Vaccinium Myrtillus Market

Vaccinium Myrillus Market Study by Fruit Extract and Leaf Extract for Application in Food, Bakery Products, Pharmaceutical Industry, Cosmetic, and Personal Care Industry From 2024 to 2034

Analysis of Vaccinium Myrtillus Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Vaccinium Myrtillus Market Outlook (2024 to 2034)

The global vaccinium myrtillus market is valued at US$ 369.3 million in 2024. The market is forecasted to expand at a CAGR of 6.9% to reach US$ 720.7 million by 2034.

Increased health consciousness, a rise in the incidence of chronic diseases, including diabetes and cardiovascular conditions, and a rise in the demand for natural and functional food components are driving market growth. The extract's anti-inflammatory and antioxidant qualities have made it popular, and it is now used in drinks, functional foods, and dietary supplements.

The creation of novel applications and the extension of the product's use in potentially high growth markets present growth prospects, as stated in the vaccinium myrtillus industry outlook. There are encouraging directions for further research given the extract's potential for weight control and cognitive wellness. Furthermore, it is anticipated that improvements in extraction and processing technologies will boost the effectiveness and quality of the final product, propelling market expansion even more.

Clean-label and plant-based components are becoming more popular, which fits in nicely with vaccinium myrtillus fruit extract's natural and health-promoting qualities. Future market trends are also influenced by the rising demand for goods that address certain health issues and the growing acceptance of customized nutrition, as per the vaccinium myrtillus industry analysis.

Worldwide demand for vaccinium myrtillus fruit extract is driven by consumers' growing awareness of the product's health advantages. Natural antioxidants included in vaccinium myrtillus fruit extract have been linked to several health advantages, such as better eyesight, less inflammation, and increased cognitive performance. It is anticipated that demand for vaccinium myrtillus fruit extract will keep rising as more people become aware of these advantages.

Report Attribute Detail
Vaccinium Myrtillus Market Size (2024E) US$ 369.3 Million
Forecasted Market Value (2034F) US$ 720.7 Million
Global Market Growth Rate (2024 to 2034) 6.9% CAGR
Middle East & Africa Market Value (2024E) US$ 16.3 Million
Japan Market Value (2034F) US$ 28.3 Million
Fruit Extract Segment Growth Rate (2024 to 2034) 7% CAGR
Food Segment Value (2034F) US$ 291.1 Million
Key Companies Profiled Eevia Health Oy; ETchem; Sanyuan Jinrui Natural Ingredients Co. Ltd; BioMax Life Sciences; NOW Foods; Bio-Botanica

Vaccinium myrtillus is a relative of the blueberry, widely found in diverse areas, including the rocky mountains and regions of Asia and Europe. The growing use of vaccinium myrtillus as a dietary supplement for eye problems, cardiovascular conditions, diabetes, urinary tract infections, and diarrhea is creating lucrative growth opportunities for the stakeholders.

Extensive adoption of bilberry extract in drops, tablets, and capsules, in dried and powdered forms, is underpinning gains in the market, as per Fact.MR published a vaccinium myrtillus industry analysis. Growing traction for natural and organic ingredients in food and dietary supplements, backed by shifting consumer preference for clean-label products is providing impetus to the growth in the vaccinium myrtillus market.

Fact.MR published the vaccinium myrtillus industry outlook mentioned that the high health benefits of bilberry continue to drive growth in the market. However, according to the National Institutes of Health (NIH), researchers lack scientific evidence to back the use of this shrub for any kind of health condition.

The growing use of vaccinium myritillus coupled with the concerns pertaining to its effectiveness for medicinal uses has led companies to invest in its R&D. Researchers are keen to study vaccinium myrtillus on a large scale because their berries have a high concentration of antioxidants known as anthocyanins, which some studies suggest potentially have health benefits.

