Color Cosmetics Market

Color Cosmetics Market Outlook

The global color cosmetics market is expected to secure US$ 81.74 Billion in 2022. During the forecast period of 2022-2032, the global color cosmetics market is projected to display a CAGR of 5.54% while garnering US$ 140.1 Billion.

Various benefits associated with cosmetic products like anti-tan and anti-aging are expected to drive market growth in the forecast period.

Report Attributes	Details
Anticipated Base Year Value (2021)	US$ 77 Billion
Expected Market Value (2022)	US$ 81.74 Billion
Projected Forecast Value (2032)	US$ 140.1 Billion
Global Growth Rate (2022 to 2032)	5.54 %
Color Cosmetics Providers	Johnson & Johnson; Benefit Cosmetics LLC; Revlon Group; MAC Cosmetics; Procter & Gamble Co.; Colgate-Palmolive Company; Chanel S.A.; Laverana GmbH & Co. KG; Clarins Group; Shiseido Co. Ltd.; Coty Inc.; Ciate London; Chantecaille Beaute Inc,; Kroylan Professional Make-up; Avon Products, Inc.; The Estee Lauder Companies Inc.; Unilever PLC

Owing to a significant population working from home and less travel, customers' preferences have inclined to above-the-mask treatments. The fashion is likely to continue as customers wear masks even while leaving for work. Further, rising online sales for nail products and eye makeup are anticipated to rise owing to the above-mentioned factors, which will augment the industry size of color cosmetics during the forecast period.

2017 to 21 Revenue Analysis of Color Cosmetics Market vs. Future Outlook 2022 to 2032

From 2017 to 21, the global color cosmetics market is projected to have displayed a CAGR of 5%. Development of the market can be attributed to the growing demand for low-end color cosmetics and various new brands encroaching on the market.

Besides, the market is very competitive owing to the presence of highly competitive brands like L’Oreal, Estee Lauder, Revlon, Chanel S.A, and LVM. In addition, the launch of new products is anticipated to be another factor strengthening the market. For instance, in October 2020, Amway India launched a personalized skincare solution product with Artistry Signature Select known as Personalized Serum.

The initiative marked the entry of the company into the serum segment of skincare in India, thereby, expanding the product portfolio. Such factors are projected to benefit the industry during the aforementioned forecast period. From 2022 to 2032, global color cosmetics are anticipated to exhibit a CAGR of 5.54%.

The expansion of the market can be attributed to the wide application of color cosmetics in lip products, nail products, facial make-up, eye make-up, and others. Increasing disposable income, growing consciousness about appearance, and rising quality of life are other salient factors supporting the market rise.

In addition, the launch of new products is likely to further strengthen the industry in the forecast period. For instance, in March 2020, French perfume house Hermes rolled out a line of lipsticks, marking its first venture into color cosmetics that it will build out gradually with other product launches. Attributed to such factors, the color cosmetics market is expected to grow significantly during the forecast period.

Major Growth Drivers in the Global Color Cosmetics Market

Increasing Digital Marketing and Growing Popularity of E-Commerce to Boost the Market

The ongoing development in technologies is offering small and large-scale cosmetic brands various opportunities, allowing them to spread awareness about the product to the consumers. The growing trend of streaming new product launches through various platforms like Twitter, Instagram, YouTube, Pinterest, and others is expected to boost product awareness. Further, social influencers provide intake on products by analyzing cons and pros, thus, promoting sales.

Various manufacturers and small enterprises are associating themselves with social influencers and celebrities that comprise promotion and advertisement through digital marketing channels to secure consumer demand for cosmetic products. In addition, the outbreak of the pandemic resulted in various consumers shifting towards online platforms for purchasing cosmetic products, therefore positively impacting the color cosmetics market trends.

Additionally, acquisitions among players are expected to favor market growth during the forecast period. For instance, in January 2020, Natura & Co. acquired Avon Products, Inc. which provides beauty and personal care products. The acquisition would offer Natura in strengthening its product portfolio. Such factors are expected to augment the market size in the forecast period.

Increasing Consumer Inclination towards Organic Cosmetic Products to Support the Market Growth

The increasing attraction of consumers toward organic products has boosted the demand for sustainable and natural substitutes in the cosmetic industry. Growing demand for organic and vegan products is associated with consumers that are associated with consumers that are beauty conscious and give more importance to organic and chemical-free cosmetic products. Besides, the growing customer preference for value-for-money cosmetic products having both natural and beneficial ingredients is driving emerging markets with the new developments is another salient factor supporting the market growth.

Moreover, the launch of new products in the market is expected to augment the market size in the forecast period. For instance, in March 2020, Pour le Monde (PMPM), a skincare brand, was introduced in China for acne-prone skin. It applies organic ingredients such as the essence of baobab from the seeds of baobab trees in Madagascar and is sold on Alibaba Group member Tmall, JD.com, the RED. Such factors are expected to benefit the industry in the forecast period.

Factors Hampering the Color Cosmetic Market

Growing Awareness about Environment and Animal Protection to Hinder the Market

Increasing awareness about the preservation and protection of the environment and animals has influenced manufacturers to incline toward plant-based cosmetic products, which will impact the market growth negatively. The ill impact of chemical-based cosmetics on the skin and body has resulted in a decline in sales of cosmetic products.

Comparative View of Color Cosmetics Market

Color Cosmetic Market :

Attributes	Color Cosmetic Market
CAGR (2022 to 2032)	5.54%
Market Value (2032)	US$ 140.1 Billion
Growth Factor	The growing trend of streaming new product launches through various platforms like Twitter, Instagram, YouTube, Pinterest, and others is expected to boost product awareness.
Opportunity	The increasing attraction of consumers toward organic products has boosted the demand for sustainable and natural substitutes in the cosmetic industry.

Skin Boosters Market :

Attributes	Skin Boosters Market
CAGR (2022 to 2032)	9.26%
Market Value (2032)	US$ 2.506 Billion
Growth Factor	The growing influence of social media and the increasing popularity of skincare influencers is expected to bring a positive influence on the youth, bolstering the market significantly in the forecast period.
Opportunity	The increasing desire to look young and the advent of anti-aging methods to achieve the same is expected to be significant factors offering remunerative opportunities during the forecast period.

Global Cosmetic Surgery Market :

Attributes	Global Cosmetic Surgery Market
CAGR (2022 to 2032)	8.2%
Market Value (2032)	US$ 8.2 Million
Growth Factor	The technological advancement in devices and the rising demand for minimally invasive procedures are anticipated to boost the market significantly during the forecast period.
Opportunity	The advent of technologically developed equipment, like non-invasive body contouring systems, which employ fat-freezing technology, is likely to offer conducive growth opportunities to the market in the coming period.

Segmentation Analysis

By Product Type, which Color Cosmetics Category will prevail?

Demand for Facial Color Products to remain elevated in Forthcoming years

As per the analysis provided by Fact.MR, sales of facial color products are expected to dominate the market, capturing over 27% revenue in 2022. Demand for facial color cosmetics is on the rise, attributed to increased consumer spending on improving facial health and aesthetics.

Such products include moisturizer, face powder, face cream, and others. The rising trend for beautifying the face enhances the facial structure and hides dark circles, which is likely to benefit the segment in the forecast period.

Why are Offline Color Cosmetics Sales still Popular in a rapidly Digitizing Age?

Ease and Convenience of Purchase due to availability of Greater Variety to Stimulate Growth

The offline segment is projected to dominate the color cosmetic market during the forecast period. The growth of the segment can be attributed to the ease of buying and purchasing cosmetic products. A significant part of the population still relies on purchasing products through stores, which is likely to develop the segment in the forecast period.

Why Does the Crème Form Dominate the Market for Color Cosmetics?

On the basis of form, the crème segment is expected to account for nearly 38% market share in 2022, but the powder segment is expected to witness lucrative growth at 7.2%. Increased demand for anti-aging crème and UV protection crème is driving the sales of crème color cosmetic products.

Regional Analysis

How is Rising Demand for Organic Products Developing the Color Cosmetics Market in North America?

According to the analysis, the global color cosmetics market is expected to be dominated by North America. The region is anticipated to have claimed US$ 35 Billion by 2022. The development of the regional market can be attributed to the increasing demand for organic products.

The presence of social influencers and techniques for digital marketing through various platforms is expected to favor the market in North America, with the U.S making a maximum contribution to developing the market during the forecast period. In addition, the growing launch of novel products in the region is another salient factor contributing to the market growth.

For instance, in June 2021, SO’BiO étic®, the no. 1 organic beauty brand in France, recently rolled out its organic beauty product line in the U.S. and introduced its U.S. Instagram account with its “Have You Taken the #SOBiOWhaleChallenge”? Such factors are expected to benefit the industry in North America during the forecast period.

How is the Growing Demand for Premium Cosmetics Driving the Color Cosmetics Market in Europe?

The market in Europe is expected to garner a significant amount of revenue during the forecast period. The rapid growth of the regional market can be attributed to the increasing demand for premium cosmetics.

As per Cosmetics Europe, in 2019, the region employed about 206,800 people directly, thereby, offering job opportunities and favoring the regional economy. The development has resulted in an increased disposable income, which is likely to favor the regional market during the forecast period.

How is Changing Lifestyle in APAC Developing the Color Cosmetics Market?

According to the analysis, the color cosmetics market in APAC is anticipated to expand at the maximum CAGR during the forecast period. The region is likely to exhibit a CAGR of 5% from 2022-2032. The rapid development of the region can be attributed to the presence of various developing countries like India, China, and Japan. Increased disposable income resulted in a changed lifestyle, offering higher demand for cosmetic products for the face, lips, eyes, and body.

Additionally, the launch of new products in the region is projected to be another salient factor developing the region during the forecast period. For instance, in May 2022, India witnessed the launch of new products such as the Kiko Milano Green Me Collection, Soezi by Sonakshi Sinha, Revlon Colour Stay Satin Ink Lipstick, and Chambor, among others. Such factors are expected to benefit the APAC market during the forecast period.

How are Startups Driving the Color Cosmetics Market?

Planity (France), Sallve (Brazil), Curology (US), Madison Reed (US), Billie (US), Tula Skincare (US), Function of Beauty (US), ManiMe (US), and Purplle (India), are some of the emerging names in the global color cosmetics market.

Recent Developments among Startups :

In December 2021, Purplle acquired the cosmetics and skincare brand Faces Canada. The acquisition was announced after Purplle raised $60 million last month from Premji Invest, the family office of Wipro founder-chairman Azim Premji, valuing the direct-to-consumer (D2C) brand at $630 million.

Competition Analysis

Key players in the global color cosmetics market include Johnson & Johnson, Benefit Cosmetics LLC, Revlon Group, MAC Cosmetics, Procter & Gamble Co., Colgate-Palmolive Company, Chanel S.A., Laverana GmbH & Co. KG, Clarins Group, Shiseido Co. Ltd., Coty Inc., Ciate London, Chantecaille Beaute Inc, Kroylan Professional Make-up, Avon Products, Inc., The Estee Lauder Companies Inc., & Unilever PLC.

Recent Developments from the Market Include :

• In September 2022, Revlon launched its experiential brand location in Delhi, India. The store features the full line of Revlon color cosmetics, skincare, and personal care goods along with a few Revlon Professionals and Street Wear Products. The flagship store will offer a comprehensive range of hair and makeover services, comprising hair coloring with the Revlon Professional line, hair care, hair cutting, and hair styling as well as party makeovers and basic grooming, all performed by experts.
• In January 2022, Chanel announced the launch of a new line of beauty products combining natural ingredients from sustainable sources and more eco-friendly packaging solutions.

Key Segments Profiled in the Global Color Cosmetics Market

• By Product Type:

  • Facial Color Products
    • Blushers
    • Foundation
    • Loose Face Powder
    • Concealers
    • Other Facial Products
  • Eye Makeup Products
    • Eye Liners/Pencils
    • Mascara
    • Eye Shadow
    • Other Eye Makeup Products
  • Lip Products
    • Lip Gloss
    • Lip Liners/Pencils
    • Lip Sticks
    • Other Lip Products
  • Nail Products
    • Nail Paints
    • Nail Polish
    • Nail Removers
    • Nail Treatment/Strengtheners
    • Other Nail Products
  • Hair Color Products
    • Permanent
    • Demi-permanent
    • Semi-permanent
    • Gradual

• By Form:

  • Powder
  • Spray
  • Crème
  • Gel

• By Pricing:

  • Mass
  • Mid-premium/Affordable Premium
  • Premium

• By Consumer Orientation

  • Color Cosmetics for Men
  • Color Cosmetics for Women
  • Unisex Color Cosmetics for

• By Sales Channel:

  • Specialty Stores
  • Brand Outlets
  • Modern Trade Channels
  • Online Channels
  • Departmental Stores
  • Convenience Stores
  • Other Stores