Digital Signage Systems Market

Digital Signage Systems Market Size, Share, Analysis Report By Component (Hardware, Software, Services), By Display Technology (LED, LCD), By Application (Retail, Media & Entertainment, Transportation, Hospitality) - Regional Forecast 2018 to 2028

Analysis of Digital Signage Systems market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Global Digital Signage Systems Market: Overview

Digital innovation is transforming the traditional outdoor advertising market by introducing digital screens integrated with software and technologies, which is a major contributor to the transformation of the advertising industry. The digital advertising landscape is positively shifting to digital signage systems that increase brand awareness and customer engagement. Digital signage systems are used by media owners or advertisers to deliver real-time updates of brands at various locations such as roadsides, airports, bus shelters, trams, etc.

Digital signage systems are displays that consist of interactive interfaces, which use personal computers and servers to manage the content on digital billboards. Moreover, due to advancements in digital technologies, all the processes of advertising campaigns are automated on digital signage systems and help advertisers gain audience insights with the help of recognition software technologies. Digital signage systems also offer location-based data to advertisers, which allows them to gain customer insights from any location.

The outdoor advertising industry is focusing mainly on audience measurement and customer-specific campaign delivery reporting for digital signage systems. Various technologies, such as touch-based interactivity, proximity-based mobile marketing, predictive analytics and location-based marketing, are used in integration with digital signage systems to modify the content based on audiences. Digital signage systems are most widely used by retail stores as a communication channel to reach customers at points of purchase.

The prices of the hardware of these systems are declining owing to the rapid development of technology. Due to low manufacturing cost and advanced interactive technologies, the introduction of LCD panels is expected to boost the digital signage systems market.

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Global Digital Signage Systems Market: Dynamics

Some of the factors driving the digital signage systems market are the introduction of predictive analytics and higher adoption of digital signage systems in retail stores. This is expected to boost the overall digital signage systems market.

However, one of the factors restraining the growth of digital signage systems is the unavailability of universally accepted audience measurement standards that can help brand advertisers and media owners measure the audience reach of these. Moreover, the rising budgets of advertisers for digital channels is also likely to be one of the factors hampering the growth of the digital signage systems market.

Increase in the adoption of digital signage systems in the entertainment & transportation sectors as well as advanced interactive technologies are the latest trends in the digital signage systems market.

Global Digital Signage Systems Market: Competition Landscape

Some of the key players in the global digital signage systems market include

  • BroadSign International Inc.
  • LG Electronics
  • NEC Corporation
  • Morrow Technologies Corporation
  • Scala Digital Signage
  • Navori Inc.
  • Toshiba TEC Corporation
  • Samsung Electronics
  • Daktronic

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Global Digital Signage Systems Market: Regional Outlook

North America is expected to dominate the digital signage systems market followed by Asia Pacific and Europe. The market in North America is expected to witness higher growth due to the presence of prominent media vendors in the U.S. Increase in the usage of digital signage systems in the government and retail sector in the Asia Pacific countries, such as China, Singapore, Thailand and Malaysia, is expected to boost the digital signage systems market in this region.

Countries such as Brazil and Mexico are the potential growth enablers of digital signage systems at airports and theatres in the Latin America Region. MEA is projected to account for a significant share of the global digital signage systems market over the forecast period.

The report covers exhaustive analysis on

  • Global Digital Signage Systems Market Segments
  • Global Digital Signage Systems Market Dynamics
  • Historical Actual Market Size, 2013 to 2017
  • Global Digital Signage Systems Market Size & Forecast 2017 to 2028
  • Supply & Demand Value Chain for Digital Signage Systems Market
  • Global Digital Signage Systems Market Current Trends/Issues/Challenges
  • Competition & Companies involved in Digital Signage Systems Market
  • Digital Signage Systems Technology
  • Value Chain of Digital Signage Systems
  • Global Digital Signage Systems Market Drivers and Restraints

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Regional analysis of Global Digital Signage Systems Market includes

  • North America
    • US
    • Canada
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Chile
    • Peru
    • Rest of LatAm
  • Europe
    • EU - 4 (Germany, France, Italy, Spain)
    • UK
    • BENELUX (Belgium, Netherlands, Luxemburg)
    • NORDIC (Norway, Denmark, Iceland, Sweden)
    • Eastern Europe (Poland, Ukraine, Czech Rep., etc.)
    • Rest of Europe
  • CIS & Russia
  • Japan
  • APEJ
    • Greater China
    • India
    • Korea
    • ASEAN Countries
    • Rest of APEJ
  • Middle East & Africa
    • GCC Countries
    • Turkey
    • Iran
    • Israel
    • South Africa
    • Rest of MEA

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides an in-depth analysis of parent market trends, macroeconomic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

Report Highlights

  • Detailed overview of parent market
  • Changing market dynamics of the industry
  • In-depth market segmentation
  • Historical, current and projected market size in terms of volume and value
  • Recent industry trends and developments
  • Competitive landscape
  • Strategies of key players and product offerings
  • Potential and niche segments/regions exhibiting promising growth
  • A neutral perspective towards market performance
  • Must-have information for market players to sustain and enhance their market footprint

Global Digital Signage Systems Market: Segmentation

  • Segmentation Overview

The digital signage systems market can be segmented on the basis of component, display technology, application and region. On the basis of component, the digital signage systems market can be segmented into hardware, software and services. On the basis of display technology, the digital signage systems market can be segmented into LED and LCD. On the basis of application, the digital signage systems market can be segmented into retail, media & entertainment, transportation, government, hospitality, education, healthcare and others.

  • By Component

    • Hardware
    • Software
    • Services

  •  By Display Technology

    • LED
    • LCD

  • By Application

    • Retail
    • Media & Entertainment
    • Transportation
    • Government
    • Hospitality
    • Education
    • Healthcare
    • Others

Table of Content

  • 1. Executive Summary
  • 2. Industry Introduction, including Taxonomy and Market Definition
  • 3. Market Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments
  • 4. Global Market Demand Analysis and Forecast, including Historical Analysis and Future Projections
  • 5. Pricing Analysis
  • 6. Global Market Analysis and Forecast
    • 6.1. Component
    • 6.2. Display Technology
    • 6.3. Application
  • 7. Global Market Analysis and Forecast, By Component
    • 7.1. Hardware
    • 7.2. Software
    • 7.3. Services
  • 8. Global Market Analysis and Forecast, By Display Technology
    • 8.1. LED
    • 8.2. LCD
  • 9. Global Market Analysis and Forecast, By Application
    • 9.1. Retail
    • 9.2. Media & Entertainment
    • 9.3. Transportation
    • 9.4. Government
    • 9.5. Hospitality
    • 9.6. Education
    • 9.7. Healthcare
    • 9.8. Others
  • 10. Global Market Analysis and Forecast, By Region
    • 10.1. North America
    • 10.2. Latin America
    • 10.3. Western Europe
    • 10.4. Eastern Europe
    • 10.5. East Asia
    • 10.6. South Asia & Pacific
    • 10.7. MEA
  • 11. North America Sales Analysis and Forecast, by Key Segments and Countries
  • 12. Latin America Sales Analysis and Forecast, by Key Segments and Countries
  • 13. Western Europe Sales Analysis and Forecast, by Key Segments and Countries
  • 14. Eastern Europe Sales Analysis and Forecast, by Key Segments and Countries
  • 15. East Asia Sales Analysis and Forecast, by Key Segments and Countries
  • 16. South Asia & Pacific Sales Analysis and Forecast, by Key Segments and Countries
  • 17. MEA Sales Analysis and Forecast, by Key Segments and Countries
  • 18. Sales Forecast by Component, Display Technology, and Application for 30 Countries
  • 19. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard
  • 20. Company Profile
    • 20.1. BroadSign International Inc.
    • 20.2. LG Electronics
    • 20.3. NEC Corporation
    • 20.4. Morrow Technologies Corporation
    • 20.5. Scala Digital Signage
    • 20.6. Navori Inc.
    • 20.7. Toshiba TEC Corporation
    • 20.8. Samsung Electronics
    • 20.9. Daktronics

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List Of Table

Table 01: Global Market US$ Mn Forecast by Region

Table 02: Global Market US$ Mn Forecast by Component

Table 03: Global Market US$ Mn Forecast by Display Technology

Table 04: Global Market US$ Mn Forecast by Application

Table 05: North America Market US$ Mn Forecast by Country

Table 06: North America Market US$ Mn Forecast by Component

Table 07: North America Market US$ Mn Forecast by Display Technology

Table 08: North America Market US$ Mn Forecast by Application

Table 09: Latin America Market US$ Mn Forecast by Country

Table 10: Latin America Market US$ Mn Forecast by Component

Table 11: Latin America Market US$ Mn Forecast by Display Technology

Table 12: Latin America Market US$ Mn Forecast by Application

Table 13: Western Europe Market US$ Mn Forecast by Country

Table 14: Western Europe Market US$ Mn Forecast by Component

Table 15: Western Europe Market US$ Mn Forecast by Display Technology

Table 16: Western Europe Market US$ Mn Forecast by Application

Table 17: Eastern Europe Market US$ Mn Forecast by Country

Table 18: Eastern Europe Market US$ Mn Forecast by Component

Table 19: Eastern Europe Market US$ Mn Forecast by Display Technology

Table 20: Eastern Europe Market US$ Mn Forecast by Application

Table 21: East Asia Market US$ Mn Forecast by Country

Table 22: East Asia Market US$ Mn Forecast by Component

Table 23: East Asia Market US$ Mn Forecast by Display Technology

Table 24: East Asia Market US$ Mn Forecast by Application

Table 25: South Asia & Pacific Market US$ Mn Forecast by Country

Table 26: South Asia & Pacific Market US$ Mn Forecast by Component

Table 27: South Asia & Pacific Market US$ Mn Forecast by Display Technology

Table 28: South Asia & Pacific Market US$ Mn Forecast by Application

Table 29: MEA Market US$ Mn Forecast by Country

Table 30: MEA Market US$ Mn Forecast by Component

Table 31: MEA Market US$ Mn Forecast by Display Technology

Table 32: MEA Market US$ Mn Forecast by Application

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List Of Figures

Figure 01: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Component

Figure 02: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Display Technology

Figure 03: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Application

Figure 04: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Region

Figure 05: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Component

Figure 06: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Display Technology

Figure 07: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Application

Figure 08: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country

Figure 09: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Component

Figure 10: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Display Technology

Figure 11: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Application

Figure 12: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country

Figure 13: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Component

Figure 14: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Display Technology

Figure 15: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Application

Figure 16: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country

Figure 17: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Component

Figure 18: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Display Technology

Figure 19: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Application

Figure 20: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country

Figure 21: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Component

Figure 22: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Display Technology

Figure 23: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Application

Figure 24: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country

Figure 25: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Component

Figure 26: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Display Technology

Figure 27: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Application

Figure 28: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country

Figure 29: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Component

Figure 30: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Display Technology

Figure 31: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Application

Figure 32: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Digital Signage Systems Market

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