Matcha Tea Market

Matcha Tea Market Outlook (2023 to 2033)

The global matcha tea market, as reported by Fact.MR, is valued at US$ 2.67 billion in 2023. Worldwide sales of matcha tea are forecasted to increase at 9.9% CAGR and reach US$ 6.86 billion by the end of 2033.

Matcha is the name for premium green tea in powder form. Since it is cultivated and brewed differently than traditional green tea, it contains more caffeine and antioxidants. Matcha, which is high in antioxidants, has several positive health effects, such as lowering the risk of heart disease and fostering weight reduction, relaxation, and attentiveness. Matcha is also a fantastic ingredient for the skin. Antioxidants are also thought to decrease acne and increase skin elasticity.

Increasing consumer attention towards adopting healthy lifestyles and the health advantages of bottled tea are driving the expansion of the matcha tea market. For instance, matcha tea lowers cholesterol levels, treats headaches and body pain, helps people lose weight, and reduces their risk of heart attacks.

Prevalence of chronic diseases has boosted consumer demand for wholesome food and drink items. Matcha's antioxidant qualities and vitamin content have increased the consumption of the beverage globally. Additionally, the market is anticipated to expand during the forecast period due to the rising number of health-conscious consumers and growing awareness of the health advantages of matcha components.

Matcha's additional useful qualities and rising use are also likely to contribute to market expansion. Matcha is rich in antioxidants and catechins, which protect the liver, improve brain function, support weight loss objectives, and improve heart health.

• Midori Spring Ltd. and Encha Life LLC, for example, are focusing on gaining technical assistance from Japanese farmers for improved matcha manufacturing and importing matcha leaves from Japan.
• In February 2022, a green tea company based in Brooklyn introduced a new addition to its brand called "LOVE ENERGY +," which is a plant-based functional energy drink. This beverage incorporates a blend of 100% Japanese matcha, known for its health benefits, along with other functional elements that promote well-being for both the body and mind.

Report Attributes	Details
Matcha Tea Market Size (2022)	US$ 2.43 Billion
Estimated Market Value (2023)	US$ 2.67 Billion
Forecasted Market Value (2033)	US$ 6.86 Billion
Global Market Growth Rate (2023 to 2033)	9.9% CAGR
China Market Value (2033)	US$ 2.68 Billion
China Market Growth Rate (2023 to 2033)	8.4% CAGR
United Kingdom Market Value (2033)	US$ 370.86 Million
United Kingdom Market Growth Rate (2023 to 2033)	8.9% CAGR
Key Companies Profiled	Matcha Maiden Mizuba Tea Kissa Tea AOI Tea Ippodo Tea Co. AIO Tea Company ITO EN Ltd. Tata Global Beverages Ltd. Starbucks Corporation Unilever PLC

What are the Important Trends Influencing Matcha Tea Consumption?

“Rising Consumer Awareness of Health Benefits of Matcha Tea and Increasing Product Import & Export”

A key factor influencing market growth is rising consumer knowledge of goods with several health benefits, including matcha tea. High in antioxidants and vital vitamins, matcha tea supports healthy weight management. EGCG, another antioxidant that lowers the risk of cancer, is also present in matcha tea.

L-theanine in matcha tea helps with memory and focus. Due to matcha's growing popularity over the past few years, both its exports and imports have increased. Among the many varieties of Japanese tea, matcha is unique, and as a result, Japan's exports of green tea have significantly increased.

China, Sri Lanka, India, and the United States are among the primary importers of matcha from Japan. The increasing popularity and consumption of matcha green tea in the United States played a significant role in boosting Japan's green tea exports in 2021.

“Growing Health-consciousness Leading to Increasing Demand for Plant-based Beverages”

A significant driver for market expansion has been customers' growing awareness of health and fitness. Matcha tea provides several health advantages. It boosts metabolism, cleanses the skin, relaxes the body, and calms the mind. Additionally, it lowers cholesterol and blood sugar, which reduces the risk of heart disease.

• The American Cardiac Association (AHA) estimates that half of all individuals in the United States have a cardiac condition.

Dietary beverages lower the risk of stroke, type 2 diabetes, heart attack, and obesity. Generation Z and millennial populations, who are both skin-conscious and frequently suffer from acne issues, especially during puberty or adolescence, consume this grade of tea widely.

What are the Major Challenges Faced by Manufacturers of Matcha Tea?

“Limited Research, Inadequate Regulations, and Ineffective Advertising Practices”

Despite the limited research and studies conducted to identify beneficial compounds and establish their safety and effectiveness, food and dietary components have the potential to be utilized for the prevention and treatment of various diseases. An essential factor in facilitating this exploration is the presence of sufficient regulations and guidelines.

When items can be successfully advertised using just hazy allusions, there is no incentive for major food and beverage firms to grow into manufacturing foods that enhance health. This method can cause significant harm to consumers. Such factors are likely to put pressure on the market growth rate.

“Premium Pricing of Matcha Tea a Concern"

Matcha availability in only a few locations worldwide and rising prices are two factors that are anticipated to restrain market expansion. The product is substantially more expensive than alternatives because of the superior production process. The rigorous grinding and processing, premium extraction techniques, and stringent cultivation under regulated conditions are what cause the product's high price.

Camellia sinensis tencha leaves cultivated in the shade are used to make the product. Only tea plants are grown in Japan because of its special soil and climate. Uji in the Kyoto region and Nishio in the Aichi region are the principal tencha growers in Japan.

Country-wise Insights

Why is Consumption of Matcha Tea Rising Steadily across India?

"Increasing Incorporation of Matcha into Bakery & Confectionery Items"

India's recognition of the value and advantages of natural products has made it a significant market for matcha. This popularity stems from matcha's ability to enhance both savory and sweet dishes, leading to its widespread use in various Indian culinary creations such as ice creams, tea cakes, crêpes, and macaroons. Indian restaurants have embraced the trend of incorporating matcha into their cuisine, utilizing it to create cutting-edge dishes. Matcha-infused cakes, éclairs, mille-feuilles, milkshakes, and smoothies have become particularly popular, along with steamed and fried mantou buns filled with matcha cream cheese.

The pandemic-related wellness trend is being enjoyed by younger audiences. In addition, green tea has grown in popularity among Indian consumers over the past several years, mainly because of its health advantages, which are anticipated to drive matcha consumption. Due to this, firms are concentrating on product releases and expansion that emphasize holistic well-being and an active lifestyle, which is why these tea blends are becoming more and more well-liked.

• In March 2022, EIJ Consulting Pvt. Ltd. announced its plans to introduce a range of Shizuru's Ocha green tea varieties, including Sencha, Genmaicha, and Gyokuro, to the Indian market. Collaborating with importer Mittal Teas, EIJ Consulting aims to promote Shizuru's "Ocha" in India, familiarize Indians with the esteemed tea tradition of Japan, and provide education on the delicious flavors and numerous health advantages of green tea.

How are Matcha Tea Suppliers Faring in the United States?

"Rising Health-consciousness Driving Matcha Tea Sales"

The market in the United States is forecasted to expand at a high CAGR of 8% and reach US$ 975.22 million by the end of 2033.

Growing awareness of the health benefits of matcha components in cuisines opens up lucrative opportunities for manufacturers. Due to matcha's revitalizing and health-nourishing properties given the presence of antioxidants, vitamins, and minerals, there is also an upsurge in the consumption of drinks rich in health benefits and flavors, which is expected to improve product demand.

To maintain a healthy lifestyle, consumers in this region have a strong preference for tea infusions. In this regard, one important factor driving the growth of the matcha tea market in the United States is the availability of a diverse range of matcha tea products. In 2019, the United States witnessed a significant surge in matcha imports, increasing more than tenfold compared to the previous year, with the majority sourced from Japan.

Matcha tea was previously only available in Chinese and Japanese supermarkets, but it is now widely available in the majority of American supermarkets.

Category-wise Insights

Why Does Unsweetened Matcha Tea Account for Higher Sales?

“Authenticity, Pure Taste, and Immunity-boosting Properties of Unsweetened Matcha Tea”

Sales of unsweetened matcha tea are anticipated to increase at a CAGR of 10.9% from 2023 to 2033.

Matcha tea, revered for centuries in Japanese culture, has captivated tea enthusiasts worldwide with its vibrant green hue and distinct flavor profile. Among its various iterations, unsweetened matcha tea stands out as a testament to purity and authenticity. This invigorating beverage, devoid of added sweeteners, allows the true character of matcha to shine, delighting connoisseurs and health-conscious individuals alike.

Unsweetened matcha tea embodies the essence of traditional matcha preparation, preserving the true taste and characteristics of the finely ground green tea leaves. It offers an unadulterated experience, allowing tea enthusiasts to savor the natural flavors and subtle nuances inherent in high-quality matcha. Unsweetened matcha tea provides a pristine taste that showcases the tea's inherent umami, vegetal notes, and refreshing undertones.

Beyond its captivating taste, unsweetened matcha tea is celebrated for its numerous health benefits. Packed with antioxidants, vitamins, and minerals, this vibrant green elixir offers a concentrated dose of nature's goodness. With each sip, you indulge in a potent source of immunity-boosting properties, metabolism support, and a calming effect that can enhance focus and clarity. Unsweetened matcha tea serves as a revitalizing beverage that nourishes both the body and the mind.

Why are Stand-up Pouches Extensively Utilized for Matcha Tea Packaging?

“Eco-friendliness of Stand-up Pouches Contributing to Extensive Usage”

Use of stand-up pouches for matcha tea is projected to increase at a CAGR of 10.4% over the forecast period.

In the ever-evolving world of matcha tea, packaging plays a crucial role in preserving freshness, convenience, and sustainability. Among the innovative solutions, stand-up pouches have emerged as a popular choice for packaging matcha tea. These versatile and eco-friendly pouches not only enhance the overall presentation of matcha products but also offer practical benefits for consumers.

Stand-up pouches are designed to provide an airtight and moisture-resistant environment, protecting matcha tea from external elements that could compromise its freshness and flavor. With their resealable closures, these pouches allow tea enthusiasts to conveniently open and seal the package, ensuring that each serving of matcha retains its vibrancy and exquisite taste. The superior barrier properties of stand-up pouches safeguard matcha tea against light, air, and humidity, preserving its quality for an extended period.

As the world increasingly embraces eco-friendly practices, stand-up pouches for matcha tea align with the sustainability goals of both brands and consumers. These pouches are typically made from recyclable materials, reducing their environmental impact. By choosing stand-up pouches, matcha tea producers contribute to the reduction of single-use plastic waste, promoting a greener future. Additionally, the lightweight nature of these pouches minimizes transportation emissions, further reducing their carbon footprint.

Competitive Landscape

The competitive landscape in the matcha tea market is characterized by a mix of established players and emerging brands, each striving to capture a share of the growing consumption. While competition may vary across regions, several key factors contribute to market growth.

As consumer preferences shift towards premium and artisanal products, a new wave of specialty matcha tea brands has emerged. These brands focus on sourcing high-grade matcha from specific regions, emphasizing traditional cultivation and production methods. They target discerning customers who value authenticity, exceptional flavor profiles, and a deeper connection to the tea's origins.

• AIYA Matcha, a premium Matcha green tea maker, launched The Matcha Infused Tea Collection in 2022. Organic Matcha Filled Gyokuro, Organic Matcha Filled Sencha, and Organic Matcha Filled Genmaicha are three of the top Japanese green teas in the collection.
• Aiya America launched the Matcha Infused Tea Line in January 2022. Three premium Japanese green teas in the collection-Organic Matcha Infused Sencha, Organic Matcha Infused Gyokuro, and Organic Matcha Infused Genmaicha-offer consumers a distinctive and enticing tea-tasting experience.

Key Segments of Matcha Tea Industry Research

• By Product Type :

  • Unsweetened
  • Sweetened
  • Flavored

• By Nature :

  • Organic
  • Conventional

• By Packaging :

  • Cartons
  • Sachets
  • Stand Up Pouches
  • Tins

• By Sales Channel :

  • Direct
  • Indirect
    • Modern Trade
    • Convenience Stores
    • Online Retailers
    • Retail Formats

• By Region :

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East & Africa