Folded Tissues Market

Folded Tissue Market Outlook (2024 to 2034)

The global folded tissue market was valued at US$ 6,617.5 million in 2024 and has been forecast to expand at a noteworthy CAGR of 4.6% to reach a valuation of US$ 10,112.5 million by 2034.

Folded paper products are becoming increasingly popular in a highly health-sensitive society due to growing hygiene and convenience concerns. People have begun leading a more cleanly way of lifewhyadays making more widespread use of folded paper products that have all gone beyond households or workplaces extending to public places. They are small sized, highly soft and absorbent in nature hence very ideal for every day use.

These modern folded tissues perform better than the ones used in the previous and the most importantly they are waste friendly in nature and hence suitable for green shoppers. The upsurge in e-businesses and modern retail has intensively increased penetration and availability of such folded tissue materials as they are more or less an everyday routine product. It is clear focusing on health, environmental concern, and time management that the folded tissue outline sector will have sustained growth and even expansion in the future underscoring its importance within the range of hygiene articles.

Report Attributes	Details
Folded Tissue Market Size (2023A)	US$ 6,300.3 Million
Estimated Market Value (2024E)	US$ 6,617.5 Million
Forecasted Market Value (2034F)	US$ 10,112.5 Million
Global Market Growth Rate (2024 to 2034)	~ 4.6% CAGR
North America Market Share (2024)	~ 23.9%
Japan Market Growth Rate (2024 to 2034)	4.8% CAGR
Key Companies Profiled	Kimberly-Clark Corporation; Essity Aktiebolag (Publ); Asia Pulp & Paper Group PT; SOFIDAL Group; Georgia-Pacific LLC; Napco National; Mediterranean Tissue Mill; Wepa Hygieneprodukte GmbH; Cascades USA, Inc.; Metsa Group; Other Market Players

Sales Analysis of Folded Tissue (2019 to 2023) vs. Market Forecasts (2024 to 2034)

From 2024 to 2034, it is anticipated that growth in sales will rise by 4.6% CAGR and it will generate an absolute dollar opportunity of US$ 3,495.0 million. Projections are that growing preference for hygiene products will provide thrust to the production of folded tissue next decade especially in high growth regions such as North America and East Asia.

Historical Report Attributes	Details
Market Size (2019A)	US$ 5,200.2 Million
Historical CAGR (2019 to 2023)	3.9%
Forecasted CAGR (2024 to 2034)	4.6%

• Short Term (2024 to 2027): The market of folded tissue is likely to observe an upward trend owing to the increasing hygiene consciousness due to the prevailing health crisis. There has been a growth in retail sales, particularly in the urban areas attributed to the appetites of consumers purchasing easy-to-use and disposable sanitary products. Sustainable packaging’s and green tissue innovations, as well as the rise of e-commerce for DTC, are accelerating market reach, resulting to high demand for tissue products that are both high-end and environment-friendly tissue products.
• Medium Term (2027 to 2030): Powerful bioactive that have a basis in science, and that deal with conditions such as aging, pigmentation, sensitivity, etc. will increase the scale of the market. Sourcing will affect the Sourcing region the inclusion of clean beauty trends. Augmentation of augmented cosmetics beauty diagnostics and easily accessible skincare which is personalized by AI based technology will also contribute to the growth of the market, as this generation looks for effective skincare products tailored for them.
• Long Term (2030 to 2034): The growing consumer inclination towards self-care and skin health will create the need for such ingredients that serve both aesthetic and medical purposes. The adoption of artificial intelligence and machine learning within the skincare category will enhance the effectiveness of the ingredients used by customizing them according to individuals. There will also be ingredient innovations as the world continues to focus on sourcing sustainably and ethically hence growing market.

On the back of the aforementioned facts, the folded tissue market is anticipated to grow at a CAGR of 4.6% during the forecast period from 2024 to 2034, according to the Fact.MR, a market research and competitive intelligence provider.

Market Dynamics

What are the factors propelling global sales of folded tissue market?

“Influence of Westernization and Changing Consumer Behavior on Folded Tissue Market Growth in Developing Markets”

The prominence of Western civilization's cleanliness principles is significantly influencing consumer purchase patterns in emerging nations, leading to an increase in folded tissues. Many civilizations in these areas have historically relied on using handkerchiefs or reusable linen napkins for personal hygiene tasks. Globalization is improving Western standards, which is leading to a slow trend toward the usage of single-use, disposable products. Because life moves more quickly in cities and convenience is prioritized, this cultural feature is more common there.

Practicality is not the only goal of the shift; there is also a growing awareness of hygiene and the belief that utilizing tissue paper is healthier than using materials that will need to be laundered. Younger people who live in cities are at the forefront of this trend because of their exposure to Western media, cross-country travel, and desire for global products, all of which have shaped their tastes.

“Increasing Use in Commercial and Public Spaces”

The market for tissue paper products for commercial use remains continually increasing particularly in the case of such institutions as hotels, restaurants, hospitals, and offices. These establishments utilize tissues most especially in the washrooms, dining areas or patient care areas that usually have high levels of traffic. In hospitals, the need for sanitized, ready to use, and disposable tissues is of utmost importance while folded tissues are provided in every seated area of a restaurant and some offices.

The hotel industry, travel, and entertainment are poised to recover the losses incurred as Coronavirus limped the spread of tourism. Because of the increasing number of people on vacation or traveling for business purposes, hotels, airports, and tourist destinations adopted improved health safety measures.

What are the challenges encountered by manufacturers of folded tissue markets?

“Sustainability Pressures and Cost Challenges for Folded Tissue Manufacturers”

Tissue production industry today is the rising consciousness towards sustainability. Consumers today have been growingly conscious about how their actions affect the environment and are making efforts not to consume anything that is bad for the environment. An area that has seen such a shift is in the folded tissue section, where the use of recycled or carbon-footprint-reducing tissues has increased.

The shift towards more environmentally responsible operations comes with its own set of problems. The introduction of ecological processes into production activity usually calls for a huge capital outlay to be incurred for the purchase of state-of-the-art equipment and alternative feedstock such as environmentally friendly wood pulp or other plant-based fibers that can be safely processed.

The eco-friendly products sometimes need to be certified in order to be used - this is another cost. For some small enterprises within the sector, these challenges may be daunting owing to the fact that they may not have the capability to pour money into expensive infusion or employment of the process change in order to compete on the pricing of the product.

Country-wise Insights

What are factor driving for folded tissue demand across United States?

“Escalating Incidence of Skin Disorders Sparks Demand for Folded Tissue”

Attribute	United States
Market Value (2024E)	US$ 703.8 Million
Growth Rate (2024 to 2034)	4.8% CAGR
Projected Value (2034F)	US$ 1,120.5 Million

The demand for folded tissue products can be characterized with a number of interrelated factors. Increased focus on health and sanitary has influenced usage in different settings and hence the demand. Another factor that boosts demand is food service; providers such as restaurants and cafes as well as catering services use a lot of folded tissues and napkins to their customers and for self-service.

The ever increasing uses of such folded tissues in personal care products which includes facial tissues to wipes has propelled the growth of this market. All these trends point to something very clear that there has been an upsurge in the demand for easier, cleaner and more environmental friendly products which is responsible for the folded tissue market in America.

Why is South Korea folded tissue market expected to be extremely productive?

“Booming Market for Folded Tissue in South Korea Driven by Innovation, K-Beauty Influence, and Global Demand”

Attribute	India
Market Value (2024E)	US$ 329.1 Million
Growth Rate (2024 to 2034)	5.1% CAGR
Projected Value (2034F)	US$ 539.6 Million

South Korea is one of the most enthusiastic countries in the beauty and skincare business because of the extensive research and development that has taken place in this field there. Materials with sophisticated bioactive qualities are now available for efficient use and provide users additional benefits.

The Korean market continues to have a distinct advantage because of its proactive approach, which embraces and swiftly adapts to emerging trends. Because of the rapid adoption of new science and technology as well as customer needs, which enable Korean businesses to consistently create novel bioactive components for both domestic and international markets.

Category-wise Insights

Why are folded tissue with V-Fold becoming more and more popular?

“Rising Popularity of Antioxidants Due to Protective, Natural, and Non-Irritating Skincare Solutions”

Attribute	Antioxidant Ingredient Type
Segment Value (2024E)	US$ 1,949 Million
Growth Rate (2024 to 2034)	7.0% CAGR
Projected Value (2034F)	US$ 3,817 Million

Tissues that are folded and designed in a V-Fold style are becoming popular for a number of reasons. Their usability and ease of handling is perhaps one of the most important reasons. The V-Fold style enables rapid delivery of the tissues thus allowing the user to pull out a single sheet without touching the rest of the sheets which improves hygiene and reduces wastage. This attribute is appreciated more even in public and commercial areas, for instance, in restaurants and cafes where hygiene is highly regarded.

Another contributing factor towards the increasing usage of V-Fold tissues is their application in a variety of ways. These products have wide use ranging from restaurants to homes due to their many purposes. Reduced dimensions of the V-Fold tissues also facilitates their easy stacking and movement, thus appealing to storage conscious commercial entities.

Industry Competition

The market for folded tissue continues to grow at an exciting pace with companies investing more and more resources to innovation and enhancing the existing products. The evolution is in turn related to the increasing needs of the consumers to use clean, simple and green paper tissues. Manufacturers have concentrated on modernizing their production processes in order to increase efficiency and reduce the operational costs and as a result have a wider range of folded tissues including, but not limited to V-Fold and Z-Fold designs.

Such companies are environmentally oriented, striving to use green practices instead, with more post-consumer materials used and delivery in green dropper plastic. Besides, the growth of demand for folded tissues is encouraged by the growing foodservice market, in which restaurants and cafes are willing to create better experiences for customers.

• On May 2024, Givaudan Active Beauty unveiled Illuminyl™ 388, a biotech-enhanced molecule created through cell-free glycosylation. Derived from green tea's EGCG1, this bio-based brightening active targeted multiple skin pigmentation pathways and included prebiotic activity, offering an inclusive solution for diverse skin types across Africa, Asia, India, and Europe.

Fact.MR has provided detailed information about the price points of key manufacturers of Folded Tissue positioned across regions, sales growth, production capacity, and speculative technological expansion, in the recently published report.

Segmentation of Folded Tissue Market Research

• By Fold :

  • V-Fold
  • M-Fold
  • Z-Fold
  • C-Fold

• By Price Range :

  • Economic
  • Premium
  • Ultra- Premium

• By Application :

  • Facial Tissue
  • Wet Tissue
  • Wrapping Tissue
  • Toilet Paper
  • Pocket Tissue
  • Paper Towel
  • Others

• By Region :

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa