Hair Wig Market

Hair Wig Market By Type (Hair extension, Full head hair wigs), By Material (Synthetic, Natural hair), By End-use (Commercial users, Individual users), By Sales Channel (Online, Offline) & By Region - Global Market Insights 2022 to 2032

Analysis of Hair Wig Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Hair Wig Market Outlook (2022 to 2032)

There is a rise in the grooming industry which is anticipated to bring good growth for hair wigs in the future time. The rising personal incomes are propelling the demand for fashion accessories. In the past decade, the market for hair wigs is seen to grow at a faster rate as compared to other grooming products. While demand for wigs has been observed to follow a steady path in the developed clusters, the developing economies are projected to lay a fertile ground for industry growth.

Across the globe, steady developments in the grooming sector are seen and the fast-paced lifestyle of the global population has compelled people to take easy and convenient options as far as routine personal grooming is concerned. Africa is the second-largest destination for Chinese wigs, making up 37% of the overall market, just behind the US’s market share of 39%.

As per the US International trade commission, China, Indonesia, and India are significant exporters of hair wigs while the product and extension market is forecasted to grow at a faster pace than other hair care products in the industry owing to early hair loss and the recent rise in trend of hair experiments in the fashion industry.

The global hair wig market is anticipated to cross the valuation of USD 14.29 Billion by 2032. The market at present is valued at USD 6.62 Billion in 2022. The forecast period under this research is 2022 to 2032. The market is anticipated to expand with a CAGR of 8% in the referred forecast period.

Report Attributes Details
Market size (2022 A) USD 6.62 Billion
Base Year for Estimation 2022
Forecast duration for this research 2022 to 2032
Forecasted Market value (2032 F) USD 14.29 Billion
Global Market Growth rate (2022 to 2032 E) CAGR of 8%
Key Companies Profiled Rebecca; SNG; Hengyuan; Ruimei; Lord’s hair; Revlon; Raquel Welch; Paula young

Don't Need a Global Report?

save 40%! on Country & Region specific reports

Market Outlook for Industry

“The emerging regions opening opportunities for hair wig manufacturers”

Across the globe, steady developments in the grooming sector are seen and the fast-paced lifestyle of the global population has compelled people to take easy and convenient options as far as routine personal grooming is concerned. Africa is the second-largest destination for Chinese wigs, making up 37% of the overall market, just behind the US’s market share of 39%.

As per the US International trade commission, China, Indonesia, and India are significant exporters of hair wigs while the hair extension market is forecasted to grow at a faster pace than other hair care products in the industry owing to early hair loss and the recent rise in trend of hair experiments in the fashion industry.

“The hair extensions market is likely to grow despite available alternatives.”

There exist alternatives to hair extensions including surgical and non-surgical transplants, which are considered as a permanent solution to cure hair loss though they are not guaranteed. Moreover, a surgical method for hair transplants is more expensive and is limited to the donor's hair availability, and results differ from case to case. When compared to these alternatives, demand for hair wigs has garnered higher revenues in the recent past because of their easy application and less expensive.

Demand for human hair extension is raising owing to its quality among Europeans and Americans, but the segment is likely to witness a lower growth as compared to wigs. According to a leading wig supplier in China, Chinese hair extensions are highly popular in the international market owing to their strand quality, though hair for them is not easy to obtain locally.

Segment wise Insights

“Commercial sector dominates in the end-user segment to drive hair wig market”

Hair wigs serve various applications in the end-use industries and have retained space in retail shelves in various types. The global hair extension market can be segmented on the basis of type, material, end-use, consumer orientation, sales channel, and geography. Based on type, the hair extension industry can be segmented into hair extension and full-head hair wigs. On the basis of material, the hair wig market can be segmented into synthetic, and natural hair.

In terms of end-user, the global market can be broadly segmented into commercial users and individual users. Commercial users of hair wigs can be further segmented into the fashion and entertainment industry, hair care and grooming industry, and others. The demand for hair wigs is significantly higher as compared to individual users.

More Insights, Lesser Cost (-50% off)

Insights on import/export production,
pricing analysis, and more – Only @ Fact.MR

Competitive landscape

To serve hair wig and extension demand, significant players like Rebecca, SNG, Hengyuan, Ruimei, Lord hair, Revlon, Raquel Welch, and Paula young have introduced human hair wigs, which are also called virgin hair, as they are not treated with chemicals and are untouched, sourced directly from the human head. Hair wigs are a category of grooming products, where the demand for the former has been observed to grow at a faster pace as compared to the latter.

