Noni Fruit Powder Market

Noni Fruit Powder Market Outlook (2023 to 2033)

The noni juice owes high nutritional content which may also vary in combination with other juices. Noni tree is found in Australia, India, and the Pacific regions. Noni powder contains polysaccharides, antioxidants, amino acids, minerals, and vitamins, which have many health benefits.

This plant is native to South East Asia to North Australia. Noni is known to be among the few initially found plants in pacific islands and canoes. They are popular for their medicinal and dye properties and are grown throughout the tropics. Now, this plant is found in most of the pacific regions. The commercial cultivation and processing of this plant is a recent development.

Noni fruit powder can be used for making juices, and smoothies and can be consumed in the form of tea. With rising health consciousness among people across the regions, the demand for noni fruit powder is increasing exponentially.

What are impelling factors of demand for this market?

The demand for noni fruit powder is maximum in North America and Europe and due to the increasing geriatric population in the APAC region, the demand for noni fruit powder is expected to witness exponential growth across the globe.

Rising consumers’ demand for healthy and nutritional products is expected to increase the demand for the noni fruit powder market. Noni fruit powder has disease prevention characteristics, such as cancer, diabetes, and gout. Noni fruit powder also helps in the proper functioning of the liver and heart.

An excellent source of antioxidant-rich Superfood Powder, Vitamins, and Minerals is dry noni powder. a wonderful addition to any yogurt or smoothie recipe. Drum drying is used to eliminate the fruit's moisture while maintaining a very low heat.

Apart from these benefits, noni fruit powder also possesses anti-oxidant properties such as exerting anti-bacterial, anti-fungal, and anti-psychotic effects. Hence, the extensive health benefits of noni fruit powder are expected to widen the noni fruit powder market in the forecast period.

The powder is also effective in skin care. Due to the presence of anthraquinones, it has certain stimulating effects on the skin preventing early wrinkle formation. It smoothens the functioning of the cell membrane due to the presence of proxeronine and essential fatty acids which, thereby, helps in restoring healthy skin. Organic Aloe Vera Juice and the purest Noni Fruit are great on the skin. These potent antioxidants naturally assist in moisturizing the skin and make it look firmer. It’s also effective on skin irritation, windburn, and moderate sunburn.

This is also a powerful fruit for hairs as it nourishes the scalp from within and strengthens hairs from root to tip. This can help in making hair thick, long, and shiny. The richness of noni in form of full of vitamins C, and A, flavonoids, and Potassium. These essentials are necessary to improve appearance and skin tone. Further, these fruit extracts add elasticity to the skin.

What are concerns related to the product that is likely to deter the growth?

The powder has high potassium content, which is not suitable for people allergic to potassium. High potassium content is associated with major health effects, such as absorption and liver damage. Hence, lack of disclosure in the packaging along with less consumer knowledge can restrain the growth of noni fruit powder in the global market. Manufacturers should take into consideration the disclosure of information regarding the product.

The global herbal arcade is hampered due to a lack of organic cultivation facilities. Furthermore, there is a sufficient lack of standardization in products and services. There is a lack of regulatory frameworks in the trade of such medicinal herbs and plants.

According to EFSA scientists, some people may be particularly sensitive to the consequences of liver damage. Noni juice should also be avoided by those who have chronic kidney disease or kidney failure since it contains a lot of potassium and could raise dangerous amounts of this chemical in the blood. These factors may deter the market growth in the forecast duration.

Region-wise Insights

• North America dominates the global market followed by Europe due to rising preventive health awareness and increasing health concerns. APAC region is expected to witness massive growth of noni fruit powder due to increasing health awareness and medical facilities.
• APAC region is native to the areas having abundant availability of noni fruits, hence increasing the demand across the globe, which would propel the export market of the APAC region.
• Japan is expected to become a significant contributor to the growth of the market due to its rising geriatric population resulting in rising demand for the market in the East Asian region.
• Taking the above factors into consideration, the global market is expected to grow at a massive scale registering a significant CAGR in the forecast period.

Some of the key market participants in the global market are:

• Terrasoul Superfoods
• Morinda
• BAREORGANICS
• Vigour
• Prime Herbonix Health Products Private Limited
• Iayur
• Genius Herbs
• Live Superfoods
• TerraVita
• Happy Healthy Me
• Other prominent players

Segmentation

• By Nature :

  • Organic
  • Conventional

• By Application :

  • Food and Beverages
  • Pharmaceutical (for Therapeutic properties)
  • Personal Care (for Skincare)

• By Geography :

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa (MEA)
  • Emerging Countries