Digital Signage Systems Market
Digital Signage Systems Market Size, Share, Analysis Report By Component (Hardware, Software, Services), By Display Technology (LED, LCD), By Application (Retail, Media & Entertainment, Transportation, Hospitality) - Regional Forecast 2018-2028
Analysis of Digital Signage Systems market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Global Digital Signage Systems Market: Overview
Digital innovation is transforming the traditional outdoor advertising market by introducing digital screens integrated with software and technologies, which is a major contributor to the transformation of the advertising industry. The digital advertising landscape is positively shifting to digital signage systems that increase brand awareness and customer engagement. Digital signage systems are used by media owners or advertisers to deliver real-time updates of brands at various locations such as roadsides, airports, bus shelters, trams, etc.
Digital signage systems are displays that consist of interactive interfaces, which use personal computers and servers to manage the content on digital billboards. Moreover, due to advancements in digital technologies, all the processes of advertising campaigns are automated on digital signage systems and help advertisers gain audience insights with the help of recognition software technologies. Digital signage systems also offer location-based data to advertisers, which allows them to gain customer insights from any location.
The outdoor advertising industry is focusing mainly on audience measurement and customer-specific campaign delivery reporting for digital signage systems. Various technologies, such as touch-based interactivity, proximity-based mobile marketing, predictive analytics and location-based marketing, are used in integration with digital signage systems to modify the content based on audiences. Digital signage systems are most widely used by retail stores as a communication channel to reach customers at points of purchase.
The prices of the hardware of these systems are declining owing to the rapid development of technology. Due to low manufacturing cost and advanced interactive technologies, the introduction of LCD panels is expected to boost the digital signage systems market.
Global Digital Signage Systems Market: Dynamics
Some of the factors driving the digital signage systems market are the introduction of predictive analytics and higher adoption of digital signage systems in retail stores. This is expected to boost the overall digital signage systems market.
However, one of the factors restraining the growth of digital signage systems is the unavailability of universally accepted audience measurement standards that can help brand advertisers and media owners measure the audience reach of these. Moreover, the rising budgets of advertisers for digital channels is also likely to be one of the factors hampering the growth of the digital signage systems market.
Increase in the adoption of digital signage systems in the entertainment & transportation sectors as well as advanced interactive technologies are the latest trends in the digital signage systems market.
Global Digital Signage Systems Market: Competition Landscape
Some of the key players in the global digital signage systems market include
- BroadSign International Inc.
- LG Electronics
- NEC Corporation
- Morrow Technologies Corporation
- Scala Digital Signage
- Navori Inc.
- Toshiba TEC Corporation
- Samsung Electronics
- Daktronic
Global Digital Signage Systems Market: Regional Outlook
North America is expected to dominate the digital signage systems market followed by Asia Pacific and Europe. The market in North America is expected to witness higher growth due to the presence of prominent media vendors in the U.S. Increase in the usage of digital signage systems in the government and retail sector in the Asia Pacific countries, such as China, Singapore, Thailand and Malaysia, is expected to boost the digital signage systems market in this region.
Countries such as Brazil and Mexico are the potential growth enablers of digital signage systems at airports and theatres in the Latin America Region. MEA is projected to account for a significant share of the global digital signage systems market over the forecast period.
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The report covers exhaustive analysis on:
- Global Digital Signage Systems Market Segments
- Global Digital Signage Systems Market Dynamics
- Historical Actual Market Size, 2013 – 2017
- Global Digital Signage Systems Market Size & Forecast 2017 to 2028
- Supply & Demand Value Chain for Digital Signage Systems Market
- Global Digital Signage Systems Market Current Trends/Issues/Challenges
- Competition & Companies involved in Digital Signage Systems Market
- Digital Signage Systems Technology
- Value Chain of Digital Signage Systems
- Global Digital Signage Systems Market Drivers and Restraints
Regional analysis of Global Digital Signage Systems Market includes
- North America
- US
- Canada
- Latin America
- Brazil
- Mexico
- Argentina
- Chile
- Peru
- Rest of LatAm
- Europe
- EU – 4 (Germany, France, Italy, Spain)
- UK
- BENELUX (Belgium, Netherlands, Luxemburg)
- NORDIC (Norway, Denmark, Iceland, Sweden)
- Eastern Europe (Poland, Ukraine, Czech Rep., etc.)
- Rest of Europe
- CIS & Russia
- Japan
- APEJ
- Greater China
- India
- Korea
- ASEAN Countries
- Rest of APEJ
- Middle East & Africa
- GCC Countries
- Turkey
- Iran
- Israel
- South Africa
- Rest of MEA
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides an in-depth analysis of parent market trends, macroeconomic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
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Report Highlights:
- Detailed overview of parent market
- Changing market dynamics of the industry
- In-depth market segmentation
- Historical, current and projected market size in terms of volume and value
- Recent industry trends and developments
- Competitive landscape
- Strategies of key players and product offerings
- Potential and niche segments/regions exhibiting promising growth
- A neutral perspective towards market performance
- Must-have information for market players to sustain and enhance their market footprint
Global Digital Signage Systems Market: Segmentation
Segmentation Overview
The digital signage systems market can be segmented on the basis of component, display technology, application and region. On the basis of component, the digital signage systems market can be segmented into hardware, software and services. On the basis of display technology, the digital signage systems market can be segmented into LED and LCD. On the basis of application, the digital signage systems market can be segmented into retail, media & entertainment, transportation, government, hospitality, education, healthcare and others.
By Component
- Hardware
- Software
- Services
By Display Technology
- LED
- LCD
By Application
- Retail
- Media & Entertainment
- Transportation
- Government
- Hospitality
- Education
- Healthcare
- Others
Table of Content
1. Executive Summary 2. Industry Introduction, including Taxonomy and Market Definition 3. Market Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments 4. Global Market Demand Analysis and Forecast, including Historical Analysis and Future Projections 5. Pricing Analysis 6. Global Market Analysis and Forecast 6.1. Component 6.2. Display Technology 6.3. Application 7. Global Market Analysis and Forecast, By Component 7.1. Hardware 7.2. Software 7.3. Services 8. Global Market Analysis and Forecast, By Display Technology 8.1. LED 8.2. LCD 9. Global Market Analysis and Forecast, By Application 9.1. Retail 9.2. Media & Entertainment 9.3. Transportation 9.4. Government 9.5. Hospitality 9.6. Education 9.7. Healthcare 9.8. Others 10. Global Market Analysis and Forecast, By Region 10.1. North America 10.2. Latin America 10.3. Western Europe 10.4. Eastern Europe 10.5. East Asia 10.6. South Asia & Pacific 10.7. MEA 11. North America Sales Analysis and Forecast, by Key Segments and Countries 12. Latin America Sales Analysis and Forecast, by Key Segments and Countries 13. Western Europe Sales Analysis and Forecast, by Key Segments and Countries 14. Eastern Europe Sales Analysis and Forecast, by Key Segments and Countries 15. East Asia Sales Analysis and Forecast, by Key Segments and Countries 16. South Asia & Pacific Sales Analysis and Forecast, by Key Segments and Countries 17. MEA Sales Analysis and Forecast, by Key Segments and Countries 18. Sales Forecast by Component, Display Technology, and Application for 30 Countries 19. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard 20. Company Profile 20.1. BroadSign International Inc. 20.2. LG Electronics 20.3. NEC Corporation 20.4. Morrow Technologies Corporation 20.5. Scala Digital Signage 20.6. Navori Inc. 20.7. Toshiba TEC Corporation 20.8. Samsung Electronics 20.9. Daktronic
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List Of Table
Table 01: Global Market US$ Mn Forecast by Region
Table 02: Global Market US$ Mn Forecast by Component
Table 03: Global Market US$ Mn Forecast by Display Technology
Table 04: Global Market US$ Mn Forecast by Application
Table 05: North America Market US$ Mn Forecast by Country
Table 06: North America Market US$ Mn Forecast by Component
Table 07: North America Market US$ Mn Forecast by Display Technology
Table 08: North America Market US$ Mn Forecast by Application
Table 09: Latin America Market US$ Mn Forecast by Country
Table 10: Latin America Market US$ Mn Forecast by Component
Table 11: Latin America Market US$ Mn Forecast by Display Technology
Table 12: Latin America Market US$ Mn Forecast by Application
Table 13: Western Europe Market US$ Mn Forecast by Country
Table 14: Western Europe Market US$ Mn Forecast by Component
Table 15: Western Europe Market US$ Mn Forecast by Display Technology
Table 16: Western Europe Market US$ Mn Forecast by Application
Table 17: Eastern Europe Market US$ Mn Forecast by Country
Table 18: Eastern Europe Market US$ Mn Forecast by Component
Table 19: Eastern Europe Market US$ Mn Forecast by Display Technology
Table 20: Eastern Europe Market US$ Mn Forecast by Application
Table 21: East Asia Market US$ Mn Forecast by Country
Table 22: East Asia Market US$ Mn Forecast by Component
Table 23: East Asia Market US$ Mn Forecast by Display Technology
Table 24: East Asia Market US$ Mn Forecast by Application
Table 25: South Asia & Pacific Market US$ Mn Forecast by Country
Table 26: South Asia & Pacific Market US$ Mn Forecast by Component
Table 27: South Asia & Pacific Market US$ Mn Forecast by Display Technology
Table 28: South Asia & Pacific Market US$ Mn Forecast by Application
Table 29: MEA Market US$ Mn Forecast by Country
Table 30: MEA Market US$ Mn Forecast by Component
Table 31: MEA Market US$ Mn Forecast by Display Technology
Table 32: MEA Market US$ Mn Forecast by Application
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List Of Figures
Figure 01: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Component
Figure 02: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Display Technology
Figure 03: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Application
Figure 04: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Region
Figure 05: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Component
Figure 06: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Display Technology
Figure 07: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Application
Figure 08: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
Figure 09: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Component
Figure 10: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Display Technology
Figure 11: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Application
Figure 12: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
Figure 13: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Component
Figure 14: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Display Technology
Figure 15: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Application
Figure 16: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
Figure 17: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Component
Figure 18: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Display Technology
Figure 19: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Application
Figure 20: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
Figure 21: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Component
Figure 22: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Display Technology
Figure 23: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Application
Figure 24: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
Figure 25: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Component
Figure 26: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Display Technology
Figure 27: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Application
Figure 28: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
Figure 29: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Component
Figure 30: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Display Technology
Figure 31: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Application
Figure 32: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
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Digital Signage Systems Market