Feminine Hygiene Products Market
Feminine Hygiene Products Market By Product (Sanitary Napkins/Pads, Tampons, Menstrual Cups, Panty Liners), By Distribution Channel (Hypermarkets, Supermarkets, Convenience Stores, Department Stores, Retail Pharmacies, Online Purchase), By Region - Global Insights 2022 to 2032
Analysis of Feminine Hygiene Products market covering 30+ countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Feminine Hygiene Products Market Outlook (2022 to 2032)
The global feminine hygiene products market is set to enjoy a valuation of US$ 34.53 billion in 2022 and further expand at a CAGR of 4.2% to reach US$ 52.1 billion by the end of 2032.
Female empowerment trends, rising literacy rate among women, increased awareness about menstruation health and cleanliness, and rising female disposable income are factors expected to boost the growth of the smart feminine care market, globally.
| Report Attributes | Details |
|---|---|
| Feminine Hygiene Products Market Size (2022E) | US$ 34.53 Billion |
| Forecasted Market Value (2032F) | US$ 52.1 Billion |
| Global Market Growth Rate (2022 to 2032) | 4.2% CAGR |
| Top 3 Countries’ Market Share | 35% |
| North America Market Share (2022) | 22% |
| China Market Share (2022) | 14% |
| Key Companies Profiled | Lil-Lets; Johnson & Johnson; Ontex International; Procter & Gamble; SCA; Edgewell Personal Care; Kimberly-Clark Worldwide, Inc. |
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Worldwide Feminine Hygiene Products Consumption Analysis (2017 to 2021) Vs. Market Outlook (2022 to 2032)
The growth rate of the feminine hygiene market between 2017 and 2021 was low as compared to the forecasted period of 2022 to 2032. Global sales of feminine hygiene products are predicted to increase at a steady CAGR of 4.2% from 2022 to 2032.
Rising knowledge about female health and hygiene, as well as the introduction of low-cost feminine hygiene products, is likely to drive demand for feminine hygiene products across regions.
In more developed regions such as North America and Western Europe, demand for tampons, sanitary pads, panty liners, disposable sanitary napkins, pantyliners, menstrual cups, and interior cleansers & sprays is predicted to increase dramatically.
During the projection period, the market will see prospects for disposable and organic raw material-based female hygiene products. Sanitary pads, for example, include synthetic and carcinogenic elements such as dioxin, rayon, metal dyes, and highly processed wood pulp, which can cause irritation and allergy in women's vaginal organs, which is driving demand for organically-sourced feminine hygiene products.
Which Factors are Expected to Affect Sales Growth of Feminine Hygiene Product Manufacturers?
“Favorable Government Initiatives, Rising Female Hygiene Awareness, and Increasing Number of Working Women Driving Sales of Vaginal Health Products”
For regular vaginal hygiene activities, females are increasingly using disposable sanitary pads and menstruation cups, as well as feminine hygiene washes, feminine hygiene dispensers, feminine hygiene sprays, and feminine hygiene wipes.
Consumer knowledge of menstrual hygiene is growing, as is the number of working women and their income levels. These are some of the primary drivers driving demand for vaginal health products.
Demand for budget-friendly sanitary pads is also increasing rapidly in developing regions.
“Lack of Awareness & Societal Taboos Regarding Female Hygiene May Hinder Feminine Hygiene Products Market Sales Growth”
Product recalls caused by chemicals used in the manufacture of feminine goods might have a negative impact on sales. Disposable female hygiene products are made from a variety of chemical and medical-grade components.
Societal discrimination, gender inequality, and societal taboos regarding menstruation are some of the key obstacles that stymie market growth in various underdeveloped and poor regions of the world.
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How Can New Manufacturers Alter the Feminine Hygiene Market Statistics?
“Need to Development of Eco-friendly & Organic Products”
Rise in product sales is being driven by the middle-class population from emerging economies such as China, Brazil, and India. As such, several new companies are trying to penetrate this highly competitive space.
