Maternal Nutrition Product Market

Maternal Nutrition Product Market Outlook (2024 to 2034)

Revenue from the global maternal nutrition product market is projected to reach US$ 23.57 billion in 2024. The market has been forecasted to expand to a size of US$ 38.66 billion by the end of 2034, advancing at a CAGR of 5.1% over the next ten years (2024 to 2034).

Women have specific nutritional needs before, during, and after pregnancy and lactation when most vulnerable to nutritional deficiencies. For mothers and their offspring to survive and be healthy, women must access wholesome food, sufficient services, and quality care. Women who want to build up enough reserves for pregnancy should eat a healthy and safe diet before getting pregnant. The requirements for energy and nutrients rise during pregnancy and lactation. Meeting these needs is essential for the health of the mother and her unborn child, both during pregnancy and the early years after the child’s birth.

Unlike regular adult multivitamins, prenatal vitamin supplements include vitamins, calcium, iron, folic acid, and other minerals. Folic acids prevent abnormalities of the brain and spinal cord in babies. In addition to aiding in the infant's growth and development, iron effectively prevents anemia. Additionally, these prenatal vitamins contribute to a baby's safe delivery. They are meant to supplement food with additional nutrients and close any nutritional gaps that occur in a typical diet.

Key Market Growth Drivers

• The demand for capsule-based maternal nutrition products is increasing at a steady rate through 2034. Since capsule-based maternal nutrition, products are easy to take and ensure that the body absorbs a prescribed dose regularly; more consumers are taking them, which is further driving the maternal nutrition product market growth.
• Maternal nutrition pertains to the nutritional development of women during pregnancy. Products for maternal nutrition are offered in a variety of forms, including tablets, powder, and other easily ingested options. These nutritional supplements focus on the care of expectant mothers from the start of their pregnancy until it ends.
• Increasing birth rates and several government-funded maternal nutrition programs are driving growth in the nutritional blend market, which is good news for manufacturers. The growing need for supplements and increased health consciousness are driving up the overall market demand for maternal nutrition.
• Food consumption does not always aid in the intake of nutrients, and during pregnancy, women need to consume maternal nutrition products in addition to their regular diet. Looking at the supply and demand picture for maternal nutrition products, the major areas with large healthcare spending and subsidies also have the highest per-capita consumption of these products.
• There is an increase in the birth rate worldwide, thus setting maternal nutrition product market trends. Over time, human nutritional absorption value has also decreased. Reductions in free time and elevated stress levels during pregnancy are major factors influencing the absorption of nutrients from the diet into the cells.
• The growing number of millennial mothers worldwide is driving up demand for maternal nutrition products, as many of them prefer products with a solid scientific foundation for wholesome nutrition. Since many expectant mothers have low calcium levels, it is anticipated that maternal nutrition products will become more and more popular as they guarantee adequate calcium consumption.

Report Attribute	Detail
Maternal Nutrition Product Market Size (2024E)	US$ 23.57 Billion
Projected Market Value (2034F)	US$ 38.66 Billion
Global Market Growth Rate (2024 to 2034)	5.1% CAGR
East Asia Market Share (2024E)	23.9%
North America Market Share (2024E)	22.6%
Maternal Nutrition Multivitamins Demand Value (2034F)	US$ 15.55 Billion
Pharmacies Segment Value (2024E)	US$ 5.71 Billion
Key Companies Profiled	New Chapter Inc.; Matsun Nutrition; Danone; Rainbow Light; Vitamin Angels Inc.; DuPont De Nemours Inc.; Nordic Naturals Inc.; MegaFood; Church & Dwight Co. Inc.; The Honest Company Inc.; New Chapter Inc.; Pharmavite LLC; Actif USA; Eu Natural; Naturelo Premium Supplements LLC; Theralogix - Nutritional Science; Pure Essence Labs; Fairhaven Health - Milkies; Pink Stork.

Why There is a Growing Demand for Maternal Nutrition Products Across the Globe?

“Growing Number of Initiatives by UNICEF Promoting Nutrient-rich Diets”

A good diet is necessary from the time of conception; a balanced diet is essential to the health of the unborn child. These days, the majority of obstetricians recommend maternal nutrition products to improve healthy development and reduce birth defects in expectant mothers. The busy and sedentary lifestyles of pregnant women have led to an increase in vitamin and mineral deficiencies. The baby's inadequate nutrition, the rise in additional birth abnormalities, and the growing public awareness of the advantages of maternity vitamins and supplements are some of the factors driving the market.

Initiatives from the United Nations Children's Fund (UNICEF) are encouraging nutrient-rich diets and modifying social norms and practices. The organization also funds initiatives that increase the affordability and accessibility of nutrient-rich foods. To enhance the nutritional value of women's diets, it also backs extensive food fortification initiatives, such as the iodization of salt and the addition of vitamins and minerals to rice, wheat flour, and cooking oil.

What are the Possible Challenges that Manufacturers of Maternal Nutrition Products Face?

“Strict Regulatory Standards for Supplement Approval is Major Restraining Factor”

Maternal nutrition products’ high prices as premium products are one of the key barriers to market expansion. Sales of these products are hampered by the dearth of reliable studies mentioning the effectiveness of these supplements as well as worries about constipation and stomach pain. Strict regulatory standards for supplement approval are a significant barrier to market expansion.

Country-wise Insights

North America is expected to account for 22.6% of the global maternal nutrition product market share in 2024. Meanwhile, East Asia is projected to hold a market share of 23.9% in 2024. The market in North America is anticipated to be further stimulated by the decline in the prevalence of teen pregnancy and rising internet usage. The early availability and uptake of advanced medical technology are principally responsible for market expansion.

The demand for prenatal vitamin supplements in Western Europe is fueled by increased dietary supplement use and the accessibility of high-quality goods. The market is expanding as a result of growing awareness of maternal care and health.

What is the Possible Market Growth for the Maternal Nutrition Products in the United States?

“Wide Range of Brands Available in the Country Creating Lucrative Opportunities”

Attribute	United States
Market Value (2024E)	US$ 3.95 Billion
Growth Rate (2024 to 2034)	4.2% CAGR
Projected Value (2034F)	US$ 5.99 Billion

The United States is estimated to capture a market share of 74.2% in North America in 2024. Holding a key market share in the region, the United States spends the most per person on healthcare compared to any country as local customers afford more healthcare than those in other countries. Consequently, the country is regarded as the core of the market. The demand for maternal nutrition products is increasing due to the wide range of brands that are easily accessible through online platforms, each with a different price point and pack size.

Why are Manufacturers of Maternal Nutrition Products Eyeing Japan?

“Rising Birth Rate in Japan Pushing Demand for Material Nutrition Products”

Attribute	Japan
Market Value (2024E)	US$ 1.01 Billion
Growth Rate (2024 to 2034)	6% CAGR
Projected Value (2034F)	US$ 1.8 Billion

The market for maternal nutrition products in Japan is analyzed to capture a market share of 17.9% in 2024. In Japan, multivitamins are a thriving product as a result of different marketing tactics used by manufacturers. In addition, the rising government support for the well-being of pregnant and lactating mothers is driving demand for maternal nutrition products in the years to come.

The supply of products for maternal nutrition is being strengthened by the broad availability of raw materials for product manufacturing. Due to these dynamics-which include favorable policy factors such as subsidies and incentives-as well as economies of density and transportation, the product's price has decreased and the overall demand curve has shifted in Japan.

Category-wise Insights

The maternal nutrition product market size is categorized into three main types multivitamins, essential fatty acids, and minerals, multivitamin is projected to capture a market share of 38.21% in 2024. In terms of distribution channels, the market is segmented into modern trade, specialty stores, online retailers, and pharmacies. Modern trade accounts for a market share of 30.25% in 2024.

Which Type of Maternal Nutrition Products are Commonly Consumed Globally?

“Multivitamins Consumed by Several Pregnant Women to Keep Their Skin, Eyes, and General Health Good”

Attribute	Multivitamins
Segment Value (2024E)	US$ 9 Billion
Growth Rate (2024 to 2034)	5.6% CAGR
Projected Value (2034F)	US$ 15.55 Billion

Multivitamins account for a key share of the global market due to increased consumer awareness of their advantages. The demand for maternal nutrition products worldwide is rising due to the growing necessity of consuming specific vitamins. Multivitamins are in high demand because they are essential for maintaining healthy skin, eyes, and general health.

Multivitamins and their derivatives are used as dietary supplements and preventative measures for several diseases in addition to their health benefits. Market participants would have more opportunities in the maternal nutrition sector if they were positioned globally and channeled multivitamin sales, particularly those selling nutraceutical supplements.

Which Distribution Channel is Responsible for the Significant Growth of the Global Market?

“Promotional Materials, Educational Materials, and In-store Demonstrations Offered by Modern Trade Retailers”

Attribute	Modern Trade
Segment Value (2024E)	US$ 6.97 Billion
Growth Rate (2024 to 2034)	5.3% CAGR
Projected Value (2034F)	US$ 11.7 Billion

Maternal nutrition products are available in a variety of brands and formulations at modern trade outlets, giving customers the freedom to select what best suits their needs and preferences. Customers easily access a wide variety of maternal nutrition products at supermarkets and hypermarkets. To raise consumer awareness of the value of maternal nutrition, several contemporary trade retailers provide promotional materials, informational materials, and in-store demonstrations.

Well-known contemporary trade merchants are frequently implementing stringent quality assurance protocols, cultivating customer confidence in the merchandise they sell. Maternal nutrition products are becoming more accessible and consumer-friendly due to the frequent promotions and discounts seen in modern trade. Customers buy products for maternal nutrition from the comfort of their homes more easily thanks to the growth of online shopping.

Competitive Landscape

Key players in the maternal nutrition product industry are incorporating innovative technologies for matching the increasing consumer requirements for nutritious foods. Some of the prominent maternal nutrition product producers are offering new variations of supplements without the use of any chemical additives.

• In 2022, DuPont fulfilled its earlier announcement that it had sold the majority of its former Mobility & Materials division to Celanese for a cash purchase price of $11 billion. The M&M Business's earnings were reclassified and presented as discontinued operations for both current and prior periods starting in the first quarter of 2022.
• In 2021, Trimacare's prenatal supplement provided care customized according to trimester, thereby supporting overall development and matching the nutritional requirements of both mother and child.

Fact.MR provides detailed information about the price points of leading manufacturers of maternal nutrition products positioned across the world, sales growth, production capacity, and technological advancements, in this new market report.

Segmentation of Maternal Nutrition Product Market Research

• By Type :

  • Multivitamins
  • Essential Fatty Acids
  • Minerals

• By Form :

  • Tablets
  • Capsules
  • Powder
  • Gummies

• By Distribution Channel :

  • Modern Trade
  • Specialty Stores
  • Online Retailers
  • Pharmacies

• By Region :

  • North America
  • Latin America
  • East Asia
  • South Asia & Pacific
  • Western Europe
  • Eastern Europe
  • Middle East & Africa