Swimming Gear Market
Swimming Gear Market Study by Swimwear, Swim Caps, and Swim Goggles through Online and Offline Sales Channels From 2024 to 2034
Analysis of Swimming Gear Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Swimming Gear Market Outlook (2024 to 2034)
Growing at a CAGR of 5.6%, the global swimming gear market is projected to increase from a valuation of US$ 12.17 billion in 2024 to US$ 21.38 billion by 2034.
The demand for specialized clothing and accessories is rising as more people are realizing the health advantages of swimming, as per the swimming gear industry outlook.
The increasing leisure swimming pools, competitive leagues, and swimming clubs are contributing to the market expansion by generating a consistent demand for high-performance swimwear and associated equipment. Technological developments in swimsuit design and materials are also important since they give swimmers better comfort, longevity, and performance advantages.
The market for swimming gear is expanding because of the rising appeal of national and international sporting events. Over the past several years, there has been a huge global increase in women's sports participation. The United States Olympic team, which consists of 223 competitors for the Beijing Games, has 108 women, the highest of any country in the history of the Winter Olympics, according to 2022 statistics made public by the Olympic organization.
Consumers in several areas are paying more for high-end swimwear brands and accessories due to rising salaries, which is driving market growth. Swimming is becoming more popular due to social trends that support active lives and well-being, driving a steady need for specialized gear that accommodates different ability levels.
Swimwear is modernized by advances in fabric technology and design, as stated in the swimming gear industry analysis. The use of high-performance materials that provide improved flexibility, less drag, UV protection, and quick drying is growing in popularity. Both professional and recreational swimmers are increasingly drawn to features, such as compression fit for muscle support and chlorine resistance.
| Report Attribute | Detail |
|---|---|
| Swimming Gear Market Size (2024E) | US$ 12.17 Billion |
| Forecasted Market Value (2034F) | US$ 21.38 Billion |
| Global Market Growth Rate (2024 to 2034) | 5.6% CAGR |
| East Asia Market Growth Rate (2024 to 2034) | 7.4% |
| North America Market Value (2034F) | 3.71 Billion |
| Swimwear Segment Value (2034F) | US$ 8.66 Billion |
| Offline Sales Segment Value (2034F) | US$ 15.61 Billion |
| Key Companies Profiled | Arena; Speedo; American Apparel; La Perla; Aqua Sphere; Zoke; Pentland Group. |
With the increasing prevalence of life-threatening lifestyle disorders, consumers across the globe are becoming more health-conscious. This is leading to an increasing number of individuals participating in several fitness activities to maintain good health, as opined in the swimming gear industry outlook.
Swimming is an excellent way to maintain physical health while continuing to be one of the most popular competitive sports among individuals across the world. An increase in global participation in swimming is driving the sales of swimming gear across the world.
However, while purchasing different types of swimming gear, such as swimsuits and swimming goggles, safety and comfort remain the most important features for consumers. As comfort remains the priority for end-users to make a purchasing decision, the manufacturing strategies of market players operating in the market are influenced by the need to ensure the comfort and safety of the wearer.
An ever-growing number of stakeholders, such as manufacturers, distributors, and swimming gear suppliers, entering the global market for swimming gear is leading to intensifying the competitive landscape of the market. In addition, increasing concerns about the environment as well as the safety of the swimmer are the primary factors that are influencing the strategies of leading market players in the market.
As a result, manufacturers are making use of non-toxic and environmentally friendly raw materials to manufacture swimming gear that will not pose harm to the environment as well as to the swimmer. Furthermore, the market is characterized by the ongoing trend of introducing technological features of popular types of swimming gear. Subsequently, a majority of leading manufacturers of swimming gear are estimated to establish a partnership with tech giants across the world.
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Swimmer Comfort Gaining Center Stage, as Manufacturers Focus on Countering External Compression Headache
The swimming gear market continues to be influenced by a range of macroeconomic and industry-specific factors.
In addition to aesthetics, the manufacturer's focus is shifting to enhancing swimmer comfort, with effective solutions in contradiction of external compression headache (ECH), colloquially known as “swim goggle headache”, gaining considerable attention and investments. The growing focus on swimmer comfort is not only limited to goggles, with flexibility and lightweight among the reigning trends in the broader market.
Environmentally-Friendly’ Swimming Gear Goes Mainstream
According to the United States Energy Information Administration, the textile industry is one of the leading contributors to CO2 emissions in the country. Increasing awareness about the environmental impact of manufacturing processes, combined with strong government regulation, is promoting the use of eco-friendly fibers to produce most performance apparel, which includes swimsuits as well.
Sensing the end-use demand and in a bid to ensure compliance with regulations, the majority of the swimwear brands are investing in renewable fibers and recycled textiles to manufacture eco-friendly swimsuits. Notable examples include SwimAware - a start-up swimsuit company - making efforts to establish a brand that produces environmentally friendly swimwear that is made of ocean waste and 100% recycled plastic.
Zoggs - a leading market player in the market - recently announced the launch of its new Ecolast range that includes eco-friendly swimwear. The company uses Econyl yarn, which is made out of industrial waste and abandoned fishing nets, to manufacture jammers and swimsuits.
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Collaboration with Tech-giants - An Emerging Trend in the Swimming Gear Market
Taking into account the evolving needs of end-users, swimming gear manufacturing companies are adopting advanced technologies to produce high-quality swim essentials.
Considering the rising health concerns and increasing indulgence in swimming as a fitness activity, manufacturers are integrating advanced health-tracking features into the swimming gear they produce. Swimming gear manufacturers are collaborating with tech giants to introduce smart, next-generation add-ons for their existing swimming gear product ranges. Notable examples include,
Speedo International, a leading manufacturer in the market, recently partnered with Samsung Electronics to introduce its Gear Sport and Gear Fit2 Pro with advanced swim tracking capabilities. With this partnership, the Speedo On swim tracking app appears on Samsung’s Gear Fit2 Pro and Gear Sport to measure key swim metrics.
Swim.com - a leading swim-tracking platform - collaborated with Spirea manufacturer of health-tracking wearable devices - to produce a smart swimsuit. The swimsuits manufactured by Swim.com are integrated with Spire Health Tags Spire can log, track, as well as analyze the swimming activities of the swimmer. In addition, the data collected by this swimsuit can be synced to a mobile phone through Bluetooth to provide easy access to the advanced swim workout analysis by the Spire Health Tag.
To alleviate swim goggle headaches, manufacturers in the market are incorporating advanced techniques to reduce the pressure caused due to goggle straps. For instance, Smack Swim LLC recently introduced ‘Smack Strap’ - an elastic replacement goggle strap, which is designed to provide even pressure distribution and perfect fit. The company uses a highly durable, braided composite material with excellent mechanical properties, which meet the comfort needs of the wearer.
THEMAGIC5 Inc., a leading market player in the market, developed a technology to produce custom-fit goggles according to the wearer’s facial structure. Using 3D animation technology, THEMAGIC5 produces custom-fitted swim goggles that are comfortable as well as 100% leakproof.
Also, Adidas unveiled its new range of swim goggles that offer comfort and protection to swimmers in competitive waters as well as in local swimming pools. The new Persis tar range by Adidas includes over five distinct goggles designs that provide distortion-free vision and a high level of comfort with adjustable straps and nose pieces.
Overall, the outlook on the market is bullish, and increasing participation, and focus on swimmer safety and comfort are projected to drive uptake during the assessment period. Considering the significantly fragmented nature of the market, and the presence of several unorganized players, pricing pressures possibly continue to influence manufacturers into offering value-for-money products.
Competitive Landscape: Top Companies in Swimming Gear Market
The global swimming gear industry is highly fragmented and competitive owing to the existence of several domestic and regional players. Several marketing strategies are adopted by key players, such as mergers and acquisitions, expansions, collaborations, and partnerships.
In addition, new product development as a strategic approach is adopted by the leading companies to upscale their market presence among consumers. These strategies have resulted in a positive impact on market expansion, as per the swimming gear industry analysis.
Fact.MR has provided detailed information about the price points of key manufacturers in the market positioned across regions, sales growth, production capacity, and speculative technological expansion in the recently published report.
For instance :
- Adidas AG 2021 reinforced inclusivity in swimming with the launch of a full-cover swimwear collection. This is done to ensure that everyone can enjoy this sport and have access to performance wear for the water
- A division of Elite Sportswear, Dolfin Swimwear 2019 signed Summer Sanders as the new brand ambassador and the face of Dolfin’s Aquashape brand.
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Competitive landscape highlights only certain players
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Key Segments of Swimming Gear Market Research
-
By Product Type :
- Swimwear
- Swim Caps
- Swim Goggles
- Other Product Types
-
By Sales Channel :
- Online
- Offline
-
By Region :
- North America
- Latin America
- Eastern Europe
- Western Europe
- East Asia
- South Asia & Pacific
- Middle East & Africa
Table of Content
- 1. Executive Summary
- 2. Industry Introduction, including Taxonomy and Market Definition
- 3. Market Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments
- 4. Global Market Demand Analysis and Forecast, including Historical Analysis and Future Projections
- 5. Pricing Analysis
- 6. Global Market Analysis and Forecast
- 6.1. Product Type
- 6.2. Sales Channel
- 7. Global Market Analysis and Forecast, By Product Type
- 7.1. Swimwear
- 7.2. Swim Caps
- 7.3. Swim Goggles
- 7.4. Other Product Types
- 8. Global Market Analysis and Forecast, By Sales Channel
- 8.1. Online Sales
- 8.2. Offline Sales
- 9. Global Market Analysis and Forecast, By Region
- 9.1. North America
- 9.2. Latin America
- 9.3. Western Europe
- 9.4. Eastern Europe
- 9.5. East Asia
- 9.6. South Asia & Pacific
- 9.7. MEA
- 10. North America Sales Analysis and Forecast, by Key Segments and Countries
- 11. Latin America Sales Analysis and Forecast, by Key Segments and Countries
- 12. Western Europe Sales Analysis and Forecast, by Key Segments and Countries
- 13. Eastern Europe Sales Analysis and Forecast, by Key Segments and Countries
- 14. East Asia Sales Analysis and Forecast, by Key Segments and Countries
- 15. South Asia & Pacific Sales Analysis and Forecast, by Key Segments and Countries
- 16. MEA Sales Analysis and Forecast, by Key Segments and Countries
- 17. Sales Forecast by Product Type and Sales Channel for 30 Countries
- 18. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard
- 19. Company Profile
- 19.1. Adidas AG
- 19.2. Arena Spa
- 19.3. Bali Swim
- 19.4. Elite Sportswear
- 19.5. Marquee Brands
- 19.6. Maruswim
- 19.7. Nike Inc.
- 19.8. Orbea S. Coop.
- 19.9. Pentland Brands Ltd.
- 19.10. Spurt
- 19.11. Swimwear Anywhere Inc.
- 19.12. Others
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List Of Table
Table 01: Global Market US$ Bn Forecast by Region
Table 02: Global Market US$ Bn Forecast by Product Type
Table 03: Global Market US$ Bn Forecast by Sales Channel
Table 04: North America Market US$ Bn Forecast by Country
Table 05: North America Market US$ Bn Forecast by Product Type
Table 06: North America Market US$ Bn Forecast by Sales Channel
Table 07: Latin America Market US$ Bn Forecast by Country
Table 08: Latin America Market US$ Bn Forecast by Product Type
Table 09: Latin America Market US$ Bn Forecast by Sales Channel
Table 10: Western Europe Market US$ Bn Forecast by Country
Table 11: Western Europe Market US$ Bn Forecast by Product Type
Table 12: Western Europe Market US$ Bn Forecast by Sales Channel
Table 13: Eastern Europe Market US$ Bn Forecast by Country
Table 14: Eastern Europe Market US$ Bn Forecast by Product Type
Table 15: Eastern Europe Market US$ Bn Forecast by Sales Channel
Table 16: East Asia Market US$ Bn Forecast by Country
Table 17: East Asia Market US$ Bn Forecast by Product Type
Table 18: East Asia Market US$ Bn Forecast by Sales Channel
Table 19: South Asia & Pacific Market US$ Bn Forecast by Country
Table 20: South Asia & Pacific Market US$ Bn Forecast by Product Type
Table 21: South Asia & Pacific Market US$ Bn Forecast by Sales Channel
Table 22: MEA Market US$ Bn Forecast by Country
Table 23: MEA Market US$ Bn Forecast by Product Type
Table 24: MEA Market US$ Bn Forecast by Sales Channel
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List Of Figures
Figure 01: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Product Type
Figure 02: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Sales Channel
Figure 03: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Region
Figure 04: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Product Type
Figure 05: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Sales Channel
Figure 06: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Country
Figure 07: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Product Type
Figure 08: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Sales Channel
Figure 09: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Country
Figure 10: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Product Type
Figure 11: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Sales Channel
Figure 12: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Country
Figure 13: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Product Type
Figure 14: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Sales Channel
Figure 15: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Country
Figure 16: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Product Type
Figure 17: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Sales Channel
Figure 18: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Country
Figure 19: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Product Type
Figure 20: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Sales Channel
Figure 21: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Country
Figure 22: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Product Type
Figure 23: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Sales Channel
Figure 24: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Country
Know thy Competitors
Competitive landscape highlights only certain players
Complete list available upon request
- FAQs -
What is the global swimming gear market scenario?
The global value of the swimming gear market is estimated to be worth US$ 12.17 billion in 2024.
How far is the global demand estimated to reach over the forecasted period?
The demand for swimming gear is projected to reach US$ 21.38 billion by 2034-end.
Who are the prominent players in the global market?
Prominent players in the market are Adidas AG, Arena Spa, Bali Swim, Elite Sportswear, Marquee Brands, Maruswim, etc.
Which is the leading region in the global market?
East Asia is evaluated to lead in the global market with a 26.1% share in 2024.
Which product type of swimming gear is gaining popularity?
The swimwear segment is forecasted to account for 38.7% of the market share in 2024.
Swimming Gear Market