- India is rapidly progressing in the field of startups. Founded by a married couple duo, AVNI provides eco-friendly, organic, and chemical-free menstrual hygiene products.
- Established in 2018 by Rikshav Borah and Tanvi Johri, "Carmesi" is India’s first brand of prime, organic, and bio-degradable hygiene products for women, including products such as tampons, menstrual cups, sanitary pads, and heating patches made of superior natural materials.
“Focus on Production of Low-cost Sanitary Napkins”
Companies are concentrating their efforts on developing innovative feminine hygiene solutions that focus on specific female groups. Strategic acquisitions are likely to gain pace as companies seek to expand their foothold in the smart feminine care market. New companies can open the door with low-cost products.
The introduction of innovative goods that provide comfort and aid on normal menstruation days is a concern for the market's major competitors.
- pH Care launched a digital platform - phcaretolearn.com - in July 2021 for feminine health education that will be available to people of all ages.
Which Regions are Expected to Be Profitable for Feminine Hygiene Product Manufacturers?
“Sales of Female Hygiene Products Higher in China, Europe, and North America”
In terms of feminine hygiene product consumption, developed regional markets such as North America and Europe are capturing a major revenue share. Europe is expected to account for 31% of the global market share, in 2022.
High sales of feminine hygiene products in regions such as Europe and North America are attributable to the easy accessibility of feminine hygiene products due to the significant presence of key market players and rising understanding among the female population about the usage of smart feminine care products.
Sales of female hygiene products in the North American region are set to enjoy a valuation of US$ 7.59 billion in 2022. The US feminine hygiene market is expected to be the second-largest market in the North American region.
China is a large market for personal care products, currently, sales of feminine hygiene products in China are likely to enjoy a valuation of US$ 4.83 billion. The increasing demand for feminine care products is expected to positively change the market’s potential.
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How are Sales of Different Feminine Hygiene Products Evolving?
“Menstrual Cups, Tampons, & Disposable Sanitary Napkins Highly Popular Vaginal Health Products”
Over the forecast period, disposable sanitary napkin demand is expected to be high. The development of sanitary napkins to make them leak-proof and comfortable to use is critical to increasing adoption rates.
Sanitary napkins are less expensive than other feminine hygiene products since they are widely used in developing nations. Furthermore, the rising demand for sanitary pads has been fuelled by rising disposable income, a huge number of promotional activities used by marketers, education, and government initiatives.
During the forecast year, however, the tampons and menstrual cups category is predicted to expand at the quickest rate. Menstrual hygiene and vaginal hygiene products are the most sought-after items on the market.
Internal cleansers and sprays, among other vaginal hygiene products, are high in demand as the prevalence of vaginal infections and allergies rises.
Key Segments Covered in Feminine Hygiene Products Industry Research
-
Feminine Hygiene Products Market by Product :
- Sanitary Napkins/Pads
- Tampons
- Menstrual Cups
- Panty Liners
-
Feminine Hygiene Products Market by Distribution Channel :
- Hypermarkets
- Supermarkets
- Convenience Stores
- Department Stores
- Retail Pharmacies
- Online Purchase
-
Feminine Hygiene Products Market by Region :
- North America
- Latin America
- Europe
- East Asia
- South Asia & Oceania
- MEA
Table of Content
- 1. Executive Summary
- 2. Market Overview
- 3. Key Market Trends
- 4. Key Success Factors
- 5. Market Background
- 6. Global Market Volume (Units) Analysis 2017 to 2021 and Forecast, 2022 to 2032
- 7. Global Market - Pricing Analysis
- 8. Global Market Value Analysis 2017 to 2021 and Forecast, 2022 to 2032
- 9. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Product
- 9.1. Sanitary Napkins/Pads
- 9.2. Tampons
- 9.3. Menstrual Cups
- 9.4. Panty Liners
- 10. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Distribution Channel
- 10.1. Hypermarkets
- 10.2. Supermarkets
- 10.3. Convenience Stores
- 10.4. Department Stores
- 10.5. Retail Pharmacies
- 10.6. Online Purchase
- 11. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Region
- 11.1. North America
- 11.2. Latin America
- 11.3. Europe
- 11.4. East Asia
- 11.5. South Asia
- 11.6. Oceania
- 11.7. Middle East and Africa (MEA)
- 12. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032
- 13. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032
- 14. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032
- 15. South Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032
- 16. East Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032
- 17. Oceania Market Analysis 2017 to 2021 and Forecast 2022 to 2032
- 18. Middle East and Africa Market Analysis 2017 to 2021 and Forecast 2022 to 2032
- 19. Key and Emerging Countries Market Analysis 2017 to 2021 and Forecast 2022 to 2032
- 20. Market Structure Analysis
- 21. Competition Analysis
- 21.1. Lil-Lets
- 21.2. Johnson & Johnson
- 21.3. Ontex International
- 21.4. Procter & Gamble
- 21.5. SCA
- 21.6. Edgewell Personal Care
- 21.7. Kimberly-Clark Worldwide, Inc.
- 22. Assumptions and Acronyms Used
- 23. Research Methodology
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List Of Table
Table 01: Global Market Volume (‘000 Units) Analysis and Opportunity Assessment 2017 to 2032, By Product
Table 02: Global Market Value (US$ Mn) Analysis and Opportunity Assessment 2017 to 2032, By Product
Table 03: Global Market Value (US$ Mn) Analysis and Opportunity Assessment 2017 to 2032, By Distribution Channel
Table 04: Global Market Value (US$ Mn) Analysis and Opportunity Assessment 2017 to 2032, By Region
Table 05: North America Market Value (US$ Mn) Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
Table 06: North America Market Value (US$ Mn) Analysis and Opportunity Assessment 2017 to 2032, By Product
Table 07: North America Market Value (US$ Mn) Analysis and Opportunity Assessment 2017 to 2032, By Distribution Channel
Table 08: Latin America Market Value (US$ Mn) Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
Table 09: Latin America Market Value (US$ Mn) Analysis and Opportunity Assessment 2017 to 2032, By Product
Table 10: Latin America Market Value (US$ Mn) Analysis and Opportunity Assessment 2017 to 2032, By Distribution Channel
Table 11: Europe Market Value (US$ Mn) Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
Table 12: Europe Market Value (US$ Mn) Analysis and Opportunity Assessment 2017 to 2032, By Product
Table 13: Europe Market Value (US$ Mn) Analysis and Opportunity Assessment 2017 to 2032, By Distribution Channel
Table 14: South Asia Market Value (US$ Mn) Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
Table 15: South Asia Market Value (US$ Mn) Analysis and Opportunity Assessment 2017 to 2032, By Product
Table 16: South Asia Market Value (US$ Mn) Analysis and Opportunity Assessment 2017 to 2032, By Distribution Channel
Table 17: East Asia Market Value (US$ Mn) Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
Table 18: East Asia Market Value (US$ Mn) Analysis and Opportunity Assessment 2017 to 2032, By Product
Table 19: East Asia Market Value (US$ Mn) Analysis and Opportunity Assessment 2017 to 2032, By Distribution Channel
Table 20: Oceania Market Value (US$ Mn) Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
Table 21: Oceania Market Value (US$ Mn) Analysis and Opportunity Assessment 2017 to 2032, By Product
Table 22: Oceania Market Value (US$ Mn) Analysis and Opportunity Assessment 2017 to 2032, By Distribution Channel
Table 23: Middle East and Africa Market Value (US$ Mn) Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
Table 24: Middle East and Africa Market Value (US$ Mn) Analysis and Opportunity Assessment 2017 to 2032, By Product
Table 25: Middle East and Africa Market Value (US$ Mn) Analysis and Opportunity Assessment 2017 to 2032, By Distribution Channel
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List Of Figures
Figure 01: Global Market Volume (in 000' Units) Analysis, 2017 to 2021
Figure 02: Global Market Volume Forecast (in 000' Units), 2022 to 2032
Figure 03: Pricing Analysis (US$) Per Product, By Region, 2021
Figure 04: Pricing Analysis (US$) Per Product, By Region, 2021
Figure 05: Global Market Value Analysis (US$ Mn), 2017 to 2021
Figure 06: Global Market Value Forecast (US$ Mn), 2022 to 2032
Figure 07: Global Market Absolute $ Opportunity, 2022 to 2032
Figure 08: Global Market Share Analysis (%), By Product, 2022 to 2032
Figure 09: Global Market Y-o-Y Analysis (%), By Product, 2022 to 2032
Figure 10: Global Market Attractiveness Analysis by Product, 2022 to 2032
Figure 11: Global Market Share Analysis (%), By Distribution Channel, 2022 to 2032
Figure 12: Global Market Y-o-Y Analysis (%), By Distribution Channel, 2022 to 2032
Figure 13: Global Market Attractiveness Analysis by Distribution Channel, 2022 to 2032
Figure 14: Global Market Share Analysis (%), By Region, 2022 to 2032
Figure 15: Global Market Y-o-Y Analysis (%), By Region, 2022 to 2032
Figure 16: Global Market Attractiveness Analysis by Region, 2022 to 2032
Figure 17: North America Market Value Share, By Product, 2022 (E)
Figure 18: North America Market Value Share, By Distribution Channel, 2022 (E)
Figure 19: North America Market Value Share, By Country, 2022 (E)
Figure 20: North America Market Value Analysis (US$ Mn), 2017 to 2021
Figure 21: North America Market Value Forecast (US$ Mn), 2022 to 2032
Figure 22: North America Market Attractiveness Analysis by Product, 2022 to 2032
Figure 23: North America Market Attractiveness Analysis by Distribution Channel, 2022 to 2032
Figure 24: North America Market Attractiveness Analysis by Country, 2022 to 2032
Figure 25: Latin America Market Value Share, By Product, 2022 (E)
Figure 26: Latin America Market Value Share, By Distribution Channel, 2022 (E)
Figure 27: Latin America Market Value Share, By Country, 2022 (E)
Figure 28: Latin America Market Value Analysis (US$ Mn), 2017 to 2021
Figure 29: Latin America Market Value Forecast (US$ Mn), 2022 to 2032
Figure 30: Latin America Market Attractiveness Analysis by Product, 2022 to 2032
Figure 31: Latin America Market Attractiveness Analysis by Distribution Channel, 2022 to 2032
Figure 32: Latin America Market Attractiveness Analysis by Country, 2022 to 2032
Figure 33: Europe Market Value Share, By Product, 2022 (E)
Figure 34: Europe Market Value Share, By Distribution Channel, 2022 (E)
Figure 35: Europe Market Value Share, By Country, 2022 (E)
Figure 36: Europe Market Value Analysis (US$ Mn), 2017 to 2021
Figure 37: Europe Market Value Forecast (US$ Mn), 2022 to 2032
Figure 38: Europe Market Attractiveness Analysis by Product, 2022 to 2032
Figure 39: Europe Market Attractiveness Analysis by Distribution Channel, 2022 to 2032
Figure 40: Europe Market Attractiveness Analysis by Country, 2022 to 2032
Figure 41: South Asia Market Value Share, By Product, 2022 (E)
Figure 42: South Asia Market Value Share, By Distribution Channel, 2022 (E)
Figure 43: South Asia Market Value Share, By Country, 2022 (E)
Figure 44: South Asia Market Value Analysis (US$ Mn), 2017 to 2021
Figure 45: South Asia Market Value Forecast (US$ Mn), 2022 to 2032
Figure 46: South Asia Market Attractiveness Analysis by Product, 2022 to 2032
Figure 47: South Asia Market Attractiveness Analysis by Distribution Channel, 2022 to 2032
Figure 48: South Asia Market Attractiveness Analysis by Country, 2022 to 2032
Figure 49: East Asia Market Value Share, By Product, 2022 (E)
Figure 50: East Asia Market Value Share, By Distribution Channel, 2022 (E)
Figure 51: East Asia Market Value Share, By Country, 2022 (E)
Figure 52: East Asia Market Value Analysis (US$ Mn), 2017 to 2021
Figure 53: East Asia Market Value Forecast (US$ Mn), 2022 to 2032
Figure 54: East Asia Market Attractiveness Analysis by Product, 2022 to 2032
Figure 55: East Asia Market Attractiveness Analysis by Distribution Channel, 2022 to 2032
Figure 56: East Asia Market Attractiveness Analysis by Country, 2022 to 2032
Figure 57: Oceania Market Value Share, By Product, 2022 (E)
Figure 58: Oceania Market Value Share, By Distribution Channel, 2022 (E)
Figure 59: Oceania Market Value Share, By Country, 2022 (E)
Figure 60: Oceania Market Value Analysis (US$ Mn), 2017 to 2021
Figure 61: Oceania Market Value Forecast (US$ Mn), 2022 to 2032
Figure 62: Oceania Market Attractiveness Analysis by Product, 2022 to 2032
Figure 63: Oceania Market Attractiveness Analysis by Distribution Channel, 2022 to 2032
Figure 64: Oceania Market Attractiveness Analysis by Country, 2022 to 2032
Figure 65: Middle East and Africa Market Value Share, By Product, 2022 (E)
Figure 66: Middle East and Africa Market Value Share, By Distribution Channel, 2022 (E)
Figure 67: Middle East and Africa Market Value Share, By Country, 2022 (E)
Figure 68: Middle East and Africa Market Value Analysis (US$ Mn), 2017 to 2021
Figure 69: Middle East and Africa Market Value Forecast (US$ Mn), 2022 to 2032
Figure 70: Middle East and Africa Market Attractiveness Analysis by Product, 2022 to 2032
Figure 71: Middle East and Africa Market Attractiveness Analysis by Distribution Channel, 2022 to 2032
Figure 72: Middle East and Africa Market Attractiveness Analysis by Country, 2022 to 2032
Figure 73: U. S. Market Value Analysis (US$ Mn), 2022 & 2032
Figure 74: U. S. Market Value Share, By Product, 2022 (E)
Figure 75: U. S. Market Value Share, By Distribution Channel, 2022 (E)
Figure 76: Canada Market Value Analysis (US$ Mn), 2022 & 2032
Figure 77: Canada Market Value Share, By Product, 2022 (E)
Figure 78: Canada Market Value Share, By Distribution Channel, 2022 (E)
Figure 79: Mexico Market Value Analysis (US$ Mn), 2022 & 2032
Figure 80: Mexico Market Value Share, By Product, 2022 (E)
Figure 81: Mexico Market Value Share, By Distribution Channel, 2022 (E)
Figure 82: Brazil Market Value Analysis (US$ Mn), 2022 & 2032
Figure 83: Brazil Market Value Share, By Product, 2022 (E)
Figure 84: Brazil Market Value Share, By Distribution Channel, 2022 (E)
Figure 85: U. K. Market Value Analysis (US$ Mn), 2022 & 2032
Figure 86: U. K. Market Value Share, By Product, 2022 (E)
Figure 87: U. K. Market Value Share, By Distribution Channel, 2022 (E)
Figure 88: Germany Market Value Analysis (US$ Mn), 2022 & 2032
Figure 89: Germany Market Value Share, By Product, 2022 (E)
Figure 90: Germany Market Value Share, By Distribution Channel, 2022 (E)
Figure 91: France Market Value Analysis (US$ Mn), 2022 & 2032
Figure 92: France Market Value Share, By Product, 2022 (E)
Figure 93: France Market Value Share, By Distribution Channel, 2022 (E)
Figure 94: Italy Market Value Analysis (US$ Mn), 2022 & 2032
Figure 95: Italy Market Value Share, By Product, 2022 (E)
Figure 96: Italy Market Value Share, By Distribution Channel, 2022 (E)
