Eyelashes Enhancing Agent Market

Eyelashes Enhancing Agent Market Outlook (2024 to 2034)

The global eyelashes enhancing agent market is anticipated to increase from a size of US$ 378 million in 2024 to US$ 587 million by 2034. As per this latest Fact.MR analysis, the market is projected to rise at a CAGR of 4.5% from 2024 to 2034.

More people nowadays want their natural eyelashes to look perfect, for which they are using reliable eyelash-enhancing agents. These agents are useful in the nourishment and growth of natural eyelashes. Fashion enthusiasts are increasingly adopting eyelashes to make their natural lashes look thicker and healthier. Rising awareness among consumers related to eye care, beauty, and grooming products is anticipated to augment the sales of eyelashes enhancing agents in the coming years.

Cosmetic brands are partnering with beauty influencers to promote their products. The beauty influencers upload videos related to grooming and beauty on social media accounts, which contributes to the eyelashes enhancing agent market growth.

• North America is a key market and is expected to hold 23.9% of the global eyelashes-enhancing agent market share in 2024.
• The East Asia eyelash enhancing agent market size is projected to reach US$ 135.6 million by 2034.

Report Attribute	Detail
Eyelashes Enhancing Agent Market Size (2024E)	US$ 378 Million
Forecasted Market Value (2034F)	US$ 587 Million
Global Market Growth Rate (2024 to 2034)	4.5% CAGR
South Korea Market Value (2034F)	US$ 31.3 Million
Eyelashes Curling Agent Demand Growth (2024 to 2034)	4.5% CAGR
Key Companies Profiled	Beauty Essentials LLC; SkinGen International Inc.; Procter & Gamble; L'Oreal S.A; AbbVie Inc.; Shiseido Company, Limited; Grande Cosmetics, LLC; The Estée Lauder Companies Inc.; Athena Cosmetics, Inc.; Skin Research Laboratories; Guangzhou Boss Biological Technique Ltd.; Questex LLC; Qingdao LashBeauty Cosmetic Co., Ltd.

Key Eyelashes Enhancing Agent Market Trends

• The growing prevalence of blepharitis, which leads to eye inflammation and affects the growth of eyelashes, is promoting the sales of cosmetic products, including eyelashes enhancing agents.
• Demand for eyelashes enhancing agents among the ‘look-conscious’ demographic across the world is expected to exhibit high growth.
• The consumer shift toward natural therapies and treatments to prevent the side effects of chemical-induced agents is leading manufacturers to focus on offering a broad array of effective natural eyelash enhancing agents.
• Growing effectiveness and broad varieties of products that enable the strengthening of brittle and drab eyelashes are driving demand for innovative and reliable eyelashes enhancing agents. Multitudes of eyelashes enhancing agents in the form of sprays, serums, and gels, which enable ease of application, are also gaining traction.
• Effective positioning of eyelashes enhancing agents on shelves of supermarkets/hypermarkets and a surge in online shopping are contributing to the revenue growth of key market players.
• Smart sales strategies adopted by manufacturers that include discounts, offers, and assured gifts have been leading to high sales, thereby auguring well for the eyelashes enhancing agent market growth.

What Challenges are Hampering Eyelashes Enhancing Agent Manufacturers?

“High Cost of Raw Materials and Side Effect Concerns”

High cost of drugs used for manufacturing eyelashes enhancing agents remains a crucial challenge for market players. Expensive nature of eyelashes enhancing agents is further driving the consumer’s attention toward their economical alternatives, namely false eyelashes and mascaras, which are expected to act as a barrier to their sales growth.

Numerous after-effects are caused by the use of eyelashes enhancing agents such as darkening of the skin and itchy eyes. Furthermore, the accidental spread of eyelashes enhancing agents across the eye can lead to undesirable hair growth.

How are Start-ups Strategizing to Penetrate This Business Space?

“Focus on Product Differentiation to Attract More Customers”

New companies should focus on creating new formulations to stand apart from competitors. Identifying and focusing on specific customer segments can also benefit start-ups by boosting their revenue growth. To reach a wider consumer base, new companies should highly focus on digital marketing. Strong online presence and activeness can drive high traffic, ultimately increasing sales.

Country-wise Analysis

How are Eyelashes Enhancing Agent Manufacturers Advancing in the United States?

“Collaborating with Beauty Influencers to Uptick their Profits”

Attribute	United States
Market Value (2024E)	US$ 40.2 Million
Growth Rate (2024 to 2034)	4.9% CAGR
Projected Value (2034F)	US$ 65 Million

The high popularity of beauty competitions and awareness of eye care products are augmenting the sales of eyelashes enhancing agents in the United States. Celebrities and influencers shaping beauty trends are pushing product demand. Product innovations and advancements in packaging designs are further contributing to the eyelashes enhancing agent market in the country.

Why is Making Japan a Lucrative Market for Eyelashes Enhancing Agent Suppliers?

“High Use of Eye Care Products by Working Women”

Attribute	Japan
Market Value (2024E)	US$ 24.5 Million
Growth Rate (2024 to 2034)	5% CAGR
Projected Value (2034F)	US$ 39.9 Million

High participation of females in the workforce is leading to the sales of beauty products including eyelashes enhancing agents in Japan. The advancements in the beauty and fashion industries are contributing to the substantial rise in the adoption of eyelashes enhancing agents. Cosmetic brands also are collaborating with celebrities to boost the sales of premium eyelashes enhancing agents in Japan.

Category-wise Analysis

Why is Demand for Eyelashes Lengthening Agents Higher?

“Long Eyelashes Key Feature of Facial Aesthetics”

Attribute	Eyelashes Lengthening Agents
Segment Value (2024E)	US$ 164 Million
Growth Rate (2024 to 2034)	5% CAGR
Projected Value (2034F)	US$ 267.7 Million

Eyelashes are associated with a key component of facial aesthetics. Long lashes are often related to attractiveness and youthfulness, which are valued traits in many cultures. Celebrity endorsements amplifying beauty standards are driving consumers' interest in lengthening eyelashes enhancing agents. Eyelashes enhancing agents that promote length are more cost-effective and long-lasting than artificial lashes that require regular maintenance. Thus, eyelashes length enhancing agents are expected to exhibit high demand throughout the forecast period.

Which is a Key Application Area of Eyelashes Enhancing Agents?

“Rising Focus on Holistic Beauty Driving Adoption of Eyelashes Enhancing Agents for Nourishing Purposes”

Attribute	Nourishing
Segment Value (2024E)	US$ 206.8 Million
Growth Rate (2024 to 2034)	4.5% CAGR
Projected Value (2034F)	US$ 321.1 Million

Beauty products that promote health along with appearance are gaining traction. Some eyelashes enhancing agents are composed of nourishing components such as peptides, vitamins, and natural extracts that aid eyelash health from root to tip. People nowadays are more conscious of their looks and take proactive measures to maintain and improve their facial features. Thus, all the above-mentioned factors are contributing to the increasing adoption of eyelashes enhancing agents for nourishing purposes.

Competitive Landscape

Key players in the eyelashes enhancing agent industry are continuously focused on innovating their product folio. They are employing various organic and inorganic strategies to earn high profits and stand out in the competition. Collaborations, mergers, and regional expansion are some of them.

• UKLASH launched a new eyelash serum containing six effective peptides in the first half of 2024.
• In February 2023, RapidLash, a leader in lash and brow enhancement innovations, celebrated its 15th anniversary.
• In August 2021, Obagi Medical®announced the launch of Nu-Cil™ eyelash enhancing serum.

8 Best Eyelash Growth Serums in 2024 :

• Borboleta Lash Serum
• EssyNaturals Eyelash Serum
• Maybelline Boosting Eyelash Serum
• RapidLash Eyelash Enhancing Serum
• Âme Pure Lash Boost Eyelash Growth Serum
• RevitaLash Cosmetics Advanced Eyelash Conditioner
• Lancôme Lash Revitalizing Serum
• Grande Cosmetics Lash Enhancing Serum

Fact.MR provides detailed information about the price points of key producers of eyelashes enhancing agents positioned across the world, sales growth, production capacity, and speculative technological expansion, in the recently updated market report.

Key Segments of Eyelashes Enhancing Agent Market Research

• By Type :

  • Curling
  • Lengthening
  • Volumizing

• By Application :

  • Nourishing
  • Repairing
  • Others

• By Content :

  • Bimatoprost
  • Lash-Building Serums
  • Skincare Ingredients
  • Herbal Remedies
  • Isopropyl Cloprostenate
  • Enhancer Serums

• By Sales Channel :

  • Supermarkets
  • Hypermarkets
  • Health & Beauty Retailers
  • e-Commerce
  • Others

• By Region :

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa