Marketing Attribution Software Market
Marketing Attribution Software Market Analysis by Single-Source, Probabilistic or Algorithmic, and Multi-Source for Retail, Telecom & IT, and Others from 2023 to 2033
Analysis of Marketing Attribution Software Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Marketing Attribution Software Market Outlook (2023 to 2033)
Businesses use marketing attribution software to analyze how prospecting and sales-related activities, occasions, or touch points affect the effectiveness of their marketing and sales teams. Learning consumer attributes before they buy the product is done under the market attribution process in many organizations.
In recent years, there has been a surge in the demand for marketing attribution software, influenced by the growing need to optimize marketing spending while tracking customer behavior for targeted marketing activities. This in turn has led to the development of a global market.
The demand is anticipated to increase over the next few years as marketers adopt more data-driven strategies for efficient marketing activities. Also, it offers businesses a lot of advantages, including performance monitoring, data-driven decision-making, and optimization of marketing spend.
Without the use of third-party cookies, marketing attribution technology can aid in the budget justification and the planning of more successful tactics. Marketing and sales teams may provide additional value by combining customer journey data from several touchpoints and channels.
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Competitive landscape highlights only certain players
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What are impelling factors for market growth?
Tools for marketing techniques are used by marketers to attract, keep, and engage customers. The various forms of marketing technology, or MarTech, include content generation, analytics, and SEO. A marketing team can become more agile, and more productive, and strengthen customer interactions with the use of marketing technology.
Technological advancements including social and mobile technologies have brought a significant transformation in marketing as well as consumption patterns. In addition, the rapid penetration of mobile devices and channels coupled with emerging trends of personalized marketing has affected the traditional strategies of marketers and enterprises toward customer experience. In an effort to mitigate these issues, companies deploy advanced strategies over various channels which has increased the adoption. These are the important factor contributing to revenue maximization of the market.
The continued focus of enterprises on optimizing marketing spend and increasing investments in digital marketing are expected to accelerate the growth of the market. Further, they are concentrating on effectively targeting new customers while reducing the attribution rate of existing users which will possibly complement the future expansion of the market.
What are awaiting opportunities for manufacturers?
- Technology improvements now include social and mobile platforms, which offer considerable potential for enhancing marketing strategies and discovering consumer preferences.
- The client experience has changed as a result of personalized marketing and promotion advertisements. By the end of 2026, it is expected that the global revenue for software that personalizes the customer experience would surpass USD 11.6 billion. This will probably present chances for attribution software market participants.
- Businesses can use attribution models to determine which channels are most successful at turning leads into paying customers. By analyzing the return on investment (ROI) of its sales initiatives, a corporation can ascertain the efficacy of its marketing strategies.
- The rapid penetration of mobiles increasing social media and mobile users. The mobile users stood at USD 4.32 Billion in the historic period year 2021. Among total web traffic, mobile internet traffic amounts to almost 55%. This is sufficiently projecting the need for alterations in marketing tactics by the businesses to maintain the market edge.
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Recent Developments
The rapid penetration of mobiles increasing social media and mobile users. The mobile users stood at USD 4.32 Billion in the year 2021. Among total web traffic, mobile internet traffic amounted to almost 55%. This is sufficiently projecting the need for alterations in marketing tactics by the businesses to maintain the market edge.
Without attribution, marketers are blind to the benefits they might get. As this process helps in understanding channels and is most effective in driving communique. Adobe, SAP, Oracle, Neustar, LeadsRx, Singular, Attribution, WIZALY, Analytic Partners, Fospha, Google, Visual IQ, Rockerbox, Engagio, LeanData, Marketing Attribution, CaliberMind, OptiMine, Merkle, and IRI are among the key players in the market.
- In February 2019, Engagio, a leading player in the marketing attribution software market, launched an Engagement Minute Attribution for Dash, the company’s account-based attribution solution. It has become the first engagement-based attribution that can measure the impact of both marketing and sales activities together.
- In October 2018, Adobe completed its acquisition of Marketo which enabled the company to offer a combination of content capabilities, personalization, and analytics of Adobe Experience Cloud and Marketo’s revenue attribution technology, account-based marketing, and lead management to the customers.
- In April 2018, LeadsRx, a leading provider launched a new product, specifically developed for the complex requirements of broadcast advertising. It offers attribution capabilities for broadcasters to gain in-depth insights into different types of programming, ads, and audiences that are highly effective.
- In September 2017, Visual IQ was acquired by Nielsen Holdings to enhance its ability to collect and process a large pool of datasets by employing Visual IQ’s.
Region Wise Insights
Based on the region North America is reigning in the market in terms of market share. The sector is growing with the demand from health, travel, and BFSI. Furthermore, customer experience is expected to give lucrative growth opportunities for manufacturers in this region. The higher personal incomes and high penetration of advanced technology are reasons for the dominance of this region in the market.
