Floor POP Display Market

Floor POP Display Market Outlook (2024 to 2034)

The global floor POP display market size is expected to be valued at US$ 5.1 billion in 2024. This latest report by Fact.MR estimates that worldwide sales of floor POP displays will increase at a CAGR of 6.3% to reach US$ 9.4 billion by 2034-end.

POP, also known as point of purchase retail display, it is an excellent marketing and promotional tool that increases brand visibility and product credibility, ultimately leading to product sales. It improves the brand's merchandising effectiveness when retail stores run out of space. POP marketing takes over when a customer is already in the store and ready to buy. POP displays and marketing techniques draw attention to specific brands or special offers that add value or highlight the benefits of the product. These additional marketing tactics have a significant influence on consumer’s purchasing decisions.

In-store retail shopping across potential economies is creating sizable opportunities for floor POP display manufacturers. Countries in the Asia Pacific region such as China and India, are witnessing considerable expansion in the consumer goods and logistics sector. Furthermore, multinational retail chains are collaborating with local players to create a strong presence in high-potential economies. The fast-growing retail sector in such economies, along with healthy growth in automotive and pharmaceutical sectors bodes well for the floor POP display market growth.

• East Asia is forecasted to capture 23.1% of the global floor POP display market share by 2034.
• The North American floor POP display market size is approximated at US$ 1.22 billion in 2024.

Report Attribute	Detail
Floor POP Display Market Size (2024E)	US$ 5.1 Billion
Forecasted Market Value (2034F)	US$ 9.4 Billion
Global Market Growth Rate (2024 to 2034)	6.3% CAGR
South Korea Market Value (2034F)	US$ 501.6 Million
Glass Floor POP Display Demand Growth (2024 to 2034)	6.4% CAGR
Key Companies Profiled	Sonoco Products Company; FFR Merchandising Company; U.S. Corrugated, Inc.; WestRock Company; DS Smith Plc.; Smurfit Kappa Group Plc.; Georgia-Pacific LLC Pratt Industries Inc.; Marketing Alliance Group; Creative Displays Now.

Why is Deployment of Floor POP Displays Increasing Steadily?

“Growing Popularity of Organized Retailing”

For many years, grocery stores were the only option for consumers, particularly in urban areas, when it came to shopping. Retail one of the world's big industries is segmented into unorganized and organized forms. The growth of the organized retail sector directly increases the floor POP display demand. Currently, there are multinational retail formats available across the world. Moreover, many developing countries are witnessing foreign direct investment in the retail sector. This is expected to drive POP display sales over the coming years.

“Efficient Branding of Packaged Food & Beverage Products”

With considerable growth in the working-class population, consumption of ready-to-eat packaged food products is exhibiting high growth, especially in high-potential economies such as China, India, and Brazil. This shift can be attributed to a change in purchasing habits. Manufacturers in the FMCG space are focused on enhancing their brand presence and visibility. It has been seen that most of the customers while purchasing food and grocery products, make a buying call in retail stores. Furthermore, the floor POP display market is expected to benefit from the consistent growth of FMCG companies.

What is the Main Threat to Market Expansion?

“Booming Online Shopping Trend Lowering Denting Retail Sales”

e-Commerce platforms for day-to-day purchases offer benefits such as convenience, time savings, a lower risk of loss and theft, and ease of tracking payments. These platforms are significantly reducing in-store shopper footprints, limiting the revenue of multinational retail outlets. Thus, the growing trend of online shopping is expected to hamper the sales of floor POP displays.

Start-up Ecosystem

• Based in India SuperUs Systems is a start-up that offers electronic paper devices. The company’s e-ink devices are widely used by retail and advertising enterprises for electronic seat tag displays, shelf labels, and more. The company offers eye-catching electronic display solutions.
• BeTerrific Tech is a United States-based start-up that provides modular LED panels. The company’s ‘Agility Quadricep’ product is ideal for displays on posters, corners, and ceilings. Various marketing companies use BeTerrific Tech’s weather-resistant and durable panels to advertise their products.

Country-wise Analysis

Why are Floor POP Display Manufacturers Investing in the United States?

