Fortified Salts Market

Fortified Salts Market Study by Iodine, Iron, and Double Fortified for Hospitality & Service Industry, Food Processing Industry, Households, and Animal Feed from 2022 to 2032

Analysis of Fortified Salts Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Fortified Salts Market Outlook (2022 to 2032)

Iron Deficiency Anaemia (IDA) and Iodine Deficiency Disorder (IDD) contribute to the micronutrient deficiencies of public health significance across the globe, prominently in developing and under-developed economies. Salt is an ideal carrier for micronutrient fortification and micronutrients like iodine and iron can be introduced through salt, which ingested by an individual provides numerous nutritional benefits, this micronutrient added salt is called fortified salt.

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What are the factors responsible for the fortified products demand?

Fortified salts are good because they contain essential minerals and vitamins that are not found in regular table salt. These minerals and vitamins can help to improve overall health, including reducing the risk of certain diseases. Iodine-added salts can also help to improve the taste of food, as well as provide a healthier alternative to regular table salt.

The main driving factor for the market is growing consumer preference for nutritional diet coupled with persistently mounting malnutrition cases among children and adults have resulted in increased demand across all major developing economies.

The prime factor such as the rising incidence of anemia due to iron deficiency is further augmenting the sales of fortified salts. The significant increase in sales due to the growing demand for food preservation owing to increased consumption of processed and packaged food is highly anticipated to drive the global market.

Moreover, the rising prevalence of goiter and anemia in South Asia and MEA undeveloped countries and government initiative to promote nutritive salts is anticipated to create a significant opportunity for the global market. Additionally, the superior nutritional characteristics which help fight, gestational hypertension and neurological disorders are highly anticipated to propel the demand.

They are widely used for food preparation and from food processing to food preservation, fortified salts are gaining huge recognition in the hospitality & services industry across all regions. All the above-mentioned major influencing features are highly anticipated to drive the global market over the forecast period.

The key restraining factor such as health threats including tuberculosis and kidney ailments, and thyroid papillary cancer due to overconsumption may hinder the global market growth over the forecast period. As of 2021, about 88.7% of families globally consume salts with iodine. Eastern and Southern Africa are at the lowest in this list with 81% of families.

The market is anticipated to grow with a CAGR of 8.2% in the forecast period. The market is valued at USD 6.27 billion at present in 2023. The market is anticipated to cross a value of USD 12.75 billion by end of 2032.

Report Attributes Details
Market size (2023 A) USD 6.27 billion
Base Year for Estimation 2022
Forecast duration for this research 2022 to 2032
Forecasted Market value (2032 F) USD 12.75 billion
Global Market Growth rate (2022 to 2032 E) CAGR of 8.2%
Key Companies Profiled Cargill; AkzoNobel; Tata Chemicals; Compass Minerals; Ankur Salt; Sambhar Salt; China National Salt Industry; Windsor Salt; United Salt Corporation; Kutch Brine Chem Industries; Ahir Salt Industry; Schweizer Salinen

What are the concerns associated with fortified products that may deter growth of the market?

Small and medium salt-producing companies face financial complexities to manage their expenses. Moreover, the blending machines require high capital investment which can be a deterrent for the companies. Iodized salt may occasionally experience negative effects from the addition of iron, most notably discoloration.

These sensory modifications can lead to the food product being regarded as "adulterated" and possibly making it unacceptable in the eyes of rural and vulnerable people. As a result of higher input costs these salts are often sold at higher rates that increase consumer costs and factory prices. In order to manage the market demand in spite of higher prices, manufacturers have to put the effort into sensitizing their beneficiaries about the benefits of fortified products.

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Region Wise Insights

Based on geographies, the global market is segmented into seven regions including North America, Europe, MEA, East Asia (Japan, China, South Korea), South Asia (India, Thailand, Malaysia, Indonesia, Philippines, Rest), Oceania (Australia, New Zealand) and Latin America.

Among the above-mentioned countries, South Asia is estimated to account for a significant market share due to the rise in the population in countries such as India, Indonesia, and the Rest of South Asia. MEA is anticipated to witness high growth in the global market owing to the rise in cases of goiter and anemia in the region.

Moreover, North America and Europe are projected to showcase steady growth in the global market over the forecast period. Latin America is one of the key emerging regions that will generate commendable opportunities in the global market over the forecast period due to the rise in health-related disorders.

Competitive landscape

Sensitization of consumers is a key strategy to remain the mainstay of the fortified food market. As consumers should be made aware of the benefits of consuming fortified foods companies likely to gain an advantage from focused informative packaging and promotion tactics. The market consists of well-diversified global and regional players with the regional vendors ruling their respective regional markets.

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Fortified Salts Market: Segmentation

  • By Product :

    • Iodine
    • Iron
    • Double fortified
  • By Application :

    • Hospitality & Service Industry
      • Hotels
      • Restaurants
    • Food Processing Industry
    • Household
    • Animal Feed
  • By Sales Channel :

    • Hypermarkets & supermarkets
    • Grocery stores
    • Online stores
  • By Regions :

    • North America
      • U.S.
      • Canada
    • Latin America
      • Mexico
      • Brazil
      • Argentina
      • Chile
      • Peru
    • Europe
      • Germany
      • Italy
      • France
      • U.K
      • Spain
      • Russia
      • Poland
      • BENELUX
      • Nordic
      • Rest of Europe
    • East Asia
      • China
      • Japan
      • South Korea
    • South Asia
      • India
      • Thailand
      • Malaysia
      • Indonesia
      • Philippines
      • Rest of South Asia
    • Oceania
      • Australia
      • New Zealand
    • Middle East and Africa
      • GCC Countries
      • South Africa
      • Turkey
      • Rest of MEA

Table of Content

  • 1. Executive Summary
  • 2. Industry Introduction, including Taxonomy and Market Definition
  • 3. Market Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments
  • 4. Global Market Demand Analysis and Forecast, including Historical Analysis and Future Projections
  • 5. Pricing Analysis
  • 6. Global Market Analysis and Forecast
    • 6.1. Product
    • 6.2. Application
    • 6.3. Sales Channel
  • 7. Global Market Analysis and Forecast, By Product
    • 7.1. Iodine
    • 7.2. Iron
    • 7.3. Double fortified
  • 8. Global Market Analysis and Forecast, By Application
    • 8.1. Hospitality & Service Industry
    • 8.2. Food Processing Industry
    • 8.3. Household
    • 8.4. Animal Feed
  • 9. Global Market Analysis and Forecast, By Sales Channel
    • 9.1. Hypermarkets & supermarkets
    • 9.2. Grocery stores
    • 9.3. Online stores
  • 10. Global Market Analysis and Forecast, By Region
    • 10.1. North America
    • 10.2. Latin America
    • 10.3. Western Europe
    • 10.4. Eastern Europe
    • 10.5. Asia Pacific
    • 10.6. East Asia
    • 10.7. MEA
  • 11. North America Sales Analysis and Forecast, by Key Segments and Countries
  • 12. Latin America Sales Analysis and Forecast, by Key Segments and Countries
  • 13. Western Europe Sales Analysis and Forecast, by Key Segments and Countries
  • 14. Eastern Europe Sales Analysis and Forecast, by Key Segments and Countries
  • 15. Asia Pacific Sales Analysis and Forecast, by Key Segments and Countries
  • 16. East Asia Sales Analysis and Forecast, by Key Segments and Countries
  • 17. MEA Sales Analysis and Forecast, by Key Segments and Countries
  • 18. Sales Forecast by Product, Application, and Sales Channel for 30 Countries
  • 19. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard
  • 20. Company Profile
    • 20.1. Cargill
    • 20.2. AkzoNobel
    • 20.3. Tata Chemicals
    • 20.4. Compass Minerals
    • 20.5. Ankur Salt
    • 20.6. Sambhar Salt
    • 20.7. China National Salt Industry
    • 20.8. Windsor Salt
    • 20.9. United Salt Corporation
    • 20.10. Kutch Brine Chem Industries
    • 20.11. Ahir Salt Industry
    • 20.12. Schweizer Salinen

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List Of Table

Table 1: Global Market US$ Bn Forecast by Region

Table 2: Global Market US$ Bn Forecast by Product

Table 3: Global Market US$ Bn Forecast by Application

Table 4: Global Market US$ Bn Forecast by Sales Channel

Table 5: North America Market US$ Bn Forecast by Country

Table 6: North America Market US$ Bn Forecast by Product

Table 7: North America Market US$ Bn Forecast by Application

Table 8: North America Market US$ Bn Forecast by Sales Channel

Table 9: Latin America Market US$ Bn Forecast by Country

Table 10: Latin America Market US$ Bn Forecast by Product

Table 11: Latin America Market US$ Bn Forecast by Application

Table 12: Latin America Market US$ Bn Forecast by Sales Channel

Table 13: Western Europe Market US$ Bn Forecast by Country

Table 14: Western Europe Market US$ Bn Forecast by Product

Table 15: Western Europe Market US$ Bn Forecast by Application

Table 16: Western Europe Market US$ Bn Forecast by Sales Channel

Table 17: Eastern Europe Market US$ Bn Forecast by Country

Table 18: Eastern Europe Market US$ Bn Forecast by Product

Table 19: Eastern Europe Market US$ Bn Forecast by Application

Table 20: Eastern Europe Market US$ Bn Forecast by Sales Channel

Table 21: Asia Pacific Market US$ Bn Forecast by Country

Table 22: Asia Pacific Market US$ Bn Forecast by Product

Table 23: Asia Pacific Market US$ Bn Forecast by Application

Table 24: Asia Pacific Market US$ Bn Forecast by Sales Channel

Table 25: East Asia Market US$ Bn Forecast by Country

Table 26: East Asia Market US$ Bn Forecast by Product

Table 27: East Asia Market US$ Bn Forecast by Application

Table 28: East Asia Market US$ Bn Forecast by Sales Channel

Table 29: MEA Market US$ Bn Forecast by Country

Table 30: MEA Market US$ Bn Forecast by Product

Table 31: MEA Market US$ Bn Forecast by Application

Table 32: MEA Market US$ Bn Forecast by Sales Channel

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List Of Figures

Figure 1: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Product

Figure 2: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Application

Figure 3: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Sales Channel

Figure 4: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Region

Figure 5: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Product

Figure 6: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Application

Figure 7: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Sales Channel

Figure 8: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Country

Figure 9: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Product

Figure 10: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Application

Figure 11: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Sales Channel

Figure 12: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Country

Figure 13: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Product

Figure 14: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Application

Figure 15: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Sales Channel

Figure 16: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Country

Figure 17: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Product

Figure 18: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Application

Figure 19: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Sales Channel

Figure 20: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Country

Figure 21: Asia Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Product

Figure 22: Asia Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Application

Figure 23: Asia Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Sales Channel

Figure 24: Asia Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Country

Figure 25: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Product

Figure 26: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Application

Figure 27: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Sales Channel

Figure 28: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Country

Figure 29: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Product

Figure 30: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Application

Figure 31: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Sales Channel

Figure 32: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Country

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

- FAQs -

How much growth rate this market is anticipated to grow with?

The market is likely to grow with a CAGR of 8.2% in the forecast period.

Why does the market have the capacity to grow?

The market is growing owing to the rising consumer inclination towards nutritional diet.

Where will Manufacturers find the Most Opportunities in the Industry?

Manufacturers are likely to find the most opportunities in South Asia.

What is the present market size?

The market is valued at USD 6.27 billion at present in 2023.

What is the expected market size at end of forecast duration?

The market is anticipated to cross a value of USD 12.75 billion by end of 2032.

Fortified Salts Market

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