Tahini Market

Tahini Market Outlook (2024 to 2034)

According to a new industry analysis published by Fact.MR, in 2024, the global tahini market is calculated at US$ 2.15 billion and is projected to increase to a size of US$ 3.89 billion by 2034. Worldwide sales of tahini have been calculated to rise at a CAGR of 6.1% from 2024 to 2034.

A paste produced from mashed sesame seeds is called tahini. It is widely utilized in Mediterranean and Middle Eastern foods such as hummus and baba ganoush. Some Asian dishes, including Japanese miso soup, also use tahini. Expanding usage of tahini made from sesame seeds in salads and energy drinks is also anticipated to have a positive influence on industry expansion. According to several studies, tahini has proven highly useful in preventing the onset of premature graying of the hair, skin detoxification, and the deterrence of rheumatoid arthritis.

Tahini's creamy consistency and nutty flavor have led to an increase in its use in sauces and soups. Rising living standards and growing awareness of the nutritional advantages of plant-based foods that are high in vital fatty acids, magnesium, and phosphorus are set to increase the consumption of tahini as a dressing.

The rising popularity of Arabian cuisine in developed countries is one of the key factors boosting global tahini market growth. Due to increasing demand for sesame-based products and related health advantages, the tahini industry is set to exhibit high growth over the coming years. Tahini's capacity to enhance heart health, decrease cholesterol levels, and guard against cancer are some of its other perceived health advantages.

• The North American tahini market size is forecast to reach US$ 997.9 million by 2034.
• East Asia is estimated to hold 21.8% of the global tahini market share in 2024.

Report Attribute	Detail
Tahini Market Size (2024E)	US$ 2.15 Billion
Forecasted Market Value (2034F)	US$ 3.89 Billion
Global Market Growth Rate (2024 to 2034)	6.1% CAGR
South Korea Market Value (2034F)	US$ 198.2 Million
Organic Tahini Demand Growth (2024 to 2034)	6.4% CAGR
Key Companies Profiled	Dipasa USA Inc.; Kevala International LLC; SESAJAL S.A. de C.V.; El Rashidi El Mizan; Joyva Corp.; Prince Tahina Ltd.; Halwani Bros. Co., Ltd.; Al Wadi Al Akhdar; Al Yaman Factories; Al Kanater SAL; Haitoglou Bros S.A.; A.O. Ghandour & Sons; Sunshine International Foods, Inc.; Carwari International Pty. Ltd.; Mounir Bissat Factories.

How is the Tahini Market being Positively Influenced?

“Versatile Sesame Tahini Exhibiting Widespread Applications in Sweet and Spicy Dishes”

Health benefits associated with tahini, coupled with healthy food trends, are boosting the popularity of tahini across the world. Tahini contains large amounts of mono and polyunsaturated fats that are beneficial to the heart and overall health.

Cumulative popularity of Halawa and Halawa bars as desserts is another reason for the burgeoning tahini demand across geographies, especially in the North American and European regions. Along with this, tahini foods are making a mark in the form of sweets, bakeries, confectioneries, and cocktails.

The rising demand for flavor-packed dishes prepared with various seasonings and spices is driving the consumption of tahini. This coupled with a significant increase in consumer preferences for tahini, as an ingredient for salads, breakfast foods, and specifically sports drinks such as protein shakes is also contributing to the overall tahini market growth.

“Vegan Sesame Seed-based Tahini Widely Consumed by Health-conscious People”

As consumers and chefs discover new uses, creamy, nutrient-rich sauce tahini products are becoming more popular. Tahini products endure intense competition since they represent culinary culture, especially in overseas markets. Additionally, customers now demand more innovation in their food consistency, ingredients, and taste.

Growing consumer awareness of healthy lifestyles and surging consumption of clean-label foods are also increasing the sales of organically-made tahini products. People have more options for effective, long-term solutions and are more aware of their health now than ever before. To live a better and more sustainable lifestyle, more people are transitioning to vegetarian diets. This will also lead to an increase in tahini consumption over the coming years.

Which Factors are Estimated to Limit Tahini Sales Growth?

“Fluctuations in Raw Material Prices and product Unawareness in Some Regions”

One of the major market challenges is fluctuations in raw material prices. Tahini producers are always at risk because of changes in the pricing of raw materials. Any increase in the cost of raw materials not only drives up manufacturing costs but also reduces their profit margins. Several manufacturers turn to low-cost alternatives because of this.

Lack of consumer knowledge about tahini is also one of the main obstacles. Many people are unfamiliar with the flavor or texture of tahini because it is not a regular item in most kitchens. New tahini brands or products can find it difficult to compete due to this lack of knowledge.

Which Tactics are New Companies Resorting to in This Business Space?

“Offering Trendy Tahini Sauces Made with Plant-based Ingredients”

Growing consumer demand for clean-label tahini products, including tahini butter, tahini pastes, and tahini sauces is prompting new companies to start producing innovative products that cater to consumer expectations. Start-ups are offering trendy tahini sauces made with plant-based and high-quality ingredients.

• Secret Foods, a Canadian start-up that produces high-quality tahini finishing sauces, partnered with Save-On-Foods as a retailer. This implies that its goods will be available at Save-On-Foods stores in Manitoba, Saskatchewan, Alberta, and British Columbia. Tahini sauces, which are extremely versatile, trendy, and can be used in any cuisine, are being offered by Secret Foods with high quality, clean label, plant-based, and purposeful ingredients.

Country-wise Analysis

Why is the United States Exhibiting High Demand for Tahini-based Foods?

“Busy Professionals Key Consumers of Ready-to-Eat Tahini Products”

Attribute	United States
Market Value (2024E)	US$ 238.7 Million
Growth Rate (2024 to 2034)	6.7% CAGR
Projected Value (2034F)	US$ 456.1 Million

Prominent manufacturers are launching several tahini flavors such as wild oregano and roasted garlic herb, which can be used across various dishes in the country. The burgeoning popularity of ready-to-eat products due to fast-paced lifestyles is helping regional manufacturers expand their market space. Increasing health concerns among working professionals are driving demand for on-the-go food products, including organic tahini, in the United States.

Why is Tahini Demand Increasing in the United Kingdom?

“Health-conscious Consumers Spending More on Nutritious Sesame Food Products”

Awareness about the nutritional values of tahini soups and pastes is increasing the adoption of sesame seed extract products in the United Kingdom. Tahini consumption is also anticipated to be fuelled in the United Kingdom due to the rising demand for authentic Arabic flavors as well as the popularity of Mediterranean and Middle Eastern cuisines. The Majority of people in the country are concerned about their health and are prepared to spend more on items that include nutritious foods such as sesame-based products.

What is the Market Scenario for Tahini in South Korea?

“Sesame Seed-based Tahini Finds Use Extensively in Traditional Cuisines”

Attribute	South Korea
Market Value (2024E)	US$ 101.5 Million
Growth Rate (2024 to 2034)	6.9% CAGR
Projected Value (2034F)	US$ 198.2 Million

Easy availability of raw materials and a rise in the production of sesame seeds are boosting the sales of tahini in South Korea. Surging investments by local market players on tahini export with the aim of providing customers with a wide range of flavors is expected to boost South Korea market growth in the years ahead. The richer and nutty flavor of tahini paste is also increasing its consumption than other counterparts.

Category-wise Analysis

Why are Natural Tahini Products Gaining Ground?

“Natural Tahini Preferred Owing to High Nutritional Value”

Attribute	Natural Tahini
Segment Value (2024E)	US$ 1.2 Billion
Growth Rate (2024 to 2034)	5.9% CAGR
Projected Value (2034F)	US$ 2.14 Billion

Rising popularity of veganism is one of the emerging tahini market trends, which is expected to boost the profits of industry giants in the years ahead. Availability of a variety of items, such as those that are gluten-free, non-GMO, Kosher, and devoid of chemical preservatives, is set to increase consumer demand for natural tahini goods.

Increasing health concerns among the youth population have also started an upward trend of clean-label food consumption. Natural tahini products are gaining immense popularity owing to their exceptional nutritional value.

Which Type of Tahini is Most Popular around the World?

“Creamier Hulled Tahini Prime Choice for Consumers Compared to Unhulled Tahini”

Attribute	Hulled Tahini
Segment Value (2024E)	US$ 1.62 Billion
Growth Rate (2024 to 2034)	6.1% CAGR
Projected Value (2034F)	US$ 2.92 Billion

Hulled tahini is widely demanded compared to unhulled tahini due to its creamier and paler texture and taste. In hulled tahini, the kernels of sesame seeds are removed which makes it less bitter. Roasted hulled tahini are expected to exhibit high demand during the forecast period

Competitive Landscape

Key players in the tahini industry are focused on new product developments, collaborations, and supply chain management to increase their market revenue. They are also concentrating on the introduction of new, high-quality products with innovative packaging.

Tahini demand is rising on a worldwide scale, and thus, well-known companies are progressively improving their market position by raising funds to expand their company operations. Furthermore, they are making changes in flavors according to specific region-wise tastes and demand.

• In 2022, Japanese organic food company Clearspring introduced its 3 premium and organic tahini products (White, Whole, and Black Sesame Tahini).
• Sunshine International Foods Inc., a prominent food manufacturer in the United States, offers its Sesame King Tahini products, which are 100% pure, ground tahini pastes, made from the finest sesame seeds. The specialty of the company is that it mechanically hulls all sesame seeds, meaning no chemicals are used during the production process.
• Halwani Bros., a pioneer in food production, manufacturing, and distribution across Saudi Arabia, offers the Al-Nakhla Finest Tahina, along with other formats, including tahini red chilli sauce, tahini original sauce, and tahini mustard sauce.

Fact.MR provides detailed information about the price points of key producers of tahini positioned across the world, sales growth, production capacity, and speculative technological expansion, in the recently updated market report.

Key Segments of Tahini Market Research

• By Type :

  • Hulled Tahini
  • Unhulled Tahini

• By Product :

  • Natural Tahini
  • Whole Tahini
  • Seasoned Tahini
  • Organic Tahini

• By Application :

  • Sauces & Soups
  • Coffee Substitutes
  • Dips & Spreads
  • Nuts & Sweets
  • Jam, Jellies & Preserves
  • Mixed Spices & Seasonings
  • Others

• By Distribution Channel :

  • Modern Trade
  • Conventional Retail
  • HoReCa
  • Online Stores
  • Others

• By Region :

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa