Teeth Whitening Strips Market
Teeth Whitening Strips Market Analysis, By Flavor Type (Plain, Mint, Charcoal, Peppermint Teeth Whitening Strips), By Distribution Channel (Supermarket & Hypermarkets, Drug & Pharmacy Stores, Online), By Region - Global Market Insights 2022 to 2032
Analysis of Teeth Whitening Strips market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Teeth Whitening Strips Market Outlook (2022 to 2032)
Worldwide consumption of teeth whitening strips is projected to increase at a stellar CAGR of 9.8% from 2022 to 2032. The global teeth whitening strips market currently enjoys a valuation of US$ 83.7 million and is anticipated to reach US$ 212 million by the end of 2032.
Increasing urbanization and rising focus on personal care have bolstered the demand for dental hygiene solutions across the world. Teeth whitening kits are gaining immense popularity owing to their quick effect and affordability.
| Report Attributes | Details |
|---|---|
| Teeth Whitening Strips Market Size (2022E) | US$ 83.7 Million |
| Forecasted Market Value (2032F) | US$ 212 Million |
| Global Market Growth Rate (2022 to 2032) | 9.8% CAGR |
| North America Market Share (2022) | 31.3% |
| Europe Market Share (2022) | 27.4% |
| Key Companies Profiled | Watsons; Rembrandt; Johnson & Johnson; Smile Sciences; Polaris Bright LLC; Mr Blanc; Colgate; Aquafresh; Crest; Listerine |
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Consumption Analysis of Teeth Whitening Strips (2017 to 2021) in Comparison to Market Growth Forecasts (2022 to 2032)
Increasing focus on personal care and physical appearance has increased awareness of dental care and oral care in people across the world. Having white teeth is seen as an attractive physical appearance trait and increasing focus on appearances is expected to propel the sales of teeth whitening products.
Teeth whitening strip brands have launched teeth strips for sensitive teeth to increase their scope of application and expand their revenue generation potential. The rise in demand for cosmetic dentistry and the increasing availability of over-the-counter bleaching products are also expected to drive the shipments of teeth whitening strips over the years to come.
Increasing focus on oral hygiene is expected to drive sales of toothpaste, mouthwash, sheer whitening strips, and other dental care products. Teeth whitening strip shipments are expected to rise at a phenomenal 9.8% CAGR from 2022 to 2032.
Why is Teeth Whitening Strip Demand Rising Rapidly across Regions?
“Increasing Government Initiatives to Boost Oral Hygiene Awareness”
Governments and health organizations across the world are launching initiatives to raise awareness for oral hygiene and oral illnesses and this is expected to favour teeth whitening strips market growth over the coming years.
- For instance, in 2021, the World Health Organization (WHO) was urged by World Health Assembly to prepare a strategy to address oral illnesses and transform it into an oral health action plan by 2023.
Such initiatives are anticipated to increase awareness of oral hygiene and hence drive the overall sales of smile strips throughout the forecast period. The rising focus on preventive healthcare is also expected to have a positive impact on the overall market potential.
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How Can Aspiring Market Entrants Drive Their Sales Potential?
“New Companies Can Focus on Launching Innovative Products”
New teeth whitening strip suppliers can focus on developing innovative products and couple them with creative marketing strategies to create a strong market presence. Start-ups can also focus on collaborations to expand their research scope and fast-track product development to maximize revenue generation potential.
- Spotlight Oral Care, an oral care-focused company founded in 2016 by Irish dentists Dr. Vanessa Creaven and Dr. Lisa, launched a new teeth whitening pen that became a rage when it went viral via the social media platform TikTok. This resulted in a boost in sales as the social media platform showed how the product works in real time.
Which Region Leads Sales of Teeth Whitening Strips?
“Teeth Whitening Strip Demand Led by North America”
North America teeth whitening strips market in 2022 accounts for a revenue total of US$ 26 million and holds a major market share of 31.3%. The high availability of oral care and dental products and increasing demand for dentistry solutions in this region are major factors that propel teeth whitening strips market potential over the coming years.
The United States is anticipated to be the most lucrative market in this region owing to the high demand for teeth whitening kits.
The market for teeth whitening strips in Europe holds a substantial market share of 27.4% in 2022 and holds a valuation of US$ 23 million. Increasing aesthetic awareness and high consumer spending potential is expected to drive demand for teeth whitening strips across the forecast period. Increasing preference for preventive healthcare is expected to drive sales of oral care products.
The Asia Pacific teeth whitening strips market is projected to witness a notable increase in demand for teeth whitening kits and other teeth whitening products owing to rising urbanization in developing economies such as China and India.
Increasing awareness for dental hygiene and rising per capita disposable income are other factors expected to favour teeth whitening strips market potential across the forecast period.
Consumption of teeth whitening strips in China accounted for a revenue total of US$ 7 million in 2022 and a market share of 8.2% in the global industry landscape.
A complete detailed assessment of market trends across all regions has been profiled in this new teeth whitening strips market analysis by Fact.MR, a market research and competitive intelligence provider.
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Competitive Landscape
Teeth whitening strip manufacturers are expected to focus on the launch of novel products that revolutionize the teeth whitening industry as advances in oral care pick up pace over the forecast period.
- In January 2022, SmileDirectClub Inc., a company focused on next0-generation oral care, announced the launch of its new fast-dissolving whitening strips. These new strips have a short wear time and still give a lasting whitening effect.
- In February 2020, Procter & Gamble Co., a leading consumer goods organization, announced the launch of a teeth whitening pen that was aimed at people looking to brighten their teeth in a short time.
Key Segments Covered in Teeth Whitening Strips Industry Research
-
Teeth Whitening Strips Market by Flavor :
- Plain Teeth Whitening Strips
- Mint Teeth Whitening Strips
- Charcoal Teeth Whitening Strips
- Peppermint Teeth Whitening Strips
- Others
-
Teeth Whitening Strips Market by Distribution Channel :
- Supermarkets & Hypermarkets
- Drug & Pharmacy Stores
- Online
- Others
-
Teeth Whitening Strips Market by Region :
- North America
- Latin America
- Europe
- APAC
- MEA
Table of Content
- 1. Executive Summary
- 2. Market Overview
- 3. Key Market Trends
- 4. Key Success Factors
- 5. Market Background
- 7. Global Market Volume (Units) Analysis 2017 to 2021 and Forecast, 2022 to 2032
- 8. Global Market - Pricing Analysis
- 9. Global Market Value Analysis 2017 to 2021 and Forecast, 2022 to 2032
- 10. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Flavor
- 10.1. Plain Teeth Whitening Strips
- 10.2. Mint Teeth Whitening Strips
- 10.3. Charcoal Teeth Whitening Strips
- 10.4. Peppermint Teeth Whitening Strips
- 10.5. Others
- 11. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Distribution Channel
- 11.1. Supermarkets & Hypermarkets
- 11.2. Drug & Pharmacy Stores
- 11.3. Online
- 11.4. Others
- 12. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Region
- 12.1. North America
- 12.2. Latin America
- 12.3. Europe
- 12.4. East Asia
- 12.5. South Asia
- 12.6. Oceania
- 12.7. Middle East and Africa (MEA)
- 13. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032
- 14. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032
- 15. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032
- 16. South Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032
- 17. East Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032
- 18. Oceania Market Analysis 2017 to 2021 and Forecast 2022 to 2032
- 19. Middle East and Africa Market Analysis 2017 to 2021 and Forecast 2022 to 2032
- 20. Key and Emerging Countries Market Analysis 2017 to 2021 and Forecast 2022 to 2032
- 21. Market Structure Analysis
- 22. Competition Analysis
- 22.1. Watsons
- 22.2. Rembrandt
- 22.3. Johnson & Johnson
- 22.4. Smile Sciences
- 22.5. Polaris Bright LLC
- 22.6. Mr Blanc
- 22.7. Colgate
- 22.8. Aquafresh
- 22.9. Crest
- 22.10. Listerine
- 23. Assumptions and Acronyms Used
- 24. Research Methodology
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List Of Table
Table 01: Global Market Volume (‘000 Units) Analysis and Opportunity Assessment 2017 to 2032, By Flavor
Table 02: Global Market Value (US$ Mn) Analysis and Opportunity Assessment 2017 to 2032, By Flavor
Table 03: Global Market Value (US$ Mn) Analysis and Opportunity Assessment 2017 to 2032, By Distribution Channel
Table 04: Global Market Value (US$ Mn) Analysis and Opportunity Assessment 2017 to 2032, By Region
Table 05: North America Market Value (US$ Mn) Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
Table 06: North America Market Value (US$ Mn) Analysis and Opportunity Assessment 2017 to 2032, By Flavor
Table 07: North America Market Value (US$ Mn) Analysis and Opportunity Assessment 2017 to 2032, By Distribution Channel
Table 08: Latin America Market Value (US$ Mn) Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
Table 09: Latin America Market Value (US$ Mn) Analysis and Opportunity Assessment 2017 to 2032, By Flavor
Table 10: Latin America Market Value (US$ Mn) Analysis and Opportunity Assessment 2017 to 2032, By Distribution Channel
Table 11: Europe Market Value (US$ Mn) Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
Table 12: Europe Market Value (US$ Mn) Analysis and Opportunity Assessment 2017 to 2032, By Flavor
Table 13: Europe Market Value (US$ Mn) Analysis and Opportunity Assessment 2017 to 2032, By Distribution Channel
Table 14: South Asia Market Value (US$ Mn) Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
Table 15: South Asia Market Value (US$ Mn) Analysis and Opportunity Assessment 2017 to 2032, By Flavor
Table 16: South Asia Market Value (US$ Mn) Analysis and Opportunity Assessment 2017 to 2032, By Distribution Channel
Table 17: East Asia Market Value (US$ Mn) Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
Table 18: East Asia Market Value (US$ Mn) Analysis and Opportunity Assessment 2017 to 2032, By Flavor
Table 19: East Asia Market Value (US$ Mn) Analysis and Opportunity Assessment 2017 to 2032, By Distribution Channel
Table 20: Oceania Market Value (US$ Mn) Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
Table 21: Oceania Market Value (US$ Mn) Analysis and Opportunity Assessment 2017 to 2032, By Flavor
Table 22: Oceania Market Value (US$ Mn) Analysis and Opportunity Assessment 2017 to 2032, By Distribution Channel
Table 23: Middle East and Africa Market Value (US$ Mn) Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
Table 24: Middle East and Africa Market Value (US$ Mn) Analysis and Opportunity Assessment 2017 to 2032, By Flavor
Table 25: Middle East and Africa Market Value (US$ Mn) Analysis and Opportunity Assessment 2017 to 2032, By Distribution Channel
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List Of Figures
Figure 01: Global Market Volume (in 000' Units) Analysis, 2017 to 2021
Figure 02: Global Market Volume Forecast (in 000' Units), 2022 to 2032
Figure 03: Pricing Analysis (US$) Per Product Type, By Region, 2021
Figure 04: Pricing Analysis (US$) Per Product Type, By Region, 2021
Figure 05: Global Market Value Analysis (US$ Mn), 2017 to 2021
Figure 06: Global Market Value Forecast (US$ Mn), 2022 to 2032
Figure 07: Global Market Absolute $ Opportunity, 2022 to 2032
Figure 08: Global Market Share Analysis (%), By Flavor, 2022 to 2032
Figure 09: Global Market Y-o-Y Analysis (%), By Flavor, 2022 to 2032
Figure 10: Global Market Attractiveness Analysis by Flavor, 2022 to 2032
Figure 11: Global Market Share Analysis (%), By Distribution Channel, 2022 to 2032
Figure 12: Global Market Y-o-Y Analysis (%), By Distribution Channel, 2022 to 2032
Figure 13: Global Market Attractiveness Analysis by Distribution Channel, 2022 to 2032
Figure 14: Global Market Share Analysis (%), By Region, 2022 to 2032
Figure 15: Global Market Y-o-Y Analysis (%), By Region, 2022 to 2032
Figure 16: Global Market Attractiveness Analysis by Region, 2022 to 2032
Figure 17: North America Market Value Share, By Flavor, 2022 (E)
Figure 18: North America Market Value Share, By Distribution Channel, 2022 (E)
Figure 19: North America Market Value Share, By Country, 2022 (E)
Figure 20: North America Market Value Analysis (US$ Mn), 2017 to 2021
Figure 21: North America Market Value Forecast (US$ Mn), 2022 to 2032
Figure 22: North America Market Attractiveness Analysis by Flavor, 2022 to 2032
Figure 23: North America Market Attractiveness Analysis by Distribution Channel, 2022 to 2032
Figure 24: North America Market Attractiveness Analysis by Country, 2022 to 2032
Figure 25: Latin America Market Value Share, By Flavor, 2022 (E)
Figure 26: Latin America Market Value Share, By Distribution Channel, 2022 (E)
Figure 27: Latin America Market Value Share, By Country, 2022 (E)
Figure 28: Latin America Market Value Analysis (US$ Mn), 2017 to 2021
Figure 29: Latin America Market Value Forecast (US$ Mn), 2022 to 2032
Figure 30: Latin America Market Attractiveness Analysis by Flavor, 2022 to 2032
Figure 31: Latin America Market Attractiveness Analysis by Distribution Channel, 2022 to 2032
Figure 32: Latin America Market Attractiveness Analysis by Country, 2022 to 2032
Figure 33: Europe Market Value Share, By Flavor, 2022 (E)
Figure 34: Europe Market Value Share, By Distribution Channel, 2022 (E)
Figure 35: Europe Market Value Share, By Country, 2022 (E)
Figure 36: Europe Market Value Analysis (US$ Mn), 2017 to 2021
Figure 37: Europe Market Value Forecast (US$ Mn), 2022 to 2032
Figure 38: Europe Market Attractiveness Analysis by Flavor, 2022 to 2032
Figure 39: Europe Market Attractiveness Analysis by Distribution Channel, 2022 to 2032
Figure 40: Europe Market Attractiveness Analysis by Country, 2022 to 2032
Figure 41: South Asia Market Value Share, By Flavor, 2022 (E)
Figure 42: South Asia Market Value Share, By Distribution Channel, 2022 (E)
Figure 43: South Asia Market Value Share, By Country, 2022 (E)
Figure 44: South Asia Market Value Analysis (US$ Mn), 2017 to 2021
Figure 45: South Asia Market Value Forecast (US$ Mn), 2022 to 2032
Figure 46: South Asia Market Attractiveness Analysis by Flavor, 2022 to 2032
Figure 47: South Asia Market Attractiveness Analysis by Distribution Channel, 2022 to 2032
Figure 48: South Asia Market Attractiveness Analysis by Country, 2022 to 2032
Figure 49: East Asia Market Value Share, By Flavor, 2022 (E)
Figure 50: East Asia Market Value Share, By Distribution Channel, 2022 (E)
Figure 51: East Asia Market Value Share, By Country, 2022 (E)
Figure 52: East Asia Market Value Analysis (US$ Mn), 2017 to 2021
Figure 53: East Asia Market Value Forecast (US$ Mn), 2022 to 2032
Figure 54: East Asia Market Attractiveness Analysis by Flavor, 2022 to 2032
Figure 55: East Asia Market Attractiveness Analysis by Distribution Channel, 2022 to 2032
Figure 56: East Asia Market Attractiveness Analysis by Country, 2022 to 2032
Figure 57: Oceania Market Value Share, By Flavor, 2022 (E)
Figure 58: Oceania Market Value Share, By Distribution Channel, 2022 (E)
Figure 59: Oceania Market Value Share, By Country, 2022 (E)
Figure 60: Oceania Market Value Analysis (US$ Mn), 2017 to 2021
Figure 61: Oceania Market Value Forecast (US$ Mn), 2022 to 2032
Figure 62: Oceania Market Attractiveness Analysis by Flavor, 2022 to 2032
Figure 63: Oceania Market Attractiveness Analysis by Distribution Channel, 2022 to 2032
Figure 64: Oceania Market Attractiveness Analysis by Country, 2022 to 2032
Figure 65: Middle East and Africa Market Value Share, By Flavor, 2022 (E)
Figure 66: Middle East and Africa Market Value Share, By Distribution Channel, 2022 (E)
Figure 67: Middle East and Africa Market Value Share, By Country, 2022 (E)
Figure 68: Middle East and Africa Market Value Analysis (US$ Mn), 2017 to 2021
Figure 69: Middle East and Africa Market Value Forecast (US$ Mn), 2022 to 2032
Figure 70: Middle East and Africa Market Attractiveness Analysis by Flavor, 2022 to 2032
Figure 71: Middle East and Africa Market Attractiveness Analysis by Distribution Channel, 2022 to 2032
Figure 72: Middle East and Africa Market Attractiveness Analysis by Country, 2022 to 2032
Figure 73: U. S. Market Value Analysis (US$ Mn), 2022 & 2032
Figure 74: U. S. Market Value Share, By Flavor, 2022 (E)
Figure 75: U. S. Market Value Share, By Distribution Channel, 2022 (E)
Figure 76: Canada Market Value Analysis (US$ Mn), 2022 & 2032
Figure 77: Canada Market Value Share, By Flavor, 2022 (E)
Figure 78: Canada Market Value Share, By Distribution Channel, 2022 (E)
Figure 79: Mexico Market Value Analysis (US$ Mn), 2022 & 2032
Figure 80: Mexico Market Value Share, By Flavor, 2022 (E)
Figure 81: Mexico Market Value Share, By Distribution Channel, 2022 (E)
Figure 82: Brazil Market Value Analysis (US$ Mn), 2022 & 2032
Figure 83: Brazil Market Value Share, By Flavor, 2022 (E)
Figure 84: Brazil Market Value Share, By Distribution Channel, 2022 (E)
Figure 85: U. K. Market Value Analysis (US$ Mn), 2022 & 2032
Figure 86: U. K. Market Value Share, By Flavor, 2022 (E)
Figure 87: U. K. Market Value Share, By Distribution Channel, 2022 (E)
Figure 88: Germany Market Value Analysis (US$ Mn), 2022 & 2032
Figure 89: Germany Market Value Share, By Flavor, 2022 (E)
Figure 90: Germany Market Value Share, By Distribution Channel, 2022 (E)
Figure 91: France Market Value Analysis (US$ Mn), 2022 & 2032
Figure 92: France Market Value Share, By Flavor, 2022 (E)
Figure 93: France Market Value Share, By Distribution Channel, 2022 (E)
Figure 94: Italy Market Value Analysis (US$ Mn), 2022 & 2032
Figure 95: Italy Market Value Share, By Flavor, 2022 (E)
Figure 96: Italy Market Value Share, By Distribution Channel, 2022 (E)
Figure 97: Spain Market Value Analysis (US$ Mn), 2022 & 2032
Figure 98: Spain Market Value Share, By Flavor, 2022 (E)
Figure 99: Spain Market Value Share, By Distribution Channel, 2022 (E)
Figure 100: Russia Market Value Analysis (US$ Mn), 2022 & 2032
Figure 101: Russia Market Value Share, By Flavor, 2022 (E)
Figure 102: Russia Market Value Share, By Distribution Channel, 2022 (E)
Figure 103: China Market Value Analysis (US$ Mn), 2022 & 2032
Figure 104: China Market Value Share, By Flavor, 2022 (E)
Figure 105: China Market Value Share, By Distribution Channel, 2022 (E)
Figure 106: Japan Market Value Analysis (US$ Mn), 2022 & 2032
Figure 107: Japan Market Value Share, By Flavor, 2022 (E)
Figure 108: Japan Market Value Share, By Distribution Channel, 2022 (E)
Figure 109: South Korea Market Value Analysis (US$ Mn), 2022 & 2032
Figure 110: South Korea Market Value Share, By Flavor, 2022 (E)
Figure 111: South Korea Market Value Share, By Distribution Channel, 2022 (E)
Figure 112: India Market Value Analysis (US$ Mn), 2022 & 2032
Figure 113: India Market Value Share, By Flavor, 2022 (E)
Figure 114: India Market Value Share, By Distribution Channel, 2022 (E)
Figure 115: ASEAN Market Value Analysis (US$ Mn), 2022 & 2032
Figure 116: ASEAN Market Value Share, By Flavor, 2022 (E)
Figure 117: ASEAN Market Value Share, By Distribution Channel, 2022 (E)
Figure 118: Australia Market Value Analysis (US$ Mn), 2022 & 2032
Figure 119: Australia Market Value Share, By Flavor, 2022 (E)
Figure 120: Australia Market Value Share, By Distribution Channel, 2022 (E)
Figure 121: New Zealand Market Value Analysis (US$ Mn), 2022 & 2032
Figure 122: New Zealand Market Value Share, By Flavor, 2022 (E)
Figure 123: New Zealand Market Value Share, By Distribution Channel, 2022 (E)
Figure 124: GCC Countries Market Value Analysis (US$ Mn), 2022 & 2032
Figure 125: GCC Countries Market Value Share, By Flavor, 2022 (E)
Figure 126: GCC Countries Market Value Share, By Distribution Channel, 2022 (E)
Figure 127: Turkey Market Value Analysis (US$ Mn), 2022 & 2032
Figure 128: Turkey Market Value Share, By Flavor, 2022 (E)
Figure 129: Turkey Market Value Share, By Distribution Channel, 2022 (E)
Figure 130: South Africa Market Value Analysis (US$ Mn), 2022 & 2032
Figure 131: South Africa Market Value Share, By Flavor, 2022 (E)
Figure 132: South Africa Market Value Share, By Distribution Channel, 2022 (E)
Know thy Competitors
Competitive landscape highlights only certain players
Complete list available upon request
- FAQs -
How big is the teeth whitening strips market?
The global teeth whitening strips market is valued at US$ 83.7 million.
What valuation will the teeth whitening strips market reach by 2032?
Teeth whitening strip sales are projected to reach US$ 212 million by 2032.
How fast is demand for teeth whitening strips rising?
Demand for teeth whitening strips is set to rise at 9.8% CAGR through 2032.
What is the market value of China?
The China teeth whitening strips market stands at US$ 7 million.
Teeth Whitening Strips Market