Smart Fertility Tracker Market

Smart Fertility Tracker Market Study by Wearables and Non-Wearables for Hospital Pharmacies, Retail Pharmacies, and Mail Order Pharmacies From 2024 to 2034

Analysis of Smart Fertility Tracker Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Smart Fertility Tracker Market Outlook (2024 to 2034)

The global smart fertility tracker market is valued at US$ 234.4 million in 2024. Moreover, the market is forecasted to expand at a CAGR of 14.6% to reach US$ 919.6 million by 2034.

During the projected period, the worldwide market is driven by the rise in infertility-related problems around the world, the rise in polycystic ovary syndrome prevalence, and an increase in the number of unplanned pregnancies. By foretelling the beginning and conclusion of the ovulation cycle, fertility monitoring technologies assist in the management of pregnancy.

The significant potential is created for the market by women's growing knowledge of the advantages of fertility testing gadgets. Prominent corporations have to focus on creating cutting-edge gadgets, such as intelligent ovulation monitors, to take advantage of rich profit prospects in the worldwide industry.

Using urine hormones and physiological indicators, including basal body temperature, pulse rate, breathing rate, sleep patterns, and heart rate variability, fertility trackers determine the fertile window or the day of ovulation.

Rising issues related to infertility, changes in lifestyle that negatively impact fertility rates, an increase in the use of mobile-based fertility tracking apps, and a growing adoption of fertility trackers or fertility monitors for birth control are positively impacting market dynamics.

As stated in the smart fertility tracker industry outlook, the ability of fertility devices to self-monitor female hormones is a benefit of technological improvements. For example, the clearblue fertility monitor is a portable, battery-powered device that measures hormone levels, such as LH and estrogen as well as fertility. The fertility monitor delivers precise and timely information.

A start-up from India gained FDA certification in July 2021 and released its Inito at-home fertility tracker in the United States, as mentioned in this smart fertility tracker industry analysis. A femtech startup, Clue, gained FDA permission in March 2021 and released its digital contraceptive app in the United States.

Therefore, one of the main reasons behind the need for fertility trackers and fertility monitor devices is technical innovation.

Report Attribute Detail
Smart Fertility Tracker Market Size (2024E) US$ 234.4 Million
Forecasted Market Value (2034F) US$ 919.6 Million
Global Market Growth Rate (2024 to 2034) 14.6% CAGR
Middle East & Africa Market Growth Rate (2024 to 2034) 13.5% CAGR
Wearable Segment Demand Value (2034F) US$ 593.9 Million
North America Market Share (2024E) 33.8%
East Asia Market Share (2034F) 10.1%
Key Companies Profiled Ava AG; Swiss Precision Diagnostics; Valley Electronics AG; Quanovate Tech Inc.; viO HealthTech Limited; Lady Technologies Inc.; Tempdrop; Raiing Medical Company

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What are the Drivers of the Smart Fertility Tracker Market?

Some of the key technical factors driving the market include the expanding capabilities and uptake of smart wearables, as well as the availability of technologically advanced biosensors connected to smart devices that make it easier to record, store, and analyze data.

The fact that fertility trackers are the second most frequently downloaded category of health apps from the Apple Store, behind activity trackers, provides insight into the demand and desire for these products. Product development is driven by the development of non-invasive, inexpensive, and user-friendly Photoplethysmography (PPG) technology to measure the pulse rate.

There is a rise in issues related to infertility across the globe is the prime driver for the demand for intelligent trackers. Fertility manager devices are helping in managing pregnancy and predicting fertility windows. The lifestyle is changing with the rapid pace inviting delayed conception that affects the sales of fertility trackers.

There are improved chances of infertility in women having age above 35. These devices are preferred for ease of handling, and preciseness in the evaluation of the fertility period. The advancement in technology is shaping the future of this market, as per the smart fertility tracker industry outlook.

What are the Restraints Affecting This Market?

The lack of awareness and expensive prices are key hindrances in this market, as opined in the smart fertility tracker industry analysis. During the forecast period, the overreliance on ovulation testing kits and their widespread availability globally are restraining the fertility monitoring market. Moreover, there is a lack of accurate scientific validation, which is hampering the market growth.

The difficulties in accurately interpreting physiological signals that vary by a large magnitude between women is another factor hampering the adoption of smart fertility trackers. Moreover, due to skepticism, only a few doctors prescribe fertility trackers as a form of contraception.

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Segment-Wise Insights

Based on products, the market is dominated by urine-based devices as they work on the principle of estrogen and LH level, which enhances accuracy. Basal body temperature devices predict the temperature of the body during the ovulation period.

Devices that assess the fertile period using several bodily factors, such as perspiration, body temperature, and pulse rate, are included in the other part. The market is divided into continuous monitoring devices and fixed-interval monitoring devices based on technology. Devices that provide continuous data feeds of body characteristics, such as the baseline body temperature, are typically connected and worn.

The global market for fertility monitoring devices is divided into three groups based on end-users: healthcare facilities, such as hospitals, clinics, and homes. Modern fertility monitoring devices are becoming more popular in home healthcare settings due to how simple they are to use.

Regional Outlook

The global market is classified into North America, Latin America, Western Europe, Eastern Europe, Asia-Pacific, and Middle East & Africa. North America dominated by the United States accounts for a significant share of the global market owing to the concentration of key market players, high awareness, and faster uptake of the latest technologies.

The Europe smart fertility tracker market is expected to be led by Germany, France, and the United Kingdom. The advanced medical devices industry of Germany is a significant driver of the European market.

The Asia Pacific market is forecasted to generate a noteworthy CAGR owing to growing awareness, women empowerment as well as a growing manufacturing base and e-commerce. In addition, China and India’s market are expected to drive a large market share owing to their large population.

The Middle East and Africa market is projected to hold a dominating share by the wealthy gulf economies of Saudi Arabia, Kuwait, UAE, and Qatar. However, the poor income of African economies coupled with poor social conditions is hampering the market in Africa.

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Competitive landscape highlights only certain players
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Competitive Landscape

The global smart fertility tracker market is highly consolidated with a handful of players dominating the scene owing to the nascent stage of the market and the high technological intensity of these devices.

The developing regions of Asia Pacific, such as India and China, represent an enormous revenue opportunity in the market. China has emerged as a large and cheap base for electronics manufacturing, which is expected to boost the market.

Online distribution and e-Commerce segments of the intelligent fertility tracker market are expected to drive distribution efficiency, which will be hastened by the emergence of self-educated customers. Technology gains from product development represent the largest value proposition over cost. Product development is another attractive strategy followed by several companies.

For example, the Ava smart fertility tracker bracelet collects data on nine different physiological parameters, which boosts its accuracy and it scores largely over other trackers that track only a single parameter. Ava’s advanced algorithm detects a fertile window, physiological stress levels, sleep quality, and other parameters while syncing it automatically into its app for analysis.

Ava’s fertility tracker bracelet even predicts when the fertile window ends. The Internet of Things is capturing better device connectivity leading to the adoption of these devices in the future period.

Segmentation of the Smart Fertility Tracker Market Research

  • By Utility :

    • Wearable
    • Non-Wearable
  • By Physiological Parameter :

    • Temperature
    • Pulse Rate and Respiration Rate
    • Sleep
    • Others
  • By Application :

    • Hospital Pharmacy
    • Retail Pharmacies
    • Mail Order Pharmacies
  • By Region :

    • North America
    • Western Europe
    • Eastern Europe
    • Latin America
    • East Asia
    • South Asia & Pacific
    • Middle East & Africa

Table of Content

  • 1. Executive Summary
  • 2. Industry Introduction, including Taxonomy and Market Definition
  • 3. Market Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments
  • 4. Global Market Demand Analysis and Forecast, including Historical Analysis and Future Projections
  • 5. Pricing Analysis
  • 6. Global Market Analysis and Forecast
    • 6.1. Utility
    • 6.2. Physiological Parameters
    • 6.3. Distribution Channel
  • 7. Global Market Analysis and Forecast, By Utility
    • 7.1. Wearable
    • 7.2. Non-Wearable
  • 8. Global Market Analysis and Forecast, By Physiological Parameters
    • 8.1. Temperature
    • 8.2. Pulse rate and Respiration rate
    • 8.3. Sleep
    • 8.4. Others
  • 9. Global Market Analysis and Forecast, By Distribution Channel
    • 9.1. Hospital Pharmacy
    • 9.2. Retail Pharmacies
    • 9.3. Mail Order Pharmacies
  • 10. Global Market Analysis and Forecast, By Region
    • 10.1. North America
    • 10.2. Latin America
    • 10.3. Western Europe
    • 10.4. Eastern Europe
    • 10.5. East Asia
    • 10.6. South Asia & Pacific
    • 10.7. MEA
  • 11. North America Sales Analysis and Forecast, by Key Segments and Countries
  • 12. Latin America Sales Analysis and Forecast, by Key Segments and Countries
  • 13. Western Europe Sales Analysis and Forecast, by Key Segments and Countries
  • 14. Eastern Europe Sales Analysis and Forecast, by Key Segments and Countries
  • 15. East Asia Sales Analysis and Forecast, by Key Segments and Countries
  • 16. South Asia & Pacific Sales Analysis and Forecast, by Key Segments and Countries
  • 17. MEA Sales Analysis and Forecast, by Key Segments and Countries
  • 18. Sales Forecast by Utility, Physiological Parameters, and Distribution Channel for 30 Countries
  • 19. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard
  • 20. Company Profile
    • 20.1. Ava Science Inc.
    • 20.2. Valley Electronics AG
    • 20.3. Ovatemp LLC
    • 20.4. YONO LABS
    • 20.5. Raiing Medical Company
    • 20.6. Tempdrop
    • 20.7. Fairhaven Health
    • 20.8. Welltwigs
    • 20.9. Quanovate

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List Of Table

Table 1: Global Market US$ Bn Forecast by Region

Table 2: Global Market US$ Bn Forecast by Utility

Table 3: Global Market US$ Bn Forecast by Physiological Parameters

Table 4: Global Market US$ Bn Forecast by Distribution Channel

Table 5: North America Market US$ Bn Forecast by Country

Table 6: North America Market US$ Bn Forecast by Utility

Table 7: North America Market US$ Bn Forecast by Physiological Parameters

Table 8: North America Market US$ Bn Forecast by Distribution Channel

Table 9: Latin America Market US$ Bn Forecast by Country

Table 10: Latin America Market US$ Bn Forecast by Utility

Table 11: Latin America Market US$ Bn Forecast by Physiological Parameters

Table 12: Latin America Market US$ Bn Forecast by Distribution Channel

Table 13: Western Europe Market US$ Bn Forecast by Country

Table 14: Western Europe Market US$ Bn Forecast by Utility

Table 15: Western Europe Market US$ Bn Forecast by Physiological Parameters

Table 16: Western Europe Market US$ Bn Forecast by Distribution Channel

Table 17: Eastern Europe Market US$ Bn Forecast by Country

Table 18: Eastern Europe Market US$ Bn Forecast by Utility

Table 19: Eastern Europe Market US$ Bn Forecast by Physiological Parameters

Table 20: Eastern Europe Market US$ Bn Forecast by Distribution Channel

Table 21: East Asia Market US$ Bn Forecast by Country

Table 22: East Asia Market US$ Bn Forecast by Utility

Table 23: East Asia Market US$ Bn Forecast by Physiological Parameters

Table 24: East Asia Market US$ Bn Forecast by Distribution Channel

Table 25: South Asia & Pacific Market US$ Bn Forecast by Country

Table 26: South Asia & Pacific Market US$ Bn Forecast by Utility

Table 27: South Asia & Pacific Market US$ Bn Forecast by Physiological Parameters

Table 28: South Asia & Pacific Market US$ Bn Forecast by Distribution Channel

Table 29: MEA Market US$ Bn Forecast by Country

Table 30: MEA Market US$ Bn Forecast by Utility

Table 31: MEA Market US$ Bn Forecast by Physiological Parameters

Table 32: MEA Market US$ Bn Forecast by Distribution Channel

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List Of Figures

Figure 1: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Utility

Figure 2: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Physiological Parameters

Figure 3: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Distribution Channel

Figure 4: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Region

Figure 5: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Utility

Figure 6: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Physiological Parameters

Figure 7: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Distribution Channel

Figure 8: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Country

Figure 9: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Utility

Figure 10: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Physiological Parameters

Figure 11: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Distribution Channel

Figure 12: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Country

Figure 13: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Utility

Figure 14: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Physiological Parameters

Figure 15: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Distribution Channel

Figure 16: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Country

Figure 17: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Utility

Figure 18: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Physiological Parameters

Figure 19: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Distribution Channel

Figure 20: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Country

Figure 21: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Utility

Figure 22: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Physiological Parameters

Figure 23: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Distribution Channel

Figure 24: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Country

Figure 25: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Utility

Figure 26: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Physiological Parameters

Figure 27: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Distribution Channel

Figure 28: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Country

Figure 29: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Utility

Figure 30: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Physiological Parameters

Figure 31: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Distribution Channel

Figure 32: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Country

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

- FAQs -

What is the present market size of this market?

The global market for smart fertility trackers is valued at US$ 234.4 million in 2024.

What is the future market outlook for the smart fertility tracker market by 2034?

The smart fertility tracker market is forecasted to grow and surpass a valuation of US$ 919.6 million by 2034.

Who are the key participants in the smart fertility tracker market?

The key companies in this industry are Ava Science Inc., Valley Electronics AG, Ovatemp LLC, and YONO LABS.

What is the predicted growth rate for this industry?

The industry is evaluated to advance with a CAGR of 14.6% in the forecast period.

Smart Fertility Tracker Market

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