Hard Seltzer Market
Hard Seltzer Market By Raw Material (Sparkling water, Carbonated water, Alcohol), By Type (ABV Less than 5%, ABV More than 5%), By Packaging (Bottle, Cans), By Sales Channel (Online, Distributors, Hypermarket) & By Region - Global Market Insights 2022 to 2032
Analysis of Hard Seltzer Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Hard Seltzer Market Outlook (2022 to 2032)
The global market size of hard seltzer is USD 11.02 Billion in 2022. The market is anticipated to expand and reach USD 86.64 Billion by end of 2032. The hard seltzer market is expected to grow with a CAGR of 22.9% in the forecast period.
The global market in drinks is driven by the rising demand from consumers. Owing to health consciousness there is a rise in the consumption of low or no-sugar drinks which is likely to increase demand for hard seltzers. It is a carbonated alcoholic beverage in sugar-fermented form having low calories when compared to other alcoholic drinks. These options are majorly demanded by the youth segment owing to the rising consumption of alcoholic drinks among youngsters.
The development of new innovative flavors, combining sugar, tart, and fruity flavor, and new ingredients along with the introduction of new fermenting processes by various companies are major factors responsible for the expansion of the global hard seltzer sector. The young generation and millennial crowd have found increased appeal in flavored hard seltzer beverages.
Report Attributes |
Details |
|
Market size (2022 A) |
USD 11.02 Billion |
|
Base Year for Estimation |
2022 |
|
Forecast duration for this research |
2022-2032 |
|
Forecasted Market value (2032 F) |
USD 86.64 Billion |
|
Global Market Growth rate (2022-2032 E) |
CAGR of 22.9% |
|
Key Companies Profiled |
|
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What factors drive demand for hard seltzers?
The market witnessed significant growth due to factors such as rising economic growth, the tourism, and travel industry, increasing online sales of liquor, and café & bar outlets.
The increasing impact of western culture, rapid urbanization, changing perception of consumers towards the consumption of alcoholic beverages, and changing consumer preferences in the developing regions are anticipated to drive the growth of the global seltzer market.
The rising trend of consumption of alcoholic beverages among the young generation and millennials due to the changing consumer choices, rising disposable income, and peer influence among consumers are the key factors expected to propel the demand for the global alcoholic beverage segment.
There has been a significant rise in sales and demand for low-alcohol beverages because hard seltzer drinks are available with improved taste, and wider choices for health-conscious consumers that drive the growth of the global market.
What are some restrictions affecting market growth?
The hard seltzer low-calorie, less alcohol, carbonated, and health-conscious drink have gained attention among the consumer segment left unexplored by the alcoholic beverages market. Moreover, hard seltzers satisfy the demand for new flavors and the need for various cocktail combinations, and the convenience of installation due to insta-friendly sustainable cans.
Due to these factors, companies are trying to gain an advantage from this fast-growing trend. Due to the stringent regulations from the government regarding the use of water resources and waste management companies suffer from losses that hamper the growth of the global hard seltzer market. Additionally, higher excise and customs duties, and taxation policies on export and import as well as on local manufacturers restrict the expansion of the market.
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Regional Outlook
Geographically, the seltzer market has been classified into seven regions, including North America, Latin America, Europe, Asia Pacific, Oceania, and the Middle East and Africa. North America is expected to dominate the global arcade with a leading market share.
Asia Pacific region is anticipated to be a developing market and to register the highest CAGR over the forecast period, due to rising demand from consumers, and increasing urbanization in the region.
The European region is expected to witness a significant rise during the forecast period. Latin America has witnessed stable outgrowth in the market share. The Middle East & African region has shown enhanced growth in the hard seltzers. This rising consumption in the region is anticipated to open lucrative opportunities for manufacturers.
Segment wise Insights
The global market has been further segmented into off-trade and on-trade based on distribution methods. Off-trade was the greatest portion of distribution channels and contributed over 70.0% of total income in 2021. All retail establishments, including hypermarkets, supermarkets, convenience stores, micro markets, and wine and spirit stores, are included in this sector.
People favor these shops because they frequently have great deals and discounts. In order to reach the greatest number of consumers, the majority of brands launch their products through large supermarket chains like Walmart, Target, and others.
Based on the alcohol content this market is segmented into less than 5% and more than 5%. The above 5% range holds the majority of the share as it is demanded more from the consumer side. The latter segment is anticipated to remain dominant in the upcoming period.
The moderation of drinks is likely to be a major trend in US markets and is expected to drive growth in the forecast period. People trying to cut down their alcohol consumption due to health concerns are a major driving force behind the demand for the hard seltzer market.
Know thy Competitors
Competitive landscape highlights only certain players
Complete list available upon request
Competitive Landscape
The market is at a nascent stage. The new entrants are focusing on launching new products. The key companies are investing in product research with the intent to keep brand popularity intact. Drinks made with natural content are increasingly being adopted by manufacturers. In 2021, Heineken have launched Pure pirana a new hard seltzer brand in Europe which is also available in Ireland, Portugal, and Spain. Koparberg Brewery launched a seltzer brand in the UK which is claimed to be a gluten-free vegan.
The market players are adopting competitive strategies such as mergers, and collaborations with professional marketing firms to introduce their products into the alcoholic beverage market segment. The companies are focusing on providing differentiated products with new tastes and flavors to attract consumer segments underserved by the alcoholic beverage market segment. The Hard Seltzer market share is consolidated in nature.
Hard Seltzer Market: Segmentation
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By Raw Material :
- Sparkling water
- Carbonated water
- Alcohol
- Fruit flavors
- others
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By Type :
- ABV Less than 5%
- ABV More than 5%
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By Packaging :
- Bottle
- Cans
-
By Sales Channel :
- Online
- Distributors
- Hypermarket
- Others
-
By Region :
- North America
- U.S.
- Canada
- Latin America
- Mexico
- Brazil
- Argentina
- Chile
- Peru
- Europe
- Germany
- Italy
- France
- U.K
- Spain
- BENELUX
- Nordic
- Russia
- East Asia
- China
- Japan
- South Korea
- South Asia
- India
- Thailand
- Indonesia
- Malaysia
- Oceania
- Middle East and Africa
- GCC Countries
- South Africa
- Turkey
- Iran
- Israel
- North America
Table of Content
1. Executive Summary 2. Industry Introduction, including Taxonomy and Market Definition 3. Market Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments 4. Global Market Demand Analysis and Forecast, including Historical Analysis and Future Projections 5. Pricing Analysis 6. Global Market Analysis and Forecast 6.1. Raw Material 6.2. Type 6.3. Packaging 6.4. Sales Channel 7. Global Market Analysis and Forecast, By Raw Material 7.1. Sparkling water 7.2. Carbonated water 7.3. Alcohol 7.4. Fruit flavors 7.5. Others 8. Global Market Analysis and Forecast, By Type 8.1. ABV Less than 5% 8.2. ABV More than 5% 9. Global Market Analysis and Forecast, By Packaging 9.1. Bottle 9.2. Cans 10. Global Market Analysis and Forecast, By Sales Channel 10.1. Online 10.2. Distributors 10.3. Hypermarket 10.4. Others 11. Global Market Analysis and Forecast, By Region 11.1. North America 11.2. Latin America 11.3. Western Europe 11.4. Eastern Europe 11.5. East Asia 11.6. South Asia & Pacific 11.7. MEA 12. North America Sales Analysis and Forecast, by Key Segments and Countries 13. Latin America Sales Analysis and Forecast, by Key Segments and Countries 14. Western Europe Sales Analysis and Forecast, by Key Segments and Countries 15. Eastern Europe Sales Analysis and Forecast, by Key Segments and Countries 16. East Asia Sales Analysis and Forecast, by Key Segments and Countries 17. South Asia & Pacific Sales Analysis and Forecast, by Key Segments and Countries 18. MEA Sales Analysis and Forecast, by Key Segments and Countries 19. Sales Forecast by Raw Material, Type, and Sales Channel for 30 Countries 20. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard 21. Company Profile 21.1. Spiked Seltzer 21.2. Smirnoff 21.3. Nauti Seltzer 21.4. White Claw 21.5. Oskar Blues 21.6. Truly 21.7. Oskar Blues Brewery 21.8. Henry's 21.9. Pura Still 21.10. Polar 21.11. Bon & Viv 21.12. Nutrl 21.13. Bud Light Seltzer 21.14. Corona Seltzer 21.15. Vizzy Hard Seltzer
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List Of Table
Table 1: Global Market US$ Bn Forecast by Region
Table 2: Global Market US$ Bn Forecast by Raw Material
Table 3: Global Market US$ Bn Forecast by Type
Table 4: Global Market US$ Bn Forecast by Sales Channel
Table 5: North America Market US$ Bn Forecast by Country
Table 6: North America Market US$ Bn Forecast by Raw Material
Table 7: North America Market US$ Bn Forecast by Type
Table 8: North America Market US$ Bn Forecast by Sales Channel
Table 9: Latin America Market US$ Bn Forecast by Country
Table 10: Latin America Market US$ Bn Forecast by Raw Material
Table 11: Latin America Market US$ Bn Forecast by Type
Table 12: Latin America Market US$ Bn Forecast by Sales Channel
Table 13: Western Europe Market US$ Bn Forecast by Country
Table 14: Western Europe Market US$ Bn Forecast by Raw Material
Table 15: Western Europe Market US$ Bn Forecast by Type
Table 16: Western Europe Market US$ Bn Forecast by Sales Channel
Table 17: Eastern Europe Market US$ Bn Forecast by Country
Table 18: Eastern Europe Market US$ Bn Forecast by Raw Material
Table 19: Eastern Europe Market US$ Bn Forecast by Type
Table 20: Eastern Europe Market US$ Bn Forecast by Sales Channel
Table 21: East Asia Market US$ Bn Forecast by Country
Table 22: East Asia Market US$ Bn Forecast by Raw Material
Table 23: East Asia Market US$ Bn Forecast by Type
Table 24: East Asia Market US$ Bn Forecast by Sales Channel
Table 25: South Asia & Pacific Market US$ Bn Forecast by Country
Table 26: South Asia & Pacific Market US$ Bn Forecast by Raw Material
Table 27: South Asia & Pacific Market US$ Bn Forecast by Type
Table 28: South Asia & Pacific Market US$ Bn Forecast by Sales Channel
Table 29: MEA Market US$ Bn Forecast by Country
Table 30: MEA Market US$ Bn Forecast by Raw Material
Table 31: MEA Market US$ Bn Forecast by Type
Table 32: MEA Market US$ Bn Forecast by Sales Channel
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List Of Figures
Figure 1: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Raw Material
Figure 2: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Type
Figure 3: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Sales Channel
Figure 4: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Region
Figure 5: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Raw Material
Figure 6: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Type
Figure 7: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Sales Channel
Figure 8: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Country
Figure 9: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Raw Material
Figure 10: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Type
Figure 11: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Sales Channel
Figure 12: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Country
Figure 13: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Raw Material
Figure 14: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Type
Figure 15: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Sales Channel
Figure 16: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Country
Figure 17: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Raw Material
Figure 18: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Type
Figure 19: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Sales Channel
Figure 20: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Country
Figure 21: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Raw Material
Figure 22: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Type
Figure 23: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Sales Channel
Figure 24: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Country
Figure 25: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Raw Material
Figure 26: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Type
Figure 27: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Sales Channel
Figure 28: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Country
Figure 29: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Raw Material
Figure 30: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Type
Figure 31: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Sales Channel
Figure 32: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Country
Know thy Competitors
Competitive landscape highlights only certain players
Complete list available upon request
- FAQs -
What is the present market outlook for this market?
The global market size of hard seltzer is USD 11.02 Billion in 2022.
What is the future market size predicted in this report?
The market is anticipated to expand and reach USD 86.64 Billion by end of 2032.
What is the anticipated growth rate for this market?
The market is expected to grow with a CAGR of 22.9% in the forecast period.
Which region dominates in this arcade?
North America is expected to dominate the global market.
Who are the key players in this market?
The key players in this market are - • Spiked Seltzer • Smirnoff • Nauti Seltzer • White Claw • Oskar Blues
Hard Seltzer Market