Smart Fertility Tracker Market
Smart Fertility Tracker Market by Utility (Wearable, Non-Wearable), By Physiological Parameters (Temperature, Pulse Rate, and Respiration Rate, Sleep), By Distribution Channel & Region - Global Market Insights till 2032
Analysis of Smart Fertility Tracker Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Smart Fertility Tracker Market Outlook till 2032
Intelligent fertility trackers eliminate the risk associated with the rhythm method of manual fertility charting, which is infamously ineffective at preventing unintended pregnancies. Without the negative effects of hormone-based birth control pills, the partners can avoid pregnancy with the help of smart fertility trackers.
One of the main causes driving the market for intelligent fertility trackers is the increase in pregnancy-related challenges and scheduling concerns between couples wanting children as a result of risk factors such as a busy life and job. One significant psychological factor driving the market is the liberation of women from the responsibility of birth control through the use of contraceptives.
The global market for smart fertility trackers accounts for USD 16.18 Billion in 2022. The market is anticipated to grow and surpass a valuation of USD 44.72 Billion by 2032. The industry is expected to grow with a CAGR of 10.7% in the forecast period.
| Report Attributes | Details |
|---|---|
| Market size (2022 A) | USD 16.18 Billion |
| Base Year for Estimation | 2022 |
| Forecast duration for this research | 2022 to 2032 |
| Forecasted Market value (2032 F) | USD 44.72 Billion |
| Global Market Growth rate (2022 to 2032 E) | CAGR of 10.7% |
| Key Companies Profiled | Ava Science Inc.; Valley Electronics AG; Ovatemp LLC; YONO LABS; Raiing Medical Company; Tempdrop; Fairhaven Health; Welltwigs; Quanovate |
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What are the drivers of the fertility tracker market?
Some of the key technical factors driving the market include the expanding capabilities and uptake of smart wearables, as well as the availability of technologically advanced biosensors connected to smart devices that make it easier to record, store, and analyze data.
The fact that fertility trackers are the second most frequently downloaded category of health apps from the Apple Store, behind activity trackers, provides insight into the demand and desire for these products. Product development is being driven by the development of non-invasive, inexpensive, and user-friendly Photoplethysmography (PPG) technology to measure the pulse rate.
There is a rise in issues related to infertility across the globe is the prime driver for the demand for intelligent trackers. Fertility manager devices are helping in managing pregnancy and predicting fertility windows. The lifestyle is changing with the rapid pace inviting delayed conception that impacts the sales of fertility trackers.
There are improved chances of infertility in women having age above 35. These devices are preferred for ease of handling, and preciseness in the evaluation of the fertility period. The advancement in technology is set to shape the future of this market. Rising expenditure on healthcare is
What are the restraints affecting this market?
The lack of awareness and expensive prices are key hindrances in this market. During the forecast period, the overreliance on ovulation testing kits and their widespread availability globally are likely to restrain the fertility monitoring market. Moreover, there is a lack of accurate scientific validation, which is hampering the market growth.
The difficulties in accurately interpreting physiological signals that vary by a large magnitude between women is another factor hampering the adoption of smart fertility trackers. Moreover, due to skepticism, only a few doctors prescribe fertility trackers as a form of contraception.
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Segment wise Insights
On the basis of products, the market is dominated by urine-based devices as they work on the principle of estrogen and LH level which enhances accuracy. Basal body temperature devices predict the temperature of the body during the ovulation period.
Devices that assess the fertile period using various bodily factors, such as perspiration, body temperature, and pulse rate, are included in the other part. The market can be divided into continuous monitoring devices and fixed-interval monitoring devices based on technology. Devices that provide continuous data feeds of body characteristics, such as the baseline body temperature, are typically connected and worn.
The global market for fertility monitoring devices can be divided into three groups based on end-users: healthcare facilities like hospitals, clinics, and homes. Modern fertility monitoring devices are becoming more popular in home healthcare settings due to how simple they are to use.
Regional Outlook
The global market is classified into North America, Latin America, Western Europe, Eastern Europe, Asia-Pacific, Japan, and Middle East & Africa. North America dominated by the U.S. accounts for the largest share of the global market owing to the concentration of key market players, high awareness, and faster uptake of the latest technologies. The Europe smart fertility tracker market is expected to be led by Germany, France, and the UK. The advanced medical devices industry of Germany is a significant driver of the European market.
