Sports Nutrition Market

Sports Nutrition Market Outlook (2024 to 2034)

Revenue from the global sports nutrition market is projected to increase from US$ 25.23 billion in 2024 to US$ 63.09 billion by the end of 2034. According to this updated study released by Fact.MR, demand is forecasted to increase at a notable CAGR of 9.6% between 2024 and 2034.

The purchasing rate of sports nutrition is increasing continuously because of the fitness industry’s expansion, which includes growth in the number of gyms, fitness centers, online fitness groups or platforms, and others. Several people are focusing on regular exercise due to the increasing availability of these centers in nearby areas particularly in cities. Increasing online fitness platforms is further driving up demand for sports nutrition.

Demand for plant-based protein powders and supplements is rising due to the increasing popularity of plant-based diets. Several customers are looking for alternatives to conventional animal-based products because of growing concerns about their health, the environment, and ethics. Options for plant-based sports nutrition, which are generally derived from peas, hemp, and soy, provide a good alternative for people who want to follow a plant-based diet plan but maintain or increase their level of fitness.

Key Market Growth Drivers

• Consumers are widely adopting sports nutrition products into their routines due to the increasing focus on fitness activities.
• The sports nutrition market size is expanding due to the growing fitness industry, which includes the spread of gyms, fitness facilities, and sports clubs.
• Sports nutrition supplements are gaining popularity among fitness enthusiasts including protein powders, energy bars, and recovery drinks as they are becoming important in regular exercise and sports activities.
• Specialized sports nutrition products are increasing in demand as endurance sports such as cycling events, triathlons, marathons, and others are gaining increased popularity all over the world.
• To improve performance, endurance, and recuperation, these athletes need particular nutrients, thereby driving market expansion.
• A key sports nutrition market trend is the growth of plant-based, organic, and clean-label options in nutrient-dense products due to ongoing innovation to attract more consumers including vegans.
• The increasing number of online retail platforms is driving sales growth of sports nutrition as customers now have easier access to several types of products.
• Demand for sports nutrition is continuously increasing due to the rising number of promotional activities by fitness influencers on social media platforms.
• The growing influencers’ recommendations of related products and their sharing of exercise regimens and dietary guidelines, which inspire followers to follow suit, drive market demand.

Report Attribute	Detail
Sports Nutrition Market Size (2024E)	US$ 25.23 Billion
Forecasted Market Value (2034F)	US$ 63.09 Billion
Global Market Growth Rate (2024 to 2034)	9.6% CAGR
North America Market Share (2024E)	23.9%
East Asia Market Value (2024E)	US$ 5.65 Billion
Regular Sports Nutrition Supplements Segment Value (2034F)	US$ 39.68 Billion
Economic Segment Value (2034F)	US$ 46.69 Billion
Key Companies Profiled	Abbott; Cliff Bar; Post Holdings; Cardiff Sports Nutrition; Iovate Health Sciences; The Bountiful Company; BA Sports Nutrition; Quest Nutrition; The Coca-Cola Company; MusclePharm; Jacked Factory; Glanbia PLC; Spacemilk; HealthKart; Steadfast Nutrition; Gorilla Mind; Vitacost.

Why is Market for Sports Nutrition Expanding Worldwide?

“Increasing Demand for Specialized Nutrition Solutions for Endurance Sports”

The need for specialized sports nutrition products is increasing continuously due to the growing popularity of endurance sports such as cycling competitions, triathlons, and marathons. Certain nutrients are needed by athletes who engage in these physical activities to improve their performance, maintain energy levels, and quicken recovery. As these athletes are looking for solutions to support their hard training and competition schedules, there is a growing need for customized nutrition, such as energy gels, electrolyte drinks, and protein supplements.

Sports nutrition is becoming a crucial component of the training program for endurance athletes due to the increasing emphasis on improving endurance, reducing tiredness, and speeding recovery.

What Factors are Hampering Market Growth for Sports Nutrition?

“Safety Concerns and Their Effect on Product Demand”

Consumers' trust is often seriously harmed by situations of false product claims or safety issues with sports nutrition supplements. Products that do not live up to expectations or that cause side effects generate bad press and cast doubt on the safety and effectiveness of these dietary supplements. Customers become suspicious or distrustful as a result, which decreases their propensity to buy such products.

All these negative reasons or situations decrease the total demand for products as consumers choose alternatives that they believe to be more dependable or safe. Even reputable brands find it difficult to hold onto their market share due to the impact on consumer confidence, which ends up hampering the sports nutrition market growth.

Country-wise Insights

The North American region is evaluated to hold 23.9% of the worldwide sports nutrition market share in 2024. The increasing popularity of athleticism particularly among the youth is a key driver behind the market expansion in North America. The market in the East Asia region is also growing at a high pace due to the increasing availability of protein supplements, endurance nutrition products, low-calorie sports drinks, and bodybuilding supplements through supermarkets, hypermarkets, e-Commerce platforms, and others.

Why is Sports Nutrition Gaining Popularity in the United States?

“Growing Prominence of Bodybuilding and Strength Training”

Attribute	United States
Market Value (2024E)	US$ 2.68 Billion
Growth Rate (2024 to 2034)	10.1% CAGR
Projected Value (2034F)	US$ 6.99 Billion

The demand for sports nutrition is increasing in the United States due to the expanding fitness culture, particularly in bodybuilding, strength training, and rising gym memberships. Individuals who are seeking to increase their muscle mass and performance are increasingly purchasing protein supplements, amino acids, and other specialty products in the country.

These products are gaining popularity among both gym-goers and committed athletes, as they are crucial for supporting muscle growth, speeding up recovery, and optimizing overall fitness outcomes. Because of this trend in the country, the demand for sports nutrition continuously increasing.

Why Sports Nutrition Suppliers are Finding Japan a More Lucrative Market?

“High Emphasis on Body Image and Appearances”

Attribute	South Korea
Market Value (2024E)	US$ 1.25 Billion
Growth Rate (2024 to 2034)	10.4% CAGR
Projected Value (2034F)	US$ 3.37 Billion

The high cultural emphasis on appearances and body image in South Korea is positively affecting the market for sports nutrition. More people are widely utilizing sports nutrition products to reach and maintain their ideal physiques, which supports their fitness and body-shaping goals. The number of people who are investing in nutritional products and supplements is increasing in the country to increase muscle definition, decrease body fat, and increase general fitness because of cultural emphasis on physical attractiveness. Subsequently, the market for sports nutrition is growing with more people trying to live up to social norms around fitness and appearance.

Category-wise Insights

Based on nature, the market is segmented into organic and conventional. Demand for organic sports nutrition is increasing at a noteworthy growth due to growing consumer preference for minimally processed foods with natural ingredients.

Why is the Preference for Regular Nutrition Supplements High Compared to Flavored Ones?

“Effectiveness and Efficacy of Regular Sports Nutrition Products Making Them Ideal Choice”

Attribute	Regular Sports Nutrition Supplements
Segment Value (2024E)	US$ 15.93 Billion
Growth Rate (2024 to 2034)	9.6% CAGR
Projected Value (2034F)	US$ 39.68 Billion

Demand for regular sports nutrition products is high in comparison with flavored ones because of their focus on functional benefits rather than sensory attributes. Protein powders, amino acids, and recovery supplements are examples of common sports nutrition items that are known for their ability to improve performance, muscle recovery, and general health.

These products are widely utilized by professional athletes and fitness enthusiasts as regular sports nutrition products are made to suit specific nutritional needs.

Why are Economic Sports Nutrition Products Holding a Significant Market Share?

“Accessibility and Affordability for Budget-Conscious Consumers”

Attribute	Economic Sports Nutrition Products
Segment Value (2024E)	US$ 18.74 Billion
Growth Rate (2024 to 2034)	9.6% CAGR
Projected Value (2034F)	US$ 46.69 Billion

More people are widely using economic sports nutrition products over premium ones because of their affordability. Affordable sports nutrition solutions are more accessible to several consumers, including athletes and fitness enthusiasts on a tight budget, by providing important performance and recovery advantages at a reduced price point.

While premium products have more benefits or advanced formulas, a high portion of people who value affordability and fundamental nutritional needs, more than extra properties are looking for economic options.

Competitive Landscape

Key players in the sports nutrition industry are focusing on expanding their research and business scope to fast-track product launches and increase revenue generation capacity. These sports nutrition suppliers are also raising new capital to support their business expansion plans for the future.

• In June 2024, leading online seller of health and wellness products, Vitacost.com, announced the debut of a game-changing sport-focused experience on its website that will provide athletes of all levels, coaches, dietitians, and nutritionists with access to a carefully chosen assortment of NSF Certified for Sport and Informed Sports supplement.
• In June 2024, after successfully launching its line of energy drinks at GNC earlier, the well-known fitness and performance supplement company Gorilla Mind extended its partnership with GNC, the world leader in health and wellness, by launching additional new performance nutrition products in several categories.
• In November 2023, Steadfast Nutrition, a leading sports and wellness nutrition brand, which aims to make India protein efficient by the end of 2040, came up with a protein supplement HerbFast, labeling it "Desh ka Protein," to satisfy the unmet protein needs of diverse Indians, including athletes, and to take a larger share of the unsaturated protein supplements market segment in India.
• In December 2022, HealthKart, a health technology company raised US$ 135 million in a funding round led by Temasek, a wealth fund based in Singapore. The funding will be used to scale the company’s D2C brands and expand the sales of supplements and other nutritional products to new customers.
• In August 2022, Spacemilk, an American sports nutrition brand signed an agreement with NextFerm Technologies, an Israeli food technology start-up to supply ProteVin, a non-GMO protein alternative. The agreement was valued at around US$ 3 million for a 4.5 years supply.

Fact.MR provides detailed information about the price points of key manufacturers of sports nutrition positioned across the world, sales growth, production capacity, and speculative technological expansion, in this updated market report.

Segmentation of Sports Nutrition Market Research

• By Ingredient:

  • Plant-Derived Protein
    • Soy Protein
    • Rice Protein
    • Pea Protein
    • Potato Protein
  • Animal-Derived Protein
    • Creatine
    • Milk Protein
    • Whey Protein Concentrates
    • Whey Protein Isolates
    • Casein
    • BCAA
  • Blends

• By Function:

  • Energizing Products
  • Rehydration
  • Pre-Workout
  • Recovery
  • Weight Management

• By Product Form:

  • Ready-to-Drink Sports Supplements
  • Energy & Protein Bars
  • Powder Sports Supplements
  • Sports Supplement Tablets/Capsules

• By Flavor:

  • Regular
  • Flavored
    • Fruit Punch
    • Berries
    • Citrus
    • Chocolate
    • Vanilla

• By Nature:

  • Organic
  • Conventional

• By Price Range:

  • Economic
  • Premium

• By Sales Channel:

  • B2B Sales
  • B2C Sales
    • Hypermarkets/Supermarkets
    • Convenience Stores
    • Specialty Stores
    • Drug Stores
    • Online Retail Stores

• By Region:

  • North America
  • Western Europe
  • Eastern Europe
  • Latin America
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa