Vaccinium Myrtillus Market
Vaccinium Myrtillus Market Size, Share & Trends Analysis Report By Product Type (Fruit Extract ,Leaf Extract.), By Nature (Fresh ,Frozen ) - Global Market Insights 2018 to 2028
Analysis of Vaccinium Myrtillus Market Covering 30 + Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Introduction
Vaccinium myrtillus is a relative of the blueberry, widely found in diverse areas, including the Rocky Mountains and regions of Asia and Europe. The growing use of Vaccinium myrtillus as a dietary supplement for eye problems, cardiovascular conditions, diabetes, urinary tract infections, and diarrhea is creating lucrative growth opportunities for the stakeholders.
Extensive adoption of bilberry extract in drops, tablets, and capsules, in dried and powdered forms, are underpinning gains in the Vaccinium myrtillus market. Growing traction for natural and organic ingredients in food and dietary supplements, backed by shifting consumer preference for clean label products is providing impetus to the growth in the Vaccinium myrtillus market.
High health benefits of bilberry continue to drive growth in the Vaccinium myrtillus market, however, according to the National Institutes of Health (NIH) researchers lack scientific evidence to back the use of this shrub for any kind of health condition.
The growing use of vaccinium myritillus coupled with the concerns pertaining to its effectiveness for medicinal uses has led companies to invest in its R&D. Researchers are keen to study vaccinium myrtillus on a large scale because their berries have a high concentration of antioxidants known as anthocyanins, which some studies suggest potentially have health benefits.
Companies are increasingly exploring the potentially viable applications of Vaccinium myrtillus to gain an extra edge in the market. Increasing penetration of advanced technology in the R&D sector is likely to bring positive changes in the Vaccinium myrtillus market.
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Global Vaccinium myrtillus Market Overview
Vaccinium myrtillus, commonly known as wimberry, bilberry, European blueberry or whortleberry, is a species of shrubs with blue color edible fruit of high medicinal values. Vaccinium myrtillus is distinctly known as common bilberry or blue whortleberry in order to distinguish from other Vaccinium species.
Vaccinium myrtillus is majorly found in Europe, Greenland, Iceland, northern Asia, U.S. and Canada. However, majority of the Vaccinium myrtillus is produced in Eastern Europe regions. Vaccinium myrtillus are majorly found in the wild on acidic soil conditions. Vaccinium myrtillus find its application in varieties of end-use industry verticals, and hence a positive outlook can be witnessed for Vaccinium myrtillus market in the upcoming years.
Global Vaccinium myrtillus Market Dynamics
Global scenario of increasing disease burden and extensive R&D efforts for the innovation of drugs are the prime factors supporting the explosively growing pharmaceutical industry world. According to the American Diabetes Association, over 30.3 million Americans were diagnosed with diabetes, which was proved to be the leading cause of death in the United States, in 2015. With increasing prevalence of diabetes, demand for Vaccinium myrtillus products is expected to witness a rise in the U.S and other regions around the world.
According to a study published in European Review for Medical and Pharmacological Sciences, Vaccinium myrtillus can be used to provide relief for dry eyes. Vaccinium myrtillus can be used to reduce eye discomfort, where Vaccinium myrtillus extracts plays a vital role in improving tear secretion and plasmatic antioxidant potential in patients suffering from dry eye. According to University of Maryland Medical Center, Vaccinium myrtillus are very rich in anthocyanosides which helps in assisting the viability of blood vessels and ensures healthy circulation throughout the body including capillaries in the eyes.
More comprehensive research on Vaccinium myrtillus reveals anthocyanosides present in Vaccinium myrtillus accelerates formulation of the pigment called rhodopsin, which helps in the eyes’ ability to see in darkness as well as improves the adaptability of eyes towards changing light intensity. Vaccinium myrtillus also helps delay cataract development. Vaccinium myrtillus contains a significant amount of anthocyanosides, which assists in minimizing blood clot because of its properties to thwart blood platelets from aggregating.
Moreover, anthocyanosides are antioxidants and helps in preventing the oxidizing of cholesterol. Improved vision, reduction in hemorrhagic tendencies in the eyes, improved blood vessel structure are some of the factors because of which Vaccinium myrtillus is widely used in the pharmaceutical industry.
High medicinal properties of Vaccinium myrtillus and increasing health-related issues will drive the Vaccinium myrtillus in the forecast period. High demand for Vaccinium myrtillus can be seen in the upcoming years but there are few factors which might impede the overall growth of Vaccinium myrtillus market. Some factors includes adulteration Vaccinium myrtillus extract.
Vaccinium myrtillus are often adulterated with intensive dark blue color, such as anthocyanidin-containing extracts or red food coloring such as amaranth dye. Such extracts and dye are harmful for human consumptions. Also, rising global geopolitical tensions resulting in trade wars will negatively impact the overall growth of the Vaccinium myrtillus market during the forecast period.
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Global Vaccinium myrtillus Market Regional Outlook and Competition Tracking
High demand for Vaccinium myrtillus can be seen in North America and Europe region. In the U.S., Vaccinium myrtillus was among the top 20 herbal supplements between 2007 and 2012 in the food and pharmaceutical market. Asia Pacific and Latin America to register high CAGR during the forecast period. Some of the leading manufacturers of Vaccinium myrtillus includes
- Eevia Health Oy
- ETchem
- Sanyuan Jinrui Natural Ingredients Co.td
- BioMax Life Sciences
- NOW Foods
- Bio-Botanica
This analytical research study imparts an all-inclusive assessment on the market, while propounding historical intelligence, actionable insights, and industry-validated & statistically-upheld market forecast. Verified and suitable set of assumptions and methodology has been leveraged for developing this comprehensive study. Information and analysis on key market segments incorporated in the report has been delivered in weighted chapters. A thorough analysis has been offered by the report on
- Market Dynamics
- Market Size
- Market Segments
- Demand & Supply Trends
- Current Issues and Challenges
- Companies and Competitor Landscape
- Value Chain
- Technology
Regional Segments Analyzed Include
- North America (U.S., Canada)
- Latin America (Mexico. Brazil)
- Western Europe (Germany, Italy, France, U.K, Spain)
- Eastern Europe (Poland, Russia)
- Asia Pacific (China, India, ASEAN, Australia & New Zealand)
- Japan
- Middle East and Africa (GCC, S. Africa, N. Africa)
Compilation of authentic and first-hand intelligence, insights offered in the report are based on quantitative and qualitative assessment by leading industry experts, and inputs from opinion leaders & industry participants around the value chain. Growth determinants, macroeconomic indicators, and parent market trends have been scrutinized and delivered, coupled with the market attractiveness for each market segment encompassed. Qualitative impact of growth influencers on the market segments across regions has also been mapped by the report.
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Highlights from the Report
- Elaborated scenario of the parent market
- Transformations in the market dynamics
- Detailed segmentation of the target market
- Historical, current and forecast market size based on value and volume
- Latest industry developments and trends
- Competition landscape
- Strategies adopted by the market players and product developments made
- Potential and niche segments, along with their regional analysis
- Unbiased analysis on performance of the market
- Up-to-date and must-have intelligence for the market players to enhance and sustain their competitiveness
Global Vaccinium myrtillus Market Segmentation
Vaccinium myrtillus can be segmented on the basis of product type, end-use application and nature.
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On the basis of product type, Vaccinium myrtillus can be further segmented as
- fruit extract
- leaf extract.
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On the basis of end-use application, Vaccinium myrtillus can be further segmented as
- food
- bakery products
- pharmaceutical industry
- cosmetic
- personal care industry.
Vaccinium myrtillus is widely used in jams, fools, juices and pies.
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On the basis of nature, the market can be further segmented as
- fresh
- frozen.
Frozen form to account for comparatively more share than fresh Vaccinium myrtillus.
Table of Content
- 1. Executive Summary
- 2. Industry Introduction, including Taxonomy and Market Definition
- 3. Market Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments
- 4. Global Market Demand Analysis and Forecast, including Historical Analysis and Future Projections
- 5. Pricing Analysis
- 6. Global Market Analysis and Forecast
- 6.1. Product Type
- 6.2. End-Use Application
- 6.3. Nature
- 7. Global Market Analysis and Forecast, By Product Type
- 7.1. Fruit Extract
- 7.2. Leaf Extract
- 8. Global Market Analysis and Forecast, By End-Use Application
- 8.1. Food
- 8.2. Bakery Products
- 8.3. Pharmaceutical Industry
- 8.4. Cosmetic
- 8.5. Personal Care Industry
- 9. Global Market Analysis and Forecast, By Nature
- 9.1. Fresh
- 9.2. Frozen
- 10. Global Market Analysis and Forecast, By Region
- 10.1. North America
- 10.2. Latin America
- 10.3. Western Europe
- 10.4. Eastern Europe
- 10.5. Asia Pacific
- 10.6. East Asia
- 10.7. MEA
- 11. North America Sales Analysis and Forecast, by Key Segments and Countries
- 12. Latin America Sales Analysis and Forecast, by Key Segments and Countries
- 13. Western Europe Sales Analysis and Forecast, by Key Segments and Countries
- 14. Eastern Europe Sales Analysis and Forecast, by Key Segments and Countries
- 15. Asia Pacific Sales Analysis and Forecast, by Key Segments and Countries
- 16. East Asia Sales Analysis and Forecast, by Key Segments and Countries
- 17. MEA Sales Analysis and Forecast, by Key Segments and Countries
- 18. Sales Forecast by Product Type, End-Use Application, and Nature for 30 Countries
- 19. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard
- 20. Company Profile
- 20.1. Indena S.p.A.
- 20.2. Horphag Research Ltd.
- 20.3. Euromed S.A.
- 20.4. Herbalife Nutrition Ltd.
- 20.5. Naturex S.A.
- 20.6. Planta Analytica
- 20.7. BioCare Copenhagen
- 20.8. Swanson Health Products
- 20.9. Ginkgo BioWorks Inc.
- 20.10. BASF SE
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List Of Table
Table 1: Global Market US$ Mn Forecast by Region
Table 2: Global Market US$ Mn Forecast by Product Type
Table 3: Global Market US$ Mn Forecast by End-Use Application
Table 4: Global Market US$ Mn Forecast by Nature
Table 5: North America Market US$ Mn Forecast by Country
Table 6: North America Market US$ Mn Forecast by Product Type
Table 7: North America Market US$ Mn Forecast by End-Use Application
Table 8: North America Market US$ Mn Forecast by Nature
Table 9: Latin America Market US$ Mn Forecast by Country
Table 10: Latin America Market US$ Mn Forecast by Product Type
Table 11: Latin America Market US$ Mn Forecast by End-Use Application
Table 12: Latin America Market US$ Mn Forecast by Nature
Table 13: Western Europe Market US$ Mn Forecast by Country
Table 14: Western Europe Market US$ Mn Forecast by Product Type
Table 15: Western Europe Market US$ Mn Forecast by End-Use Application
Table 16: Western Europe Market US$ Mn Forecast by Nature
Table 17: Eastern Europe Market US$ Mn Forecast by Country
Table 18: Eastern Europe Market US$ Mn Forecast by Product Type
Table 19: Eastern Europe Market US$ Mn Forecast by End-Use Application
Table 20: Eastern Europe Market US$ Mn Forecast by Nature
Table 21: Asia Pacific Market US$ Mn Forecast by Country
Table 22: Asia Pacific Market US$ Mn Forecast by Product Type
Table 23: Asia Pacific Market US$ Mn Forecast by End-Use Application
Table 24: Asia Pacific Market US$ Mn Forecast by Nature
Table 25: East Asia Market US$ Mn Forecast by Country
Table 26: East Asia Market US$ Mn Forecast by Product Type
Table 27: East Asia Market US$ Mn Forecast by End-Use Application
Table 28: East Asia Market US$ Mn Forecast by Nature
Table 29: MEA Market US$ Mn Forecast by Country
Table 30: MEA Market US$ Mn Forecast by Product Type
Table 31: MEA Market US$ Mn Forecast by End-Use Application
Table 32: MEA Market US$ Mn Forecast by Nature
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List Of Figures
Figure 1: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Product Type
Figure 2: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-Use Application
Figure 3: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Nature
Figure 4: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Region
Figure 5: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Product Type
Figure 6: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-Use Application
Figure 7: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Nature
Figure 8: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
Figure 9: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Product Type
Figure 10: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-Use Application
Figure 11: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Nature
Figure 12: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
Figure 13: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Product Type
Figure 14: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-Use Application
Figure 15: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Nature
Figure 16: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
Figure 17: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Product Type
Figure 18: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-Use Application
Figure 19: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Nature
Figure 20: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
Figure 21: Asia Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Product Type
Figure 22: Asia Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-Use Application
Figure 23: Asia Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Nature
Figure 24: Asia Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
Figure 25: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Product Type
Figure 26: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-Use Application
Figure 27: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Nature
Figure 28: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
Figure 29: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Product Type
Figure 30: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-Use Application
Figure 31: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Nature
Figure 32: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
Know thy Competitors
Competitive landscape highlights only certain players
Complete list available upon request
- FAQs -
What are the key factors driving the growth of Vaccinium myrtillus market?
With increasing prevalence of diabetes, demand for Vaccinium myrtillus products is expected to witness a rise in the U.S
Who are the key players in the Vaccinium myrtillus market?
Some of the leading manufacturers of Vaccinium myrtillus includes Eevia Health Oy ,ETchem ,Sanyuan Jinrui Natural Ingredients Co. Ltd ,BioMax Life Sciences ,NOW Foods ,Bio-Botanica
Vaccinium Myrtillus Market