“Visual Merchandising Trend Driving Sales of Customized Floor POP Displays”

Attribute	United States
Market Value (2024E)	US$ 542.7 Million
Growth Rate (2024 to 2034)	6.7% CAGR
Projected Value (2034F)	US$ 1.04 Billion

The United States is estimated to hold 44.5% of the North American market share in 2024. The retail market in the United States is highly competitive. Brands in the retail market are employing various marketing tactics to drive the attention of consumers. Retailers are increasingly investing in electronics floor POP displays to showcase their products and attract consumers.

Electronic display devices are emerging as the most notable floor POP display market trends in the country. Retail brands are widely demanding customized floor displays to attract their target audience and enhance their brand visibility.

What is the Sales Outlook for Floor POP Displays in Japan?

“In-store Shopping Habits Driving Demand for Eye-Catching Display Designs”

Attribute	Japan
Market Value (2024E)	US$ 330.3 Million
Growth Rate (2024 to 2034)	6.8% CAGR
Projected Value (2034F)	US$ 638.4 Million

Retail stores in Japan often have to deal with limited shelf spaces due to the compact nature of the urban environment. This drives the high use of ceiling and floor POP displays in retail stores. Most people in Japan mostly prefer in-store shopping. Attractive floor displays create immersive shopping environments, benefitting market players in the country.

Category-wise Analysis

What’s Driving Demand for Versatile Foam Floor POP Displays?

“Portable and Cost-Effective Foam Board Floor POP Displays Exhibiting High Demand”

Attribute	Foam Floor POP Displays
Segment Value (2024E)	US$ 1.23 Billion
Growth Rate (2024 to 2034)	6.4% CAGR
Projected Value (2034F)	US$ 2.29 Billion

Foam board floor POP displays are projected to capture 24.4% of the global market share by 2034. Demand for foam board floor POP displays is high due to its versatility and customization. Foam floor POP displays are easy to customize according to the brand’s needs. These displays can be manufactured according to specific marketing requirements and target audience preferences.

Floor POP displays made from foam are also lightweight, portable, and cost-effective. The lightweight feature is increasing their demand in temporary retail installations. Foam is a cost-effective material compared to its counterparts such as metal, wood, or glass.

Who are the Leading End Users of Floor POP Displays?

“Departmental Stores Account for High Deployment of Floor POP Displays”

Attribute	Departmental Stores
Segment Value (2024E)	US$ 1.03 Billion
Growth Rate (2024 to 2034)	7.4% CAGR
Projected Value (2034F)	US$ 2.09 Billion

Departmental stores make high use of floor POP displays. The presence of large floor spaces and customer traffic makes departmental stores ideal environments to boost brand visibility. Thus, floor POP displays are widely used in departmental stores for brand exposure. Departmental stores run various sales events, and promotional activities, which attract customers and drive sales growth of enterprises. Thus, floor POP displays are instrumental in promoting product visibility.

Competitive Landscape

Key players in the floor POP display market are targeting new companies to have mergers and acquisitions to keep their presence strong in the market and gain a competitive advantage. Leading companies are further employing geographical and supply chain expansion strategies to grab opportunities in untapped markets. Industry giants are also focusing on production innovations and developing innovative electronic floor display options to attract a wider consumer base.

• HP Inc. is offering advanced and innovative all-in-one HP Engage One POS systems to attract customers and power businesses.

Fact.MR provides detailed information about the price points of key manufacturers of floor POP displays positioned across the world, sales growth, production capacity, and speculative technological expansion, in the recently updated market report.

Key Segments of Floor POP Display Market Research

• By Material :

  • Corrugated Boards
  • Foam Boards
  • Plastic Sheets
  • Glass
  • Metal

• By End User :

  • Hypermarkets
  • Supermarkets
  • Departmental Stores
  • Specialty Stores
  • Convenience Stores
  • Others

• By Packaging Format :

  • Food & Beverages
  • Cosmetics & Personal Care
  • Pharmaceuticals
  • Printing & Stationary
  • Electronics
  • Automotive
  • Others

• By Region :

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa