Shuttlecock Market

Shuttlecock Market Study by Feather Shuttlecocks and Plastic Shuttlecocks for Individuals, National/International Sports Authorities, World Championships, and Private Clubs From 2024 to 2034

Analysis of Shuttlecock Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Shuttlecock Market Outlook (2024 to 2034)

Growing at a CAGR of 5.4%, the global shuttlecock market is projected to increase from a valuation of US$ 726.53 million in 2024 to US$ 1.25 billion by 2034.

Large athletic tournaments, such as the Thomas Cup, UBER Cup, and BWF World Championship are becoming more popular, drawing spectators from all over the world and driving player sponsorships that include sporting goods. These factors are helping the market expansion.

For example, the China Badminton Association and Yonex announced their collaboration in March 2021, designating Yonex as the official sponsor of the Chinese national badminton team. Under the terms of the new eight-year arrangement, the national players are able to use the company's branded racquets, shuttlecocks, strings, and bags for training and competition.

Due to the increasing focus on sustainable and eco-friendly materials, leading product manufacturers worldwide are investigating substitute materials with a reduced environmental effect, such as recyclable or biodegradable components.

The market is also seeing an increase in customization and personalization choices, as several manufacturers are offering personalized services that let players select elements, such as feather quality, weight, speed, and flying qualities to meet their requirements.

High-level players, including national and international competitions, are included in the professional section and need top-notch shuttlecocks for practice and competition. This market requires shuttlecocks to function consistently and adhere to strict quality requirements since even little variations possible have a significant impact on match results.

The important category in terms of volume consists of amateur players, ranging from beginners to casual aficionados. Players that play the sport for social connection, fitness, or recreation rather than competition fall into this category.

Higher price sensitivity and a penchant for long-lasting, reasonably priced shuttlecocks with respectable performance are characteristics of the amateur market. Manufacturers who serve this market focus on offering reasonably priced goods that are durable without sacrificing quality.

Report Attribute Detail
Shuttlecock Market Size (2024E) US$ 726.53 Million
Forecasted Market Value (2034F) US$ 1.25 Billion
Global Market Growth Rate (2024 to 2034) 5.4% CAGR
East Asia Market Value (2034F) US$ 395.09 Million
North America Market Share (2034F) 27.1%
Low Price Range Segment Value (2034F) US$ 593.29 Million
United States Market Value (2034F) US$ 163.02 Million
Key Companies Profiled Yonex; VICTOR; Li-Ning; KAWASAKI; SOTX Sports Equipment; Yehlex; DHS

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What are the Factors Driving Demand for Shuttlecocks?

Playing badminton as a leisure activity, along with the increasing focus on sports activities globally, is driving up shuttlecock production and sales. Badminton is recognized not only as a recreational activity but also for its health benefits, gaining considerable popularity among the millennial population.

Moreover, the rise in sporting events, such as the Uber Cup, Thomas Cup, and BWF World Championship is attracting new audiences across the globe, particularly in regions, including Europe and the Asia Pacific.

Furthermore, with the introduction of online channels, such as e-Commerce platforms, consumers are gaining access to several shuttlecocks based on their material, color, and feather quality.

Above stated factors coupled with the rising recreational spending are projected to drive the demand and sales for shuttlecocks.

Restraints Faced by the Shuttlecock Market

With rising sports activities, other sports types, such as table tennis, cricket, and chess are hampering the growth of shuttlecock sales. The busy lifestyle schedules of several people are affecting sports participation, which is affecting shuttlecock penetration. In addition, the increasing cost of club memberships is hindering the customer base for shuttlecocks.

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Trends in the Shuttlecock Market

Market players are implementing several strategies to tap the market by diversifying their product lines: -

  • For instance, prominent manufacturers, such as Li-Ning and Yonex have launched shuttlecocks made from nylon, plastic, and synthetic components in place of feathers to cope with the growing needs of amateur and professional players.

