Sleep Aid Supplements Market

Sleep Aid Supplements Market Study by Powder, Liquid, Capsules, and Tablets from 2023 to 2033

Analysis of Sleep Aid Supplements Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Sleep Aid Supplements Market Outlook (2023 to 2033)

Sound sleep is an important factor for our health and overall wellness as it accounts for one-third of the human lifespan. The rising aging population is also associated with an increase in the prevalence of sleep disorders. Rapidly changing lifestyle and diet consumption patterns are often considered responsible for sleep disorders among youth and adults.

The improper sleep nights can also be blamed on technology and the subsequent invention of numerous gadgets such as smartphones, which have become the key factors contributing to sleep deprivation in society. Insufficient sleep is a major concern in developed countries such as the U.S. A professor from Cornell University quoted that the country’s national sleep debt is far more threatening than its national debt. From a broad perspective, sleep deprivation is a national concern as it decreases a professional’s work efficiency.

People with insomnia could consume these tablets to fall asleep which can help to stay asleep in case people are prone to wake up often in the middle of the night. Nonetheless, it can harm one's health and cause ailments brought on by lack of sleep. Those who are sleep deprived are becoming more and more interested in products that help them sleep. The market offers four main categories of sleep-help supplements: chamomile tea, melatonin, valerian, and kava. Even supplements that promote sleep, like melatonin and valerian, have a strong scientific foundation.

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What are the key factors responsible for market growth?

To meet the rising demand for sleep aid supplements, manufacturers have been introducing a range. Popular ingredients that manufacturers use in their supplements include chamomile, hops, L-theanine from green tea, and the hormone melatonin. With growing awareness regarding the benefits of sufficient sleep among customers, the demand for sleep supplements has also been increasing.

The market has been witnessing growth for years and is projected to have a positive outlook. Negative publicity from the side effects of prescription-based sleep aids has reverted customer preference toward natural and herbal sleep aids. Recently, liquid-based supplements have also been introduced in the market.

Region Wise Insights

The market foresees a great opportunity in developed regions such as North America where sleep deprivation is observed in a large number of people. Regions such as North America and Europe are estimated to grab the highest share of sales in the market. Sales numbers for herbal sleep aids are on the rise when compared with chemical variants in these regions.

In 2022, About 8% of adults reported that they suffered from the prescription of medication that helps them to sleep also 11% of adults are reported to be suffering from non-medicinal aids in the case of melatonin and tea.

This shift towards herbal alternatives is aided by the negative perception associated with chemical options, due to their side effects. Lack of awareness regarding the benefits restrains the market growth in regions such as Asia Pacific, the Middle East, and Africa, despite their high potential for growth.

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Competitive Landscape

Major manufacturers are significantly investing in research and development in order to develop herbal sleep aid supplements. Research and development along with expansion are among the key strategies being employed by companies to grow in the market. For instance, in January 2018, Takeda Pharmaceutical, Co. Ltd. announced a partnership and an agreement with Unipharm Inc.

This partnership is estimated to benefit Unipharm with the enhanced promotion and sales of products in Russia, a place where Takeda has already established its presence. Such collaborations are estimated to drive the growth of the market at a global level.

Segment wise Insights

Medicinal variants of sleep aids are often referred to as addictive on repeated usage which also drives demand for natural sleep recovery agents. Valerian is an herb native to Europe and Asia regions found to be effective in treating sleep disorders. This herbal supplement has shown good results in postmenopausal and menopausal women facing sleep disorders.

Mostly tablets and capsules are consumed at large while the liquid form is also preferred by consumers. In 2019, ZzzQuil have generates sales of value USD 84.2 million in the United States. Other brands such as Private Label, Neuro Sleep, Dream Water, and Neuro Sleep are popular in the liquid segment.

Sleep is essential for post-exercise recovery in athletes which also increases demand for powdered and capsule forms. Based on the distribution network majority of sales occurs in specialty stores such as pharmacies and chemist. However, there is anticipation for the rise in online players entering into delivery and promised quality of products also these players are offering great discounts which are expected to accelerate the sales of these supplements in the forecast period.

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Competitive Landscape

The rapidly rising healthcare awareness and rising lifestyle stress are the key reasons for growth in demand that drive the market competition further. The market is reigned by a few dominant players who have greater capital investment and sales potential. Some of the key manufacturing companies identified are King, Sanofi Aventis, Sepracor, Pharmacia and Upjohn, Novel Laboratories, Inc., Takeda, Merck, Nutracap Labs, NutraClick, NutraScience Labs, and others.

Segmentation

  • By  Type :

    • Powder
    • Liquid
    • Capsules
    • Tablets
  • By Nature :

    • Herbal/Organic/Natural
    • Conventional
  • By Manufacturing Industry :

    • Pharmaceutical
    • Nutraceutical
    • Food and Beverage
  • By Distribution Channel :

    • Supermarket
    • Specialty store
    • Online retailers
    • Others
  • By Regions :

    • North America 
    • Latin America 
    • Western Europe 
    • Eastern Europe 
    • Asia-Pacific 
    • Japan
    • Middle East and Africa 

Table of Content

1. Executive Summary

2. Industry Introduction, including Taxonomy and Market Definition

3. Market Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments

4. Global Market Demand Analysis and Forecast, including Historical Analysis and Future Projections

5. Pricing Analysis

6. Global Market Analysis and Forecast

    6.1. Type

    6.2. Nature

    6.3. Manufacturing Industry

    6.4. Distribution Channel

7. Global Market Analysis and Forecast, By Type

    7.1. Powder

    7.2. Liquid

    7.3. Capsules

    7.4. Tablets

8. Global Market Analysis and Forecast, By Nature

    8.1. Herbal/Organic/Natural

    8.2. Conventional

9. Global Market Analysis and Forecast, By Manufacturing Industry

    9.1. Pharmaceutical

    9.2. Nutraceutical

    9.3. Food and Beverage

10. Global Market Analysis and Forecast, By Distribution Channel

    10.1. Supermarket

    10.2. Specialty store

    10.3. Online retailers

    10.4. Others

11. Global Market Analysis and Forecast, By Region

    11.1. North America

    11.2. Latin America

    11.3. Western Europe

    11.4. Eastern Europe

    11.5. Asia Pacific

    11.6. East Asia

    11.7. MEA

12. North America Sales Analysis and Forecast, by Key Segments and Countries

13. Latin America Sales Analysis and Forecast, by Key Segments and Countries

14. Western Europe Sales Analysis and Forecast, by Key Segments and Countries

15. Eastern Europe Sales Analysis and Forecast, by Key Segments and Countries

16. Asia Pacific Sales Analysis and Forecast, by Key Segments and Countries

17. East Asia Sales Analysis and Forecast, by Key Segments and Countries

18. MEA Sales Analysis and Forecast, by Key Segments and Countries

19. Sales Forecast by Type, Nature, Manufacturing Industry, and Distribution Channel for 30 Countries

20. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard

21. Company Profile

    21.1. Nature Made

    21.2. Nature's Bounty

    21.3. NOW Foods

    21.4. Nature's Way

    21.5. Garden of Life

    21.6. SmartyPants Vitamins

    21.7. Olly

    21.8. Gaia Herbs

    21.9. NutraLife Wellness

    21.10. Pharmavite

    21.11. Thorne Research

    21.12. Himalaya Healthcare

    21.13. Nutrilite

    21.14. Sundown Naturals

    21.15. Natrol

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List Of Table

Table 1: Global Market US$ Mn Forecast by Region

Table 2: Global Market US$ Mn Forecast by Type

Table 3: Global Market US$ Mn Forecast by Nature

Table 4: Global Market US$ Mn Forecast by Manufacturing Industry

Table 5: Global Market US$ Mn Forecast by Distribution Channel

Table 6: North America Market US$ Mn Forecast by Country

Table 7: North America Market US$ Mn Forecast by Type

Table 8: North America Market US$ Mn Forecast by Nature

Table 9: North America Market US$ Mn Forecast by Manufacturing Industry

Table 10: North America Market US$ Mn Forecast by Distribution Channel

Table 11: Latin America Market US$ Mn Forecast by Country

Table 12: Latin America Market US$ Mn Forecast by Type

Table 13: Latin America Market US$ Mn Forecast by Nature

Table 14: Latin America Market US$ Mn Forecast by Manufacturing Industry

Table 15: Latin America Market US$ Mn Forecast by Distribution Channel

Table 16: Western Europe Market US$ Mn Forecast by Country

Table 17: Western Europe Market US$ Mn Forecast by Type

Table 18: Western Europe Market US$ Mn Forecast by Nature

Table 19: Western Europe Market US$ Mn Forecast by Manufacturing Industry

Table 20: Western Europe Market US$ Mn Forecast by Distribution Channel

Table 21: Eastern Europe Market US$ Mn Forecast by Country

Table 22: Eastern Europe Market US$ Mn Forecast by Type

Table 23: Eastern Europe Market US$ Mn Forecast by Nature

Table 24: Eastern Europe Market US$ Mn Forecast by Manufacturing Industry

Table 25: Eastern Europe Market US$ Mn Forecast by Distribution Channel

Table 26: Asia Pacific Market US$ Mn Forecast by Country

Table 27: Asia Pacific Market US$ Mn Forecast by Type

Table 28: Asia Pacific Market US$ Mn Forecast by Nature

Table 29: Asia Pacific Market US$ Mn Forecast by Manufacturing Industry

Table 30: Asia Pacific Market US$ Mn Forecast by Distribution Channel

Table 31: East Asia Market US$ Mn Forecast by Country

Table 32: East Asia Market US$ Mn Forecast by Type

Table 33: East Asia Market US$ Mn Forecast by Nature

Table 34: East Asia Market US$ Mn Forecast by Manufacturing Industry

Table 35: East Asia Market US$ Mn Forecast by Distribution Channel

Table 36: MEA Market US$ Mn Forecast by Country

Table 37: MEA Market US$ Mn Forecast by Type

Table 38: MEA Market US$ Mn Forecast by Nature

Table 39: MEA Market US$ Mn Forecast by Manufacturing Industry

Table 40: MEA Market US$ Mn Forecast by Distribution Channel

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List Of Figures

Figure 1: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Type

Figure 2: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Nature

Figure 3: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Manufacturing Industry

Figure 4: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Distribution Channel

Figure 5: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Region

Figure 6: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Type

Figure 7: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Nature

Figure 8: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Manufacturing Industry

Figure 9: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Distribution Channel

Figure 10: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country

Figure 11: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Type

Figure 12: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Nature

Figure 13: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Manufacturing Industry

Figure 14: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Distribution Channel

Figure 15: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country

Figure 16: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Type

Figure 17: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Nature

Figure 18: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Manufacturing Industry

Figure 19: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Distribution Channel

Figure 20: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country

Figure 21: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Type

Figure 22: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Nature

Figure 23: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Manufacturing Industry

Figure 24: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Distribution Channel

Figure 25: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country

Figure 26: Asia Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Type

Figure 27: Asia Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Nature

Figure 28: Asia Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Manufacturing Industry

Figure 29: Asia Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Distribution Channel

Figure 30: Asia Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country

Figure 31: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Type

Figure 32: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Nature

Figure 33: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Manufacturing Industry

Figure 34: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Distribution Channel

Figure 35: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country

Figure 36: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Type

Figure 37: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Nature

Figure 38: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Manufacturing Industry

Figure 39: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Distribution Channel

Figure 40: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

- FAQs -

How are sales projected to grow in the forecast period?

The arcade is anticipated to develop at a 5.9% CAGR across the forecast period till 2028.

What are the key market-impelling factors behind the growing demand?

Poor lifestyle habits and rising stress levels are anticipated to be prime drivers for the market in the future.

Which type of sleep aids are anticipated to gain popularity?

Organic and herbal ingredients are expected to witness high demand in the market in the forecast period.

Where will manufacturers find more opportunities?

Manufacturers estimated to find more scope in American markets owing to the rise in lifestyle-led sleep disorders in the region.

Sleep Aid Supplements Market

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