Balayage Lightener Market

Balayage Lightener Market Analysis By Product Type (Clay Lighteners, Cream Lighteners, Oil Lighteners & Powder Lighteners) By Hair Density (Thin, Average & Thick) By Lightening Power, By Buyer Category, By Sales Channel and By Region – Global Market Insights 2022 to 2032

Analysis of Balayage Lightener market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Balayage Lighteners Market Outlook (2022 to 2032)

Worldwide balayage lightener sales experienced year-on-year (YoY) growth of 1.5% to reach 1.4 billion at the end of 2021. As per forecasts, the global balayage lighteners market is anticipated to expand at 5.8% CAGR and reach a market valuation of US$ 2.6 billion by 2032. Demand for clay lighteners increased 2% to reach US$ 481.3 million in 2021.

Report Attributes Details
Balayage Lighteners Market Size (2021A) US$ 1.4 Billion
Estimated Market Value (2022E) US$ 1.5 Billion
Forecasted Market Value (2032F) US$ 2.6 Billion
Global Market Growth Rate (2022 to 2032) 5.8% CAGR
North America Market Share (2021) ~24.9%
North America Growth Rate (2022 to 2032) 5.1% CAGR
U.S. Growth Rate (2022 to 2032) 5% CAGR
Market Share of Top 5 Companies ~22%
Key Companies Profiled L’Oreal S.A.; Coty Inc.; Oligo Professionnel; J Beverly Hills; Sunlights Professionnel; Henkel AG & Co; Van Tibolli Corp; Scruples Holdings LLC; VT Holdings; Pierre Fabre Laboratories; Farouk Systems, Inc.; Kao Corporation

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Balayage Lighteners Market Historical Outlook (2017 to 2021) Vs. Forecast Outlook (2022 to 2032)

Balayage is a technique of hair colouring that was started in Paris in the 1970s, and it refers to how colour is applied to the hair. Color melting is used in balayage lighteners to mimic a natural colour pattern, which entails depositing two or three single colours along the hair shaft and diffusing them together.

Balayage lighteners are available in a variety of hues and are a faster, healthier, and more organic hair colouring procedure than traditional hair highlighting. Fast-changing fashion trends are anticipated to draw young people towards balayage hair lightening, resulting in increased demand for balayage lightener products over the coming years.

As per latest market analysis by Fact.MR, a market research and competitive intelligence provider, market value for balayage lighteners decreased at a CAGR of around -1.3% during the last five years, with the worldwide balayage lighteners market standing at around US$ 1.4 billion at the end of 2021.

FOILYAGE is the most recent market trend. The technique of balayage is combined with the brilliant colour payoff of foil accents in this method. Traditional balayage involves painting freehand onto the surface of the hair, but the process can be untidy and may not lighten the hair sufficiently.

Foilyage is a method used by hair stylists when they want more lift but can't obtain it with balayage, hence, they go inside the foil and use balayage inside it. Foilyage is a hand-painting method that incorporates foil for further lightness.

The global hair care industry is experiencing a shift from brick and mortar (offline) to online sales. Due to rising Internet availability and the spread of smartphone networks, it is getting easier for customers to view, review, choose, and select products from the comfort of their homes.

As such, demand for balayage lighteners is poised to escalate at a high CAGR of 5.8% through 2032.

Why are Sales of Balayage Lighteners Set to Rise Steadily Going Forward?

“DIY Trends & Rising Online Sales Boding Well for Market Expansion”

Innovations through product research & development and the digital channels through which it is sold in the market are driving balayage lighteners market growth. On the demand side, factors such as growing demand for natural and organic products, ammonia-free products, DIY (do it yourself) trends, and digital transformation are driving demand for balayage lighteners across regions.

Digital innovation is becoming an increasingly important part of businesses, and companies are shifting towards digital tools and platforms more than before. Many FMCG companies are going through a journey where they compete in a market that is facing a trend of direct-to-consumer start-ups.

“High Demand for Ammonia- & Chemical-free Hair Dyes”

Ammonia presents several side effects, due to which, consumer demand for ammonia-free hair dyes has been growing. The major benefit of ammonia-free hair colors is that they itch less, unlike ammonia-based hair dye, which can cause skin irritation and itching. These hair colors contain chemicals that are gentle on the hair and avoid damage.

Consumer awareness of the detrimental effects of synthetic compounds in hair care, such as parabens, sulfates, and triclosan, is pushing them to focus on the benefits of organic hair care products, which is driving market demand.

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Country-Wise Analysis

Why is Consumption of Balayage Lighteners Predicted to Rise Rapidly in China & India?

Asia Pacific economies, namely India and China, are likely to drive high demand for balayage lighteners. Rising living standards and lifestyle of consumers in these countries with growing per capita income and expenditure on beauty products will drive demand for grooming products, including balayage lighteners, over the coming years

Per capita expenditure on beauty products in Asia Pacific countries, such as China and India, is merely US$ 23 and US$ 2 respectively. This itself shows the scope of growth in the Asia Pacific market.

China is set to be a major growth driver during the forecast period, expanding at a CAGR of 4.5% through 2032.

Why Will Balayage Lightener Manufacturers Gain High Profits in Europe?

The global hair color market is growing rapidly in developed regions such as Europe. This is due to the higher share of premium products among the population in the European region.

Also, Europe has been the originator of the balayage technique of hair lightening. It has also been the centre for professional salon academies where such hair colouring techniques are being taught. It has been observed that major fashion trends originate from Europe and are then adopted across the world.

Germany is one of the major countries in Europe for the hair color/lightening business and accounted for 33% of the European market share in 2021.

The Europe balayage lighteners market is anticipated to expand at a CAGR of 6.2% to reach US$ 899.4 million by 2032, with the France balayage lighteners market set to exhibit a CAGR of 8.2% and expand 1.8X its current valuation by 2032.

Category-Wise Analysis

Why Do Most Consumers Prefer Clay Lighteners?

Clay-based lighteners are those that are absorbed quickly. They hold the colour very well and are smoothly controllable to avoid overlapping on the existing balayage color. Oxygen-releasing boosters are present in the formulation, which makes it easier for the color particles to deeply penetrate the hair efficiently.

Clay-based lighteners are made for the balayage hair lightening process. These use a combination of rice flour and kaolin clay to keep the lightener on for longer and continue processing. These lighteners have a thick, creamy consistency that lighten up to 5 levels of lift while producing natural-looking results.

Sales of clay lighteners are anticipated to register a CAGR of 6.5% during the forecasted period of 2022 to 2032 due to the rise in demand for more accuracy and finishing in hair lightening techniques.

Will Professional Buyers Continue Dominating the balayage Lighteners Market?

Balayage is a sophisticated technique of hair lightening that requires trained professionals for applying it. Some academies teach the technique/course of balayage hair lightening in Europe (as it originated in Paris). However, people started doing it on their own during the COVID pandemic, especially where salons were closed for a long time. But due to in-expertise and other factors, they are not able to derive the best possible outcome.

Among the buyers considered in the scope of the study, demand for balayage lighteners from professionals is anticipated to increase at the highest CAGR of 6.7% to reach a market valuation of US$ 2 billion by 2032.

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Competition Landscape

L’Oreal S.A., Coty Inc., Oligo Professionnel, J Beverly Hills, Sunlights Professionnel, Henkel AG & Co, Van Tibolli Corp, Scruples Holdings LLC, VT Holdings, Pierre Fabre Laboratories, Farouk Systems, Inc., and Kao Corporation are major manufacturers of balayage lighteners.

Fact.MR has provided detailed information about the overall strategies adopted by players in the balayage lighteners market, along with their detailed overviews of sales analysis of balayage lighteners, top balayage lighteners manufacturers, including SWOT analysis and sales generated from target balayage lighteners manufacturers positioned across geographies.

Key Segments of Balayage Lighteners Industry Research

  • By Product Type :

    • Clay Lighteners
    • Cream Lighteners
    • Oil Lighteners
    • Powder Lighteners

  • By Hair Density :

    • Thin
    • Average
    • Thick

  • By Lightening Power :

    • Up to 6 levels
    • Up to 8 Levels
    • Up to 9 Levels

  • By Buyer Category :

    • Households
    • Professionals

  • By Sales Channel :

    • Offline Sales of Balayage Lighteners
      • Cosmetic Stores
      • Franchised Outlets
      • Hypermarkets/ Departmental Stores
      • Multi-brand outlets
    • Online Sales of Balayage Lighteners
      • Company / Brand Websites
      • e-Commerce Platforms

  • By Region :

    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia & Oceania
    • Middle East & Africa

Table of Content

  • 1. Global Market - Executive Summary
  • 2. Market Overview
  • 3. Market Background and Foundation Data
  • 4. Global Market Value (US$ Mn) Analysis and Forecast
  • 5. Global Market Analysis and Forecast, By Product Type
    • 5.1. Clay Lightener
    • 5.2. Cream Lightener
    • 5.3. Oil Lightener
    • 5.4. Powder Lightener
  • 6. Global Market Analysis and Forecast, By Hair Density
    • 6.1. Thin
    • 6.2. Average
    • 6.3. Thick
  • 7. Global Market Analysis and Forecast, By Lightening Power
    • 7.1. Up to 6 levels
    • 7.2. Up to 8 levels
    • 7.3. Up to 9 levels
  • 8. Global Market Analysis and Forecast, By Buyer Category
    • 8.1. Households
    • 8.2. Professionals
  • 9. Global Market Analysis and Forecast, By Sales Channel
    • 9.1. Offline
      • 9.1.1. Cosmetic Stores
      • 9.1.2. Franchised Outlets
      • 9.1.3. Hypermarkets/Departmental Stores
      • 9.1.4. Multi Brand Outlets
    • 9.2. Online
      • 9.2.1. Company/Brand Websites
      • 9.2.2. E-commerce Platforms
  • 10. Global Market Analysis and Forecast, by Region
    • 10.1. North America
    • 10.2. Latin America
    • 10.3. Europe
    • 10.4. East Asia
    • 10.5. South Asia & Oceania
    • 10.6. Middle East & Africa
  • 11. North America Market Analysis and Forecast
  • 12. Latin America Market Analysis and Forecast
  • 13. Europe Market Analysis and Forecast
  • 14. East Asia Market Analysis and Forecast
  • 15. South Asia & Oceania Market Analysis and Forecast
  • 16. Middle East & Africa Market Analysis and Forecast
  • 17. Country-level Market Analysis and Forecast
  • 18. Global Market Structure Analysis
  • 19. Global Competition Analysis
    • 19.1. Oligo Professionel
    • 19.2. J Beverly Hills
    • 19.3. Coty Inc.
    • 19.4. L’Oreal S.A.
    • 19.5. Henkel AG & Co
    • 19.6. Sunlights Professionnel
    • 19.7. VAN TIBOLLI CORP
    • 19.8. Scruples
    • 19.9. VT Holdings
    • 19.10. Pierre Fabre Laboratories
    • 19.11. Farouk Systems, Inc.
    • 19.12. Sun Bum LLC (SC Johnson)
    • 19.13. Kao Corporation
    • 19.14. Other Companies (available on request)
  • 20. Assumptions & Acronyms Used
  • 21. Research Methodology

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List Of Table

Table 1: Global Market Value (US$ Mn) and Forecast By Product Type, 2018 to 2032

Table 2: Global Market Value (US$ Mn) and Forecast By Hair Density, 2018 to 2032

Table 3: Global Market Value (US$ Mn) and Forecast By Lightening Power, 2018 to 2032

Table 4: Global Market Value (US$ Mn) and Forecast By Buyer Category, 2018 to 2032

Table 5: Global Market Value (US$ Mn) and Forecast By Sales Channel, 2018 to 2032

Table 6: Global Market Value (US$ Mn) and Forecast By Region, 2018 to 2032

Table 7: North America Market Value (US$ Mn) and Forecast By Product Type, 2018 to 2032

Table 8: North America Market Value (US$ Mn) and Forecast By Hair Density, 2018 to 2032

Table 9: North America Market Value (US$ Mn) and Forecast By Lightening Power, 2018 to 2032

Table 10: North America Market Value (US$ Mn) and Forecast By Buyer Category, 2018 to 2032

Table 11: North America Market Value (US$ Mn) and Forecast By Sales Channel, 2018 to 2032

Table 12: North America Market Value (US$ Mn) and Forecast By Country, 2018 to 2032

Table 13: Latin America Market Value (US$ Mn) and Forecast By Product Type, 2018 to 2032

Table 14: Latin America Market Value (US$ Mn) and Forecast By Hair Density, 2018 to 2032

Table 15: Latin America Market Value (US$ Mn) and Forecast By Lightening Power, 2018 to 2032

Table 16: Latin America Market Value (US$ Mn) and Forecast By Buyer Category, 2018 to 2032

Table 17: Latin America Market Value (US$ Mn) and Forecast By Sales Channel, 2018 to 2032

Table 18: Latin America Market Value (US$ Mn) and Forecast By Country, 2018 to 2032

Table 19: East Asia Market Value (US$ Mn) and Forecast By Product Type, 2018 to 2032

Table 20: East Asia Market Value (US$ Mn) and Forecast By Hair Density, 2018 to 2032

Table 21: East Asia Market Value (US$ Mn) and Forecast By Lightening Power, 2018 to 2032

Table 22: East Asia Market Value (US$ Mn) and Forecast By Buyer Category, 2018 to 2032

Table 23: East Asia Market Value (US$ Mn) and Forecast By Sales Channel, 2018 to 2032

Table 24: East Asia Market Value (US$ Mn) and Forecast By Country, 2018 to 2032

Table 25: SAO Market Value (US$ Mn) and Forecast By Product Type, 2018 to 2032

Table 26: SAO Market Value (US$ Mn) and Forecast By Hair Density, 2018 to 2032

Table 27: SAO Market Value (US$ Mn) and Forecast By Lightening Power, 2018 to 2032

Table 28: SAO Market Value (US$ Mn) and Forecast By Buyer Category, 2018 to 2032

Table 29: SAO Market Value (US$ Mn) and Forecast By Sales Channel, 2018 to 2032

Table 30: SAO Market Value (US$ Mn) and Forecast By Country, 2018 to 2032

Table 31: MEA Market Value (US$ Mn) and Forecast By Product Type, 2018 to 2032

Table 32: MEA Market Value (US$ Mn) and Forecast By Hair Density, 2018 to 2032

Table 33: MEA Market Value (US$ Mn) and Forecast By Lightening Power, 2018 to 2032

Table 34: MEA Market Value (US$ Mn) and Forecast By Buyer Category, 2018 to 2032

Table 35: MEA Market Value (US$ Mn) and Forecast By Sales Channel, 2018 to 2032

Table 36: MEA Market Value (US$ Mn) and Forecast By Country, 2018 to 2032

Table 37: US Market Value (US$ Mn) and Forecast, 2018 to 2032

Table 38: Canada Market Value (US$ Mn) and Forecast, 2018 to 2032

Table 39: Brazil Market Value (US$ Mn) and Forecast, 2018 to 2032

Table 40: Mexico Market Value (US$ Mn) and Forecast, 2018 to 2032

Table 41: Argentina Market Value (US$ Mn) and Forecast, 2018 to 2032

Table 42: Peru Market Value (US$ Mn) and Forecast, 2018 to 2032

Table 43: Germany Market Value (US$ Mn) and Forecast, 2018 to 2032

Table 44: France Market Value (US$ Mn) and Forecast, 2018 to 2032

Table 45: Italy Market Value (US$ Mn) and Forecast, 2018 to 2032

Table 46: Spain Market Value (US$ Mn) and Forecast, 2018 to 2032

Table 47: Nordics Market Value (US$ Mn) and Forecast, 2018 to 2032

Table 48: Benelux Market Value (US$ Mn) and Forecast, 2018 to 2032

Table 49: UK Market Value (US$ Mn) and Forecast, 2018 to 2032

Table 50: Russia Market Value (US$ Mn) and Forecast, 2018 to 2032

Table 51: China Market Value (US$ Mn) and Forecast, 2018 to 2032

Table 52: Japan Market Value (US$ Mn) and Forecast, 2018 to 2032

Table 53: South Korea Market Value (US$ Mn) and Forecast, 2018 to 2032

Table 54: India Market Value (US$ Mn) and Forecast, 2018 to 2032

Table 55: Australia & New Zealand Market Value (US$ Mn) and Forecast, 2018 to 2032

Table 56: Thailand Market Value (US$ Mn) and Forecast, 2018 to 2032

Table 57: Malaysia Market Value (US$ Mn) and Forecast, 2018 to 2032

Table 58: Asean countries Market Value (US$ Mn) and Forecast, 2018 to 2032GCC Countries Market Value (US$ Mn) and Forecast, 2018 to 2032

Table 59: Turkey Market Value (US$ Mn) and Forecast, 2018 to 2032

Table 60: South Africa Market Value (US$ Mn) and Forecast, 2018 to 2032

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List Of Figures

Figure 1: Global Market Value (US$ Mn), Forecast and Analysis, 2022 to 2032

Figure 2: Global Market Value Y-o-Y Growth and Forecast, 2018 to 2032

Figure 3: Global Market incremental $ opportunity, 2020 to 2032

Figure 4: Global Market Share Forecast By Product Type, 2022 and 2032

Figure 5: Global Market Y-o-Y Growth Rate By Product Type, 2018 to 2032

Figure 6: Global Market Value (US$ Mn) and Forecast By Product Type, 2018 to 2032

Figure 7: Global Market Attractiveness Analysis By Product Type, 2022 to 2032

Figure 8: Global Market Share Forecast By Hair Density, 2022 and 2032

Figure 9: Global Market Y-o-Y Growth Rate By Hair Density, 2018 to 2032

Figure 10: Global Market Value (US$ Mn) and Forecast By Hair Density, 2018 to 2032

Figure 11: Global Market Attractiveness Analysis By Hair Density, 2022 to 2032

Figure 12: Global Market Share Forecast By Lightening Power, 2022 and 2032

Figure 13: Global Market Y-o-Y Growth Rate By Lightening Power, 2018 to 2032

Figure 14: Global Market Value (US$ Mn) and Forecast By Lightening Power, 2018 to 2032

Figure 15: Global Market Attractiveness Analysis By Lightening Power, 2022 to 2032

Figure 16: Global Market Share Forecast By Buyer Category, 2022 and 2032

Figure 17: Global Market Y-o-Y Growth Rate By Buyer Category, 2018 to 2032

Figure 18: Global Market Value (US$ Mn) and Forecast By Buyer Category, 2018 to 2032

Figure 19: Global Market Attractiveness Analysis By Buyer Category, 2022 to 2032

Figure 20: Global Market Share Forecast By Sales Channel, 2022 and 2032

Figure 21: Global Market Y-o-Y Growth Rate By Sales Channel, 2018 to 2032

Figure 22: Global Market Value (US$ Mn) and Forecast By Sales Channel, 2018 to 2032

Figure 23: Global Market Attractiveness Analysis By Sales Channel, 2022 to 2032

Figure 24: Global Market Share Forecast By Region, 2022 and 2032

Figure 25: Global Market Y-o-Y Growth Rate By Region, 2018 to 2032

Figure 26: Global Market Value (US$ Mn) and Forecast By Region, 2018 to 2032

Figure 27: Global Market Attractiveness Analysis By Region, 2022 to 2032

Figure 28: North America Market Value (US$ Mn), Forecast and Analysis, 2022 to 2032

Figure 29: North America Market Share Forecast By Product Type, 2022 and 2032

Figure 30: North America Market Y-o-Y Growth Rate By Product Type, 2018 to 2032

Figure 31: North America Market Value (US$ Mn) and Forecast By Product Type, 2018 to 2032

Figure 32: North America Market Attractiveness Analysis By Product Type, 2022 to 2032

Figure 33: North America Market Share Forecast By Hair Density, 2022 and 2032

Figure 34: North America Market Y-o-Y Growth Rate By Hair Density, 2018 to 2032

Figure 35: North America Market Value (US$ Mn) and Forecast By Hair Density, 2018 to 2032

Figure 36: North America Market Attractiveness Analysis By hair density, 2022 to 2032

Figure 37: North America Market Share Forecast By Lightening Power, 2022 and 2032

Figure 38: North America Market Y-o-Y Growth Rate By Lightening Power, 2018 to 2032

Figure 39: North America Market Value (US$ Mn) and Forecast By Lightening Power, 2018 to 2032

Figure 40: North America Market Attractiveness Analysis By Lightening Power, 2022 to 2032

Figure 41: North America Market Share Forecast By Buyer Category, 2022 and 2032

Figure 42: North America Market Y-o-Y Growth Rate By Buyer Category, 2018 to 2032

Figure 43: North America Market Value (US$ Mn) and Forecast By Buyer Category, 2018 to 2032

Figure 44: North America Market Attractiveness Analysis By Buyer Category, 2022 to 2032

Figure 45: North America Market Share Forecast By Sales Channel, 2022 and 2032

Figure 46: North America Market Y-o-Y Growth Rate By Sales Channel, 2018 to 2032

Figure 47: North America Market Value (US$ Mn) and Forecast By Sales Channel, 2018 to 2032

Figure 48: North America Market Attractiveness Analysis By Sales Channel, 2022 to 2032

Figure 49: North America Market Share Forecast By Country, 2022 and 2032

Figure 50: North America Market Y-o-Y Growth Rate By Country, 2018 to 2032

Figure 51: North America Market Value (US$ Mn) and Forecast By Country, 2018 to 2032

Figure 52: North America Market Attractiveness Analysis by Country, 2022 to 2032

Figure 53: North America Market Incremental $ opportunity by Country, 2020 to 2032

Figure 54: Latin America Market Value (US$ Mn), Forecast and Analysis, 2022 to 2032

Figure 55: Latin America Market Share Forecast By Product Type, 2022 and 2032

Figure 56: Latin America Market Y-o-Y Growth Rate By Product Type, 2018 to 2032

Figure 57: Latin America Market Value (US$ Mn) and Forecast By Product Type, 2018 to 2032

Figure 58: Latin America Market Attractiveness Analysis By Product Type, 2022 to 2032

Figure 59: Latin America Market Share Forecast By Hair Density, 2022 and 2032

Figure 60: Latin America Market Y-o-Y Growth Rate By Hair Density, 2018 to 2032

Figure 61: Latin America Market Value (US$ Mn) and Forecast By Hair Density, 2018 to 2032

Figure 62: Latin America Market Attractiveness Analysis By hair density, 2022 to 2032

Figure 63: Latin America Market Share Forecast By Lightening Power, 2022 and 2032

Figure 64: Latin America Market Y-o-Y Growth Rate By Lightening Power, 2018 to 2032

Figure 65: Latin America Market Value (US$ Mn) and Forecast By Lightening Power, 2018 to 2032

Figure 66: Latin America Market Attractiveness Analysis By Lightening Power, 2022 to 2032

Figure 67: Latin America Market Share Forecast By Buyer Category, 2022 and 2032

Figure 68: Latin America Market Y-o-Y Growth Rate By Buyer Category, 2018 to 2032

Figure 69: Latin America Market Value (US$ Mn) and Forecast By Buyer Category, 2018 to 2032

Figure 70: Latin America Market Attractiveness Analysis By Buyer Category, 2022 to 2032

Figure 71: Latin America Market Share Forecast By Sales Channel, 2022 and 2032

Figure 72: Latin America Market Y-o-Y Growth Rate By Sales Channel, 2018 to 2032

Figure 73: Latin America Market Value (US$ Mn) and Forecast By Sales Channel, 2018 to 2032

Figure 74: Latin America Market Attractiveness Analysis By Sales Channel, 2022 to 2032

Figure 75: Latin America Market Share Forecast By Country, 2022 and 2032

Figure 76: Latin America Market Y-o-Y Growth Rate By Country, 2018 to 2032

Figure 77: Latin America Market Value (US$ Mn) and Forecast By Country, 2018 to 2032

Figure 78: Latin America Market Attractiveness Analysis by Country, 2022 to 2032

Figure 79: Latin America Market Incremental $ opportunity by Country, 2020 to 2032

Figure 80: Europe Market Value (US$ Mn), Forecast and Analysis, 2022 to 2032

Figure 81: Europe Market Share Forecast By Product Type, 2022 and 2032

Figure 82: Europe Market Y-o-Y Growth Rate By Product Type, 2018 to 2032

Figure 83: Europe Market Value (US$ Mn) and Forecast By Product Type, 2018 to 2032

Figure 84: Europe Market Attractiveness Analysis By Product Type, 2022 to 2032

Figure 85: Europe Market Share Forecast By Hair Density, 2022 and 2032

Figure 86: Europe Market Y-o-Y Growth Rate By Hair Density, 2018 to 2032

Figure 87: Europe Market Value (US$ Mn) and Forecast By Hair Density, 2018 to 2032

Figure 88: Europe Market Attractiveness Analysis By hair density, 2022 to 2032

Figure 89: Europe Market Share Forecast By Lightening Power, 2022 and 2032

Figure 90: Europe Market Y-o-Y Growth Rate By Lightening Power, 2018 to 2032

Figure 91: Europe Market Value (US$ Mn) and Forecast By Lightening Power, 2018 to 2032

Figure 92: Europe Market Attractiveness Analysis By Lightening Power, 2022 to 2032

Figure 93: Europe Market Share Forecast By Buyer Category, 2022 and 2032

Figure 94: Europe Market Y-o-Y Growth Rate By Buyer Category, 2018 to 2032

Figure 95: Europe Market Value (US$ Mn) and Forecast By Buyer Category, 2018 to 2032

Figure 96: Europe Market Attractiveness Analysis By Buyer Category, 2022 to 2032

Figure 97: Europe Market Share Forecast By Sales Channel, 2022 and 2032

Figure 98: Europe Market Y-o-Y Growth Rate By Sales Channel, 2018 to 2032

Figure 99: Europe Market Value (US$ Mn) and Forecast By Sales Channel, 2018 to 2032

Figure 100: Europe Market Attractiveness Analysis By Sales Channel, 2022 to 2032

Figure 101: Europe Market Share Forecast By Country, 2022 and 2032

Figure 102: Europe Market Y-o-Y Growth Rate By Country, 2018 to 2032

Figure 103: Europe Market Value (US$ Mn) and Forecast By Country, 2018 to 2032

Figure 104: Europe Market Attractiveness Analysis by Country, 2022 to 2032

Figure 105: Europe Market Incremental $ opportunity by Country, 2020 to 2032

Figure 106: East Asia Market Value (US$ Mn), Forecast and Analysis, 2022 to 2032

Figure 107: East Asia Market Share Forecast By Product Type, 2022 and 2032

Figure 108: East Asia Market Y-o-Y Growth Rate By Product Type, 2018 to 2032

Figure 109: East Asia Market Value (US$ Mn) and Forecast By Product Type, 2018 to 2032

Figure 110: East Asia Market Attractiveness Analysis By Product Type, 2022 to 2032

Figure 111: East Asia Market Share Forecast By Hair Density, 2022 and 2032

Figure 112: East Asia Market Y-o-Y Growth Rate By Hair Density, 2018 to 2032

Figure 113: East Asia Market Value (US$ Mn) and Forecast By Hair Density, 2018 to 2032

Figure 114: East Asia Market Attractiveness Analysis By hair density, 2022 to 2032

Figure 115: East Asia Market Share Forecast By Lightening Power, 2022 and 2032

Figure 116: East Asia Market Y-o-Y Growth Rate By Lightening Power, 2018 to 2032

Figure 117: East Asia Market Value (US$ Mn) and Forecast By Lightening Power, 2018 to 2032

Figure 118: East Asia Market Attractiveness Analysis By Lightening Power, 2022 to 2032

Figure 119: East Asia Market Share Forecast By Buyer Category, 2022 and 2032

Figure 120: East Asia Market Y-o-Y Growth Rate By Buyer Category, 2018 to 2032

Figure 121: East Asia Market Value (US$ Mn) and Forecast By Buyer Category, 2018 to 2032

Figure 122: East Asia Market Attractiveness Analysis By Buyer Category, 2022 to 2032

Figure 123: East Asia Market Share Forecast By Sales Channel, 2022 and 2032

Figure 124: East Asia Market Y-o-Y Growth Rate By Sales Channel, 2018 to 2032

Figure 125: East Asia Market Value (US$ Mn) and Forecast By Sales Channel, 2018 to 2032

Figure 126: East Asia Market Attractiveness Analysis By Sales Channel, 2022 to 2032

Figure 127: East Asia Market Share Forecast By Country, 2022 and 2032

Figure 128: East Asia Market Y-o-Y Growth Rate By Country, 2018 to 2032

Figure 129: East Asia Market Value (US$ Mn) and Forecast By Country, 2018 to 2032

Figure 130: East Asia Market Attractiveness Analysis by Country, 2022 to 2032

Figure 131: East Asia Market Incremental $ opportunity by Country, 2020 to 2032

Figure 132: SAO Market Value (US$ Mn), Forecast and Analysis, 2022 to 2032

Figure 133: SAO Market Share Forecast By Product Type, 2022 and 2032

Figure 134: SAO Market Y-o-Y Growth Rate By Product Type, 2018 to 2032

Figure 135: SAO Market Value (US$ Mn) and Forecast By Product Type, 2018 to 2032

Figure 136: SAO Market Attractiveness Analysis By Product Type, 2022 to 2032

Figure 137: SAO Market Share Forecast By Hair Density, 2022 and 2032

Figure 138: SAO Market Y-o-Y Growth Rate By Hair Density, 2018 to 2032

Figure 139: SAO Market Value (US$ Mn) and Forecast By Hair Density, 2018 to 2032

Figure 140: SAO Market Attractiveness Analysis By hair density, 2022 to 2032

Figure 141: SAO Market Share Forecast By Lightening Power, 2022 and 2032

Figure 142: SAO Market Y-o-Y Growth Rate By Lightening Power, 2018 to 2032

Figure 143: SAO Market Value (US$ Mn) and Forecast By Lightening Power, 2018 to 2032

Figure 144: SAO Market Attractiveness Analysis By Lightening Power, 2022 to 2032

Figure 145: SAO Market Share Forecast By Buyer Category, 2022 and 2032

Figure 146: SAO Market Y-o-Y Growth Rate By Buyer Category, 2018 to 2032

Figure 147: SAO Market Value (US$ Mn) and Forecast By Buyer Category, 2018 to 2032

Figure 148: SAO Market Attractiveness Analysis By Buyer Category, 2022 to 2032

Figure 149: SAO Market Share Forecast By Sales Channel, 2022 and 2032

Figure 150: SAO Market Y-o-Y Growth Rate By Sales Channel, 2018 to 2032

Figure 151: SAO Market Value (US$ Mn) and Forecast By Sales Channel, 2018 to 2032

Figure 152: SAO Market Attractiveness Analysis By Sales Channel, 2022 to 2032

Figure 153: SAO Market Share Forecast By Country, 2022 and 2032

Figure 154: SAO Market Y-o-Y Growth Rate By Country, 2018 to 2032

Figure 155: SAO Market Value (US$ Mn) and Forecast By Country, 2018 to 2032

Figure 156: SAO Market Attractiveness Analysis by Country, 2022 to 2032

Figure 157: SAO Market Incremental $ opportunity by Country, 2020 to 2032

Figure 158: MEA Market Value (US$ Mn), Forecast and Analysis, 2022 to 2032

Figure 159: MEA Market Share Forecast By Product Type, 2022 and 2032

Figure 160: MEA Market Y-o-Y Growth Rate By Product Type, 2018 to 2032

Figure 161: MEA Market Value (US$ Mn) and Forecast By Product Type, 2018 to 2032

Figure 162: MEA Market Attractiveness Analysis By Product Type, 2022 to 2032

Figure 163: MEA Market Share Forecast By Hair Density, 2022 and 2032

Figure 164: MEA Market Y-o-Y Growth Rate By Hair Density, 2018 to 2032

Figure 165: MEA Market Value (US$ Mn) and Forecast By Hair Density, 2018 to 2032

Figure 166: MEA Market Attractiveness Analysis By hair density, 2022 to 2032

Figure 167: MEA Market Share Forecast By Lightening Power, 2022 and 2032

Figure 168: MEA Market Y-o-Y Growth Rate By Lightening Power, 2018 to 2032

Figure 169: MEA Market Value (US$ Mn) and Forecast By Lightening Power, 2018 to 2032

Figure 170: MEA Market Attractiveness Analysis By Lightening Power, 2022 to 2032

Figure 171: MEA Market Share Forecast By Buyer Category, 2022 and 2032

Figure 172: MEA Market Y-o-Y Growth Rate By Buyer Category, 2018 to 2032

Figure 173: MEA Market Value (US$ Mn) and Forecast By Buyer Category, 2018 to 2032

Figure 174: MEA Market Attractiveness Analysis By Buyer Category, 2022 to 2032

Figure 175: MEA Market Share Forecast By Sales Channel, 2022 and 2032

Figure 176: MEA Market Y-o-Y Growth Rate By Sales Channel, 2018 to 2032

Figure 177: MEA Market Value (US$ Mn) and Forecast By Sales Channel, 2018 to 2032

Figure 178: MEA Market Attractiveness Analysis By Sales Channel, 2022 to 2032

Figure 179: MEA Market Share Forecast By Country, 2022 and 2032

Figure 180: MEA Market Y-o-Y Growth Rate By Country, 2018 to 2032

Figure 181: MEA Market Value (US$ Mn) and Forecast By Country, 2018 to 2032

Figure 182: MEA Market Attractiveness Analysis by Country, 2022 to 2032

Figure 183: MEA Market Incremental $ opportunity by Country, 2020 to 2032

Figure 184: US Market Value (US$ Mn), Forecast and Analysis, 2022 to 2032

Figure 185: US Market Value, By Product Type, 2022 & 2032

Figure 186: US Market Value, By Hair Density, 2022 & 2032

Figure 187: US Market Value, By Lightening Power, 2022 & 2032

Figure 188: Canada Market Value (US$ Mn), Forecast and Analysis, 2022 to 2032

Figure 189: Canada Market Value, By Product Type, 2022 & 2032

Figure 190: Canada Market Value, By Hair Density, 2022 & 2032

Figure 191: Canada Market Value, By Lightening Power, 2022 & 2032

Figure 192: Mexico Market Value (US$ Mn), Forecast and Analysis, 2022 to 2032

Figure 193: Mexico Market Value, By Product Type, 2022 & 2032

Figure 194: Mexico Market Value, By Hair Density, 2022 & 2032

Figure 195: Mexico Market Value, By Lightening Power, 2022 & 2032

Figure 196: Brazil Market Value (US$ Mn), Forecast and Analysis, 2022 to 2032

Figure 197: Brazil Market Value, By Product Type, 2022 & 2032

Figure 198: Brazil Market Value, By Hair Density, 2022 & 2032

Figure 199: Brazil Market Value, By Lightening Power, 2022 & 2032

Figure 200: Germany Market Value (US$ Mn), Forecast and Analysis, 2022 to 2032

Figure 201: Germany Market Value, By Product Type, 2022 & 2032

Figure 202: Germany Market Value, By Hair Density, 2022 & 2032

Figure 203: Germany Market Value, By Lightening Power, 2022 & 2032

Figure 204: France Market Value (US$ Mn), Forecast and Analysis, 2022 to 2032

Figure 205: France Market Value, By Product Type, 2022 & 2032

Figure 206: France Market Value, By Hair Density, 2022 & 2032

Figure 207: France Market Value, By Lightening Power, 2022 & 2032

Figure 208: Italy Market Value (US$ Mn), Forecast and Analysis, 2022 to 2032

Figure 209: Italy Market Value, By Product Type, 2022 & 2032

Figure 210: Italy Market Value, By Hair Density, 2022 & 2032

Figure 211: Italy Market Value, By Lightening Power, 2022 & 2032

Figure 212: Spain Market Value (US$ Mn),Forecast and Analysis, 2022 to 2032

Figure 213: Spain Market Value, By Product Type, 2022 & 2032

Figure 214: Spain Market Value, By Hair Density, 2022 & 2032

Figure 215: Spain Market Value, By Lightening Power, 2022 & 2032

Figure 216: UK Market Value (US$ Mn), Forecast and Analysis, 2022 to 2032

Figure 217: UK Market Value, By Product Type, 2022 & 2032

Figure 218: UK Market Value, By Hair Density, 2022 & 2032

Figure 219: UK Market Value, By Lightening Power, 2022 & 2032

Figure 220: Russia Market Value (US$ Mn), Forecast and Analysis, 2022 to 2032

Figure 221: Russia Market Value, By Product Type, 2022 & 2032

Figure 222: Russia Market Value, By Hair Density, 2022 & 2032

Figure 223: Russia Market Value, By Lightening Power, 2022 & 2032

Figure 224: China Market Value (US$ Mn), Forecast and Analysis, 2022 to 2032

Figure 225: China Market Value, By Product Type, 2022 & 2032

Figure 226: China Market Value, By Hair Density, 2022 & 2032

Figure 227: China Market Value, By Lightening Power, 2022 & 2032

Figure 228: India Market Value (US$ Mn), Forecast and Analysis, 2022 to 2032

Figure 229: India Market Value, By Product Type, 2022 & 2032

Figure 230: India Market Value, By Hair Density, 2022 & 2032

Figure 231: India Market Value, By Lightening Power, 2022 & 2032

Figure 232: Japan Market Value (US$ Mn), Forecast and Analysis, 2022 to 2032

Figure 233: Japan Market Value, By Product Type, 2022 & 2032

Figure 234: Japan Market Value, By Hair Density, 2022 & 2032

Figure 235: Japan Market Value, By Lightening Power, 2022 & 2032

Figure 236: South Korea Market Value (US$ Mn), Forecast and Analysis, 2022 to 2032

Figure 237: South Korea Market Value, By Product Type, 2022 & 2032

Figure 238: South Korea Market Value, By Hair Density, 2022 & 2032

Figure 239: South Korea Market Value, By Lightening Power, 2022 & 2032

Figure 240: Australia Market Value (US$ Mn), Forecast and Analysis, 2022 to 2032

Figure 241: Australia Market Value, By Product Type, 2022 & 2032

Figure 242: Australia Market Value, By Hair Density, 2022 & 2032

Figure 243: Australia Market Value, By Lightening Power, 2022 & 2032

Figure 244: Saudi Arabia Market Value (US$ Mn), Forecast and Analysis, 2022 to 2032

Figure 245: Saudi Arabia Market Value, By Product Type, 2022 & 2032

Figure 246: Saudi Arabia Market Value, By Hair Density, 2022 & 2032

Figure 247: Saudi Arabia Market Value, By Lightening Power, 2022 & 2032

Figure 248: South Africa Market Value (US$ Mn), Forecast and Analysis, 2022 to 2032

Figure 249: South Africa Market Value, By Product Type, 2022 & 2032

Figure 250: South Africa Market Value, By Hair Density, 2022 & 2032

Figure 251: South Africa Market Value, By Lightening Power, 2022 & 2032

Figure 252: UAE Market Value (US$ Mn), Forecast and Analysis, 2022 to 2032

Figure 253: UAE Market Value, By Product Type, 2022 & 2032

Figure 254: UAE Market Value, By Hair Density, 2022 & 2032

Figure 255: UAE Market Value, By Lightening Power, 2022 & 2032

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

- FAQs -

What is the valuation of the balayage lighteners industry?

At present, the global balayage lighteners market is pegged at US$ 1.5 billion.

At what CAGR is the balayage lighteners market poised to grow?

Balayage lightener utilization is anticipated to increase at a CAGR of around 5.8% during the 2022 to 2032 period.

How has the market performed historically?

Worldwide consumption of balayage lighteners size decreased at a CAGR of around -1.3% from 2017 to 2021, mainly due to the COVID-19 pandemic in 2020.

Who are the top balayage lightener manufacturers?

L’Oreal S.A., Coty Inc., Oligo Professionnel, J Beverly Hills, Sunlights Professionnel, Henkel AG & Co, Van Tibolli Corp, Scruples Holdings LLC, VT Holdings, Pierre Fabre Laboratories, Farouk Systems, Inc. & Kao Corporation are major suppliers of balayage

What is the go-to-market strategy for market players?

Capacity expansion and distribution contracts with retail chains & salons have been the go-to strategy to ensure regular sales in this highly competitive market.

What outlook does East Asia provide for balayage lightener producers?

East Asia is estimated to hold around 17.1% of the global balayage lighteners market share by 2032.

Balayage Lightener Market

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