Moreover, several manufacturers are incorporating features, including the inclusion of LED lights in addition to the launching of shuttlecocks in several colors to penetrate the market more effectively.

Opportunities for Shuttlecock Manufacturers

The shuttlecock manufacturing business is starting with less initial capital investment and depends on distinct aspects of setting up a business. It is also advisable to have a business plan before actually starting production. The costs involved in shuttlecock production include purchasing raw materials, staffing, machinery, and marketing. Several businesses in this segment are starting as sole proprietorships.

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Complete list available upon request

Regional outlook

“Asia Pacific Lead Sales in the Shuttlecock Market”

The Asia Pacific region is leading in the global market, attributed to the popularity of the sport in the area along with a vast demographic in the age group of 18 to 35. Further, recent successes gained by Asian players on the international stage are increasing the popularity of badminton, which is serving as a growth determinant for shuttlecocks.

The presence of prominent players, such as Yonex and Lin-Ning is making it possible for consumers to access superior-quality shuttlecocks for an enhanced playing experience. Moreover, China is projected to lead the market in terms of sales, owing to the sport's popularity and home to several of the world’s top players in both male and female categories.

“Europe Rising as a Lucrative Market for Shuttlecocks”

Europe has emerged as a lucrative market for shuttlecock demand attributed to the increase in sports activities coupled with an increase in per capita income and changing consumer preference.

Moreover, several government and non-government initiatives are encouraging sports participation, as seen over the past half-decade in the region. For instance, ENGSO (European Non-Government Sports Organization) is engaging in the promotion of sports at the grassroots level, encouraging more participation.

The factors mentioned above, along with a growing awareness of the health benefits of badminton as a sport, are driving the demand and sales of shuttlecocks in the long run.

Segment-Wise Insights

“Plastic Shuttles Widely Preferred for Low Cost and Durability”

The feather shuttlecocks are preferred by skilled and professional badminton players owing to a parachute trajectory that gives tremendous initial speed for close net shots. This is a choice by experienced players and is preferred for accurate shots. The plastic shuttle is good for people who are attached to badminton for fun or just a form of sport type.

The plastic shuttle is preferred for durability and low cost compared to the feathered one. The ideal choice of shuttle depends on the speed required by the player. About 60% of badminton shuttlecocks are bought by amateurs. This determines the leading position of the plastic shuttles segment.

The individual segment of end-user leading in terms of sales of shuttlecocks as several customers are driven out of instinct to adopt badminton as a sport and daily routine. However, the institutional and sports academies are estimated to gain the maximum share in the forecast period.

“Specialty Stores Expected to Lead Sales in the Forecast Period”

Based on distribution channels, the shuttlecock demand is led by the household segment owing to the large demand from regular badminton practitioners. There is a significant rise in people preferring badminton as a daily exercise, which is analyzed to remain prevailing in the forecast period. The rising number of young amateurs who prefer badminton as a sport tends to drive sales of shuttlecocks.

There is a projected rise in the specialty stores segment in the forecast period due to high preference by fitness freak people. Customers are conscious of the accessory’s behavior and fitness activities. These customers prefer visiting specialty stores to buy sports types of equipment.

The increasingly busy lifestyles and changing consumer behavior are stimuli to the mushrooming penetration of e-Commerce sites, which is projected to hold a leading position in in upcoming years

Recent Developments

The industry players have mainly relied on organic growth strategies, such as product launches to expand their market share.

  • For instance, Li-Ning developed superior-quality shuttlecocks using goose feathers that offer accurate flight under varied weather conditions.

Moreover, Yonex’s 'Mavis' edition comes up with nylon shuttlecocks that replicate the properties of feather shuttlecocks.

Segmentation of Shuttlecock Market Research

  • By Product Type :

    • Feather Shuttlecocks
    • Plastic Shuttlecocks
  • By Price Range :

    • Low
    • Medium
    • High
  • By End Use :

    • Individuals
    • National/International Sports Authorities
    • World Championships
    • Private Clubs
  • By Region :

    • North America
    • Western Europe
    • Eastern Europe
    • Latin America
    • East Asia
    • South Asia & Pacific
    • Middle East & Africa

Table of Content

  • 1. Executive Summary
  • 2. Industry Introduction, including Taxonomy and Market Definition
  • 3. Market Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments
  • 4. Global Market Demand Analysis and Forecast, including Historical Analysis and Future Projections
  • 5. Pricing Analysis
  • 6. Global Market Analysis and Forecast
    • 6.1. Product Type
    • 6.2. End-Use
    • 6.3. Price Range
    • 6.4. Distribution Channel
  • 7. Global Market Analysis and Forecast, By Product Type
    • 7.1. Feather Shuttlecocks
    • 7.2. Plastic Shuttlecocks
  • 8. Global Market Analysis and Forecast, By End-Use
    • 8.1. Individuals
    • 8.2. National / International Sports Authorities
    • 8.3. World Championships
    • 8.4. Private Clubs
  • 9. Global Market Analysis and Forecast, By Price Range
    • 9.1. Low
    • 9.2. Medium
    • 9.3. High
  • 10. Global Market Analysis and Forecast, By Distribution Channel
    • 10.1. Online
    • 10.2. Speciality stores
    • 10.3. Retail markets
  • 11. Global Market Analysis and Forecast, By Region
    • 11.1. North America
    • 11.2. Latin America
    • 11.3. Western Europe
    • 11.4. Eastern Europe
    • 11.5. East Asia
    • 11.6. South Asia & Pacific
    • 11.7. MEA
  • 12. North America Sales Analysis and Forecast, by Key Segments and Countries
  • 13. Latin America Sales Analysis and Forecast, by Key Segments and Countries
  • 14. Western Europe Sales Analysis and Forecast, by Key Segments and Countries
  • 15. Eastern Europe Sales Analysis and Forecast, by Key Segments and Countries
  • 16. East Asia Sales Analysis and Forecast, by Key Segments and Countries
  • 17. South Asia & Pacific Sales Analysis and Forecast, by Key Segments and Countries
  • 18. MEA Sales Analysis and Forecast, by Key Segments and Countries
  • 19. Sales Forecast by Product Type, End-Use, Price Range, and Distribution Channel for 30 Countries
  • 20. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard
  • 21. Company Profile
    • 21.1. Bedini
    • 21.2. Kimoni International
    • 21.3. Li-Ning
    • 21.4. Aisheng Co. Ltd.
    • 21.5. Victor A.Henkel
    • 21.6. Yonex Ashaway
    • 21.7. Sports Import
    • 21.8. Pointforce

