Electric Grill Market

Electric Grill Market Outlook (2024 to 2034)

The global electric grill market is estimated to reach a value of US$ 2.44 billion in 2024 and further expand at a CAGR of 7.3% to end up at US$ 4.94 billion by 2034-end.

The market for electric grills is set to grow at a decent pace over the coming years due to their energy-effective characteristics and versatility for indoor use. Youth will overtake baby boomers as the world's largest buyer demographic for domestic electric grills in the next few years. In industrialized regions such as North America and Europe, the millennial generation makes up a majority of the population.

Cooking appliances are the only type of product where consumers are looking for lighter options. These elements will propel the sales of electric grills and bolster the growth of the electric barbecue grill market on the whole.

Manufacturers such as Weber are making development efforts toward the production of cost-effective connected electric grills in a bid to tap the potential of developing markets, which is a key factor that will expand the electric grill market size over the coming years.

Report Attribute	Detail
Electric Grill Market Size (2024E)	US$ 2.44 Billion
Forecasted Market Value (2034F)	US$ 4.94 Billion
Global Market Growth Rate (2024 to 2034)	7.3% CAGR
France Market Share (2024E)	14.7%
Western Europe Market Value (2024E)	US$ 476.5 Million
Built-in Electric Grill Segment Value (2034F)	US$ 2.25 Billion
Commercial Segment Value (2034F)	US$ 1.81 Billion
Key Companies Profiled	Weber-Stephen Products Llc.; The Middleby Corp.; Char-Broil Llc.; Taylor Company; Roller Grill International; The Holland Grill Company Inc.; Dimplex North America Limited; DeLonghi SpA; RH Peterson Co.; Midea Group.

What are the Main Market Trends Benefiting Electric Grill Manufacturers?

“Trend of Healthy Eating Habits”

The ability to use electric grills indoors and grill without smoking are two of the special features that set them apart from other cooking grills and drive the worldwide market for electric grills. A desire for wholesome grilled meals and a preference for handmade grilled food are some of the other main reasons contributing to the sharp increase in the demand for these grills, along with people's changing lifestyles and improving living standards. Additionally, more people are using electric grills to experiment with food and cooking, inspired by television culinary shows.

The need for handmade grilled cuisine, shifting lifestyles, and trends toward healthier grilled food are all driving the demand growth of electric grills.

• The World Health Organization (WHO) claims that international initiatives have been implemented to promote healthy eating habits and that consumers should embrace healthier lifestyle choices.

Electric grills are becoming more popular as a result of customers' rising taste for grilling food at home. Because there is no need to deal with smoke, monitor the temperature, or add charcoal, it is more practical.

• According to the Hearth, Patio & Barbecue Association (HPBA), a majority of customers (83%) own three or more accessories, demonstrating that they have invested in methods to customize their grilling experiences.

“Trend of Cooking at Home and Enjoying Family Time”

The number of individuals buying electric grills has increased as a result of the rise in the number of people who prefer grilling at home. Since there is no need to add charcoal or regulate the temperature, it is simpler to execute. Furthermore, these products have an advantage in the market due to their features such as mobility and indoor use.

Compared to gas and charcoal grills, which are more limited in terms of cooking in apartments, electric grills have an added advantage in that they utilize electricity as a fuel source for the grill plate as well as the heating surface.

Customers' changing needs and the general adoption of high-end products with ever-more-advanced technological innovations are putting more focus on features such as portability and ease of use. Electric grills are easily handled, transportable, and require no upfront expenses for installation. Among other things, working-class professionals prioritize attributes such as durability and compact size combined with cutting-edge technology, and all these fit well when the question of family gatherings arises.

Where Do Electric Grills Fall Behind Other Variants?

“Less Capacity of Heat in Electric Grills”

One of the biggest factors impeding the growth of the market for electric grills is their inability to reach extraordinarily high temperatures. When grilling meat or poultry, one needs to preheat the grill to a high temperature to achieve a nice sear on the meat. But one thing that keeps electric grills from being widely popular in the market is that they don't reach as high of temperatures as gas or charcoal grills. The fact that these grills are mostly smaller is another factor that causes difficulties. The overall amount of food that can be cooked at any given time is restricted by the little cooking area that these grills provide. The griller is unable to make meals for a large number of people due to these limitations.

Country-wise Evaluation

Electric grills are increasingly becoming popular as people enjoy family time with amazing homemade grills. Thus, the market is showing a profitable sign around the world with countries such as the United States, Canada, Mexico, France, and Germany leading the way. Among all these, Germany and the United States market are estimated to hold a high electric grill market share in Europe and North America, respectively.

Why are Electric Grill So Popular in the United States?

“Barbeque Parties Part of Culture in the Country”

Attribute	United States
Market Value (2024E)	US$ 458.6 Million
Growth Rate (2024 to 2034)	7.1% CAGR
Projected Value (2034F)	US$ 909.5 Million

Rising enthusiasm for spicy food is suggesting a bright future for the grilling & barbecue industry and residential electric grills in general. The old liking for barbeques has driven the sales of electric grills as these grills are capable enough to give a spicy and tasty barbeque anytime.

• According to a consumer survey by HPBA (Hearth, Patio and Barbecue Association), more than one-third of customers in North America are looking to purchase new grills, with residential electric grills accounting for approximately 10% of the overall sales.

How are Manufacturers in Germany Strategizing for New Sales Opportunities?

“Partnering with e-Commerce to Expand Their Distribution Channels”

Attribute	Germany
Market Value (2024E)	US$ 86.3 Million
Growth Rate (2024 to 2034)	7.1% CAGR
Projected Value (2034F)	US$ 171.7 Million

German businesses wanting to expand their distribution channels through partnerships with e-commerce platforms are looking into new sales opportunities. They now reach more customers than just traditional brick-and-mortar establishments. More manufacturers are reaching a worldwide audience around the clock by showcasing their items on e-commerce websites and working with well-known online marketplaces.

Such collaborations frequently entail using consumer data for tailored marketing, enhancing product listings for internet searches, and deploying targeted digital advertising. Innovative features such as chatbots driven by AI for customer service, virtual product demos, and smooth social media platform integration are also being investigated by several manufacturers in the country.

Category-wise Insights

The market is mainly segmented into various product types that have been introduced by manufacturers over the years. A few of the main product types are built-in electric grills, portable electric grills, and smokeless and free-standing electric grills.

Which Type of Electric Grill is Widely Popular in the Market?

“Built-in Electric Grills Winning Hearts of Customers with Optimal Features”

Attribute	Built-in Electric Grills
Segment Value (2024E)	US$ 1.13 Billion
Growth Rate (2024 to 2034)	7.2% CAGR
Projected Value (2034F)	US$ 2.25 Billion

Demand for built-in electric grills is significantly increasing due to their optimal features such as seamless integration with outdoor kitchen setups, ease of use, and efficient cooking performance. Built-in electric grills provide a sleek and modern look to outdoor spaces, making them a popular choice among consumers looking to enhance their outdoor cooking experience. The convenience of having a permanent grilling solution without the need for large outdoor appliances such as traditional grills is appealing to homeowners and professionals alike.

Which End Use Accounts for High Electric Grill Sales?

“Electric Grills Popular among Households for in-House Use”

Attribute	Household
Segment Value (2024E)	US$ 1.52 Billion
Growth Rate (2024 to 2034)	7.5% CAGR
Projected Value (2034F)	US$ 3.13 Billion

Households represent a significant end-use segment for electric grills, as consumers increasingly seek convenient indoor grilling solutions. With the rise in apartment living and urban dwellings, electric grills offer a practical and versatile cooking option for those who may not have access to traditional outdoor grilling spaces. The ability to grill indoors without smoke and the compact nature of electric grills make them a popular choice for households looking to enjoy the experience of grilling without the limitations of traditional outdoor grills and is increasingly becoming a new electric grill market trend.

Market Competition

Due to the presence of several local and regional competitors, the market for electric grills is extremely intense and diversified. Key players in the electric grill market are using a range of marketing approaches, including alliances, modifications purchases & investments, and collaborations. Leading organizations are focusing on new product launches as a strategic approach to improve their market position among customers.

• Napoleon unveiled an electrically powered outdoor barbecue in May 2022. The first full-size outdoor electric grill with Internet of Things (IoT) capability is the Napoleon Rogue EQTM Connected Electric Grill Series. The first model in the series is the two-burner Rogue EQ 365.
• Synergy Barbecue Technology introduced the grill, a unique electric barbecue, in March 2021. Based on a unique system of parts, the new Synergy grill series generates focused, extremely high heat, enabling faster cooking times and up to a 25% decrease in power consumption.

Fact.MR provides detailed information about the price points of key manufacturers of electric grills positioned across the world, sales growth, production capacity, and speculative technological expansion, in this updated market report.

Segmentation of Electric Grill Market Research

• By Product Type :

  • Built-in
  • Portable
  • Others (Smokeless, Free Standing, Roll Around)

• By Power Rating :

  • <1,560 Watts
  • <1,800 Watts
  • >1,800 Watts

• By Cooking Area :

  • Under 200 Sq. Inches
  • 200-400 Sq. Inches

• By End Use :

  • Household
  • Commercial (Hotels, Restaurants, etc.)

• By Region :

  • North America
  • Western Europe
  • Eastern Europe
  • Latin America
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa