Snow Shoes Market

Snow Shoes Market Outlook (2023-2033)

The global snow shoes market garnered a market value of US$ 25 Million in 2022 and is expected to accumulate a market value of US$ 26.53 Million in 2023. As per the report, snow shoes sales are likely to grow at a CAGR of 6.5% in the forecast period 2023-2033, accumulating a valuation of US$ 49.8 Million. The market registered a CAGR of 6.1% in the historical period 2018-2022.

Carbon fiber snow shoes are one of the most popular types of snow shoes that manufacturers are producing in today's market. The market for snow shoes is expected to grow further as beginners' workshops and professional training for leading a variety of recreational outdoor activities for beginners.

Market growth is expected to continue in the coming years for rental stores and service providers. For instance, Lake Carlos State Park is offering a two-day program on lacing traditional Ojibwe snowshoes. Snowshoe lace-up instruction and equipment will be provided at the park. The workshop will be led by an experienced instructor. The workshop will take place at the visitor center, and is recommended for ages 10 and up.

Another instance, The Family Snowshoe Charity Association recently joined the Dickinson Area Chamber of Commerce. A snowshoe lantern-lit evening for the whole family is the sole purpose of this organization. Funds raised go to other local charities. "Stomp the Snow" will be their inaugural event. For those who want to try snowshoeing, there will be a limited number of snowshoes available on the evening of the event.

Report Attributes	Details
Anticipated Base Year Value (2022)	US$ 25 Million
Expected Market Value (2023)	US$ 26.53 Million
Projected Forecast Value (2033)	US$ 49.8 Million
Global Growth Rate (2022-2032)	6.5% CAGR
Expected Market Share of North America Market (2022)	48%
Expected Market Share of Top 5 snow shoes Manufacturers	43%
Major snow shoes Service Providers	Adidas AG Reebok International Ltd Nike, Inc. PUMA SE ASICS Corporation Burberry Group plc Chanel International B.V. GV Snowshoes Atlas Snowshoe Company Skechers U.S.A. Inc.

Sales Analysis of Snow Shoes (2018-2022) Vs. Market Forecast Outlook (2023-2033)

According to Fact.MR, the market snow shoes market registered a CAGR of 6.1% in the historical period 2018-2022. Renting snow shoes is expected to become a more popular choice in snowy regions around the world in the future.

A growing number of consumers participating in sports and outdoor recreational activities is leading to a boom in the snowshoe market. Outdoor Foundation research found that 146.1 million Americans aged 6 and older participated in outdoor activities in 2017. With more people taking part in wintertime trekking and snow hiking, the market demand for snowshoes should continue to grow over the coming years, with more people taking part in these activities in various regions.

Additionally, snow shoes are being introduced at lower prices to appeal to a wider audience of price-sensitive buyers. According to Fact.MR, global snow shoe sales are expected to grow faster than the average rate during the forecast period. Thus, the market for snow shoes is expected to register a CAGR of 6.5% in the forecast period 2022-2032.

What are the Factors that Influence the Growth of the Snow Shoe Market?

Millennials, in particular, are driving the market for snow shoes due to their rising interest in sporting activities. Outdoor sporting events are gaining prominence as fitness regimes, short outdoor recreations, and a healthier lifestyle are becoming more popular, thereby driving snow shoe sales.

Additionally, the growing demand for snow shoes can be attributed to changing demographics, increasing population centers, and a heightened emphasis on healthy living as a result of growth in the outdoor recreation industry.

R&D investments by industry participants will foster the development of advanced solutions for snowshoes in the coming years, resulting in the market progress. The Global Snowshoes Industry Association, the regulatory authority, and the policy maker are excellent resources for determining demand dynamics and supply chain dynamics in the market.

As snowshoeing becomes increasingly popular and with the growing number of winter sports enthusiasts, the market for snow shoes is expected to grow in the coming decades. A study conducted by the SIA and Leisure Trends found that snowshoe sales rose by roughly 9% last year, and statistics published in the Sports Participation in America report for the current year showed that participation in snowshoeing has grown by 25.0% since 2002. Further analysis reveals patterns that may indicate growth opportunities in the coming years.

Despite a slight slowdown in growth in the last year, female participation in the sport has increased strongly over the past year. Compared to last year, market research shows that women's participation in snowshoeing has increased by 17% and men's participation has remained flat.

What are the Snow Shoe Market's Potential Growth Opportunities?

As a niche product in North America, Europe, and Japan, snow shoes have largely gained popularity over the last few years, and are still considered niche products in the market. In order to gain a more substantial customer base and increase the potential for sales, snow shoe manufacturers are expanding into new markets such as China, India, and Latin America.

Traditionally, snow shoes have been made of heavy materials with a hefty price tag, but technology has made it possible to design them out of lighter, more flexible materials as well as features enhancing the snow removal process, including waterproofing, shock absorption, and grip. Snow shoe manufacturers can increase customer sales by offering more appealing designs to their customers.

Since the advent of e-commerce, snow shoe manufacturers are able to expand their customer base and increase their sales by creating their own online stores to widen their customer base. In addition to running and hiking, snow shoes can also be used in a variety of other activities. Using snow shoes for more than just skiing can help manufacturers sell more shoes through online platforms. Increasing sales can be achieved by taking part in events like snow shoe races and advertising their products.

What are the Factors that Inhibit the Growth of Snow Shoes Market?

Budget-conscious individuals may not find snowshoes to be an affordable option, so buying them may not be a practical option. The availability of snowshoes in some areas may be limited, making it necessary for consumers to make purchases based on the availability of limited shoe options through specialty stores and online channels of sale in order to obtain them.

The use of snowshoes may not be feasible for people who live in tropical climates hence market is likely to decline. There is a certain degree of skill and exposure needed in order to ensure that snowshoes are used safely and effectively, making them inappropriate for beginners. As a result, snow shoe sales are expected to decline in the global market.

Start-Ups for Snow Shoes Market :

Key start-up players in the snow shoe market such Balcksnow, Oaki, Lone Cone, PitPatters, BOA, and many more.

• Among the extreme sports services offered by Blacksnow are snowboarding gear, mountain biking apparel, and skiing accessories. The platform offers snowboards, snowshoes, avalanche equipment, MTB taskers, and skiwear. With its headquarters in Copenhagen, the company delivers to customers' doorsteps throughout Denmark.
• PitPatters is the world's first online shoe cover company. It is claimed that the shoes are protected against rain and snow with the covers. Various prices are available, ranging from $19.99 to $29.99. As of May 2017, the product is available in the United States only.

Comparative View of Adjacent Snow Shoes Markets

Snow Shoes Market :

Attributes	Snow Shoes Market
CAGR (2023-2033)	6.5%
Market Value (2033)	US$ 49.8 Million
Growth Factor	With the expansion of the market for sustainable snow shoes and the advancement of technology, snow shoes will continue to grow in the market.
Opportunity	Winter sports participation among females and tourism growth will create more rental snowshoe market opportunities.

Snow Boots Market :

Attributes	Snow Boots Market
CAGR (2023-2033)	4.9%
Market Value (2033)	US$ 2.4 Billion
Growth Factor	Snow boots made from waterproof and water-resistant materials, neoprene boots becoming more popular, new product launches, synthetic leather boots becoming more aware of the market are the key factors for growth.
Opportunity	Snow boot demand across several regions has been driven in part by a growing interest among millennial and gen-z populations in winter sports activities.

Regional Insights

What is the Demand Outlook for Snow Shoes in North America?

Snow shoe sales are dominated by North America on a global scale. According to the report, the North American market is expected to accumulate a revenue share of 48%. According to forecasts, the U.S. snowshoe market will expand at a CAGR of 6.8%. Sales are expected to reach 1.8 million units by 2033.

Professionals associated with the manufacturer are expected to concentrate more on introducing technology-driven products and solutions, preferentially introducing eco-friendly snowshoes over the forecast period. Recent design advancements with durable steel materials have propelled snowshoe demand. As safety concerns increase and FDA approvals are granted, the market will continue to grow.

The Federal Trade Commission (FTC) has defined an official “Made in USA” standard that must be met in order for the product to officially pass the test. In order to meet this standard, the product must be made entirely in the U.S. Additionally, a number of programs and national championships are held in this country every year, which is expected to help attract new consumers into the market.

What are the Expected Growth Rates for the European Snowshoe Market?

Increasing awareness about outdoor sports activities is projected to drive the snowshoe market in Europe to grow at a CAGR of 7.4% over the forecast period. The fitness industry in the region is experiencing phenomenal growth which has in turn triggered consumers to opt for outdoor sporting events such as marathons, trekking, camping, and hiking. It is therefore expected that the snow shoe market will experience a substantial amount of growth over the next few years.

The growing number of marathons organized by governmental and non-governmental organizations provides new opportunities for snow shoe sales in this region. Snow shoe sales are mainly driven by the growing preference of customers for premium and high-end snow shoe lines resulting from their growing sophistication and demands in the market.

A rise in economic growth and an increase in consumer purchasing power are both contributing factors. A growing fashion influence has also contributed to the development of fashion-forward snowshoes that depict the individuality of the wearer.

Country-wise Forecast CAGRs for the Snow Shoes Industry

Country	CAGR
U.S.	45%
Canada	19%
U.K.	33%
Japan	23%

Category-Wise Insights

What Factors Contribute to Recreational and Trekking Snowshoe Market?

Hiking and Recreation Snowshoes will remain in High Demand for the Foreseeable Future

On the basis of product type, recreational and trekking snowshoe sales are expected to remain strong over the forecast period. At present, recreational snow shoes represent a substantial portion of the global market in terms of revenue share, with over 36% of sales coming from this market.

Women-specific snowshoes are also being developed by manufacturers for trekking and other recreational activities. A change in the consumer culture to embrace a healthier lifestyle, as well as an increasing urbanization trend, have also contributed to the sale of hiking snowshoes. Moreover, the popularity of crampons has gained prominence among consumers over the past few years as they are increasingly interested in snowshoes with heavy-duty blades.

In terms of revenue, recreational and trekking snowshoes account for more than one-third of the market. The market is expected to continue growing at an above-average rate during the forecast period. The total value of recreational and trekking snowshoes sold worldwide is estimated to be around US$ 8 million at the end of the assessment period. Over the next five years, the racing snowshoe segment is expected to maintain the second position in the market.

What is the Outlook for Online Distribution Channels in the Snow Shoe Market?

Post-pandemic, Online Sales will continue to be the Most Sought-after Market

According to research, the online distribution channel for hiking snow shoes will witness a CAGR of 6.7% between 2022 and 2033. As a result of the increasing influence of e-commerce, brands are implementing marketing campaigns to sell their products. Various countries have been experiencing increased internet penetration, which has led to a rise in online sales channels.

Due to the accessibility of many brands and goods through online sales, snowshoe sales are still booming. According to industry forecasts, online snow shoes are expected to account for 38% of the market by 2032 when compared with franchised snowshoe market. The growing popularity of online retailers like Adidas AG, Nike, Inc., PUMA SE, and Skechers U.S.A. Inc. is also contributing to the expansion of snowshoe market.

In addition to increasing online discount and clearance sales, the market demand is expected to grow. Having the possibility to shop at home for a range of styles, brands, and shapes is expected to influence the development of the market in the coming years.

Market Competition

Snow shoe demand is so strong that some manufacturers are expanding their locations and production capacities at a rapid pace. Manufacturers and suppliers of hiking equipment develop and optimize materials, manufacturing technology, and designs in order to provide hikers with high-quality shoes in the market. To enhance its presence in new and possible geographical clusters, the company is also expanding its sales offices and distribution hubs.

• RightOnTrek has completed the construction of its flagship facility in Columbia Falls that rents out backpacking and camping gear. Wilderness EDGE is a premier outdoor adventure store near Glacier National Park and just minutes from Glacier Park International Airport. After initially being intended only for the spring and summer seasons, RightOnTrek has decided to remain open throughout the winter season, by adding snowshoe rentals to its range of services.
• After acquiring Mountain Valley Realty, Scottsdale-based Casago is expanding its presence in West Virginia. The acquisition of Mountain Valley Realty by Casago adds to its growing portfolio of Snowshoe properties by adding its phenomenal growth. It has continued to aggressively expand its footprint in the state of West Virginia since Casago's Snowshoe, West Virginia franchise opened its virtual doors in October 2020.

Key Segments Profiled in the Snow Shoes Industry Survey

• By Product Type :

  • Recreational and Trekking Snowshoes
  • Backcountry Snowshoes
  • Racing Snowshoes

• By Channel :

  • Sports Stores
  • Franchised Stores
  • Specialty Stores
  • Online

• By Price Range :

  • Economy 
  • Mid-Range 
  • Premium 
  • Super-Premium 

• By Demographics :

  • Men
  • Women
  • Kids

• By Region :

  • North America 
  • Latin America
  • Europe
  • Japan 
  • APEJ 
  • MEA