Shuttlecock Market

Shuttlecock Market

The sizeable increase in the number of people playing badminton and opting for it as a profession tends to provide a positive outlook to the industry. Moreover, the constant demand from international and national championship tournaments will augment shuttlecock’s sales growth in the coming years.

The rising awareness of badminton as a sports type has led to rising sales of racqets and shuttlecocks. The rising number of tournaments sponsored by governments to promote the demand for products like shuttlecocks. Online websites are expected to rise sales of shuttlecocks where it increasing discounts and these are available in a range of colors. The local shuttlecocks companies offer these products at discounted rates.

The rising media presence has positively impacted the sports industry coverage. There is a rise in international sports such as the Olympic games which are attracting youth participation. People these days are evolving as health conscious which is making them enroll in fitness regimes and spend considerable time and money on sports activities.

The global badminton shuttlecock market is valued at USD 651.60 Million in 2022. The market is further expected to surpass a valuation of USD 1113.03 Million by end of 2032. Further, this market is anticipated to grow with a CAGR of 5.5% in the forecast duration.

Report Attribute	Detail
Market Size (2022 A)	USD 651.60 Million
Base Year for Estimation	2022
Forecast duration for this research	2022-2032
Forecasted Market value (2032 F)	USD 1113.03 Million
Global Market Growth rate (2022 to 2032 E)	CAGR of 5.5%
Key Companies Profiled	Bedini; Kimoni International; Li-Ning; Aisheng Co. Ltd.; Victor A.Henkel; Yonex Ashaway; Sports Import; Pointforce

What are the driving factors for the shuttlecock market?

Playing badminton as a leisure activity coupled with an increase in sports activities globally has given a boost to shuttlecock production and sales. Additionally, badminton is also considered a recreational activity in addition to the health benefits associated with it, has gained popularity among the millennial population considerably.

Moreover, the rise in sporting events such as the UBER cup, Thomas cup, and BWF world championship has attracted new audiences across the globe with key penetration in the region such as Europe and the Asia Pacific.

Furthermore, with the introduction of online channels such as e-commerce platforms consumers now have access to a variety of shuttlecocks based on their material, color, and feather quality.

Above stated factors coupled with a rise in recreational spending are projected to propel the demand and sales for shuttlecocks.

Restraints faced by the shuttlecock market

With rising sports activities other sports types such as table tennis, cricket, and chess are hampering the growth of shuttlecock sales. The busy lifestyle schedules of people are affecting sports participation which may impact the shuttlecock penetration. The club memberships have become expensive which is now hindering the customer base for shuttlecocks.

“Covid-19 affected sports industry sales”

The COVID-19 pandemic has affected sports activity around the world. Prolonged lockdowns and a halt on small and big sporting events have affected sales in a big way. Moreover, key players are observing fluctuation in demand which has in a big way affected the market trends, opportunities, and customer preferences.

Trends in the Shuttlecock market

Market players are implementing various strategies to tap the market by diversifying their product lines: -

• For instance, prominent manufacturers such as Li-Ning and Yonex have launched shuttlecocks made from nylon, plastic, and synthetic components in place of feathers to cope with the growing needs of amateur and professional players.
• Moreover, various manufacturers are incorporating features such as the inclusion of LED lights in addition to the launching of shuttlecocks in a varied range of colors to penetrate the market more effectively.

Opportunities for shuttlecock manufacturers

The shuttlecock manufacturing business can be started with less initial capital investment and it depends on the distinct aspects of setting up a business. This is also advisable to have a business plan before actually starting production. The raw material purchase, staffing machinery, and marketing cost are costs involved in the shuttlecock productions. Many businesses in this segment start as sole proprietorships.

Regional outlook

“Asia Pacific dominates sales in the shuttlecock market”

Asia Pacific dominates the shuttlecock market attributed to the popularity of the sport in the region along with a vast demographic in the age group 18-35. Additionally, recent successes gained by Asia players on the international stage have seen a surge in the popularity of badminton which has eventually served as the growth determiner for shuttlecocks.

Additionally, the presence of prominent players such as Yonex and Lin-Ning has made it possible for consumers to get access to superior-quality shuttlecocks for an enhanced playing experience. Moreover, China is projected to dominate the market in terms of sales owing to the popularity of the sport and being home to some of the world’s top players in both male and female categories.

“Europe rising as a lucrative market for shuttlecocks”

Europe has emerged as a lucrative market for shuttlecock demand attributed to the increase in sports activities coupled with an increase in per capita income and changing consumer preference. Moreover, various government and non-government initiatives encouraging sports participation have been seen over the past half-decade in the region.

For instance, ENGSO (European Non-Government Sports Organization) has been engaged in the promotion of sports at the grass-root level encouraging more participation. Above stated factors coupled with a rise in awareness regarding the health benefits of badminton as a sport will bolster the demand and sales of shuttlecocks in the long run.

Segment wise insights

“Plastic shuttles are widely preferred for low cost and durability”

The feather shuttlecocks are preferred by skilled and professional badminton players owing to a parachute trajectory that gives tremendous initial speed for close net shots. This is a choice by experienced players and is preferred for accurate shots.

The plastic shuttle is good for people who are attached to badminton for a fun or just a form of sport type. The plastic shuttle is preferred for durability and low cost compared to the feathered one. The ideal choice of shuttle depends on the speed required by the player. About 60% of badminton shuttlecocks are bought by amateurs. This determines the dominance of plastic shuttles.

The individual segment of end-user dominates sales of shuttlecocks as many customers are driven out of instinct to adopt badminton as a sports and daily routine. However, the institutional and sports academies are anticipated to gain the maximum share in the forecast period.

“Specialty stores expected to dominate sales in the forecast period”

On the basis of distribution channels, the shuttlecock demand is dominated by the household segment owing to the large demand from regular badminton practitioners. There is a significant rise in people preferring badminton as a daily exercise which is expected to remain dominant in the forecast period. The rising no of young amateurs who prefer badminton as a sport tends to drive sales of shuttlecocks.

There is an anticipated rise in the specialty stores segment in the forecast period due to high preference by fitness freak people. Customers are conscious of the accessory’s behavior and fitness activities. These customers prefer visiting specialty stores for buying sports types of equipment. The increasingly busy lifestyles and changing consumer behavior are stimuli to mushrooming penetration of E-Commerce sites which is expected to dominate in upcoming years.

Recent developments

The industry players have mainly relied on organic growth strategies such as product launches to expand their market share.

• For instance, Li-Ning has recently developed superior-quality shuttlecocks using goose feathers that offer accurate flight under varied weather conditions.
• Moreover, Yonex’s 'Mavis' edition has come up with nylon shuttlecocks that replicate the properties of feather shuttlecocks.

Key segments

• By Product Type :

  • Feather Shuttlecocks
  • Plastic Shuttlecocks

• By End-use :

  • Individuals
  • National / International Sports Authorities
  • World Championships
  • Private Clubs

• By Price Range :

  • Low
  • Medium
  • High

• By Distribution Channel :

  • Online
  • Speciality stores
  • Retail markets

• By Region :

  • North America
    • US & Canada
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Western Europe
    • EU5
    • Nordics
    • Benelux
  • Eastern Europe
  • Asia Pacific
    • Australia and New Zealand (ANZ)
    • Greater China
    • India
    • ASEAN
    • Rest of Asia Pacific
  • Japan
  • Middle East and Africa
    • GCC Countries
    • Other Middle East
    • Northern Africa
    • South Africa
  • Other Africa