Companies are increasingly exploring the potentially viable applications of vaccinium myrtillus to gain an extra edge in the market. Increasing penetration of advanced technology in the R&D sector is bringing positive changes in the market.

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Global Vaccinium Myrtillus Market Overview

Vaccinium myrtillus, commonly known as wimberry, bilberry, European blueberry, or whortleberry, is a species of shrubs with blue color edible fruit of high medicinal value. Vaccinium myrtillus is distinctly known as common bilberry or blue whortleberry to distinguish it from other vaccinium species.

Vaccinium myrtillus is majorly found in Europe, Greenland, Iceland, northern Asia, the U.S. and Canada. However, the majority of the vaccinium myrtillus is produced in Eastern Europe regions. Vaccinium myrtillus is majorly found in the wild in acidic soil conditions. Vaccinium myrtillus finds its application in several end-use industry verticals, and hence a positive outlook is witnessed for the market in the upcoming years.

Global Vaccinium Myrtillus Market Dynamics

The global scenario of increasing disease burden and extensive R&D efforts for the innovation of drugs are the prime factors supporting the explosively growing pharmaceutical industry world. According to the American Diabetes Association, over 30.3 million Americans were diagnosed with diabetes, which was proven to be the leading cause of death in the United States, in 2015.

With the increasing prevalence of diabetes, the demand for vaccinium myrtillus products is expected to witness a rise in the United States and other regions around the world.

According to a study published in the European Review for Medical and Pharmacological Sciences, vaccinium myrtillus is used to provide relief for dry eyes. It is used to reduce eye discomfort, where vaccinium myrtillus extracts play a vital role in improving tear secretion and plasmatic antioxidant potential in patients suffering from dry eye.

According to the University of Maryland Medical Center, vaccinium myrtillus is very rich in anthocyanosides, which helps in assisting the viability of blood vessels and ensures healthy circulation throughout the body, including capillaries in the eyes.

More comprehensive research on vaccinium myrtillus reveals anthocyanosides present in vaccinium myrtillus accelerate the formulation of the pigment called rhodopsin, which helps in the eyes’ ability to see in darkness as well as improves the adaptability of eyes towards changing light intensity.

Vaccinium myrtillus also helps delay cataract development and contains a significant amount of anthocyanosides, which assists in minimizing blood clots because of its properties to thwart blood platelets from aggregating.

Moreover, anthocyanosides are antioxidants and help in preventing the oxidizing of cholesterol. Improved vision, reduction in hemorrhagic tendencies in the eyes, and improved blood vessel structure are some of the factors because of which vaccinium myrtillus is widely used in the pharmaceutical industry.

The high medicinal properties of vaccinium myrtillus and increasing health-related issues will drive the vaccinium myrtillus in the forecast period. High demand for vaccinium myrtillus is seen in the upcoming years but there are some factors, which impede the overall growth of the market. Some factors include adulteration of vaccinium myrtillus extract.

Vaccinium myrtillus is often adulterated with intensive dark blue colors, such as anthocyanidin-containing extracts, or red food coloring, including amaranth dye. Such extracts and dyes are harmful to human consumption. In addition, rising global geopolitical tensions resulting in trade wars will negatively affect the overall growth of the vaccinium myrtillus market during the forecast period.

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Global Vaccinium Myrtillus Market Regional Outlook and Competition Tracking

High demand for vaccinium myrtillus is seen in North America and Europe region. In the U.S., vaccinium myrtillus was among the top 20 herbal supplements between 2007 and 2012 in the food and pharmaceutical market. Asia Pacific and Latin America to register high CAGR during the forecast period.

Some of the leading manufacturers of vaccinium myrtillus include :

  • Eevia Health Oy
  • ETchem
  • Sanyuan Jinrui Natural Ingredients Co. Ltd
  • BioMax Life Sciences
  • NOW Foods
  • Bio-Botanica

This analytical research study imparts an all-inclusive assessment of the market while propounding historical intelligence, actionable insights, and industry-validated & statistically upheld market forecasts. A verified and suitable set of assumptions and methodology has been leveraged for developing this comprehensive study. Information and analysis on key market segments incorporated in the report have been delivered in weighted chapters.

A thorough analysis has been offered by the report on :

  • Market Dynamics
  • Market Size
  • Market Segments
  • Demand & Supply Trends
  • Current Issues and Challenges
  • Companies and Competitor Landscape
  • Value Chain
  • Technology

Compilation of authentic and first-hand intelligence, insights offered in the report are based on quantitative and qualitative assessments by leading industry experts and inputs from opinion leaders & industry participants around the value chain.

Growth determinants, macroeconomic indicators, and parent market trends have been scrutinized and delivered, coupled with the market attractiveness for each market segment encompassed. The qualitative impact of growth influencers on the market segments across regions has also been mapped by the report.

Highlights from the Report

  • Elaborated scenario of the parent market
  • Transformations in the market dynamics
  • Detailed segmentation of the target market
  • Historical, current, and forecast market size based on value and volume
  • Latest industry developments and trends
  • Competition landscape
  • Strategies adopted by the market players and product developments made
  • Potential and niche segments, along with their regional analysis
  • Unbiased analysis of the performance of the market

Up-to-date and must-have intelligence for the market players to enhance and sustain their competitiveness

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Segmentation of the Vaccinium Myrtillus Market Research

  • By Product Type :

    • Fruit Extract
    • Leaf Extract
  • By End-Use Application :

    • Food
    • Bakery Products
    • Pharmaceutical Industry
    • Cosmetic
    • Personal Care Industry
  • By Nature :

    • Fresh
    • Frozen
  • By Region :

    • North America
    • Western Europe
    • Eastern Europe
    • Latin America
    • East Asia
    • South Asia & Pacific
    • Middle East & Africa

Table of Content

  • 1. Executive Summary
  • 2. Industry Introduction, including Taxonomy and Market Definition
  • 3. Market Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments
  • 4. Global Market Demand Analysis and Forecast, including Historical Analysis and Future Projections
  • 5. Pricing Analysis
  • 6. Global Market Analysis and Forecast
    • 6.1. Product Type
    • 6.2. End-Use Application
    • 6.3. Nature
  • 7. Global Market Analysis and Forecast, By Product Type
    • 7.1. Fruit Extract
    • 7.2. Leaf Extract
  • 8. Global Market Analysis and Forecast, By End-Use Application
    • 8.1. Food
    • 8.2. Bakery Products
    • 8.3. Pharmaceutical Industry
    • 8.4. Cosmetic
    • 8.5. Personal Care Industry
  • 9. Global Market Analysis and Forecast, By Nature
    • 9.1. Fresh
    • 9.2. Frozen
  • 10. Global Market Analysis and Forecast, By Region
    • 10.1. North America
    • 10.2. Latin America
    • 10.3. Western Europe
    • 10.4. Eastern Europe
    • 10.5. Asia Pacific
    • 10.6. East Asia
    • 10.7. MEA
  • 11. North America Sales Analysis and Forecast, by Key Segments and Countries
  • 12. Latin America Sales Analysis and Forecast, by Key Segments and Countries
  • 13. Western Europe Sales Analysis and Forecast, by Key Segments and Countries
  • 14. Eastern Europe Sales Analysis and Forecast, by Key Segments and Countries
  • 15. Asia Pacific Sales Analysis and Forecast, by Key Segments and Countries
  • 16. East Asia Sales Analysis and Forecast, by Key Segments and Countries
  • 17. MEA Sales Analysis and Forecast, by Key Segments and Countries
  • 18. Sales Forecast by Product Type, End-Use Application, and Nature for 30 Countries
  • 19. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard
  • 20. Company Profile
    • 20.1. Indena S.p.A.
    • 20.2. Horphag Research Ltd.
    • 20.3. Euromed S.A.
    • 20.4. Herbalife Nutrition Ltd.
    • 20.5. Naturex S.A.
    • 20.6. Planta Analytica
    • 20.7. BioCare Copenhagen
    • 20.8. Swanson Health Products
    • 20.9. Ginkgo BioWorks Inc.
    • 20.10. BASF SE

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List Of Table

Table 1: Global Market US$ Mn Forecast by Region

Table 2: Global Market US$ Mn Forecast by Product Type

Table 3: Global Market US$ Mn Forecast by End-Use Application

Table 4: Global Market US$ Mn Forecast by Nature

Table 5: North America Market US$ Mn Forecast by Country

Table 6: North America Market US$ Mn Forecast by Product Type

Table 7: North America Market US$ Mn Forecast by End-Use Application

Table 8: North America Market US$ Mn Forecast by Nature

Table 9: Latin America Market US$ Mn Forecast by Country

Table 10: Latin America Market US$ Mn Forecast by Product Type

Table 11: Latin America Market US$ Mn Forecast by End-Use Application

Table 12: Latin America Market US$ Mn Forecast by Nature

Table 13: Western Europe Market US$ Mn Forecast by Country

Table 14: Western Europe Market US$ Mn Forecast by Product Type

Table 15: Western Europe Market US$ Mn Forecast by End-Use Application

Table 16: Western Europe Market US$ Mn Forecast by Nature

Table 17: Eastern Europe Market US$ Mn Forecast by Country

Table 18: Eastern Europe Market US$ Mn Forecast by Product Type

Table 19: Eastern Europe Market US$ Mn Forecast by End-Use Application

Table 20: Eastern Europe Market US$ Mn Forecast by Nature

Table 21: Asia Pacific Market US$ Mn Forecast by Country

Table 22: Asia Pacific Market US$ Mn Forecast by Product Type

Table 23: Asia Pacific Market US$ Mn Forecast by End-Use Application

Table 24: Asia Pacific Market US$ Mn Forecast by Nature

Table 25: East Asia Market US$ Mn Forecast by Country

Table 26: East Asia Market US$ Mn Forecast by Product Type

Table 27: East Asia Market US$ Mn Forecast by End-Use Application

Table 28: East Asia Market US$ Mn Forecast by Nature

Table 29: MEA Market US$ Mn Forecast by Country

Table 30: MEA Market US$ Mn Forecast by Product Type

Table 31: MEA Market US$ Mn Forecast by End-Use Application

Table 32: MEA Market US$ Mn Forecast by Nature

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List Of Figures

Figure 1: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Product Type

Figure 2: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-Use Application

Figure 3: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Nature

Figure 4: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Region

Figure 5: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Product Type

Figure 6: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-Use Application

Figure 7: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Nature

Figure 8: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country

Figure 9: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Product Type

Figure 10: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-Use Application

Figure 11: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Nature

Figure 12: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country

Figure 13: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Product Type

Figure 14: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-Use Application

Figure 15: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Nature

Figure 16: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country

Figure 17: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Product Type

Figure 18: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-Use Application

Figure 19: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Nature

Figure 20: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country

Figure 21: Asia Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Product Type

Figure 22: Asia Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-Use Application

Figure 23: Asia Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Nature

Figure 24: Asia Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country

Figure 25: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Product Type

Figure 26: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-Use Application

Figure 27: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Nature

Figure 28: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country

Figure 29: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Product Type

Figure 30: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by End-Use Application

Figure 31: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Nature

Figure 32: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

- FAQs -

What are the key factors driving the growth of the vaccinium myrtillus market?

With the increasing prevalence of diabetes, demand for vaccinium myrtillus products is projected to rise.

Who are the key players in the global market?

Some of the leading companies are Eevia Health Oy, ETchem, BioMax Life Sciences, NOW Foods, and Bio-Botanica.

Vaccinium Myrtillus Market

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