However, the shift of businesses to the cloud is a reason for the anticipated rise in cloud-based deployment in developing countries. The pandemic has influenced the market in a negative way but technologies like big data catering to the end users are key contributors estimated to drive the growth in the market in upcoming years.
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Key players
Adobe, SAP, Oracle, Neustar, LeadsRx, Singular, Attribution, WIZALY, Analytic Partners, Fospha, Google, Visual IQ, Rockerbox, Engagio, LeanData, Marketing Attribution, CaliberMind, OptiMine, Merkle, and IRI are among the key players in the market.
Segment wise Insights
Based on the deployment model, cloud and on-premise are two variants. While the on-premise segment is anticipated to continue holding a major share of the market due to the numerous advantages offered by this setup. The arrangement allows heightened data security and safety. The cloud segment is estimated to grow with the fastest CAGR in the forecast period due to the rise in the adoption of cloud in the process. Further cloud is easy to access and use, while it also saves the cost that drives growth further. This provides the scalability and flexibility that makes business processes more efficient which also fuels the growth of the overall market.
Segmentation
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By Component :
- Services
- Solution
-
By Attribution Type :
- Single-Source
- Probabilistic or Algorithmic
- Multi-Source
-
By Deployment Type :
- Cloud
- On Premises
-
By Organization Size :
- Small- and Mid-Sized Enterprises
- Larger Enterprises
-
By Vertical :
- Retail
- Travel and Hospitality
- Media and Entertainment
- Telecom and IT
- FMCG and Consumer Packaged Goods
- Healthcare
- Banking, Financial Services, and Insurance
- Computing Products and Consumer Electronics
- Others
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By Region :
- North America
- Latin America
- Western Europe
- Eastern Europe
- Asia Pacific
- Japan
- Middle East and Africa
Table of Content
1. Executive Summary 2. Industry Introduction, including Taxonomy and Market Definition 3. Market Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments 4. Global Market Demand Analysis and Forecast, including Historical Analysis and Future Projections 5. Pricing Analysis 6. Global Market Analysis and Forecast 6.1. Component 6.2. Attribution Type 6.3. Deployment Type 6.4. Organization Size 6.5. Vertical 7. Global Market Analysis and Forecast, By Component 7.1. Services 7.2. Solution 8. Global Market Analysis and Forecast, By Attribution Type 8.1. Single-Source 8.2. Probabilistic or Algorithmic 8.3. Multi-Source 9. Global Market Analysis and Forecast, By Deployment Type 9.1. Cloud 9.2. On Premises 10. Global Market Analysis and Forecast, By Organization Size 10.1. Small- and Mid-Sized Enterprises 10.2. Larger Enterprises 11. Global Market Analysis and Forecast, By Vertical 11.1. Retail 11.2. Travel and Hospitality 11.3. Media and Entertainment 11.4. Telecom and IT 11.5. FMCG and Consumer Packaged Goods 11.6. Healthcare 11.7. Banking, Financial Services, and Insurance 11.8. Computing Products and Consumer Electronics 11.9. Others 12. Global Market Analysis and Forecast, By Region 12.1. North America 12.2. Latin America 12.3. Western Europe 12.4. Eastern Europe 12.5. Asia Pacific 12.6. East Asia 12.7. MEA 13. North America Sales Analysis and Forecast, by Key Segments and Countries 14. Latin America Sales Analysis and Forecast, by Key Segments and Countries 15. Western Europe Sales Analysis and Forecast, by Key Segments and Countries 16. Eastern Europe Sales Analysis and Forecast, by Key Segments and Countries 17. Asia Pacific Sales Analysis and Forecast, by Key Segments and Countries 18. East Asia Sales Analysis and Forecast, by Key Segments and Countries 19. MEA Sales Analysis and Forecast, by Key Segments and Countries 20. Sales Forecast by Component , Attribution Type, Deployment Type, Organization Size, and Vertical for 30 Countries 21. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard 22. Company Profile 22.1. Adobe 22.2. SAP 22.3. Oracle 22.4. Neustar 22.5. LeadsRx 22.6. Singular 22.7. Attribution 22.8. WIZALY 22.9. Analytic Partners 22.10. Fospha 22.11. Google 22.12. Visual IQ 22.13. Rockerbox 22.14. Engagio 22.15. LeanData 22.16. Marketing Attribution 22.17. CaliberMind 22.18. OptiMine 22.19. Merkle 22.20. IRI
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List Of Table
Table 01: Global Market US$ Bn Forecast by Region
Table 02: Global Market US$ Bn Forecast by Component
Table 03: Global Market US$ Bn Forecast by Attribution Type
Table 04: Global Market US$ Bn Forecast by Deployment Type
Table 05: Global Market US$ Bn Forecast by Organization Size
Table 06: Global Market US$ Bn Forecast by Vertical
Table 07: North America Market US$ Bn Forecast by Country
Table 08: North America Market US$ Bn Forecast by Component
Table 09: North America Market US$ Bn Forecast by Attribution Type
Table 10: North America Market US$ Bn Forecast by Deployment Type
Table 11: North America Market US$ Bn Forecast by Organization Size
Table 12: North America Market US$ Bn Forecast by Vertical
Table 13: Latin America Market US$ Bn Forecast by Country
Table 14: Latin America Market US$ Bn Forecast by Component
Table 15: Latin America Market US$ Bn Forecast by Attribution Type
Table 16: Latin America Market US$ Bn Forecast by Deployment Type
Table 17: Latin America Market US$ Bn Forecast by Organization Size
Table 18: Latin America Market US$ Bn Forecast by Vertical
Table 19: Western Europe Market US$ Bn Forecast by Country
Table 20: Western Europe Market US$ Bn Forecast by Component
Table 21: Western Europe Market US$ Bn Forecast by Attribution Type
Table 22: Western Europe Market US$ Bn Forecast by Deployment Type
Table 23: Western Europe Market US$ Bn Forecast by Organization Size
Table 24: Western Europe Market US$ Bn Forecast by Vertical
Table 25: Eastern Europe Market US$ Bn Forecast by Country
Table 26: Eastern Europe Market US$ Bn Forecast by Component
Table 27: Eastern Europe Market US$ Bn Forecast by Attribution Type
Table 28: Eastern Europe Market US$ Bn Forecast by Deployment Type
Table 29: Eastern Europe Market US$ Bn Forecast by Organization Size
Table 30: Eastern Europe Market US$ Bn Forecast by Vertical
Table 31: Asia Pacific Market US$ Bn Forecast by Country
Table 32: Asia Pacific Market US$ Bn Forecast by Component
Table 33: Asia Pacific Market US$ Bn Forecast by Attribution Type
Table 34: Asia Pacific Market US$ Bn Forecast by Deployment Type
Table 35: Asia Pacific Market US$ Bn Forecast by Organization Size
Table 36: Asia Pacific Market US$ Bn Forecast by Vertical
Table 37: East Asia Market US$ Bn Forecast by Country
Table 38: East Asia Market US$ Bn Forecast by Component
Table 39: East Asia Market US$ Bn Forecast by Attribution Type
Table 40: East Asia Market US$ Bn Forecast by Deployment Type
Table 41: East Asia Market US$ Bn Forecast by Organization Size
Table 42: East Asia Market US$ Bn Forecast by Vertical
Table 43: MEA Market US$ Bn Forecast by Country
Table 44: MEA Market US$ Bn Forecast by Component
Table 45: MEA Market US$ Bn Forecast by Attribution Type
Table 46: MEA Market US$ Bn Forecast by Deployment Type
Table 47: MEA Market US$ Bn Forecast by Organization Size
Table 48: MEA Market US$ Bn Forecast by Vertical
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List Of Figures
Figure 01: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Component
Figure 02: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Attribution Type
Figure 03: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Deployment Type
Figure 04: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Organization Size
Figure 05: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Vertical
Figure 06: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Region
Figure 07: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Component
Figure 08: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Attribution Type
Figure 09: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Deployment Type
Figure 10: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Organization Size
Figure 11: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Vertical
Figure 12: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Country
Figure 13: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Component
Figure 14: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Attribution Type
Figure 15: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Deployment Type
Figure 16: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Organization Size
Figure 17: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Vertical
Figure 18: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Country
Figure 19: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Component
Figure 20: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Attribution Type
Figure 21: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Deployment Type
Figure 22: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Organization Size
Figure 23: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Vertical
Figure 24: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Country
Figure 25: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Component
Figure 26: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Attribution Type
Figure 27: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Deployment Type
Figure 28: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Organization Size
Figure 29: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Vertical
Figure 30: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Country
Figure 31: Asia Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Component
Figure 32: Asia Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Attribution Type
Figure 33: Asia Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Deployment Type
Figure 34: Asia Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Organization Size
Figure 35: Asia Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Vertical
Figure 36: Asia Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Country
Figure 37: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Component
Figure 38: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Attribution Type
Figure 39: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Deployment Type
Figure 40: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Organization Size
Figure 41: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Vertical
Figure 42: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Country
Figure 43: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Component
Figure 44: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Attribution Type
Figure 45: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Deployment Type
Figure 46: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Organization Size
Figure 47: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Vertical
Figure 48: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Country
Know thy Competitors
Competitive landscape highlights only certain players
Complete list available upon request
- FAQs -
How will the market evolve through the forecast period?
The demand is predicted to rise at a stellar 13.1% CAGR across the forecast period (2023-2033).
Who are the top vendors?
Google, SAP, Oracle, Merkle, Adobe, and Fospha are prime companies in the market.
Which country accounts for the largest market share?
The United States holds a lion’s share in the global industry.
Marketing Attribution Software Market