Shuttlecock Market
Shuttlecock Market By Product Type (Feather Shuttlecocks, Plastic Shuttlecocks,) By End-use (Individuals National / International Sports Authorities, World Championships, Private Clubs) By Price Range (Low, Medium, High)- Global review 2022 to 2032
Analysis of Shuttlecock Market Covering 30 + Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Shuttlecock Market
The sizeable increase in the number of people playing badminton and opting for it as a profession tends to provide a positive outlook to the industry. Moreover, the constant demand from international and national championship tournaments will augment shuttlecock’s sales growth in the coming years.
The rising awareness of badminton as a sports type has led to rising sales of racqets and shuttlecocks. The rising number of tournaments sponsored by governments to promote the demand for products like shuttlecocks. Online websites are expected to rise sales of shuttlecocks where it increasing discounts and these are available in a range of colors. The local shuttlecocks companies offer these products at discounted rates.
The rising media presence has positively impacted the sports industry coverage. There is a rise in international sports such as the Olympic games which are attracting youth participation. People these days are evolving as health conscious which is making them enroll in fitness regimes and spend considerable time and money on sports activities.
The global badminton shuttlecock market is valued at USD 651.60 Million in 2022. The market is further expected to surpass a valuation of USD 1113.03 Million by end of 2032. Further, this market is anticipated to grow with a CAGR of 5.5% in the forecast duration.
Report Attributes |
Details |
|---|---|
|
Market Size (2022 A) |
USD 651.60 Million |
|
Base Year for Estimation |
2022 |
|
Forecast duration for this research |
2022-2032 |
|
Forecasted Market value (2032 F) |
USD 1113.03 Million |
|
Global Market Growth rate (2022-2032 E) |
CAGR of 5.5% |
|
Key Companies Profiled |
|
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What are the driving factors for the shuttlecock market?
Playing badminton as a leisure activity coupled with an increase in sports activities globally has given a boost to shuttlecock production and sales. Additionally, badminton is also considered a recreational activity in addition to the health benefits associated with it, has gained popularity among the millennial population considerably.
Moreover, the rise in sporting events such as the UBER cup, Thomas cup, and BWF world championship has attracted new audiences across the globe with key penetration in the region such as Europe and the Asia Pacific.
Furthermore, with the introduction of online channels such as e-commerce platforms consumers now have access to a variety of shuttlecocks based on their material, color, and feather quality.
Above stated factors coupled with a rise in recreational spending are projected to propel the demand and sales for shuttlecocks.
Restraints faced by the shuttlecock market
With rising sports activities other sports types such as table tennis, cricket, and chess are hampering the growth of shuttlecock sales. The busy lifestyle schedules of people are affecting sports participation which may impact the shuttlecock penetration. The club memberships have become expensive which is now hindering the customer base for shuttlecocks.
“Covid-19 affected sports industry sales”
The COVID-19 pandemic has affected sports activity around the world. Prolonged lockdowns and a halt on small and big sporting events have affected sales in a big way. Moreover, key players are observing fluctuation in demand which has in a big way affected the market trends, opportunities, and customer preferences.
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Trends in the Shuttlecock market
Market players are implementing various strategies to tap the market by diversifying their product lines: -
- For instance, prominent manufacturers such as Li-Ning and Yonex have launched shuttlecocks made from nylon, plastic, and synthetic components in place of feathers to cope with the growing needs of amateur and professional players.
- Moreover, various manufacturers are incorporating features such as the inclusion of LED lights in addition to the launching of shuttlecocks in a varied range of colors to penetrate the market more effectively.
Opportunities for shuttlecock manufacturers
The shuttlecock manufacturing business can be started with less initial capital investment and it depends on the distinct aspects of setting up a business. This is also advisable to have a business plan before actually starting production. The raw material purchase, staffing machinery, and marketing cost are costs involved in the shuttlecock productions. Many businesses in this segment start as sole proprietorships.
Know thy Competitors
Competitive landscape highlights only certain players
Complete list available upon request
Regional outlook
“Asia Pacific dominates sales in the shuttlecock market”
Asia Pacific dominates the shuttlecock market attributed to the popularity of the sport in the region along with a vast demographic in the age group 18-35. Additionally, recent successes gained by Asia players on the international stage have seen a surge in the popularity of badminton which has eventually served as the growth determiner for shuttlecocks.
Additionally, the presence of prominent players such as Yonex and Lin-Ning has made it possible for consumers to get access to superior-quality shuttlecocks for an enhanced playing experience. Moreover, China is projected to dominate the market in terms of sales owing to the popularity of the sport and being home to some of the world’s top players in both male and female categories.
“Europe rising as a lucrative market for shuttlecocks”
Europe has emerged as a lucrative market for shuttlecock demand attributed to the increase in sports activities coupled with an increase in per capita income and changing consumer preference.
Moreover, various government and non-government initiatives encouraging sports participation have been seen over the past half-decade in the region. For instance, ENGSO (European Non-Government Sports Organization) has been engaged in the promotion of sports at the grass-root level encouraging more participation. Above stated factors coupled with a rise in awareness regarding the health benefits of badminton as a sport will bolster the demand and sales of shuttlecocks in the long run.
Segment wise insights
“Plastic shuttles are widely preferred for low cost and durability”
The feather shuttlecocks are preferred by skilled and professional badminton players owing to a parachute trajectory that gives tremendous initial speed for close net shots. This is a choice by experienced players and is preferred for accurate shots. The plastic shuttle is good for people who are attached to badminton for a fun or just a form of sport type. The plastic shuttle is preferred for durability and low cost compared to the feathered one. The ideal choice of shuttle depends on the speed required by the player. About 60% of badminton shuttlecocks are bought by amateurs. This determines the dominance of plastic shuttles.
The individual segment of end-user dominates sales of shuttlecocks as many customers are driven out of instinct to adopt badminton as a sports and daily routine. However, the institutional and sports academies are anticipated to gain the maximum share in the forecast period.
“Specialty stores expected to dominate sales in the forecast period”
On the basis of distribution channels, the shuttlecock demand is dominated by the household segment owing to the large demand from regular badminton practitioners. There is a significant rise in people preferring badminton as a daily exercise which is expected to remain dominant in the forecast period. The rising no of young amateurs who prefer badminton as a sport tends to drive sales of shuttlecocks.
There is an anticipated rise in the specialty stores segment in the forecast period due to high preference by fitness freak people. Customers are conscious of the accessory’s behavior and fitness activities. These customers prefer visiting specialty stores for buying sports types of equipment. The increasingly busy lifestyles and changing consumer behavior are stimuli to mushrooming penetration of E-Commerce sites which is expected to dominate in upcoming years.
Recent developments
The industry players have mainly relied on organic growth strategies such as product launches to expand their market share.
- For instance, Li-Ning has recently developed superior-quality shuttlecocks using goose feathers that offer accurate flight under varied weather conditions.
- Moreover, Yonex’s 'Mavis' edition has come up with nylon shuttlecocks that replicate the properties of feather shuttlecocks.
Key segments
-
By Product Type :
- Feather Shuttlecocks
- Plastic Shuttlecocks
-
By End-use :
- Individuals
- National / International Sports Authorities
- World Championships
- Private Clubs
-
By Price Range :
- Low
- Medium
- High
-
By Distribution Channel :
- Online
- Speciality stores
- Retail markets
-
By Region :
- North America
- US & Canada
- Latin America
- Brazil
- Mexico
- Others
- Western Europe
- EU5
- Nordics
- Benelux
- Eastern Europe
- Asia Pacific
- Australia and New Zealand (ANZ)
- Greater China
- India
- ASEAN
- Rest of Asia Pacific
- Japan
- Middle East and Africa
- GCC Countries
- Other Middle East
- Northern Africa
- South Africa
- Other Africa
- North America
Table of Content
1. Executive Summary 2. Industry Introduction, including Taxonomy and Market Definition 3. Market Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments 4. Global Market Demand Analysis and Forecast, including Historical Analysis and Future Projections 5. Pricing Analysis 6. Global Market Analysis and Forecast 6.1. Product Type 6.2. End-Use 6.3. Price Range 6.4. Distribution Channel 7. Global Market Analysis and Forecast, By Product Type 7.1. Feather Shuttlecocks 7.2. Plastic Shuttlecocks 8. Global Market Analysis and Forecast, By End-Use 8.1. Individuals 8.2. National / International Sports Authorities 8.3. World Championships 8.4. Private Clubs 9. Global Market Analysis and Forecast, By Price Range 9.1. Low 9.2. Medium 9.3. High 10. Global Market Analysis and Forecast, By Distribution Channel 10.1. Online 10.2. Speciality stores 10.3. Retail markets 11. Global Market Analysis and Forecast, By Region 11.1. North America 11.2. Latin America 11.3. Western Europe 11.4. Eastern Europe 11.5. East Asia 11.6. South Asia & Pacific 11.7. MEA 12. 11.10. Region 13. North America Sales Analysis and Forecast, by Key Segments and Countries 14. Latin America Sales Analysis and Forecast, by Key Segments and Countries 15. Western Europe Sales Analysis and Forecast, by Key Segments and Countries 16. Eastern Europe Sales Analysis and Forecast, by Key Segments and Countries 17. East Asia Sales Analysis and Forecast, by Key Segments and Countries 18. South Asia & Pacific Sales Analysis and Forecast, by Key Segments and Countries 19. MEA Sales Analysis and Forecast, by Key Segments and Countries 20. Region Sales Analysis and Forecast, by Key Segments and Countries 21. Sales Forecast by Product Type, End-Use, Price Range, and Distribution Channel for 30 Countries 22. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard 23. Company Profile 23.1. Bedini 23.2. Kimoni International 23.3. Li-Ning 23.4. Aisheng Co. Ltd. 23.5. Victor A.Henkel 23.6. Yonex Ashaway 23.7. Sports Import 23.8. Pointforce
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List Of Table
Table 1: Global Market US$ Mn Forecast by Region
Table 2: Global Market US$ Mn Forecast by Product Type
Table 3: Global Market US$ Mn Forecast by End-Use
Table 4: Global Market US$ Mn Forecast by Price Range
Table 5: Global Market US$ Mn Forecast by Distribution Channel
Table 6: North America Market US$ Mn Forecast by Country
Table 7: North America Market US$ Mn Forecast by Product Type
Table 8: North America Market US$ Mn Forecast by End-Use
Table 9: North America Market US$ Mn Forecast by Price Range
Table 10: North America Market US$ Mn Forecast by Distribution Channel
Table 11: Latin America Market US$ Mn Forecast by Country
Table 12: Latin America Market US$ Mn Forecast by Product Type
Table 13: Latin America Market US$ Mn Forecast by End-Use
Table 14: Latin America Market US$ Mn Forecast by Price Range
Table 15: Latin America Market US$ Mn Forecast by Distribution Channel
Table 16: Western Europe Market US$ Mn Forecast by Country
Table 17: Western Europe Market US$ Mn Forecast by Product Type
Table 18: Western Europe Market US$ Mn Forecast by End-Use
Table 19: Western Europe Market US$ Mn Forecast by Price Range
Table 20: Western Europe Market US$ Mn Forecast by Distribution Channel
Table 21: Eastern Europe Market US$ Mn Forecast by Country
Table 22: Eastern Europe Market US$ Mn Forecast by Product Type
Table 23: Eastern Europe Market US$ Mn Forecast by End-Use
Table 24: Eastern Europe Market US$ Mn Forecast by Price Range
Table 25: Eastern Europe Market US$ Mn Forecast by Distribution Channel
Table 26: East Asia Market US$ Mn Forecast by Country
Table 27: East Asia Market US$ Mn Forecast by Product Type
Table 28: East Asia Market US$ Mn Forecast by End-Use
Table 29: East Asia Market US$ Mn Forecast by Price Range
Table 30: East Asia Market US$ Mn Forecast by Distribution Channel
Table 31: South Asia & Pacific Market US$ Mn Forecast by Country
Table 32: South Asia & Pacific Market US$ Mn Forecast by Product Type
Table 33: South Asia & Pacific Market US$ Mn Forecast by End-Use
Table 34: South Asia & Pacific Market US$ Mn Forecast by Price Range
Table 35: South Asia & Pacific Market US$ Mn Forecast by Distribution Channel
Table 36: MEA Market US$ Mn Forecast by Country
Table 37: MEA Market US$ Mn Forecast by Product Type
Table 38: MEA Market US$ Mn Forecast by End-Use
Table 39: MEA Market US$ Mn Forecast by Price Range
Table 40: MEA Market US$ Mn Forecast by Distribution Channel
Table 41: Region Market US$ Mn Forecast by Country
Table 42: Region Market US$ Mn Forecast by Product Type
Table 43: Region Market US$ Mn Forecast by End-Use
Table 44: Region Market US$ Mn Forecast by Price Range
Table 45: Region Market US$ Mn Forecast by Distribution Channel
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Insights on import/export production,
pricing analysis, and more – Only @ Fact.MR
List Of Figures
Figure 1: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Product Type
Figure 2: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-Use
Figure 3: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Price Range
Figure 4: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Distribution Channel
Figure 5: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Region
Figure 6: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Product Type
Figure 7: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-Use
Figure 8: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Price Range
Figure 9: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Distribution Channel
Figure 10: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
Figure 11: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Product Type
Figure 12: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-Use
Figure 13: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Price Range
Figure 14: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Distribution Channel
Figure 15: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
Figure 16: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Product Type
Figure 17: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-Use
Figure 18: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Price Range
Figure 19: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Distribution Channel
Figure 20: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
Figure 21: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Product Type
Figure 22: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-Use
Figure 23: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Price Range
Figure 24: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Distribution Channel
Figure 25: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
Figure 26: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Product Type
Figure 27: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-Use
Figure 28: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Price Range
Figure 29: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Distribution Channel
Figure 30: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
Figure 31: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Product Type
Figure 32: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-Use
Figure 33: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Price Range
Figure 34: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Distribution Channel
Figure 35: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
Figure 36: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Product Type
Figure 37: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-Use
Figure 38: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Price Range
Figure 39: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Distribution Channel
Figure 40: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
Figure 41: Region Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Product Type
Figure 42: Region Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-Use
Figure 43: Region Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Price Range
Figure 44: Region Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Distribution Channel
Figure 45: Region Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
Know thy Competitors
Competitive landscape highlights only certain players
Complete list available upon request
- FAQs -
What is the present market lookout for the shuttlecock market?
The global badminton shuttlecock market is valued at USD 651.60 Million in 2022.
What is the future outlook for shuttlecocks?
The market is further expected to surpass a valuation of USD 1113.03 Million by end of 2032.
What is the growth rate of the shuttlecocks market?
This market is anticipated to grow with a CAGR of 5.5% in the forecast duration.
Who are the prominent players in the market?
Some of the prominent players in this industry are • Bedini • Kimoni International • Li-Ning • Aisheng Co. Ltd. • Victor A.Henkel • Yonex Ashaway • Sports Import • Pointforcece
Shuttlecock Market