Laundry Scent Booster Market

Laundry Scent Booster Market Outlook (2023 to 2033)

Global sales of laundry scent boosters are estimated at US$ 547.06 million in 2023. The global laundry scent booster market is forecasted to increase at a high-value CAGR of 10.1% and reach US$ 1.43 billion by the end of 2033.

Laundry scent boosters are specialized products designed to enhance the fragrance of laundry. They are additives that can be used alongside laundry detergents to provide an extra boost of scent that lingers on fabrics even after washing. These boosters come in various forms, including powder, beads, liquid, crystals, pacs, sprays, or capsules. They are typically added during the washing process into the washing machine or directly into the detergent dispenser to infuse clothes with a long-lasting and pleasing fragrance.

Fragrances used in laundry scent boosters range from fresh and floral scents to fruity or invigorating aromas, offering a wide variety of options for consumers to choose from. Overall, laundry scent boosters are gaining popularity among consumers who seek a heightened sensory experience and enjoy the refreshing scent that lingers on their clothes long after they are washed.

• Worldwide demand for liquid-based laundry scent boosters is predicted to rise at a CAGR of 9.7% during the next 10 years.

Laundry scent boosters come in various forms, each with its unique qualities and recommended usage quantities. Among the different forms available, beads and liquid options are gaining preference from consumers in many regions.

Beads offer users the flexibility to adjust the quantity used, allowing them to increase or decrease the number of beads to achieve their desired fragrance intensity. On the other hand, liquid scent boosters are gaining popularity due to their soluble nature, which ensures easy dispersion during the wash cycle.

• Gain Fireworks in-wash scent booster is a product offered by the Procter & Gamble Company. Procter & Gamble (P&G) is a multinational consumer goods corporation that manufactures a wide range of products, including laundry care items. Gain is one of their well-known brands, and Gain Fireworks is a specific product line within the Gain brand that offers liquid-based laundry scent boosters. These boosters are designed to enhance the fragrance of your laundry and provide a long-lasting freshness experience.

Report Attributes	Details
Laundry Scent Booster Market Size (2023E)	US$ 547.06 Million
Forecasted Market Value (2033F)	US$ 1.43 Billion
Global Market Growth Rate (2023 to 2033)	10.1% CAGR
United Kingdom Market Growth Rate (2023 to 2033)	9.8% CAGR
United States Market Growth Rate (2023 to 2033)	10.2% CAGR
China Market Value (2033)	US$ 240.55 Million
Japan Market Value (2033)	US$ 101.66 Million
South Korea Market Value (2033)	US$ 100.23 Million
Key Companies Profiled	Venus Laboratories Inc.; Recochem Inc.; Procter & Gamble Company; Good Home Co.; Henkel Corporation; Church & Dwight Co. Inc.; Reckitt Benckiser; VOLT Home

Which Trends are Pushing the Sales Graph of Suppliers of Laundry Scent Boosters?

“Growing Product and Personal Hygiene Awareness”

Consumers today are becoming more conscious about their appearance, clothing, and hygiene, seeking products that can elevate their laundry experience. Laundry scent boosters are gaining popularity due to their ability to infuse fabrics with a long-lasting and pleasing fragrance.

These products offer an additional layer of freshness that goes beyond the basic cleaning capabilities of laundry detergents, making them a desirable choice for many households.

“Advancements in Formulations & Designs”

Manufacturers of laundry scent boosters are actively developing innovative formulations and fragrances to meet evolving consumer preferences. Traditional scent boosters are commonly present in the form of powder or beads, but now, the suppliers are offering a wide range of options such as liquid and capsule-based scent boosters.

These variations provide convenience and ease of use while delivering optimal fragrance dispersion.

The availability of diverse scent options is also a key factor driving the laundry scent booster market growth. Producers are constantly introducing new fragrances inspired by nature, fruits, florals, and other enticing scents, catering to different consumer tastes and preferences. This wide selection allows individuals to personalize their laundry experience, making it more enjoyable and satisfying.

The laundry industry has seen various innovations, including laundry detergents made with 100% active ingredients, soap bars featuring smart-foam technology, and liquid laundry scent boosters. These advancements have revolutionized the way of laundry, providing better cleaning and enhanced fragrances.

“Rising Popularity of DIY Laundry Scent Products”

DIY or homemade laundry scent boosters are also becoming increasingly popular in addition to professionally produced laundry scent boosters due to the rising popularity of DIY projects. Many people are using do-it-yourself projects to make unique laundry scent products. Because of this, there is anticipated growth in demand for homemade or DIY laundry scent boosters that let customers tailor the aroma of their clothes to their preferences.

“Integration of Smart Technologies Driving Sales of Laundry Scent Boosters”

As the home automation and smart technology industries continue to advance, laundry scent boosters are also being integrated into these systems. Smart washing machines can now dispense the appropriate amount of scent booster at the optimal time during the wash cycle, ensuring an optimal fragrance experience. This integration enhances convenience for users while optimizing the effectiveness of the scent booster.

“Busy Modern Lifestyles Attracting Working Women towards Easy-to-use Cleaning & Hygiene Solutions”

There is a growing need for effective and simple-to-use cleaning supplies and appliances as working women prioritize balancing their personal and professional life. As a result of this change, laundry scent boosters have become more well-liked as a practical fix, which has considerably influenced the market for in-wash scent boosters.

“Introduction of Eco-friendly Laundry Scents Attracting Health-conscious Consumers”

To cater to the needs of health-conscious consumers, manufacturers are shifting their focus towards producing chemical-free products and using organic sources of raw materials to create natural laundry scent boosters. This change in manufacturing practices is expected to result in a surge in the consumption of eco-friendly laundry care products over the coming 10 years, as consumers seek out products that are less harmful to both themselves and the environment.

Which Factors are Affecting the Pockets of Manufacturers of Laundry Scent Boosters?

“Allergies & Sensitivities Can Generate Bad Impression among Consumers”

Some consumers may have allergic reactions or sensitivities to the fragrances and other ingredients in laundry scent boosters, which can create a bad impression among users, limiting the sales of laundry scent boosters to some extent.

“High Prices of Laundry Scent Boosters”

Some consumers may find laundry scent boosters too expensive, especially when compared to traditional laundry detergents. This can limit the market potential, particularly in poor or developing regions.

“Competition from Alternative Laundry Products”

Alternative products, such as fabric softeners and dryer sheets, can offer similar benefits to laundry scent boosters and may be more widely available or less expensive. This can create competition and hamper the laundry scent booster sales growth in the coming 10 years.

Which Strategies are Benefiting Start-up Companies in the Laundry Scent Booster Business?

“Differentiation through Unique Features”

To stand out from established competitors, newcomers should focus on developing unique features or innovations in their laundry scent boosters. This could include using novel fragrances, offering eco-friendly formulations, introducing special packaging designs, or incorporating additional benefits such as stain-fighting properties or fabric-softening effects.

“Targeting Niche Markets”

Instead of trying to capture the entire market, newcomers can focus on targeting specific niche markets. This could involve catering to specific consumer segments such as eco-conscious individuals, those with fragrance sensitivities, or parents seeking child-friendly scent boosters. By understanding the unique needs and preferences of these niche markets, new producers of laundry scent boosters can tailor their products and marketing strategies accordingly.

“Emphasis on Product Quality, Performance, and Goodwill”

To build trust and credibility, new entrants should prioritize the quality and performance of their laundry scent boosters. Conducting thorough testing and ensuring that the product delivers on its promises can help build a positive reputation among consumers.

“Focusing on Strategic Pricing”

Start-up companies can consider adopting competitive pricing strategies to attract price-sensitive consumers. They may offer introductory discounts, bundle their products with other laundry care items, or provide value packs at a discounted price to encourage trial and repeat purchases.

• Frey founded in 2015 in the United States offers eco-friendly laundry products, including laundry detergents and scent boosters. They focus on using natural and sustainably sourced ingredients while providing unique and appealing fragrances for their products.

Country-wise Analysis

Why are Sales of Laundry Scent Boosters High in the United States?

“High Preference for Hygiene Driving Sales of Laundry Scent Boosters”

The market for laundry scent boosters in the United States is expected to expand at a CAGR of 10.2% from 2023 to 2033 and reach US$ 462.50 million by the end of the forecast period.

Laundry scent boosters and other hygiene-related products are highly popular in the United States due to the growing prevalence of infectious diseases. The desire for a clean and safe environment is significantly driving the demand for laundry detergents and the utilization of laundry scent boosters among individuals in the United States.

What is Aiding the Revenue Growth of Manufacturers of Laundry Scent Boosters in the United Kingdom?

“Introduction of Advanced & Effective Laundry Scent Products”

Demand for laundry scent boosters in the United Kingdom is predicted to increase at a CAGR of 9.8% during the next 10 years.

The United Kingdom stands as a prominent market for laundry scent boosters within the European region, showcasing a high growth rate. Manufacturers of laundry scent boosters in the country are benefitting their revenue growth by offering innovative product designs and offering top-quality products to consumers.

By incorporating active ingredients, these scent boosters effectively deodorize and provide long-lasting fragrance. The positive responses from customers in the United Kingdom are contributing to the overall growth of the laundry scent booster market.

Why is South Korea a Key Market for Laundry Scent Producers in Asia Pacific?

“Influence of K-beauty & K-fashion and Growing Preference for Fragrant Laundry Products”

South Korean consumers have a strong preference for fragrant products, including laundry care items. Laundry scent boosters offer a convenient and effective way to add long-lasting fragrance to clothes, making them a popular choice among individuals who prioritize fresh-smelling laundry.

• Laundry scent booster sales in South Korea are expected to rise at a CAGR of 12% during the forecast period.

South Korea is renowned for its beauty and fashion industry, and the country's K-beauty (skincare products developed in South Korea are known as K-beauty) and K-Fashion trends have a significant influence on consumer preferences. The desire for impeccable personal grooming and stylish outfits is driving the demand for products that enhance the overall laundry experience, including the use of laundry scent boosters.

Category-wise Analysis

Why Do Most Consumers Prefer Online Shopping for Laundry Products?

“Smart Saving, Various Options - High Sales of Laundry Scent Boosters through Online Medium”

• According to Fact.MR, a market research and competitive intelligence provider, sales of laundry scent boosters through online mediums are expected to increase at a CAGR of 11.2% during the projected period.

Many consumers prefer buying laundry scent products online due to the availability of various brands, freedom of wide choices, and the presence of several discount offers. Consumers can easily access a wide range of laundry scent boosters from various brands without the need to physically visit stores.

Online retailers often offer competitive prices and discounts on laundry scent boosters. Consumers can compare prices across different platforms and find the best deals or take advantage of promotions and bulk-buying options, which may not be available in brick-and-mortar stores. This can result in cost savings for consumers. Also, online shopping is a time-saving method for buying products of own choice.

Competitive Landscape

In response to the increasing concern for cleanliness and the importance of health and hygiene, individuals are prioritizing the prevention of the spread of harmful viruses. As a result, people are becoming more aware of the need for cleanliness in their surroundings and the importance of using safe, chemical-free substances.

This growing consciousness is motivating laundry scent booster manufacturers to develop natural and organic products that prioritize safety and avoid any harmful effects and benefit them to earn more profits.

• Persil decided in 2020 to launch new products that were focused on the environment and contained only organic components generated from plants and fossil fuels. This strategy is benefitting the company’s revenue growth due to the presence of a large consumer base, which prefers buying eco-friendly products.

Key Segments of Laundry Scent Booster Industry Research

• By Use Case :

  • In-wash
  • After-wash

• By Fragrance :

  • Floral
  • Fresh
  • Apple
  • Lavender
  • Linen
  • Vanilla
  • Wood

• By Form :

  • Beads
  • Crystals
  • Pacs
  • Liquid
  • Sprays
  • Powder

• By Packaging Type :

  • Bottles
  • Tubs
  • Sachets/Pouches

• By Claim :

  • No Artificial Additives
  • Biodegradable
  • Cruelty-free
  • Recyclable
  • Natural
  • Vegan
  • Paraben-free

• By Sales Channel :

  • Online
  • Offline

• By Region :

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Oceania
  • MEA