Pulses Market

Market Outlook for Pulses till 2032

Pulses are a great source of protein and fiber. Moreover, they are a significant source of vitamins and key minerals such as zinc, folate, and magnesium. Daily consumption of pulses is essential as it provides needed minerals and vitamins. Being abundant in the vitamin B12 and niacin which are essential for body functions. The majority of consumer diets have pulses as an integral part.

They provide important vitamins, complex carbohydrates, and minerals, such as iron, antioxidants & folate, owing to which there has been an increase in the demand for pulses in the global market. Moreover, pulses do not have any cholesterol and virtually no fat, owing to which they have become the preferred choice of consumers seeking no-fat sources of protein, and this is boosting the demand for pulses.

As per the statistics, the production volume of pulses worldwide has increased continuously from 2010 to 2021. About 88.97 million metric tons of pulses were produced across the globe. These facts signify in the forecast period this market is expected to gain an upward trajectory.

What are impelling factors inviting growth for this market?

Propelling health awareness has an impact on consumer preferences. As per health and food researchers, eating one or two serves of pulses per day could lower bad cholesterol by about 5%. This also reduces the risk of cardiovascular diseases. In regions like Canada where cardiovascular illness is the second leading cause of death, it furthermore drives change in diet and includes pulses.

A large number of consumers are facing problems due to the presence of a large amount of cholesterol in their daily diet, and this is forcing them to adopt cholesterol-free foods. This is another key factor that is boosting the demand for pulses. The rapid increase in the population of vegans is also driving the demand for pulses as pulses are a vegetarian alternative to animal protein. Pulses are also ecologically sustainable agricultural solutions due to their tendency to reduce the emission of gases such as CO2. Their cultivation helps lower the level of greenhouse gases, owing to which the governments of various countries are encouraging farmers to grow pulses.

One of the main drivers of the market's demand for pulses is their adaptability and the variety of ways they may be consumed. Due to a rise in the demand for gluten-free products and food in the region, North America is anticipated to hold a sizable volume share in the global market for pulses. Pulse flour, which is commonly utilized in the processed food sector, is also made from pulses.

The recent rapid expansion of the processed food sector has also contributed to the notable expansion of the global pulse market. The high protein content in pulses is also anticipated to facilitate the pulses market's entry into developing nations, where the working class is likely to be.

Market Opportunities and Trends that manufacturers must not miss

“Passing trend of plant-based food to intensify demand”

Growing demand opens market opportunities while it also comes with responsibility for manufacturers to maintain high quality and maintain transparency in the supply chain. The penetrating trend of vegan products is anticipated to give a boost to pulse demand. The market demand for pulses, nuts, soy, field peas, and quinoa is expected to gain a push to satisfy consumers of vegan products. Businesses should focus on these trends for the following reasons-

• Firstly, the plant-based segment is expected to gain attention across the world, especially in Europe. Germany is a most lucrative innovative vegan market for manufacturers to participate in. In 2018 the United Kingdom acknowledged “Veganism” as the biggest trend.
• Secondly, a plant-based based diet is opted for by many consumers which will further stimulate innovation and cultivation of grains, and pulses that are high in protein.

Globally this market is expected to gain momentum and increase the brands in competition. The companies working on ecological sustainability and Carbon footprint will likely to gain attention and a competitive edge. The key players in this market are-

• Adani Wilmar Limited
• Cargill Inc.
• The Kraft Heinz Company
• Archer Daniels Midland Company
• NHC Foods Limited
• Ingredion Incorporated
• AGT Food and Ingredients
• Globeways Canada, Inc.
• BroadGrain Commodities Inc.
• ILTA Grain Inc.
• Prime Seeds International Inc.
• The Scoular Company.

Regional Insights

Asia- Pacific region leads the global pulse production. India in this region is the second leading contributor with about 960 thousand tons in comparison with Bhutan as the first country. While the Asian region is also the biggest consumer of pulses. India is also the largest exporter of pulses globally. Favorable climate conditions in the region favor crop production.

However, as a result of the rising demand for gluten-free food in the United states, the North American markets are anticipated to gain a major share in the upcoming period. The processed food industry in this region is widely spread where pulse flour is used.

Overall the pulse market is likely to gain an upward trajectory in the developing nation’s market owing to increase chances of consumer shifting their diet preferences to healthier and vegan products.

Segmentation

• On the basis of nature :

  • Organic Pulses Market
  • Conventional Pulses Market

• On the basis of types :

  • Chickpeas
  • Pigeon Pea
  • Cowpea
  • Urad Bean/Black Lentil
  • Red Kidney Bean
  • Green Gram
  • Red Lentil
  • Others

• On the basis of end users :

  • Bakery Products
  • Pasta
  • Snack Foods
  • Soups
  • Cereal Bars
  • Tortillas
  • Meat

• On the basis of distribution channel :

  • Hypermarkets
  • Supermarkets
  • Convenience Stores
  • Specialty Retail Stores
  • Online Retailers

• On the basis of the Region :

  • North America
  • Latin America
  • Europe
  • CIS & Russia
  • Japan
  • APEJ
  • The Middle East & Africa