Tea Beer Market
Tea Beer Market Analysis by Green Tea, Black Tea, and Others from 2022 to 2032
Analysis of Tea Beer Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Tea Beer Market Outlook (2022 to 2032)
It is exactly as it sounds- Beer infused with tea. Probably the greatest combination for those who are tea-sippers and love beer too. Tea beer is a recent concept and making an appearance at many fancy food events. Some craft brewer brands are opting to manufacture these blends by integrating various tea flavors with beer.
The beer industry has seen steady growth in recent years. According to the Brewers Association, craft beer production increased by 4% in 2019, with a total of 13.7 million barrels produced. The overall beer market also saw growth, with total beer sales increasing by 1.2% in 2019.
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What do consumer insights say about the product?
Brewers are enhancing their preferred beverage with beneficial ingredients, and media attention to beer is at an all-time high. Articles touting the health advantages of beer are rising in popularity. Another reason for the growth in this market is the high possibility for small manufacturers to craft tea beer.
Some countries have beer as an integral part of their culture, beer consumption is deeply rooted in American culture making it raise the sales and market share to make the USA the second largest country in the world in terms of beer production. Moreover, Tea production is also anticipated to grow globally with a CAGR of 4.22% in 2023.
The average volume per person in the tea segment is expected to amount to 0.92 kg in this year i.e. 2023. These facts signify both Tea and Beer appeal to consumer tastes and preferences making them the most popular drinks. The infusion of both into a blend seems interesting to many consumers.
The changing consumption patterns are also reasons to consider the choice of tea beer. It is also anticipated that by 2025, about 5% of volume and 52% of spending of the tea segment will attribute to out-of-home consumption i.e. in bars and restaurants. This projects a high possibility for a good response from brewers who launch tea beer in the forecast period.
Manufacturers have started adding other ingredients, such as tea, coffee, and chocolate, to their beers in recent years. The expansion of the market is being driven by the increased consumption of infused beer, particularly among millennials. Millennials are more likely to favor infused beer and to be open to trying new things.
Additionally, the market for tea beer increases globally because of the adult population's rising tea consumption. In addition, increased beer consumption–particularly in Europe during the summer–boosts the market. To increase their client base, manufacturers are also introducing new goods by brewing beer with various kinds of tea.
What makes it healthy?
Beer with lower alcohol content is chosen by people out of health consciousness. When beer is infused with tea it reduced the alcohol content significantly which makes it more appealing to health-conscious people. Tea infusion can still provide benefits as that traditional herbal tea options.
These include- antioxidants and lowers blood pressure. Additionally, the lower calories make this drink more attractive. Consumers looking for more flavors without compromising on their taste will likely get this product.
Tea beer is not necessarily healthy, as it still contains alcohol. However, some tea beers are made with natural ingredients and contain fewer calories than traditional beers. Additionally, some tea beers are made with herbal teas that may provide some health benefits, such as antioxidants.
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Regional Insights
Demand is gaining popularity in North America, due to an increase in the consumption of beer and the rising inclination of consumers toward tea and beer. Also, various mergers and acquisitions by manufacturers in this region are driving the growth of tea infused beer market.
Asia Pacific is one of the largest consumers of beers globally. More specialized tea-infused versions of beer are also increasingly available in China and Japan, they are specialized in providing beer infused with famous green tea.
The trend of consumption of beer in summer in Europe is gaining popularity over the past few years, especially in the UK. The increased popularity of tea beer and the rising development in the economy in the Latin America region has brought an immense opportunity for the market to grow.
Manufacturers strategies
Beverages are typically high-margin offerings that further can assist brands to maintain high differences. Hence companies also need to keep eye on the competition offerings and pricing strategies. Consumers are moving away from conventional drink options like sugary carbonates due to their heavy sweet profiles they are switching towards a little bit lighter and yet healthier drink options. Manufacturers working on the quality of beverages will likely gain major attention from consumers as consumers are not merely looking for distinct flavors.
Some of the key market participants in the global Tea Beer Market are :
- Wild Ohio Brewing Company
- TWISTED TEA COMPANY
- STONE BREWING
- Breakside Brewery
- LAKEFRONT BREWERY, INC.
- MARZ COMMUNITY BREWING CO.
- THREE TAVERNS CRAFT BREWERY
- Dangerous Man Brewing Co.
- Dogfish Head Craft Brewery Inc.
- I & I BREWING
- Other Prominent Players
Recent developments :
- Twisted tea company has launched hard ice tea which should taste like real ice tea. Since the foundation of the firm, it’s been crafting hard ice tea with not only real tastes but also an incredibly smooth and refreshing mouth feel.
- Wild Ohio brand has launched various tea flavors such as peach wild tea, black cherry bourbon, and Blueberry to enhance its product portfolio. With 6.5% ABV, these drinks make them popular among customers.
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Competitive landscape highlights only certain players
Complete list available upon request
Tea Beer Market : Segmentations
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By Tea Type :
- Green Tea
- Black Tea
- Earl Grey Tea
- Chamomile Tea
- White Tea
- Others
-
By Distribution Channels :
- Speciality Store
- Supermarkets
- Online
- Others
-
By Region :
- North America
- Latin America
- Europe
- Middle East and Africa (MEA)
- East Asia
- South Asia
- Oceania
Table of Content
1. Executive Summary 2. Industry Introduction, including Taxonomy and Market Definition 3. Market Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments 4. Global Market Demand Analysis and Forecast, including Historical Analysis and Future Projections 5. Pricing Analysis 6. Global Market Analysis and Forecast 6.1. Tea Type 6.2. Distribution Channels 7. Global Market Analysis and Forecast, By Tea Type 7.1. Green Tea 7.2. Black Tea 7.3. Earl Grey Tea 7.4. Chamomile Tea 7.5. White Tea 7.6. Others 8. Global Market Analysis and Forecast, By Distribution Channels 8.1. Speciality Store 8.2. Supermarkets 8.3. Online 8.4. Others 9. Global Market Analysis and Forecast, By Region 9.1. North America 9.2. Latin America 9.3. Western Europe 9.4. Eastern Europe 9.5. Asia Pacific 9.6. East Asia 9.7. MEA 10. North America Sales Analysis and Forecast, by Key Segments and Countries 11. Latin America Sales Analysis and Forecast, by Key Segments and Countries 12. Western Europe Sales Analysis and Forecast, by Key Segments and Countries 13. Eastern Europe Sales Analysis and Forecast, by Key Segments and Countries 14. Asia Pacific Sales Analysis and Forecast, by Key Segments and Countries 15. East Asia Sales Analysis and Forecast, by Key Segments and Countries 16. MEA Sales Analysis and Forecast, by Key Segments and Countries 17. Sales Forecast by Tea Type and Distribution Channels for 30 Countries 18. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard 19. Company Profile 19.1. Wild Ohio Brewing Company 19.2. TWISTED TEA COMPANY 19.3. STONE BREWING 19.4. Breakside Brewery 19.5. LAKEFRONT BREWERY, INC. 19.6. MARZ COMMUNITY BREWING CO. 19.7. THREE TAVERNS CRAFT BREWERY 19.8. Dangerous Man Brewing Co. 19.9. Dogfish Head Craft Brewery Inc. 19.10. I & I BREWING
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List Of Table
Table 1: Global Market US$ Mn Forecast by Region
Table 2: Global Market US$ Mn Forecast by Tea Type
Table 3: Global Market US$ Mn Forecast by Distribution Channels
Table 4: North America Market US$ Mn Forecast by Country
Table 5: North America Market US$ Mn Forecast by Tea Type
Table 6: North America Market US$ Mn Forecast by Distribution Channels
Table 7: Latin America Market US$ Mn Forecast by Country
Table 8: Latin America Market US$ Mn Forecast by Tea Type
Table 9: Latin America Market US$ Mn Forecast by Distribution Channels
Table 10: Western Europe Market US$ Mn Forecast by Country
Table 11: Western Europe Market US$ Mn Forecast by Tea Type
Table 12: Western Europe Market US$ Mn Forecast by Distribution Channels
Table 13: Eastern Europe Market US$ Mn Forecast by Country
Table 14: Eastern Europe Market US$ Mn Forecast by Tea Type
Table 15: Eastern Europe Market US$ Mn Forecast by Distribution Channels
Table 16: Asia Pacific Market US$ Mn Forecast by Country
Table 17: Asia Pacific Market US$ Mn Forecast by Tea Type
Table 18: Asia Pacific Market US$ Mn Forecast by Distribution Channels
Table 19: East Asia Market US$ Mn Forecast by Country
Table 20: East Asia Market US$ Mn Forecast by Tea Type
Table 21: East Asia Market US$ Mn Forecast by Distribution Channels
Table 22: MEA Market US$ Mn Forecast by Country
Table 23: MEA Market US$ Mn Forecast by Tea Type
Table 24: MEA Market US$ Mn Forecast by Distribution Channels
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Insights on import/export production,
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List Of Figures
Figure 1: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Tea Type
Figure 2: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Distribution Channels
Figure 3: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Region
Figure 4: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Tea Type
Figure 5: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Distribution Channels
Figure 6: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
Figure 7: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Tea Type
Figure 8: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Distribution Channels
Figure 9: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
Figure 10: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Tea Type
Figure 11: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Distribution Channels
Figure 12: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
Figure 13: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Tea Type
Figure 14: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Distribution Channels
Figure 15: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
Figure 16: Asia Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Tea Type
Figure 17: Asia Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Distribution Channels
Figure 18: Asia Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
Figure 19: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Tea Type
Figure 20: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Distribution Channels
Figure 21: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
Figure 22: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Tea Type
Figure 23: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Distribution Channels
Figure 24: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
Know thy Competitors
Competitive landscape highlights only certain players
Complete list available upon request
- FAQs -
What are the key factors of growth for this industry?
Growing awareness of health benefits is anticipated to increase the demand for tea beer has increased steadily.
Who are prominent brands in the market?
Some of the key market participants are Wild Ohio Brewing Company, TWISTED TEA COMPANY, STONE BREWING, Break side Brewery, LAKEFRONT BREWERY, INC., MARZ COMMUNITY BREWING CO., THREE TAVERNS CRAFT BREWERY, Dangerous Man Brewing Co., Dogfish Head Craft Brew
Which region is likely to have more opportunities for manufacturers?
North American region likely to grow with fastest CAGR.
What makes tea beer a healthy alternative?
Lower alcohol content and rich antioxidants make it an appealing drink for health conscious consumers.
Tea Beer Market