Hair Wig Market
Hair Wig Market By Type (Hair extension, Full head hair wigs), By Material (Synthetic, Natural hair), By End-use (Commercial users, Individual users), By Sales Channel (Online, Offline) & By Region - Global Market Insights 2022-2032
Analysis of Hair Wig Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Hair Wig Market Outlook (2022-2032)
There is a rise in the grooming industry which is anticipated to bring good growth for hair wigs in the future time. The rising personal incomes are propelling the demand for fashion accessories. In the past decade, the market for hair wigs is seen to grow at a faster rate as compared to other grooming products. While demand for wigs has been observed to follow a steady path in the developed clusters, the developing economies are projected to lay a fertile ground for industry growth.
Across the globe, steady developments in the grooming sector are seen and the fast-paced lifestyle of the global population has compelled people to take easy and convenient options as far as routine personal grooming is concerned. Africa is the second-largest destination for Chinese wigs, making up 37% of the overall market, just behind the US’s market share of 39%.
As per the US International trade commission, China, Indonesia, and India are significant exporters of hair wigs while the product and extension market is forecasted to grow at a faster pace than other hair care products in the industry owing to early hair loss and the recent rise in trend of hair experiments in the fashion industry.
The global hair wig market is anticipated to cross the valuation of USD 14.29 Billion by 2032. The market at present is valued at USD 6.62 Billion in 2022. The forecast period under this research is 2022-2032. The market is anticipated to expand with a CAGR of 8% in the referred forecast period.
Report Attributes |
Details |
|---|---|
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Market size (2022 A) |
USD 6.62 Billion |
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Base Year for Estimation |
2022 |
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Forecast duration for this research |
2022-2032 |
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Forecasted Market value (2032 F) |
USD 14.29 Billion |
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Global Market Growth rate (2022-2032 E) |
CAGR of 8% |
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Key Companies Profiled |
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Market Outlook for Industry
“The emerging regions opening opportunities for hair wig manufacturers”
Across the globe, steady developments in the grooming sector are seen and the fast-paced lifestyle of the global population has compelled people to take easy and convenient options as far as routine personal grooming is concerned. Africa is the second-largest destination for Chinese wigs, making up 37% of the overall market, just behind the US’s market share of 39%.
As per the US International trade commission, China, Indonesia, and India are significant exporters of hair wigs while the hair extension market is forecasted to grow at a faster pace than other hair care products in the industry owing to early hair loss and the recent rise in trend of hair experiments in the fashion industry.
“The hair extensions market is likely to grow despite available alternatives.”
There exist alternatives to hair extensions including surgical and non-surgical transplants, which are considered as a permanent solution to cure hair loss though they are not guaranteed. Moreover, a surgical method for hair transplants is more expensive and is limited to the donor's hair availability, and results differ from case to case. When compared to these alternatives, demand for hair wigs has garnered higher revenues in the recent past because of their easy application and less expensive.
Demand for human hair extension is raising owing to its quality among Europeans and Americans, but the segment is likely to witness a lower growth as compared to wigs. According to a leading wig supplier in China, Chinese hair extensions are highly popular in the international market owing to their strand quality, though hair for them is not easy to obtain locally.
Impact of Covid-19 on the Market
The pandemic has led to a sluggish supply chain owing to restrictions and the lockdown period. During this period regional governments preferred to stop hair transportation owing to the possibility of transmission of the virus during the shipment. The raw material supply was disturbed during the period led to a widening of the demand-supply gap and impacted the demand for hair wigs during the period.
The rising desire for aesthetic looks will likely foster the recovery of this market in future years. The high prices of hair wigs are hindering the penetration of these products and brands in the target audience.
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Segment wise Insights
“Commercial sector dominates in the end-user segment to drive hair wig market”
Hair wigs serve various applications in the end-use industries and have retained space in retail shelves in various types. The global hair extension market can be segmented on the basis of type, material, end-use, consumer orientation, sales channel, and geography. Based on type, the hair extension industry can be segmented into hair extension and full-head hair wigs. On the basis of material, the hair wig market can be segmented into synthetic, and natural hair.
In terms of end-user, the global market can be broadly segmented into commercial users and individual users. Commercial users of hair wigs can be further segmented into the fashion and entertainment industry, hair care and grooming industry, and others. The demand for hair wigs is significantly higher as compared to individual users.
