Red Yeast Rice Market

Red Yeast Rice Market Outlook (2024 to 2034)

The global red yeast rice market has been valued at US$ 461.7 million in 2024, as revealed in a newly published market study by Fact.MR. The market has been evaluated to increase at a CAGR of 8.4% and reach a value of US$ 1.03 billion by the end of 2034.

There has been increasing use of red yeast rice as a supplement with active components equivalent to pharmaceutical drugs, thereby making it a popular natural therapy used to lower cholesterol levels. In addition to helping in reducing cholesterol levels, it is also showing promising results in combating inflammation, blood sugar, and metabolic syndrome.

Red yeast rice is also used in producing several fermented foods and alcoholic beverages in countries such as Japan and China. More consumers are demanding products with essential replenishment and nutrients to provide their bodies with energy to complete regular activities. Some research activities also mentioned the potential of red yeast rice to slow down the growth of prostate cancer by preventing cholesterol and androgen biosynthesis.

The growing adoption of plant-based supplements is attributed to their importance in a healthy lifestyle, which is stimulating more consumers to opt for sustainable food products. Increasing unfavorable opinions about animal-based food products are compelling people to follow sustainable diets. Increased consumption of plant-based supplements is resulting in a growing demand for red yeast rice. Furthermore, the health-promoting properties of red yeast rice are stimulating their demand. In addition, its growing use as an economic alternative to some overpriced medications to support healthy lifestyles is further aiding its increased consumption.

• Sales of red yeast rice in South Korea are calculated to rise at a 9.2% CAGR from 2024 to 2034.
• East Asia is analyzed to capture 23.1% of the global red yeast rice market share by the end of 2034.
• Business-to-consumer sales channels are estimated to account for 52.1% sales of by 2034.

Report Attribute	Detail
Red Yeast Rice Market Size (2024E)	US$ 461.7 Million
Forecasted Market Value (2034F)	US$ 1.03 Billion
Global Market Growth Rate (2024 to 2034)	8.4% CAGR
Market Share of Food & Beverages Segment (2034F)	32.9%
North America Market Share (2034F)	24.3%
Japan Market Growth Rate (2024 to 2034)	8.9% CAGR
Key Companies Profiled	The Bountiful Company; Alesco S.r.l.; Xi’an Sost Biotech Co. Ltd.; Amazing Nutrition; YT Biochem Co., Ltd.; Giellepi Formulas, Inc.; Swanson; Jarrow Formulas, Inc.; NOW Health Group, Inc.; Sylvan Wellness; Purelife Bioscience Co. Ltd.; Natures Plus; SunWay Biotech Co., Ltd.; Plamed Green Science Group.

Which Red Yeast Rice Market Trends Need to Be Followed Keenly?

“Surging Demand for Natural Food Colors”

More consumers are now driving demand for natural food colors, which is pushing manufacturers to produce colors through plant-extracted solutions. Artificial colors contain some chemical compositions that are not suitable for human beings with sensitivity issues. Increasing cases related to the ill effects of synthetic colors are promoting manufacturing to minimize the use of these artificial colors and push the consumption of naturally derived alternatives.

Red yeast rice is used as one such naturally derived food color, which is utilized in producing anchu (Chinese red wine). The red color is made from the pigments of red fermented rice produce, which is utilized as a coloring option in the food industry, particularly in meat products. Red pigments, which are extracted and separated from this rice type are also utilized as natural food colorants on an industrial scale. As such, the growing use of red yeast rice as a substitute option for artificial color is complementing global market growth.

“Increasing R&D Activities Exploring New Applications of Red Yeast Rice”

Some of the leading manufacturers, with the assistance of public research universities, research centers, and research institutions, are actively involved in researching the new potential application scope of red yeast rice. A rising number of research activities are carried out for the use of red yeast rice as a replacement and supplement for pharmaceuticals and synthetic colors.

Several research activities are conducted to identify the multiple benefits of red yeast rice in multiple applications, such as supplements, starters, and colorants in the food industry, which is generating remunerative opportunities for market players. Its powerful medicinal properties are contributing to exploring new avenues for use in the pharmaceutical industry.

What Issues are Faced by Red Yeast Rice Suppliers?

“Potential Side Effects and Safety Concerns Regarding Red Yeast Rice”

Certain safety concerns which surround red yeast rice are casting a shadow on market growth. This rice type causes muscle aches and digestive issues. These potential side effects of red yeast rice are raising red flags for healthcare professionals and consumers. Even doctors hesitate prescribing the consumption of red yeast rice owing to the lack of potential interactions with present medications and the absence of long-term data.

What Initiatives are Startups Taking to Capitalize on Business Opportunities?

“Leveraging Opportunities Created by Rising Cases of Cardiovascular Diseases”

The burden of cardiovascular diseases is increasing globally and so is the demand for natural solutions helping in cholesterol management, a prominent factor in cardiovascular health. Compounds, such as monacolins, are contained in red yeast rice, helping to lower cholesterol levels, and thereby gaining attention as an effective measure against heart issues. Startups need to take a proactive approach in conducting campaigns to push the adoption of red yeast rice as an effective supplement.