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List Of Table

Table 1: Global Market US$ Mn Forecast by Region

Table 2: Global Market US$ Mn Forecast by Product Type

Table 3: Global Market US$ Mn Forecast by End-Use

Table 4: Global Market US$ Mn Forecast by Price Range

Table 5: Global Market US$ Mn Forecast by Distribution Channel

Table 6: North America Market US$ Mn Forecast by Country

Table 7: North America Market US$ Mn Forecast by Product Type

Table 8: North America Market US$ Mn Forecast by End-Use

Table 9: North America Market US$ Mn Forecast by Price Range

Table 10: North America Market US$ Mn Forecast by Distribution Channel

Table 11: Latin America Market US$ Mn Forecast by Country

Table 12: Latin America Market US$ Mn Forecast by Product Type

Table 13: Latin America Market US$ Mn Forecast by End-Use

Table 14: Latin America Market US$ Mn Forecast by Price Range

Table 15: Latin America Market US$ Mn Forecast by Distribution Channel

Table 16: Western Europe Market US$ Mn Forecast by Country

Table 17: Western Europe Market US$ Mn Forecast by Product Type

Table 18: Western Europe Market US$ Mn Forecast by End-Use

Table 19: Western Europe Market US$ Mn Forecast by Price Range

Table 20: Western Europe Market US$ Mn Forecast by Distribution Channel

Table 21: Eastern Europe Market US$ Mn Forecast by Country

Table 22: Eastern Europe Market US$ Mn Forecast by Product Type

Table 23: Eastern Europe Market US$ Mn Forecast by End-Use

Table 24: Eastern Europe Market US$ Mn Forecast by Price Range

Table 25: Eastern Europe Market US$ Mn Forecast by Distribution Channel

Table 26: East Asia Market US$ Mn Forecast by Country

Table 27: East Asia Market US$ Mn Forecast by Product Type

Table 28: East Asia Market US$ Mn Forecast by End-Use

Table 29: East Asia Market US$ Mn Forecast by Price Range

Table 30: East Asia Market US$ Mn Forecast by Distribution Channel

Table 31: South Asia & Pacific Market US$ Mn Forecast by Country

Table 32: South Asia & Pacific Market US$ Mn Forecast by Product Type

Table 33: South Asia & Pacific Market US$ Mn Forecast by End-Use

Table 34: South Asia & Pacific Market US$ Mn Forecast by Price Range

Table 35: South Asia & Pacific Market US$ Mn Forecast by Distribution Channel

Table 36: MEA Market US$ Mn Forecast by Country

Table 37: MEA Market US$ Mn Forecast by Product Type

Table 38: MEA Market US$ Mn Forecast by End-Use

Table 39: MEA Market US$ Mn Forecast by Price Range

Table 40: MEA Market US$ Mn Forecast by Distribution Channel

Table 41: Region Market US$ Mn Forecast by Country

Table 42: Region Market US$ Mn Forecast by Product Type

Table 43: Region Market US$ Mn Forecast by End-Use

Table 44: Region Market US$ Mn Forecast by Price Range

Table 45: Region Market US$ Mn Forecast by Distribution Channel

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List Of Figures

Figure 1: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Product Type

Figure 2: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-Use

Figure 3: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Price Range

Figure 4: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Distribution Channel

Figure 5: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Region

Figure 6: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Product Type

Figure 7: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-Use

Figure 8: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Price Range

Figure 9: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Distribution Channel

Figure 10: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country

Figure 11: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Product Type

Figure 12: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-Use

Figure 13: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Price Range

Figure 14: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Distribution Channel

Figure 15: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country

Figure 16: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Product Type

Figure 17: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-Use

Figure 18: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Price Range

Figure 19: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Distribution Channel

Figure 20: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country

Figure 21: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Product Type

Figure 22: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-Use

Figure 23: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Price Range

Figure 24: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Distribution Channel

Figure 25: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country

Figure 26: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Product Type

Figure 27: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-Use

Figure 28: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Price Range

Figure 29: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Distribution Channel

Figure 30: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country

Figure 31: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Product Type

Figure 32: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-Use

Figure 33: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Price Range

Figure 34: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Distribution Channel

Figure 35: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country

Figure 36: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Product Type

Figure 37: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-Use

Figure 38: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Price Range

Figure 39: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Distribution Channel

Figure 40: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country

Figure 41: Region Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Product Type

Figure 42: Region Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-Use

Figure 43: Region Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Price Range

Figure 44: Region Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Distribution Channel

Figure 45: Region Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

- FAQs -

What is the present market outlook for the shuttlecock market?

The global shuttlecock market is valued at US$ 726.53 million in 2024.

What is the future outlook for shuttlecocks?

The market is projected to reach a valuation of US$ 1.25 billion by the end of 2034.

What is the growth rate of the shuttlecock market?

This market is projected to expand with a CAGR of 5.4% in the forecast period.

Who are the prominent players in the market?

Several prominent players in this market are Bedini, Kimoni International, Li-Ning, Aisheng Co. Ltd., and Victor A. Henkel.

Shuttlecock Market

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