Figure 97: Spain Market Value Analysis (US$ Mn), 2022 & 2032
Figure 98: Spain Market Value Share, By Product, 2022 (E)
Figure 99: Spain Market Value Share, By Distribution Channel, 2022 (E)
Figure 100: Russia Market Value Analysis (US$ Mn), 2022 & 2032
Figure 101: Russia Market Value Share, By Product, 2022 (E)
Figure 102: Russia Market Value Share, By Distribution Channel, 2022 (E)
Figure 103: China Market Value Analysis (US$ Mn), 2022 & 2032
Figure 104: China Market Value Share, By Product, 2022 (E)
Figure 105: China Market Value Share, By Distribution Channel, 2022 (E)
Figure 106: Japan Market Value Analysis (US$ Mn), 2022 & 2032
Figure 107: Japan Market Value Share, By Product, 2022 (E)
Figure 108: Japan Market Value Share, By Distribution Channel, 2022 (E)
Figure 109: South Korea Market Value Analysis (US$ Mn), 2022 & 2032
Figure 110: South Korea Market Value Share, By Product, 2022 (E)
Figure 111: South Korea Market Value Share, By Distribution Channel, 2022 (E)
Figure 112: India Market Value Analysis (US$ Mn), 2022 & 2032
Figure 113: India Market Value Share, By Product, 2022 (E)
Figure 114: India Market Value Share, By Distribution Channel, 2022 (E)
Figure 115: ASEAN Market Value Analysis (US$ Mn), 2022 & 2032
Figure 116: ASEAN Market Value Share, By Product, 2022 (E)
Figure 117: ASEAN Market Value Share, By Distribution Channel, 2022 (E)
Figure 118: Australia Market Value Analysis (US$ Mn), 2022 & 2032
Figure 119: Australia Market Value Share, By Product, 2022 (E)
Figure 120: Australia Market Value Share, By Distribution Channel, 2022 (E)
Figure 121: New Zealand Market Value Analysis (US$ Mn), 2022 & 2032
Figure 122: New Zealand Market Value Share, By Product, 2022 (E)
Figure 123: New Zealand Market Value Share, By Distribution Channel, 2022 (E)
Figure 124: GCC Countries Market Value Analysis (US$ Mn), 2022 & 2032
Figure 125: GCC Countries Market Value Share, By Product, 2022 (E)
Figure 126: GCC Countries Market Value Share, By Distribution Channel, 2022 (E)
Figure 127: Turkey Market Value Analysis (US$ Mn), 2022 & 2032
Figure 128: Turkey Market Value Share, By Product, 2022 (E)
Figure 129: Turkey Market Value Share, By Distribution Channel, 2022 (E)
Figure 130: South Africa Market Value Analysis (US$ Mn), 2022 & 2032
Figure 131: South Africa Market Value Share, By Product, 2022 (E)
Figure 132: South Africa Market Value Share, By Distribution Channel, 2022 (E)
Know thy Competitors
Competitive landscape highlights only certain players
Complete list available upon request
- FAQs -
How is the global feminine hygiene products market growing?
The global feminine hygiene products market is set to expand at 4.2% CAGR through 2032.
What is the projected market value for feminine hygiene products?
The global feminine hygiene products market is estimated to reach US$ 52.10 billion by 2032.
Which products are expected to account for majority of sales?
Sanitary pads/ napkins, tampons, menstrual cups, hygiene wipes, and hygiene wash dominate the market.
Who are the key feminine hygiene product manufacturers?
Key market players are Lil-Lets, Johnson & Johnson, Ontex International, Procter & Gamble, and SCA.
Feminine Hygiene Products Market