Country-wise Insights

North America is evaluated to possess a share of 24.3% of the global market by the end of 2034, as stated in the newly published market report by Fact.MR, a market research and competitive intelligence provider. There is growing consumption of red yeast rice as a dietary supplement, especially due to its potential benefits in lowering cholesterol levels.

What Makes the United States a Key Market for Companies?

“Rising Consumption of Red Yeast Rice as Alternative to Conventional Statin Medications”

Attribute	United States
Market Value (2024E)	US$ 49.1 Million
Growth Rate (2024 to 2034)	8.8% CAGR
Projected Value (2034F)	US$ 114.6 Million

The United States is forecast to occupy a 45.6% share of the market in North America by 2034-end. There is an increased consumption of red yeast rice in the country as an effective alternative to conventional statin medications. In addition, there is growing popularity of red yeast rice as a dietary supplement for its cholesterol-lowering properties. Several companies, such as Swanson, The Bountiful Company, and Amazing Nutrition are producing and distributing red yeast rice, offering it as a supplement and competing in the market with multiple factors, including brand reputation, marketing strategies, and product quality.

How is China Offering Sizable Opportunities for Manufacturers of Red Yeast Rice?

“Surging Use of Red Yeast Rice in Chinese Cuisines for Subtle Sweet Taste and Reddish Hue”

Attribute	China
Market Value (2024E)	US$ 50.6 Million
Growth Rate (2024 to 2034)	8.4% CAGR
Projected Value (2034F)	US$ 113.5 Million

China is analyzed to hold a share of 47.5% of East Asian market revenue by the end of 2034. Red yeast rice in the country is conventionally utilized in several cuisines for its distinctive color and flavor. It is generally used for imparting a reddish hue and subtle sweet taste to food. Moreover, its growing popularity is attributed to its health benefits, especially in managing cholesterol levels.

Which Factors are Responsible for Red Yeast Rice Market Growth in Japan?

“Growing Preference for Red Yeast Rice as Health Supplement”

Attribute	Japan
Market Value (2024E)	US$ 29.9 Million
Growth Rate (2024 to 2034)	8.9% CAGR
Projected Value (2034F)	US$ 70.2 Million

Japan is estimated to account for 29.4% of the East Asian market share by 2034. More individuals in the country are giving preference to red yeast rice as a health supplement compared to synthetic alternatives. They are willing to invest more in wellness and health food products, which is positively contributing to the expanding red yeast rice market size.

Category-wise Insights

Fact.MR, in its newly published report, asserts that capsules & tablets of red yeast rice are becoming more popular among end users. They offer a pre-measured and convenient dosage of this rice type while eliminating any requirements for measuring liquid or powder, thereby making it easier for consumption.

Why is Red Yeast Rice Popular in the Food & Beverage Sector?

“Escalating Popularity of Red Yeast Rice in Food & Beverages for Pigments”

Attribute	Food & Beverages
Segment Value (2024E)	US$ 156 Million
Growth Rate (2024 to 20354)	8.1% CAGR
Projected Value (2034F)	US$ 340.3 Million

The food & beverage industry is projected to contribute a share of 32.9% of global market revenue by 2034. There is an increased demand for red yeast rice in several foods & beverages for pigments, which are utilized for coloring bread and confectionaries, such as rice confectionaries. In addition, it is also used in beverages, such as amazake for its natural pigment.

Which Distribution Channel is Preferred for Supplying Red Yeast Rice?

“Business-to-Consumer Channel Leading Sales of Red Yeast Rice”

Attribute	Business to Consumers
Segment Value (2024E)	US$ 234.5 Million
Growth Rate (2024 to 2034)	8.7% CAGR
Projected Value (2034F)	US$ 538.8 Million

Business-to-consumer sales channels are calculated to hold a 52.1% share of the global market by the end of 2034. The number of digital or online shopping platforms is increasing with easy access to internet facilities and rising mobile penetration. The emergence of multiple new online shopping platforms with several benefits, such as the availability of a wide array of products from multiple brands and formulations, is contributing to the increased preference of more individuals for these channels for purchasing red yeast rice.

Competitive Landscape

Key players in the red yeast rice industry are focusing on achieving certification while complying with international standards. Some leading manufacturers are also investing in campaigns to increase their brand reach among more consumers. Collaborations, partnerships, and acquisitions are also playing a key role in bringing new products into the market.

For instance:

• Nestlé Health Sciences, in August 2021, announced the acquisition of prominent The Bountiful Company brands, such as Osteo Bi-Flex, Nature’s Bounty, Solgar, Ester-C, Sundown, and Puritan’s Pride.

Fact.MR provides detailed information about the price points of key manufacturers of red yeast rice positioned across the world, sales growth, production capacity, and speculative technological expansion in the newly published red yeast rice market report.

Segmentation of Red Yeast Rice Market Research

• By Product Type :

  • Capsules & Tablets
  • Powder Extract
  • Liquid

• By End Use :

  • Food & Beverages
  • Dietary Supplements
  • Cosmetics & Personal Care
  • Household/Retail

• By Distribution Channel :

  • Business to Business
  • Business to Consumer
    • Hypermarkets/Supermarkets
    • Convenience Stores
    • Specialty Retail Stores
    • Online Retail

• By Region :

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • East Asia
  • South Asia & Pacific
  • MEA