The Asia Pacific excluding Japan smart fertility tracker market is expected to generate the fastest CAGR owing to growing awareness, women empowerment as well as a growing manufacturing base and e-commerce. In addition, China and India’s market are expected to drive a large market share owing to their large population.
The Middle East and Africa smart fertility tracker market are expected to be dominated by the wealthy gulf economies of Saudi Arabia, Kuwait, UAE, and Qatar. However, the poor income of African economies coupled with poor social conditions is hampering the market in Africa.
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Competitive Landscape
The global market for fertility tracker devices is highly consolidated with a handful of players dominating the scene owing to the nascent stage of the market and the high technological intensity of these devices. The developing regions of Asia Pacific, such as India and China, represent an enormous revenue opportunity in the market. China has emerged as a large and cheap base for electronics manufacturing, which is expected to boost the market.
Online distribution and eCommerce segments of the intelligent Fertility Tracker market are expected to drive distribution efficiency, which will be hastened by the emergence of self-educated customers. Technology gains from product development represent the largest value proposition over cost. Product development is another attractive strategy followed by several companies.
For example, the Ava smart fertility tracker bracelet collects data on nine different physiological parameters, which boosts its accuracy and it scores largely over other trackers that track only a single parameter. Ava’s advanced algorithm detects a fertile window, physiological stress levels, sleep quality, and other parameters while syncing it automatically into its app for analysis. Ava’s fertility tracker bracelet even predicts when the fertile window ends. The Internet of things is capturing better device connectivity leading to the adoption of these devices in the future period.
Smart Fertility Tracker Market: Segmentation
-
Based on Utility :
- Wearable
- Non-Wearable
-
Based on Physiological Parameters :
- Temperature
- Pulse rate and Respiration rate
- Sleep
- Others
-
Based on the Distribution Channel :
- Hospital Pharmacy
- Retail Pharmacies
- Mail Order Pharmacies
-
Based on the Region :
- North America
- US
- Canada
- Latin America
- Brazil
- Mexico
- Argentina
- Chile
- Peru
- Rest of LatAm
- Europe
- EU – 4 (Germany, France, Italy, Spain)
- UK
- BENELUX (Belgium, Netherlands, Luxemburg)
- NORDIC (Norway, Denmark, Iceland, Sweden)
- Eastern Europe (Poland, Ukraine, Czech Rep., etc.)
- Rest of Europe
- CIS & Russia
- Japan
- APEJ
- Greater China
- India
- Korea
- ASEAN Countries
- Rest of APEJ
- Middle East & Africa
- GCC Countries
- Turkey
- Iran
- Israel
- South Africa
- Rest of MEA
- North America
Table of Content
- 1. Executive Summary
- 2. Industry Introduction, including Taxonomy and Market Definition
- 3. Market Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments
- 4. Global Market Demand Analysis and Forecast, including Historical Analysis and Future Projections
- 5. Pricing Analysis
- 6. Global Market Analysis and Forecast
- 6.1. Utility
- 6.2. Physiological Parameters
- 6.3. Distribution Channel
- 7. Global Market Analysis and Forecast, By Utility
- 7.1. Wearable
- 7.2. Non-Wearable
- 8. Global Market Analysis and Forecast, By Physiological Parameters
- 8.1. Temperature
- 8.2. Pulse rate and Respiration rate
- 8.3. Sleep
- 8.4. Others
- 9. Global Market Analysis and Forecast, By Distribution Channel
- 9.1. Hospital Pharmacy
- 9.2. Retail Pharmacies
- 9.3. Mail Order Pharmacies
- 10. Global Market Analysis and Forecast, By Region
- 10.1. North America
- 10.2. Latin America
- 10.3. Western Europe
- 10.4. Eastern Europe
- 10.5. East Asia
- 10.6. South Asia & Pacific
- 10.7. MEA
- 11. North America Sales Analysis and Forecast, by Key Segments and Countries
- 12. Latin America Sales Analysis and Forecast, by Key Segments and Countries
- 13. Western Europe Sales Analysis and Forecast, by Key Segments and Countries
- 14. Eastern Europe Sales Analysis and Forecast, by Key Segments and Countries
- 15. East Asia Sales Analysis and Forecast, by Key Segments and Countries
- 16. South Asia & Pacific Sales Analysis and Forecast, by Key Segments and Countries
- 17. MEA Sales Analysis and Forecast, by Key Segments and Countries
- 18. Sales Forecast by Utility, Physiological Parameters, and Distribution Channel for 30 Countries
- 19. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard
- 20. Company Profile
- 20.1. Ava Science Inc.
- 20.2. Valley Electronics AG
- 20.3. Ovatemp LLC
- 20.4. YONO LABS
- 20.5. Raiing Medical Company
- 20.6. Tempdrop
- 20.7. Fairhaven Health
- 20.8. Welltwigs
- 20.9. Quanovate
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List Of Table
Table 1: Global Market US$ Bn Forecast by Region
Table 2: Global Market US$ Bn Forecast by Utility
Table 3: Global Market US$ Bn Forecast by Physiological Parameters
Table 4: Global Market US$ Bn Forecast by Distribution Channel
Table 5: North America Market US$ Bn Forecast by Country
Table 6: North America Market US$ Bn Forecast by Utility
Table 7: North America Market US$ Bn Forecast by Physiological Parameters
Table 8: North America Market US$ Bn Forecast by Distribution Channel
Table 9: Latin America Market US$ Bn Forecast by Country
Table 10: Latin America Market US$ Bn Forecast by Utility
Table 11: Latin America Market US$ Bn Forecast by Physiological Parameters
Table 12: Latin America Market US$ Bn Forecast by Distribution Channel
Table 13: Western Europe Market US$ Bn Forecast by Country
Table 14: Western Europe Market US$ Bn Forecast by Utility
Table 15: Western Europe Market US$ Bn Forecast by Physiological Parameters
Table 16: Western Europe Market US$ Bn Forecast by Distribution Channel
Table 17: Eastern Europe Market US$ Bn Forecast by Country
Table 18: Eastern Europe Market US$ Bn Forecast by Utility
Table 19: Eastern Europe Market US$ Bn Forecast by Physiological Parameters
Table 20: Eastern Europe Market US$ Bn Forecast by Distribution Channel
Table 21: East Asia Market US$ Bn Forecast by Country
Table 22: East Asia Market US$ Bn Forecast by Utility
Table 23: East Asia Market US$ Bn Forecast by Physiological Parameters
Table 24: East Asia Market US$ Bn Forecast by Distribution Channel
Table 25: South Asia & Pacific Market US$ Bn Forecast by Country
Table 26: South Asia & Pacific Market US$ Bn Forecast by Utility
Table 27: South Asia & Pacific Market US$ Bn Forecast by Physiological Parameters
Table 28: South Asia & Pacific Market US$ Bn Forecast by Distribution Channel
Table 29: MEA Market US$ Bn Forecast by Country
Table 30: MEA Market US$ Bn Forecast by Utility
Table 31: MEA Market US$ Bn Forecast by Physiological Parameters
Table 32: MEA Market US$ Bn Forecast by Distribution Channel
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List Of Figures
Figure 1: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Utility
Figure 2: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Physiological Parameters
Figure 3: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Distribution Channel
Figure 4: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Region
Figure 5: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Utility
Figure 6: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Physiological Parameters
Figure 7: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Distribution Channel
Figure 8: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Country
Figure 9: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Utility
Figure 10: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Physiological Parameters
Figure 11: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Distribution Channel
Figure 12: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Country
Figure 13: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Utility
Figure 14: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Physiological Parameters
Figure 15: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Distribution Channel
Figure 16: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Country
Figure 17: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Utility
Figure 18: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Physiological Parameters
Figure 19: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Distribution Channel
Figure 20: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Country
Figure 21: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Utility
Figure 22: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Physiological Parameters
Figure 23: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Distribution Channel
Figure 24: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Country
Figure 25: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Utility
Figure 26: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Physiological Parameters
Figure 27: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Distribution Channel
Figure 28: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Country
Figure 29: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Utility
Figure 30: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Physiological Parameters
Figure 31: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Distribution Channel
Figure 32: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Country
Know thy Competitors
Competitive landscape highlights only certain players
Complete list available upon request
- FAQs -
What is the future market outlook for Smart Fertility Tracker Market by 2032?
The Smart Fertility Tracker Market is anticipated to grow and surpass a valuation of USD 44.72 Billion by 2032.
Who are the key participants in the Smart Fertility Tracker Market?
The key companies in this industry are- • Ava Science Inc. • Valley Electronics AG • Ovatemp LLC • YONO LABS • Raiing Medical Company • Tempdrop • Fairhaven Health • Welltwigs • Quanovate
What is the predicted growth rate for this industry?
The industry is expected to grow with a CAGR of 10.7% in forecast period.
What is the present market size of this sector?
The global market for smart fertility trackers accounts for USD 16.18 Billion in 2022.
Smart Fertility Tracker Market