Competitive landscape
To serve hair wig and extension demand, significant players like Rebecca, SNG, Hengyuan, Ruimei, Lord hair, Revlon, Raquel Welch, and Paula young have introduced human hair wigs, which are also called virgin hair, as they are not treated with chemicals and are untouched, sourced directly from the human head. Hair wigs are a category of grooming products, where the demand for the former has been observed to grow at a faster pace as compared to the latter.
Regional Outlook
The worldwide increase in disposable income and the desire to improve physical appearance is boosting the demand for personal grooming products, including hair wigs and extensions. Consumer expenditure on hair wigs in countries like China and India has grown multifold in the recent past. The Online presence of key players like Rebecca, SNG, Artnature, Aderans, and Ruimei is growing their global footprint.
Asia-Pacific and North American regions dominate the styling industry, accounting for more than 60% of the cosmetics market combined. African descent population is familiar with artificial hair braiding due to their low hair growth patterns. Medical patients are another potential consumer base for hair wigs who undergo chemotherapy wherein an ample of hair loss is followed by treatment like in cancer and other immune disorders such as alopecia, mostly found in African countries.
Segmentation: Hair wigs market
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By Type :
- Hair Extension
- Full-head hair wigs
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By Material :
- Synthetic
- Natural hairs
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By End-user :
- Commercial users
- Individual users
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By Sales Channels :
- Offline
- Online
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By Region :
- North America
- U.S.
- Canada
- Latin America
- Mexico
- Brazil
- Argentina
- Chile
- Peru
- Rest of Latin America
- Europe
- Germany
- Italy
- France
- U.K
- Spain
- BENELUX
- Nordics
- Eastern Europe
- Rest of Europe
- East Asia
- Japan
- hina
- South Korea
- South Asia
- India
- Thailand
- Malaysia
- Indonesia
- Philippines
- Rest of South Asia
- Oceania
- Australia
- New Zealand
- The Middle East and Africa
- GCC Countries
- South Africa
- Turkey
- Iran
- Israel
- Rest of MEA
- North America
Table of Content
1. Executive Summary 2. Industry Introduction, including Taxonomy and Market Definition 3. Market Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments 4. Global Market Demand Analysis and Forecast, including Historical Analysis and Future Projections 5. Pricing Analysis 6. Global Market Analysis and Forecast 6.1. Type 6.2. Material 6.3. End-User 6.4. Sales Channels 7. Global Market Analysis and Forecast, By Type 7.1. Hair Extension 7.2. Full-head hair wigs 8. Global Market Analysis and Forecast, By Material 8.1. Synthetic 8.2. Natural hairs 9. Global Market Analysis and Forecast, By End-User 9.1. Commercial users 9.2. Individual users 10. Global Market Analysis and Forecast, By Sales Channels 10.1. Offline 10.2. Online 11. Global Market Analysis and Forecast, By Region 11.1. North America 11.2. Latin America 11.3. Western Europe 11.4. Eastern Europe 11.5. East Asia 11.6. South Asia & Pacific 11.7. MEA 12. North America Sales Analysis and Forecast, by Key Segments and Countries 13. Latin America Sales Analysis and Forecast, by Key Segments and Countries 14. Western Europe Sales Analysis and Forecast, by Key Segments and Countries 15. Eastern Europe Sales Analysis and Forecast, by Key Segments and Countries 16. East Asia Sales Analysis and Forecast, by Key Segments and Countries 17. South Asia & Pacific Sales Analysis and Forecast, by Key Segments and Countries 18. MEA Sales Analysis and Forecast, by Key Segments and Countries 19. Sales Forecast by Type, Material, End-User, and Sales Channels for 30 Countries 20. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard 21. Company Profile 21.1. Rebecca 21.2. SNG 21.3. Hengyuan 21.4. Ruimei 21.5. Lord’s hair 21.6. Revlon 21.7. Raquel Welch 21.8. Paula young
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List Of Table
Table 01: Global Market US$ Mn Forecast by Region
Table 02: Global Market US$ Mn Forecast by Type
Table 03: Global Market US$ Mn Forecast by Material
Table 04: Global Market US$ Mn Forecast by End-User
Table 05: Global Market US$ Mn Forecast by Sales Channels
Table 06: North America Market US$ Mn Forecast by Country
Table 07: North America Market US$ Mn Forecast by Type
Table 08: North America Market US$ Mn Forecast by Material
Table 09: North America Market US$ Mn Forecast by End-User
Table 10: North America Market US$ Mn Forecast by Sales Channels
Table 11: Latin America Market US$ Mn Forecast by Country
Table 12: Latin America Market US$ Mn Forecast by Type
Table 13: Latin America Market US$ Mn Forecast by Material
Table 14: Latin America Market US$ Mn Forecast by End-User
Table 15: Latin America Market US$ Mn Forecast by Sales Channels
Table 16: Western Europe Market US$ Mn Forecast by Country
Table 17: Western Europe Market US$ Mn Forecast by Type
Table 18: Western Europe Market US$ Mn Forecast by Material
Table 19: Western Europe Market US$ Mn Forecast by End-User
Table 20: Western Europe Market US$ Mn Forecast by Sales Channels
Table 21: Eastern Europe Market US$ Mn Forecast by Country
Table 22: Eastern Europe Market US$ Mn Forecast by Type
Table 23: Eastern Europe Market US$ Mn Forecast by Material
Table 24: Eastern Europe Market US$ Mn Forecast by End-User
Table 25: Eastern Europe Market US$ Mn Forecast by Sales Channels
Table 26: East Asia Market US$ Mn Forecast by Country
Table 27: East Asia Market US$ Mn Forecast by Type
Table 28: East Asia Market US$ Mn Forecast by Material
Table 29: East Asia Market US$ Mn Forecast by End-User
Table 30: East Asia Market US$ Mn Forecast by Sales Channels
Table 31: South Asia & Pacific Market US$ Mn Forecast by Country
Table 32: South Asia & Pacific Market US$ Mn Forecast by Type
Table 33: South Asia & Pacific Market US$ Mn Forecast by Material
Table 34: South Asia & Pacific Market US$ Mn Forecast by End-User
Table 35: South Asia & Pacific Market US$ Mn Forecast by Sales Channels
Table 36: MEA Market US$ Mn Forecast by Country
Table 37: MEA Market US$ Mn Forecast by Type
Table 38: MEA Market US$ Mn Forecast by Material
Table 39: MEA Market US$ Mn Forecast by End-User
Table 40: MEA Market US$ Mn Forecast by Sales Channels
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List Of Figures
Figure 01: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Type
Figure 02: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Material
Figure 03: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-User
Figure 04: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Sales Channels
Figure 05: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Region
Figure 06: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Type
Figure 07: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Material
Figure 08: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-User
Figure 09: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Sales Channels
Figure 10: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
Figure 11: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Type
Figure 12: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Material
Figure 13: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-User
Figure 14: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Sales Channels
Figure 15: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
Figure 16: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Type
Figure 17: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Material
Figure 18: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-User
Figure 19: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Sales Channels
Figure 20: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
Figure 21: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Type
Figure 22: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Material
Figure 23: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-User
Figure 24: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Sales Channels
Figure 25: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
Figure 26: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Type
Figure 27: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Material
Figure 28: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-User
Figure 29: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Sales Channels
Figure 30: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
Figure 31: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Type
Figure 32: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Material
Figure 33: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-User
Figure 34: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Sales Channels
Figure 35: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
Figure 36: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Type
Figure 37: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Material
Figure 38: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-User
Figure 39: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Sales Channels
Figure 40: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
Know thy Competitors
Competitive landscape highlights only certain players
Complete list available upon request
- FAQs -
How big is hair extension market globally at present?
The market at present is valued at USD 6.62 Billion in 2022.
What is the future market picture for this industry?
The global hair wig market is anticipated to cross the valuation of USD 14.29 Billion by 2032.
Whom are key brands performing in the industry?
Whom are key brands performing in the industry? The key market brands are- • Rebecca • SNG • Hengyuan • Ruimei • Lord’s hair • Revlon
What is the growth rate expected for the hair wig industry in the forecast period?
The market is anticipated to expand with a CAGR of 8% in the referred forecast period 2022-2032.
Which end-user segment drives the hair wigs market?
The commercial sector dominates the end-user segment.
What is the current valuation of the hair wig market?
Worldwide sales of hair wigs are expected to increase at 8% CAGR and reach US$ 14.29 billion by 2032.
Which region currently holds the highest market share?
Currently, North America accounts for more than 40% share of the global hair wig market.
Why are sales of hair wigs increasing at a rapid pace?
Demand for hair wigs is driven by rising incidence of hair-related diseases among a sizable population as well as the increase use of hair wigs and extensions as a fashion accessory.
Hair Wig Market