Regional Outlook

The worldwide increase in disposable income and the desire to improve physical appearance is boosting the demand for personal grooming products, including hair wigs and extensions. Consumer expenditure on hair wigs in countries like China and India has grown multifold in the recent past. The Online presence of key players like Rebecca, SNG, Artnature, Aderans, and Ruimei is growing their global footprint.

Asia-Pacific and North American regions dominate the styling industry, accounting for more than 60% of the cosmetics market combined. African descent population is familiar with artificial hair braiding due to their low hair growth patterns. Medical patients are another potential consumer base for hair wigs who undergo chemotherapy wherein an ample of hair loss is followed by treatment like in cancer and other immune disorders such as alopecia, mostly found in African countries.

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Segmentation: Hair wigs market

  • By Type :

    • Hair Extension
    • Full-head hair wigs
  • By Material :

    • Synthetic
    • Natural hairs
  • By End-user :

    • Commercial users
    • Individual users
  • By Sales Channels :

    • Offline
    • Online
  • By Region :

    • North America
      • U.S.
      • Canada
    • Latin America
      • Mexico
      • Brazil
      • Argentina
      • Chile
      • Peru
      • Rest of Latin America
    • Europe
      • Germany
      • Italy
      • France
      • U.K
      • Spain
      • BENELUX
      • Nordics
      • Eastern Europe
      • Rest of Europe
    • East Asia
      • Japan
      • hina
      • South Korea
    • South Asia
      • India
      • Thailand
      • Malaysia
      • Indonesia
      • Philippines
      • Rest of South Asia
    • Oceania
      • Australia
      • New Zealand
    • The Middle East and Africa
      • GCC Countries
      • South Africa
      • Turkey
      • Iran
      • Israel
      • Rest of MEA

Table of Content

  • 1. Executive Summary
  • 2. Industry Introduction, including Taxonomy and Market Definition
  • 3. Market Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments
  • 4. Global Market Demand Analysis and Forecast, including Historical Analysis and Future Projections
  • 5. Pricing Analysis
  • 6. Global Market Analysis and Forecast
    • 6.1. Type
    • 6.2. Material
    • 6.3. End-User
    • 6.4. Sales Channels
  • 7. Global Market Analysis and Forecast, By Type
    • 7.1. Hair Extension
    • 7.2. Full-head hair wigs
  • 8. Global Market Analysis and Forecast, By Material
    • 8.1. Synthetic
    • 8.2. Natural hairs
  • 9. Global Market Analysis and Forecast, By End-User
    • 9.1. Commercial users
    • 9.2. Individual users
  • 10. Global Market Analysis and Forecast, By Sales Channels
    • 10.1. Offline
    • 10.2. Online
  • 11. Global Market Analysis and Forecast, By Region
    • 11.1. North America
    • 11.2. Latin America
    • 11.3. Western Europe
    • 11.4. Eastern Europe
    • 11.5. East Asia
    • 11.6. South Asia & Pacific
    • 11.7. MEA
  • 12. North America Sales Analysis and Forecast, by Key Segments and Countries
  • 13. Latin America Sales Analysis and Forecast, by Key Segments and Countries
  • 14. Western Europe Sales Analysis and Forecast, by Key Segments and Countries
  • 15. Eastern Europe Sales Analysis and Forecast, by Key Segments and Countries
  • 16. East Asia Sales Analysis and Forecast, by Key Segments and Countries
  • 17. South Asia & Pacific Sales Analysis and Forecast, by Key Segments and Countries
  • 18. MEA Sales Analysis and Forecast, by Key Segments and Countries
  • 19. Sales Forecast by Type, Material, End-User, and Sales Channels for 30 Countries
  • 20. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard
  • 21. Company Profile
    • 21.1. Rebecca
    • 21.2. SNG
    • 21.3. Hengyuan
    • 21.4. Ruimei
    • 21.5. Lord’s hair
    • 21.6. Revlon
    • 21.7. Raquel Welch
    • 21.8. Paula young

Don't Need a Global Report?

save 40%! on Country & Region specific reports

List Of Table

Table 01: Global Market US$ Mn Forecast by Region

Table 02: Global Market US$ Mn Forecast by Type

Table 03: Global Market US$ Mn Forecast by Material

Table 04: Global Market US$ Mn Forecast by End-User

Table 05: Global Market US$ Mn Forecast by Sales Channels

Table 06: North America Market US$ Mn Forecast by Country

Table 07: North America Market US$ Mn Forecast by Type

Table 08: North America Market US$ Mn Forecast by Material

Table 09: North America Market US$ Mn Forecast by End-User

Table 10: North America Market US$ Mn Forecast by Sales Channels

Table 11: Latin America Market US$ Mn Forecast by Country

Table 12: Latin America Market US$ Mn Forecast by Type

Table 13: Latin America Market US$ Mn Forecast by Material

Table 14: Latin America Market US$ Mn Forecast by End-User

Table 15: Latin America Market US$ Mn Forecast by Sales Channels

Table 16: Western Europe Market US$ Mn Forecast by Country

Table 17: Western Europe Market US$ Mn Forecast by Type

Table 18: Western Europe Market US$ Mn Forecast by Material

Table 19: Western Europe Market US$ Mn Forecast by End-User

Table 20: Western Europe Market US$ Mn Forecast by Sales Channels

Table 21: Eastern Europe Market US$ Mn Forecast by Country

Table 22: Eastern Europe Market US$ Mn Forecast by Type

Table 23: Eastern Europe Market US$ Mn Forecast by Material

Table 24: Eastern Europe Market US$ Mn Forecast by End-User

Table 25: Eastern Europe Market US$ Mn Forecast by Sales Channels

Table 26: East Asia Market US$ Mn Forecast by Country

Table 27: East Asia Market US$ Mn Forecast by Type

Table 28: East Asia Market US$ Mn Forecast by Material

Table 29: East Asia Market US$ Mn Forecast by End-User

Table 30: East Asia Market US$ Mn Forecast by Sales Channels

Table 31: South Asia & Pacific Market US$ Mn Forecast by Country

Table 32: South Asia & Pacific Market US$ Mn Forecast by Type

Table 33: South Asia & Pacific Market US$ Mn Forecast by Material

Table 34: South Asia & Pacific Market US$ Mn Forecast by End-User

Table 35: South Asia & Pacific Market US$ Mn Forecast by Sales Channels

Table 36: MEA Market US$ Mn Forecast by Country

Table 37: MEA Market US$ Mn Forecast by Type

Table 38: MEA Market US$ Mn Forecast by Material

Table 39: MEA Market US$ Mn Forecast by End-User

Table 40: MEA Market US$ Mn Forecast by Sales Channels

More Insights, Lesser Cost (-50% off)

Insights on import/export production,
pricing analysis, and more – Only @ Fact.MR

List Of Figures

Figure 01: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Type

Figure 02: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Material

Figure 03: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-User

Figure 04: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Sales Channels

Figure 05: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Region

Figure 06: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Type

Figure 07: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Material

Figure 08: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-User

Figure 09: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Sales Channels

Figure 10: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country

Figure 11: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Type

Figure 12: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Material

Figure 13: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-User

Figure 14: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Sales Channels

Figure 15: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country

Figure 16: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Type

Figure 17: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Material

Figure 18: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-User

Figure 19: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Sales Channels

Figure 20: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country

Figure 21: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Type

Figure 22: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Material

Figure 23: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-User

Figure 24: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Sales Channels

Figure 25: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country

Figure 26: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Type

Figure 27: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Material

Figure 28: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-User

Figure 29: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Sales Channels

Figure 30: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country

Figure 31: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Type

Figure 32: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Material

Figure 33: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-User

Figure 34: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Sales Channels

Figure 35: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country

Figure 36: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Type

Figure 37: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Material

Figure 38: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-User

Figure 39: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Sales Channels

Figure 40: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

- FAQs -

How big is hair extension market globally at present?

The market at present is valued at USD 6.62 Billion in 2022.

What is the future market picture for this industry?

The global hair wig market is anticipated to cross the valuation of USD 14.29 Billion by 2032.

Whom are key brands performing in the industry?

Whom are key brands performing in the industry? The key market brands are- • Rebecca • SNG • Hengyuan • Ruimei • Lord’s hair • Revlon

What is the growth rate expected for the hair wig industry in the forecast period?

The market is anticipated to expand with a CAGR of 8% in the referred forecast period 2022-2032.

Which end-user segment drives the hair wigs market?

The commercial sector dominates the end-user segment.

What is the current valuation of the hair wig market?

Worldwide sales of hair wigs are expected to increase at 8% CAGR and reach US$ 14.29 billion by 2032.

Which region currently holds the highest market share?

Currently, North America accounts for more than 40% share of the global hair wig market.

Why are sales of hair wigs increasing at a rapid pace?

Demand for hair wigs is driven by rising incidence of hair-related diseases among a sizable population as well as the increase use of hair wigs and extensions as a fashion accessory.

Hair Wig Market

Schedule a Call