer evaporative air coolers over other alternatives like air conditioners for household use. The presence of several renowned electronic and technology companies in Japan further fuels market growth. Strong competition among market players has led to advancements in evaporative air coolers, including improved air filtration systems that ensure cleaner and healthier air circulation, thereby boosting sales.

Why are Evaporative Air Cooler Manufacturers Drawn to India?

“High Demand for Affordable Cooling Solutions”

Attribute	India
Market Value (2024E)	US$ 616.2 Million
Growth Rate (2024 to 2034)	4.9% CAGR
Projected Value (2034F)	US$ 997.2 Million

India's diverse climate across states, ranging from extreme winters to hot summers and moderate conditions, is attracting manufacturers of evaporative air coolers to the country. The country's varied climate zones create an ideal environment for evaporative air coolers to perform effectively. Regions in northern and western India experience prolonged periods of hot and dry weather with low humidity, optimal conditions for evaporative cooling systems that thrive in low moisture environments.

The large population in India contributes significantly to the expanding market for evaporative air coolers. As traditional air conditioning systems remain financially out of reach for many, there is a substantial opportunity for manufacturers to cater to this burgeoning market.

Category-wise Insights

Based on sales channels, the market is segmented into direct sales, modern trade, specialty stores, online stores, and departmental stores. Specialty stores hold a significant evaporative air cooler market share. Consumers prefer specialty stores to inspect products firsthand and receive professional advice on their purchases.

Which Type of Evaporative Air Cooler is Gaining Popularity?

“Rising Preference for Portable Air Coolers Due to Their Ease of Use”

Attribute	Portable Coolers
Segment Value (2024E)	US$ 4.13 Billion
Growth Rate (2024 to 2034)	4.6% CAGR
Projected Value (2034F)	US$ 6.5 Billion

Demand for portable coolers is higher compared to other products because they offer a practical and adaptable cooling option for various locations, such as businesses, residences, outdoor parties, and camping. Furthermore, technological advancements have produced more feature-rich and efficient portable coolers, increasing their market appeal. The rising popularity of outdoor activities and remote work is further boosting the demand for portable cooling solutions, contributing to the sales growth of portable coolers.

Why are Evaporative Air Coolers More Suitable for Residential Settings?

“Greater Effectiveness of Evaporative Air Coolers in Smaller, Open Floor Plans in Homes”

Attribute	Residential
Segment Value (2024E)	US$ 5.7 Billion
Growth Rate (2024 to 2034)	4.9% CAGR
Projected Value (2034F)	US$ 9.18 Billion

Demand for evaporative air coolers is higher in residential settings compared to commercial ones. Evaporative air coolers are more efficient at cooling entire spaces in residential areas, which are often smaller and have more open floor plans than commercial ones. Home consumers prioritize affordability and energy efficiency, two qualities in which evaporative air coolers excel. Conversely, evaporative air coolers are less useful in commercial settings, where centralized cooling systems are needed to handle larger facilities and higher occupancy levels.

Competitive Landscape

Key players in the evaporative air cooler market are continuously introducing new product models that are integrated with advanced features such as air purification systems, remote control, and mainly improved energy efficiency. Some market innovations include enhanced cooling technology, noise reduction, and improved user interfaces.

• In March 2024, Thomson expanded its portfolio with the introduction of a new range of air coolers. These included Thomson 28 L personal air cooler, Thomson XL Heavy Duty 105 L Desert Air Cooler, Thomson XXL Heavy Duty 115 L Desert Air Cooler, and Thomson Super Heavy Duty 150 L Desert Air Cooler. They are integrated with smart cooling technology, many advanced features for efficient cooling, and honeycomb cooling pads.
• In September 2022, Novamax introduced industrial air coolers of superior quality and durability at a reasonable price.
• In March 2022, a compact and effective CO2 (R744) air cooler (evaporator) was introduced by the German firm Güntner. It is intended for use in small-scale cold rooms found in grocery stores, eateries, and canteens.
• In September 2021, Huawei introduced Indirect Evaporative Cooling in Huawei CONNECT 2021, a cutting-edge, next-generation technology intended to convert air handling units (AHUs) to environment handling units (EHUs), therefore lowering PUE in data centers and promoting carbon neutrality.

Fact.MR provides detailed information about the price points of key manufacturers of evaporative air coolers positioned across the world, sales growth, production capacity, and speculative technological expansion, in this updated market report.

Segmentation of Evaporative Air Cooler Market Research

• By Product Type :

  • Portable Coolers
  • Window-Mounted Coolers
  • Personal Coolers
  • Tower Coolers

• By Water Tank Capacity :

  • 5 to 25 Liters
  • 26 to 50 Liters
  • 51 to 70 Liters
  • 71 to 120 Liters
  • 120 Liters & Above

• By Material :

  • Fiber
  • Metal
  • Stainless Steel
  • Plastic

• By Effective Cooling Area :

  • 100 to 399 Sq. ft.
  • 400 to 799 Sq. ft.
  • 800 to 999 Sq. ft.
  • 1,000 Sq. ft. & Above

• By Sales Channel :

  • Direct Sales
  • Modern Trade
  • Specialty Stores
  • Online Stores
  • Departmental Stores

• By End Use :

  • Residential
  • Commercial

• By Region :

  • North America
  • Western Europe
  • Eastern Europe
  • Latin America
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa